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Compare Act! and Affinity 
At a Glance
Market Segments
Small-Business (79.0% of reviews)
Small-Business (78.5% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
No pricing available
Act!
Star Rating
(506)3.9 out of 5
Market Segments
Small-Business (79.0% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansAffinity
Star Rating
(71)4.4 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AffinityAct! vs Affinity
When assessing the two solutions, reviewers found Affinity easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Act!.
- Reviewers felt that Affinity meets the needs of their business better than Act!.
- When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Affinity over Act!.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Affinity
No pricing availableFree Trial
Act!
Free Trial is available
Affinity
Free Trial is available
Ratings
Meets Requirements
8.2
441
8.4
51
Ease of Use
7.9
446
8.7
52
Ease of Setup
7.4
238
8.1
23
Ease of Admin
7.6
200
7.5
21
Quality of Support
7.7
422
8.7
51
Has the product been a good partner in doing business?
7.5
190
7.8
21
Product Direction (% positive)
5.8
446
9.0
49
Features by Category
Sales Force Automation
8.5
302
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
235
|
Verified
Not enough data
8.1
291
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
7.6
261
|
Verified
Not enough data
6.7
167
|
Verified
Not enough data
6.7
173
|
Verified
Not enough data
7.9
240
Not enough data
Marketing Automation
7.2
216
|
Verified
Not enough data
7.1
191
|
Verified
Not enough data
7.7
228
|
Verified
Not enough data
6.6
86
|
Verified
Not enough data
Customer Support
7.4
197
Not enough data
7.1
187
Not enough data
7.6
162
|
Verified
Not enough data
7.0
176
Not enough data
7.4
79
Not enough data
Reporting & Analytics
7.3
244
|
Verified
Not enough data
7.4
235
|
Verified
Not enough data
6.8
170
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
157
|
Verified
Not enough data
Platform
7.5
156
|
Verified
Not enough data
7.2
137
|
Verified
Not enough data
7.6
149
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
6.3
83
|
Verified
Not enough data
7.2
132
|
Verified
Not enough data
7.6
158
|
Verified
Not enough data
7.3
132
|
Verified
Not enough data
Integration
7.6
158
|
Verified
Not enough data
6.7
110
|
Verified
Not enough data
6.9
99
|
Verified
Not enough data
Generative AI
5.5
39
Not enough data
Agentic AI - CRM
6.4
15
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.3
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.3
15
Not enough data
Email Marketing
8.1
33
|
Verified
Not enough data
8.2
33
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
Online Marketing
7.0
31
|
Verified
Not enough data
7.2
29
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
7.6
26
Not enough data
Lead Management
7.9
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.0
29
|
Verified
Not enough data
7.5
28
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.2
28
|
Verified
Not enough data
Campaign Management
7.0
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
8.4
31
|
Verified
Not enough data
6.9
26
Not enough data
Social
7.1
28
Not enough data
6.8
27
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
6.4
27
Not enough data
6.6
28
|
Verified
Not enough data
Reporting & Analytics
7.7
29
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.4
29
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
Platform
8.2
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
6.8
24
|
Verified
Not enough data
6.2
23
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
6.9
28
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
Investment Management
Not enough data
7.0
15
Not enough data
6.4
15
Not enough data
7.3
17
Not enough data
3.5
12
Fund Management
Not enough data
8.8
18
Not enough data
7.9
13
Not enough data
5.3
11
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
7.8
6
Platform Additional Functionality
Not enough data
4.3
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
4.3
5
Not enough data
2.7
5
Platform Reporting and Analytics
Not enough data
6.7
6
Not enough data
6.0
5
Customer Support
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Marketing Automation
Not enough data
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Sales Force Automation
Not enough data
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act! and Affinity share no categories
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.0%
Marketing and Advertising
5.5%
Real Estate
5.3%
Construction
4.9%
Insurance
4.5%
Other
70.6%
Venture Capital & Private Equity
53.8%
Financial Services
12.3%
Computer Software
9.2%
Investment Management
3.1%
Investment Banking
3.1%
Other
18.5%
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 Comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
Affinity has no discussions with answers
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