# Act! vs Affinity Comparison | | Act! | Affinity | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | | **Total Reviews** | 514 | 72 | | **Largest Market Segment** | Small-Business (78.9% of reviews) | Small-Business (78.8% of reviews) | | **Entry Level Price** | $60.00 1 user/mo | No pricing available | --- ## Top Pros & Cons ### Act! Pros: - Ease of Use (31 reviews) - Customer Management (21 reviews) Cons: - Integration Issues (13 reviews) - Missing Features (13 reviews) ### Affinity **Not enough data** --- ## Ratings Comparison | Rating | Act! | Affinity | |---|---|---| | **Meets Requirements** | 8.2 (447 reviews) | 8.4 (52 reviews) | | **Ease of Use** | 7.9 (452 reviews) | 8.7 (53 reviews) | | **Ease of Setup** | 7.3 (244 reviews) | 8.2 (24 reviews) | | **Ease of Admin** | 7.6 (199 reviews) | 7.5 (21 reviews) | | **Quality of Support** | 7.6 (427 reviews) | 8.8 (52 reviews) | | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 7.8 (21 reviews) | | **Product Direction (% positive)** | 5.8 (451 reviews) | 9.0 (49 reviews) | --- ## Pricing ### Act! #### Entry-Level Pricing Plan: Act! Advantage Ultimate Price: $60.00 1 user/mo Description: Includes everything in Professional, plus: Key Features: - Marketing Automation (includes 50,000 sends/mo) - Online Customer Portal - Custom Industry Tables [Browse all 4 editions](https://www.g2.com/products/act/pricing) #### Free Trial Yes ### Affinity #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Act!** | 6.8/10 | 353 | | **Affinity** | N/A | N/A | #### Sales Force Automation | Feature | Act! | Affinity | |---|---|---| | **Contact & Account Management** | 8.4 (305 reviews) ✓ Verified | Not enough data | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | | **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | Not enough data | | **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | Not enough data | | **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | Not enough data | | **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | Not enough data | | **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | Not enough data | | **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | Not enough data | | **Customer Contract Management** | 7.9 (236 reviews) | Not enough data | #### Marketing Automation | Feature | Act! | Affinity | |---|---|---| | **Email Marketing** | 7.2 (214 reviews) ✓ Verified | Not enough data | | **Campaign Management** | 7.1 (187 reviews) ✓ Verified | Not enough data | | **Lead Management** | 7.7 (225 reviews) ✓ Verified | Not enough data | | **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Not enough data | #### Customer Support | Feature | Act! | Affinity | |---|---|---| | **Case Management** | 7.4 (194 reviews) | Not enough data | | **Customer Support Portal** | 7.0 (183 reviews) | Not enough data | | **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | Not enough data | | **Call Center Features** | 7.0 (172 reviews) | Not enough data | | **Support Analytics** | 7.3 (75 reviews) | Not enough data | #### Reporting & Analytics | Feature | Act! | Affinity | |---|---|---| | **Reporting** | 7.3 (240 reviews) ✓ Verified | Not enough data | | **Dashboards** | 7.4 (231 reviews) ✓ Verified | Not enough data | | **Forecasting** | 6.7 (166 reviews) ✓ Verified | Not enough data | #### Mobile & Social | Feature | Act! | Affinity | |---|---|---| | **Social Collaboration Features** | Feature Not Available | Not enough data | | **Social Network Integration** | Feature Not Available | Not enough data | | **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Act! | Affinity | |---|---|---| | **Customization** | 7.5 (158 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | Not enough data | | **Internationalization** | 6.9 (98 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | Not enough data | | **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | Not enough data | #### Integration | Feature | Act! | Affinity | |---|---|---| | **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 6.6 (109 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Act! | Affinity | |---|---|---| | **AI Text Generation** | 5.0 (36 reviews) | Not enough data | #### Agentic AI - CRM | Feature | Act! | Affinity | |---|---|---| | **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | | **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | | **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | | **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | | **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | | **Decision Making** | 5.0 (11 reviews) | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Act!** | 7.2/10 | 42 | | **Affinity** | N/A | N/A | #### Email Marketing | Feature | Act! | Affinity | |---|---|---| | **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Act! | Affinity | |---|---|---| | **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | #### Lead Management | Feature | Act! | Affinity | |---|---|---| | **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | | **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Act! | Affinity | |---|---|---| | **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | | **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | | **Budgeting** | 6.8 (25 reviews) | Not enough data | #### Social | Feature | Act! | Affinity | |---|---|---| | **Social Listening** | 7.0 (27 reviews) | Not enough data | | **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | | **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Act! | Affinity | |---|---|---| | **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Act! | Affinity | |---|---|---| | **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | | **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Act! | Affinity | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Act! | Affinity | |---|---|---| | **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | ### Venture Capital Management | Product | Score | Reviews | |---|---|---| | **Act!** | N/A | N/A | | **Affinity** | 6.7/10 | 19 | #### Investment Management | Feature | Act! | Affinity | |---|---|---| | **Investment Portfolio Management** | Not enough data | 7.0 (15 reviews) | | **Investment Analytics** | Not enough data | 6.4 (16 reviews) | | **Reporting** | Not enough data | 7.1 (18 reviews) | | **Cap Table Management** | Not enough data | 3.5 (12 reviews) | #### Fund Management | Feature | Act! | Affinity | |---|---|---| | **Deal Flow Management** | Not enough data | 8.9 (19 reviews) | | **Limited Partner Management** | Not enough data | 8.2 (14 reviews) | | **Fund Administration** | Not enough data | 5.5 (11 reviews) | #### Agentic AI - Venture Capital Management | Feature | Act! | Affinity | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Deal Sourcing | Product | Score | Reviews | |---|---|---| | **Act!** | N/A | N/A | | **Affinity** | N/A | N/A | #### Deal Identification - Deal Sourcing | Feature | Act! | Affinity | |---|---|---| | **Market Mapping** | Not enough data | Not enough data | | **Advanced Filters** | Not enough data | Not enough data | | **AI-Powered Search ** | Not enough data | Not enough data | | **Multi-Source Tracking** | Not enough data | Not enough data | #### Market Intelligence - Deal Sourcing | Feature | Act! | Affinity | |---|---|---| | **Automated Data Enrichment** | Not enough data | Not enough data | | **Real Time Alerts** | Not enough data | Not enough data | | **Investment Trend Analysis** | Not enough data | Not enough data | | **Competitive Benchmarking** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | #### Workflow & Customization - Deal Sourcing | Feature | Act! | Affinity | |---|---|---| | **Secure Document Sharing** | Not enough data | Not enough data | | **Third Party Integrations** | Not enough data | Not enough data | | **Customizable Dashboards** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | ### Financial Services CRM | Product | Score | Reviews | |---|---|---| | **Act!** | N/A | N/A | | **Affinity** | 6.2/10 | 6 | #### Content | Feature | Act! | Affinity | |---|---|---| | **Automation** | Not enough data | 7.8 (6 reviews) | #### Platform Additional Functionality | Feature | Act! | Affinity | |---|---|---| | **Pre-Built Connectors** | Not enough data | 4.3 (5 reviews) | | **Dashboard** | Not enough data | 6.7 (6 reviews) | | **Cloud** | Not enough data | 6.3 (5 reviews) | | **Mobility** | Not enough data | 4.7 (5 reviews) | | **Messaging** | Not enough data | 2.7 (5 reviews) | #### Platform Reporting and Analytics | Feature | Act! | Affinity | |---|---|---| | **Reporting** | Not enough data | 6.7 (6 reviews) | | **Forecasting** | Not enough data | 6.0 (5 reviews) | #### Customer Support | Feature | Act! | Affinity | |---|---|---| | **Case Management** | Not enough data | 6.3 (5 reviews) | | **Customer Support Portal** | Not enough data | 7.7 (5 reviews) | | **Knowledge Base** | Not enough data | 7.2 (6 reviews) | | **Support Analytics** | Not enough data | 6.9 (6 reviews) | #### Marketing Automation | Feature | Act! | Affinity | |---|---|---| | **Campaign Management** | Not enough data | 5.0 (5 reviews) | | **Lead Management** | Not enough data | 7.5 (6 reviews) | | **Marketing Analytics** | Not enough data | 5.0 (5 reviews) | #### Sales Force Automation | Feature | Act! | Affinity | |---|---|---| | **Pipeline Management** | Not enough data | 8.1 (6 reviews) | | **Task Management** | Not enough data | 6.4 (6 reviews) | | **Product and Price List Management** | Not enough data | Not enough data | | **Quote and Order Management** | Not enough data | Not enough data | | **Contract Management** | Not enough data | Not enough data | #### Agentic AI - Financial Services CRM | Feature | Act! | Affinity | |---|---|---| | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Unique to Act! (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm) **Unique to Affinity (3):** [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management), [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm), [Deal Sourcing](https://www.g2.com/categories/deal-sourcing) --- ## Reviewer Demographics ### By Company Size | Segment | Act! | Affinity | |---|---|---| | **Small-Business** | 78.9% | 78.8% | | **Mid-Market** | 16.8% | 18.2% | | **Enterprise** | 4.3% | 3.0% | ### By Industry #### Act! - **Financial Services:** 9.1% - **Marketing and Advertising:** 5.5% - **Real Estate:** 5.3% - **Construction:** 5.1% - **Insurance:** 4.5% - **Information Technology and Services:** 4.1% - **Computer Software:** 3.7% - **Non-Profit Organization Management:** 2.2% - **Wholesale:** 2.0% - **Health, Wellness and Fitness:** 2.0% - **Other:** 56.6% #### Affinity - **Venture Capital & Private Equity:** 54.5% - **Financial Services:** 12.1% - **Computer Software:** 9.1% - **Investment Management:** 3.0% - **Investment Banking:** 3.0% - **Aviation & Aerospace:** 1.5% - **Banking:** 1.5% - **Capital Markets:** 1.5% - **Computer & Network Security:** 1.5% - **Design:** 1.5% - **Other:** 10.6% --- ## Alternatives ### Alternatives to Act! - [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (225 reviews) - [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25838 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13850 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3076 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2933 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews) ### Alternatives to Affinity - [DealCloud](https://www.g2.com/products/dealcloud/reviews) — 4.3/5 stars (38 reviews) - [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews) - [Carta Equity Suite](https://www.g2.com/products/carta-equity-suite/reviews) — 4.4/5 stars (232 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (313 reviews) - [Redtail Technology](https://www.g2.com/products/redtail-technology/reviews) — 4.3/5 stars (268 reviews) - [Acquire.com](https://www.g2.com/products/acquire-com/reviews) — 4.9/5 stars (281 reviews) - [PitchBook](https://www.g2.com/products/pitchbook/reviews) — 4.5/5 stars (253 reviews) - [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) — 4.3/5 stars (226 reviews) - [4Degrees](https://www.g2.com/products/4degrees/reviews) — 4.5/5 stars (5 reviews) - [Total Expert](https://www.g2.com/products/total-expert/reviews) — 4.5/5 stars (157 reviews) --- ## Top Discussions ### Act! - Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..." - Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote > **Top comment:** "It all comes down to how you want to implement this territory management. You can set security roles for the users and contact entries to enable or..." - Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using." - Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote > **Top comment:** "Hi, we are a partner of Act! in the Philippines. We can assist you in setting up your AMA and other things in Act!. You might want to send me an email..." - Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote > **Top comment:** "Call their technical support. They really are attentive!" ### Affinity No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-affinity)