1. [Home](https://www.g2.com/) 2. ... 3. [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management) 4. [Affinity Discussions](https://www.g2.com/products/affinity/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_21e9a1dafc323712f8cb30f09df7c120/affinity.jpeg "Product Avatar Image") ](/products/affinity/reviews) [ Affinity ](/products/affinity/reviews) (73)4.4/5 Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage. Powered by 31B+ interactions and 130B+ relationships, Affinity helps firms uncover opportunities sooner, move with greater conviction, and build an intelligence layer that compounds over time. Show More * * * ### 71.0 Nps Score Already have Affinity? ### All Affinity Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # How do you use affinity in CRM? ](/discussions/how-do-you-use-affinity-in-crm) How do you use affinity in CRM? [ Venture Capital Management Software ](https://www.g2.com/tags/venture-capital-management-software)[ Financial Services CRM Software ](https://www.g2.com/tags/financial-services-crm-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.&title=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What does Affinity co do? ](/discussions/what-does-affinity-co-do) What does Affinity co do? [ Venture Capital Management Software ](https://www.g2.com/tags/venture-capital-management-software)[ Financial Services CRM Software ](https://www.g2.com/tags/financial-services-crm-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.&title=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is an affinity platform? ](/discussions/what-is-an-affinity-platform) What is an affinity platform? [ Sales Intelligence Software ](https://www.g2.com/tags/sales-intelligence-software)[ Financial Services Software ](https://www.g2.com/tags/financial-services-software)[ Venture Capital Management Software ](https://www.g2.com/tags/venture-capital-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.&title=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is CRM affinity? ](/discussions/what-is-crm-affinity) What is CRM affinity? [ Venture Capital Management Software ](https://www.g2.com/tags/venture-capital-management-software)[ Financial Services Software ](https://www.g2.com/tags/financial-services-software)[ Sales Intelligence Software ](https://www.g2.com/tags/sales-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.&title=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Affinity+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Affinity+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%0aAsk+Affinity+questions+and+get+answers+from+expert+users+in+our+Affinity+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/affinity/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/55e306106d746c9b6756f1ad7c9ba82b/affinity.svg "Product Avatar Image") ### Have you used Affinity before? Answer a few questions to help the Affinity community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faffinity%2Fdiscuss%3Fsmall_ask%3Daffinity) No