It is the source of truth for our firm around communications and deal flow.

Affinity is a highly intuitive CRM platform, particularly well-suited for venture capital workflows. Its excellent Gmail integration enables seamless information sharing across the team, strengthening collaboration and transparency. Customer support is consistently responsive and effective, providing timely solutions to most inquiries. When we adopted Affinity, it was already our third CRM, and it has proven to be the most robust and enduring solution for our needs.

Affinity makes it easy to track thousands of prospective investment opportunities, and does so without requiring duplicate data entry. The screening feature and watchlists allow us to run our sourcing program more efficienty with fewer analysts.