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Compare Adobe Journey Optimizer and Treasure Data Customer Data Platform 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
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Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansTreasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about Treasure Data Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Treasure Data Customer Data Platform excels in Integrations, scoring 9.3, which reviewers mention allows seamless connectivity with various data sources and marketing tools, enhancing their data-driven strategies. In contrast, Adobe Journey Optimizer, with a score of 8.0, is noted for having fewer integration options, which can limit flexibility for some users.
- Reviewers mention that the Quality of Support for Treasure Data is outstanding, with a score of 8.9, highlighting responsive and knowledgeable support staff. Adobe Journey Optimizer, scoring 8.3, has received feedback indicating that while support is generally good, response times can be slower during peak periods.
- Users say that Treasure Data shines in Dynamic Segmentation, achieving a score of 8.8, which allows for real-time audience targeting based on user behavior. Adobe Journey Optimizer, with a score of 8.2, offers segmentation but lacks the same level of granularity, which some users find limiting for personalized marketing efforts.
- Reviewers mention that both platforms perform equally in Journey Optimization and Journey Reporting, each scoring 8.3 and 8.4 respectively. However, users on G2 note that Treasure Data provides more comprehensive insights into customer journeys, which can lead to better decision-making.
- Users report that Treasure Data's Ease of Use is rated at 8.4, with many reviewers appreciating its intuitive interface and user-friendly features. In contrast, Adobe Journey Optimizer, scoring 7.6, has been described as having a steeper learning curve, which can be challenging for new users.
- G2 users highlight that Treasure Data's Product Direction is highly rated at 9.1, with many reviewers expressing confidence in the platform's future developments and enhancements. Adobe Journey Optimizer, while still positive at 8.8, has some users expressing concerns about the pace of innovation compared to its competitors.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
Free Trial
Adobe Journey Optimizer
No trial information availableTreasure Data Customer Data Platform
No trial information availableRatings
Meets Requirements
8.2
102
8.5
135
Ease of Use
7.7
110
8.4
138
Ease of Setup
7.5
100
8.3
80
Ease of Admin
7.4
31
8.5
78
Quality of Support
8.3
98
8.9
133
Has the product been a good partner in doing business?
7.9
29
9.1
80
Product Direction (% positive)
9.2
99
9.1
131
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.3
102
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
7.5
88
|
Verified
Not enough data
8.2
93
|
Verified
Intelligence
Not enough data
8.0
91
|
Verified
Not enough data
7.8
85
|
Verified
Not enough data
7.8
80
|
Verified
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.4
58
8.8
36
8.5
64
8.3
34
Platform Data
8.5
60
8.4
33
8.2
57
8.2
33
8.3
57
7.9
35
8.2
57
8.5
35
Platform Additional Functionality
Feature Not Available
8.5
33
8.2
60
9.3
38
8.4
55
8.3
34
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Not enough data
Campaigns
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Not enough data
Engagement
9.0
14
Not enough data
Platform
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Treasure Data Customer Data Platform are categorized as Customer Journey Analytics
Unique Categories
Adobe Journey Optimizer is categorized as Personalization Engines, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Treasure Data Customer Data Platform is categorized as Customer Data Platform (CDP), Identity Resolution, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
How i can do a Netsuite Integration with Treasure Data?
1 Comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 Comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 Comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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