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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Ads
Star Rating
(1,992)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsAdobe Analytics vs Google Ads
When assessing the two solutions, reviewers found them equally easy to use. However, Google Ads is easier to set up and administer. Reviewers also preferred doing business with Google Ads overall.
- Reviewers felt that Google Ads meets the needs of their business better than Adobe Analytics.
- When comparing quality of ongoing product support, reviewers felt that Adobe Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ads over Adobe Analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Ads
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
8.6
882
8.7
1,692
Ease of Use
7.5
938
7.5
1,696
Ease of Setup
7.2
377
7.3
893
Ease of Admin
7.6
279
7.8
857
Quality of Support
7.8
808
7.4
1,580
Has the product been a good partner in doing business?
8.0
279
8.1
838
Product Direction (% positive)
7.6
843
7.7
1,672
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
Campaign Management & Optimization
Not enough data
8.5
1386
Not enough data
7.8
1320
Not enough data
8.2
1367
Not enough data
8.0
1149
Not enough data
7.3
999
Not enough data
7.7
1121
Not enough data
8.2
1342
Not enough data
6.9
873
Not enough data
8.1
1120
Not enough data
8.0
998
Not enough data
8.0
1340
Analytics & Administration
Not enough data
8.4
1376
Not enough data
7.9
1240
Not enough data
8.2
1354
Platform
Not enough data
7.9
879
Not enough data
7.9
1229
Not enough data
7.8
1231
Not enough data
8.4
1264
Not enough data
8.6
1344
Not enough data
8.5
1104
Not enough data
8.2
1079
Not enough data
8.4
963
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Google Ads share no categories
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Google Ads is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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