Compare Adobe Analytics and Funnel 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $400.00
Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with features like advanced segmentation and a highly customizable Analysis Workspace that allows users to create tailored visualizations effortlessly.
- Users say that Funnel stands out for its user-friendly interface, making it easy to pull data from various platforms. Reviewers appreciate its stability and the excellent customer support, which they find to be a significant advantage for small businesses.
- According to verified reviews, Adobe Analytics has a more extensive feature set, particularly in areas like real-time reporting and custom event tracking, which users find crucial for understanding customer journeys across digital touchpoints.
- Reviewers mention that while Adobe Analytics has a steeper learning curve, its speed and reliability in data analysis are often highlighted as key benefits, helping users find genuine answers quickly compared to other tools.
- Users highlight that Funnel's strong support across various platforms and its ability to centralize data make it a top-tier choice for small businesses looking for a straightforward analytics solution without the complexity of larger tools.
- G2 reviewers note that Adobe Analytics, despite its higher G2 Score, may not be as accessible for smaller organizations due to its pricing and complexity, while Funnel offers a more approachable entry point for those just starting with data analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableFunnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Adobe Analytics
No trial information availableFunnel
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.8
141
Ease of Use
7.5
950
8.5
144
Ease of Setup
7.2
389
8.8
103
Ease of Admin
7.6
283
8.9
95
Quality of Support
7.8
819
9.1
138
Has the product been a good partner in doing business?
8.0
283
9.1
94
Product Direction (% positive)
7.6
854
8.7
142
Features by Category
Metrics
8.6
609
9.0
70
8.4
601
8.9
68
8.4
606
8.4
46
8.4
580
8.9
45
8.4
565
8.6
44
8.1
542
8.5
56
8.1
562
8.8
56
8.5
569
9.1
71
8.2
535
9.0
43
Reporting
8.3
598
8.6
48
8.3
580
8.8
43
8.2
556
8.7
62
8.4
577
8.7
52
8.1
513
8.2
40
8.0
497
8.1
55
8.5
599
9.2
69
Other
8.4
555
Feature Not Available
8.3
531
Feature Not Available
8.1
499
Feature Not Available
8.5
550
8.9
73
8.4
476
8.9
59
8.0
434
Feature Not Available
8.2
459
Feature Not Available
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.5
40
Not enough data
8.7
41
Not enough data
Administration
8.1
456
8.9
71
8.2
444
Feature Not Available
8.4
554
9.1
75
8.4
531
8.9
74
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
201
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
219
Not enough data
8.5
211
Not enough data
8.6
203
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Funnel are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Funnel is categorized as ETL Tools and Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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