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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $120.00
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Reports and Dashboards, with a score of 8.4, but reviewers mention that Funnel outshines it with a score of 9.3, highlighting its user-friendly interface and flexibility in report customization.
- Reviewers mention that Funnel's Ease of Setup is significantly better, scoring 8.8 compared to Adobe Analytics' 6.9, making it a preferred choice for small businesses looking for quick implementation without extensive technical resources.
- G2 users indicate that Adobe Analytics has a robust Standard Event Tracking feature with a score of 8.4, but users on G2 appreciate Funnel's superior Custom Event Tracking capabilities, scoring 8.7, which allows for more tailored tracking of user interactions.
- Users say that Funnel's Quality of Support is a standout feature, scoring 9.2, while Adobe Analytics scores 7.7, with many reviewers noting that Funnel's support team is more responsive and helpful in resolving issues.
- Reviewers mention that Adobe Analytics has a strong focus on Data Analysis with a score of 8.9, but users report that Funnel's Data Collection capabilities are exceptional, scoring 9.0, making it easier to gather insights from various data sources.
- Users on G2 highlight that Funnel's Real-Time Reporting feature scores 8.6, which is slightly better than Adobe Analytics' 8.2, emphasizing the importance of immediate data access for timely decision-making in marketing strategies.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableFunnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Adobe Analytics
No trial information availableFunnel
Free Trial is available
Ratings
Meets Requirements
8.6
881
8.8
139
Ease of Use
7.5
937
8.5
142
Ease of Setup
7.2
376
8.8
101
Ease of Admin
7.6
279
8.9
95
Quality of Support
7.8
807
9.1
136
Has the product been a good partner in doing business?
8.0
279
9.1
94
Product Direction (% positive)
7.6
842
8.7
140
Features by Category
Metrics
8.6
604
9.0
70
8.4
598
8.9
68
8.4
605
8.4
46
8.4
578
8.9
45
8.4
564
8.6
44
8.1
542
8.5
56
8.1
562
8.8
56
8.5
568
9.1
71
8.2
533
9.0
43
Reporting
8.3
593
8.6
48
8.3
580
8.8
43
8.1
554
8.7
62
8.4
573
8.7
52
8.1
512
8.2
40
8.0
496
8.1
55
8.5
595
9.2
69
Other
8.4
553
Feature Not Available
8.3
531
Feature Not Available
8.1
499
Feature Not Available
8.5
548
8.9
73
8.4
475
8.9
59
8.0
434
Feature Not Available
8.2
459
Feature Not Available
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
8.9
71
8.2
444
Feature Not Available
8.4
550
9.1
75
8.4
531
8.9
74
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Funnel are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Funnel is categorized as ETL Tools and Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
42.1%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.7%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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