Compare Adobe Analytics vs Funnel
See this
comparison of Adobe Analytics vs. Funnel
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 553 reviews. Funnel rates 4.4/5 stars with 65 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$499
per month
 
Business
$799
per month
 
Professional
$999
per month
 
Enterprise & Agencies
Contact sales
 
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Funnel
Standard
$499per month
Business
$799per month
Professional
$999per month
Enterprise & Agencies
Contact sales
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
Ease of Use
Ease of Use
7.0
8.4
Ease of Setup
Ease of Setup
6.4
8.8
Ease of Admin
Ease of Admin
7.2
8.8
Quality of Support
Quality of Support
7.5
9.3
Ease of Doing Business With
Ease of Doing Business With
7.7
9.4
Product Direction (% positive)
Product Direction (% positive)
7.0
8.4
Meets Requirements
Adobe Analytics
8.4
Funnel
8.7
Ease of Use
Adobe Analytics
7.0
Funnel
8.4
Ease of Setup
Adobe Analytics
6.4
Funnel
8.8
Ease of Admin
Adobe Analytics
7.2
Funnel
8.8
Quality of Support
Adobe Analytics
7.5
Funnel
9.3
Ease of Doing Business With
Adobe Analytics
7.7
Funnel
9.4
Product Direction (% positive)
Adobe Analytics
7.0
Funnel
8.4

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Funnel
9.1
Engagement
Adobe Analytics
8.3
Funnel
8.8
Entry and Exit Pages
Adobe Analytics
8.4
Funnel
8.1
Standard Event Tracking
Adobe Analytics
8.3
Funnel
8.1
Custom Event Tracking
Adobe Analytics
8.4
Funnel
8.0
Retention
Adobe Analytics
7.9
Funnel
8.3
Return
Adobe Analytics
8.0
Funnel
8.6
Conversions
Adobe Analytics
8.4
Funnel
8.9
Funnels
Adobe Analytics
8.1
Funnel
8.6
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Funnel
8.3
Trending
Adobe Analytics
8.2
Funnel
8.6
Retroactive Reporting
Adobe Analytics
8.0
Funnel
8.5
Segmentation
Adobe Analytics
8.3
Funnel
8.4
Mobile Reporting
Adobe Analytics
7.9
Funnel
8.2
Unification Across Devices
Adobe Analytics
7.7
Funnel
7.6
Custom Reports and Dashboards
Adobe Analytics
8.3
Funnel
9.1
Other
User Data
Adobe Analytics
8.3
Funnel
Not enough data available
Site Search Reporting
Adobe Analytics
8.2
Funnel
Not enough data available
Load Time Monitoring
Adobe Analytics
7.8
Funnel
Not enough data available
Campaign Tracking
Adobe Analytics
8.4
Funnel
8.6
E-Commerce
Adobe Analytics
8.3
Funnel
9.0
Promotional Messages
Adobe Analytics
7.9
Funnel
Not enough data available
Administration Alerts
Adobe Analytics
8.0
Funnel
Not enough data available
Administration
API / Integrations
Adobe Analytics
7.9
Funnel
8.8
QA Testing
Adobe Analytics
8.0
Funnel
Not enough data available
Performance and Reliability
Adobe Analytics
8.2
Funnel
8.9
User, Role, and Access Management
Adobe Analytics
8.3
Funnel
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
27.3%
44.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.1%
52.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
44.6%
3.1%
Adobe Analytics
Small-Business
27.3%
Mid-Market
28.1%
Enterprise
44.6%
Funnel
Small-Business
44.6%
Mid-Market
52.3%
Enterprise
3.1%

Reviewers' Industry

 
Marketing and Advertising
14.8%
Marketing and Advertising
30.9%
 
Retail
5.9%
Internet
11.1%
 
Information Technology and Services
5.3%
Information Technology and Services
11.1%
 
Financial Services
5.1%
Retail
6.2%
 
Internet
4.0%
Health, Wellness and Fitness
2.5%
 
Other
64.9%
Other
38.3%
Adobe Analytics
Marketing and Advertising
14.8%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
4.0%
Other
64.9%
Funnel
Marketing and Advertising
30.9%
Internet
11.1%
Information Technology and Services
11.1%
Retail
6.2%
Health, Wellness and Fitness
2.5%
Other
38.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Fabio K.
Agency in Internet

the plethora of connectors the bigquery connector that updates regularly every 6 hours the simplicity of mapping/editing the schema and how it propagates to BigQuery

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Funnel
Most Helpful Favorable Review
Fabio K.
Agency in Internet

the plethora of connectors the bigquery connector that updates regularly every 6 hours the simplicity of mapping/editing the schema and how it propagates to BigQuery

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Funnel
No videos provided

Downloads

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