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Compare Adobe Advertising Cloud and Facebook for Business 
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At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Small-Business (66.3% of reviews)
Entry-Level Pricing
No pricing available
Cost per 1,000 Impressions
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudFacebook for Business
Star Rating
(1,417)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in user experience, with many users highlighting its ease of use and intuitive interface. One user mentioned that implementing their strategy is very simple, making it a go-to platform for daily operations.
- Users say that Adobe Advertising Cloud offers robust multi-channel ad management and optimization features, which are praised for their ability to deliver relevant content to the right audience at the right time. This capability is particularly beneficial for businesses looking to enhance their advertising effectiveness.
- Reviewers mention that Facebook for Business has a strong support system, with many users finding customer support to be helpful most of the time. This aspect is crucial for businesses that rely on timely assistance to navigate their advertising strategies.
- According to verified reviews, Adobe Advertising Cloud is recognized for its comprehensive analytics and targeting capabilities, which contribute to effective, data-driven advertising campaigns. Users appreciate the platform's ability to integrate various advertising solutions seamlessly.
- G2 reviewers highlight that Facebook for Business is particularly effective for small businesses, with a significant portion of its user base coming from this segment. This focus allows it to cater specifically to the needs of smaller enterprises, making it a familiar and accessible choice.
- Users report that while Adobe Advertising Cloud has strong features, it sometimes struggles with configuration challenges that can hinder user experience. However, its collaborative nature and integration capabilities are often praised, indicating a solid foundation for improvement.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableFacebook for Business
No trial information availableRatings
Meets Requirements
7.6
88
8.6
1,183
Ease of Use
6.8
86
8.2
1,187
Ease of Setup
6.2
46
8.1
642
Ease of Admin
7.2
48
8.3
612
Quality of Support
7.5
83
6.6
1,077
Has the product been a good partner in doing business?
7.7
49
7.8
599
Product Direction (% positive)
7.2
88
7.2
1,153
Features by Category
Channel Functionality
7.8
34
8.7
39
Platform Interoperability
8.3
6
8.2
30
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
960
8.2
51
|
Verified
8.2
945
7.6
48
|
Verified
8.3
987
7.8
46
|
Verified
7.5
801
8.0
47
|
Verified
7.7
759
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
697
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.1
859
7.5
40
|
Verified
8.2
792
9.0
10
|
Verified
8.1
401
8.8
10
|
Verified
8.4
419
Targeting
8.2
50
|
Verified
8.7
976
7.8
47
|
Verified
8.6
871
7.9
44
|
Verified
8.8
904
7.7
32
Feature Not Available
Platform
7.8
37
|
Verified
8.0
680
8.2
49
|
Verified
8.0
837
8.0
51
|
Verified
8.5
934
7.5
52
|
Verified
8.4
966
7.9
46
|
Verified
8.3
751
8.2
51
|
Verified
8.0
901
8.0
42
|
Verified
8.0
804
7.9
38
|
Verified
8.3
684
8.0
45
|
Verified
8.4
965
Campaign Management & Optimization
7.9
54
7.7
14
7.4
51
7.6
14
7.0
46
8.1
14
7.2
39
8.2
13
7.4
43
8.1
13
7.8
51
7.6
13
7.2
49
8.5
13
6.4
40
6.4
13
6.9
42
7.1
12
7.5
30
7.6
13
8.0
52
8.1
15
Analytics & Administration
7.9
55
8.5
14
7.5
51
8.4
15
8.0
55
8.6
14
Platform
7.4
39
8.0
14
8.0
44
8.5
14
7.6
48
7.9
14
7.6
49
8.2
15
7.3
53
8.1
14
7.7
47
8.1
13
7.4
45
8.2
14
7.5
37
8.1
14
Authoring Tools
8.5
8
8.0
24
7.9
8
8.1
19
8.5
8
8.1
21
7.9
8
8.5
21
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
8.7
19
8.5
8
8.7
19
Publishing Tools
7.9
8
8.4
20
8.3
8
8.2
19
9.2
8
9.3
21
Platform Interoperability
Not enough data
7.2
18
Mobile Functionality
Not enough data
8.1
25
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
960
8.2
51
|
Verified
8.2
945
7.6
48
|
Verified
8.3
987
7.8
46
|
Verified
7.5
801
8.0
47
|
Verified
7.7
759
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
697
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.1
859
7.5
40
|
Verified
8.2
792
9.0
10
|
Verified
8.1
401
8.8
10
|
Verified
8.4
419
Targeting
8.2
50
|
Verified
8.7
976
7.8
47
|
Verified
8.6
871
7.9
44
|
Verified
8.8
904
7.7
32
Feature Not Available
Mobile
Not enough data
7.8
22
9.0
10
|
Verified
8.1
401
8.8
10
|
Verified
8.4
419
Platform
7.8
37
|
Verified
8.0
680
8.2
49
|
Verified
8.0
837
8.0
51
|
Verified
8.5
934
7.5
52
|
Verified
8.4
966
7.9
46
|
Verified
8.3
751
8.2
51
|
Verified
8.0
901
8.0
42
|
Verified
8.0
804
7.9
38
|
Verified
8.3
684
8.0
45
|
Verified
8.4
965
Platform Interoperability
Not enough data
8.2
18
Video Functionality
Not enough data
8.1
24
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
960
8.2
51
|
Verified
8.2
945
7.6
48
|
Verified
8.3
987
7.8
46
|
Verified
7.5
801
8.0
47
|
Verified
7.7
759
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
697
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.1
859
7.5
40
|
Verified
8.2
792
9.0
10
|
Verified
8.1
401
8.8
10
|
Verified
8.4
419
Targeting
8.2
50
|
Verified
8.7
976
7.8
47
|
Verified
8.6
871
7.9
44
|
Verified
8.8
904
7.7
32
Feature Not Available
Platform
7.8
37
|
Verified
8.0
680
8.2
49
|
Verified
8.0
837
8.0
51
|
Verified
8.5
934
7.5
52
|
Verified
8.4
966
7.9
46
|
Verified
8.3
751
8.2
51
|
Verified
8.0
901
8.0
42
|
Verified
8.0
804
7.9
38
|
Verified
8.3
684
8.0
45
|
Verified
8.4
965
Platform Interoperability
7.7
5
8.3(won by 0.6)
169
Agentic AI - Social Media Advertising
Not enough data
7.4(won by default)
11
Not enough data
7.7(won by default)
11
Not enough data
8.0(won by default)
11
Not enough data
8.0(won by default)
11
Not enough data
7.6(won by default)
11
Not enough data
7.7(won by default)
11
Social Functionality
Feature Not Available
Feature Not Available
Campaign Management
8.1
53
|
Verified
8.3(won by 0.2)
960
8.2(tied score)
51
|
Verified
8.2(tied score)
945
7.6
48
|
Verified
8.3(won by 0.7)
987
7.8(won by 0.3)
46
|
Verified
7.5
801
8.0(won by 0.3)
47
|
Verified
7.7
759
7.7(won by default)
27
Feature Not Available
7.7(won by 0.1)
38
|
Verified
7.6
697
8.1(won by default)
27
Feature Not Available
8.0(won by default)
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.1(won by 0.1)
859
7.5
40
|
Verified
8.2(won by 0.7)
792
9.0(won by 0.9)
10
|
Verified
8.1
401
8.8(won by 0.4)
10
|
Verified
8.4
419
Targeting
8.2
50
|
Verified
8.7(won by 0.5)
976
7.8
47
|
Verified
8.6(won by 0.8)
871
7.9
44
|
Verified
8.8(won by 0.9)
904
7.7(won by default)
32
Feature Not Available
Platform
7.8
37
|
Verified
8.0(won by 0.2)
680
8.2(won by 0.2)
49
|
Verified
8.0
837
8.0
51
|
Verified
8.5(won by 0.5)
934
7.5
52
|
Verified
8.4(won by 0.9)
966
7.9
46
|
Verified
8.3(won by 0.4)
751
8.2(won by 0.2)
51
|
Verified
8.0
901
8.0(tied score)
42
|
Verified
8.0(tied score)
804
7.9
38
|
Verified
8.3(won by 0.4)
684
8.0
45
|
Verified
8.4(won by 0.4)
965
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
8.3
960
8.2
51
|
Verified
8.2
945
7.6
48
|
Verified
8.3
987
7.8
46
|
Verified
7.5
801
8.0
47
|
Verified
7.7
759
7.7
27
Feature Not Available
7.7
38
|
Verified
7.6
697
8.1
27
Feature Not Available
8.0
48
|
Verified
Feature Not Available
8.0
48
|
Verified
8.1
859
7.5
40
|
Verified
8.2
792
9.0
10
|
Verified
8.1
401
8.8
10
|
Verified
8.4
419
Targeting
8.2
50
|
Verified
8.7
976
7.8
47
|
Verified
8.6
871
7.9
44
|
Verified
8.8
904
7.7
32
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
8.0
680
8.2
49
|
Verified
8.0
837
8.0
51
|
Verified
8.5
934
7.5
52
|
Verified
8.4
966
7.9
46
|
Verified
8.3
751
8.2
51
|
Verified
8.0
901
8.0
42
|
Verified
8.0
804
7.9
38
|
Verified
8.3
684
8.0
45
|
Verified
8.4
965
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Facebook for Business are categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, Display Advertising, and Paid Search Advertising
Unique Categories
Adobe Advertising Cloud has no unique categories
Facebook for Business is categorized as Digital Audio Advertising, Mobile Advertising, and Video Advertising
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.1%
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
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