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At a Glance
Market Segments
Small-Business (78.9% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
$29/ user, per month (billed annually)
Act!
Star Rating
(503)3.9 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansInsightly CRM
Star Rating
(931)4.2 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ user, per month (billed annually)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act! has a strong focus on contact and account management with a score of 8.4, which matches Insightly CRM's score, but reviewers mention that Insightly offers better opportunity and pipeline management at 8.2 compared to Act!'s 7.3, making it more effective for tracking sales processes.
- Reviewers mention that Insightly CRM excels in ease of setup with a score of 8.3, while Act! falls behind at 7.2. Users on G2 appreciate the straightforward onboarding process of Insightly, which helps small businesses get started quickly.
- G2 users highlight that Act! has a lower quality of support rating at 7.5 compared to Insightly's 8.0. Reviewers say that Insightly's customer support portal and knowledge base are particularly helpful, providing users with quick access to resources and assistance.
- Users say that Act! struggles with marketing automation features, scoring only 7.1 in email marketing, while Insightly shines with a score of 7.6. Reviewers mention that Insightly's lead management and campaign management tools are more robust, allowing for better tracking and engagement.
- Reviewers mention that Act! has limited mobile support with a score of 6.4, while Insightly CRM offers a more optimized mobile experience at 7.8. Users report that Insightly's mobile app allows for better access to CRM features on the go, which is crucial for small business teams.
- Users on G2 report that Act! has a lower performance and reliability score of 7.4 compared to Insightly's 8.3. Reviewers mention that Insightly's platform is more stable and responsive, which is essential for daily operations and user satisfaction.
Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Free Trial
Act!
Free Trial is available
Insightly CRM
Free Trial is available
Ratings
Meets Requirements
8.2
439
8.3
789
Ease of Use
7.9
444
8.4
794
Ease of Setup
7.4
236
8.3
351
Ease of Admin
7.6
198
8.5
336
Quality of Support
7.6
420
8.1
676
Has the product been a good partner in doing business?
7.5
188
8.5
321
Product Direction (% positive)
5.8
444
8.0
764
Features by Category
Sales Force Automation
8.5
301
|
Verified
8.5
621
|
Verified
Feature Not Available
Feature Not Available
7.4
235
|
Verified
8.3
595
|
Verified
8.1
290
|
Verified
8.1
623
|
Verified
6.7
167
|
Verified
7.5
350
|
Verified
7.6
261
|
Verified
8.0
452
|
Verified
6.7
167
|
Verified
7.5
339
|
Verified
6.7
172
|
Verified
7.6
349
|
Verified
7.9
240
8.0
423
|
Verified
Marketing Automation
7.2
216
|
Verified
7.6
406
|
Verified
7.1
191
|
Verified
Feature Not Available
7.7
228
|
Verified
8.1
523
|
Verified
6.6
86
|
Verified
7.6
340
|
Verified
Customer Support
7.4
197
7.8
395
7.1
187
7.8
400
7.6
162
|
Verified
7.9
460
7.0
176
7.6
326
|
Verified
7.4
79
7.8
362
Reporting & Analytics
7.3
244
|
Verified
7.9
527
|
Verified
7.4
235
|
Verified
7.9
550
|
Verified
6.8
170
|
Verified
7.6
388
|
Verified
Mobile & Social
Feature Not Available
7.8
357
|
Verified
Feature Not Available
7.7
353
|
Verified
6.5
157
|
Verified
7.8
416
|
Verified
Platform
7.5
156
|
Verified
7.9
315
|
Verified
7.2
137
|
Verified
8.1
310
|
Verified
7.6
149
|
Verified
8.4
321
|
Verified
6.9
99
|
Verified
8.0
215
|
Verified
6.3
83
|
Verified
7.3
88
7.2
131
|
Verified
7.6
250
|
Verified
7.6
158
|
Verified
8.3
320
|
Verified
7.3
132
|
Verified
7.6
215
|
Verified
Integration
7.6
158
|
Verified
8.0
288
|
Verified
6.7
110
|
Verified
7.6
237
|
Verified
6.9
99
|
Verified
7.3
224
|
Verified
Generative AI
5.5
39
6.8
28
Agentic AI - CRM
6.4
15
7.5
8
6.4
15
8.5
8
6.4
15
7.9
8
6.3
15
8.1
8
6.2
15
7.6
7
6.3
15
7.7
8
6.3
15
7.9
8
Email Marketing
8.1
33
|
Verified
Not enough data
8.2
33
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
Online Marketing
7.0
31
|
Verified
Not enough data
7.2
29
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
7.6
26
Not enough data
Lead Management
7.9
32
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.0
29
|
Verified
Not enough data
7.5
28
|
Verified
Not enough data
7.9
28
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.2
28
|
Verified
Not enough data
Campaign Management
7.0
27
|
Verified
Not enough data
7.1
26
|
Verified
Not enough data
8.4
31
|
Verified
Not enough data
6.9
26
Not enough data
Social
7.1
28
Not enough data
6.8
27
|
Verified
Not enough data
6.8
28
|
Verified
Not enough data
6.4
27
Not enough data
6.6
28
|
Verified
Not enough data
Reporting & Analytics
7.7
29
|
Verified
Not enough data
7.0
28
|
Verified
Not enough data
6.9
27
|
Verified
Not enough data
6.4
29
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
Platform
8.2
29
|
Verified
Not enough data
7.0
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
6.8
24
|
Verified
Not enough data
6.2
23
|
Verified
Not enough data
7.8
26
|
Verified
Not enough data
6.9
28
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Integration
7.0
34
|
Verified
Not enough data
7.1
27
|
Verified
Not enough data
6.7
25
|
Verified
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
35
Not enough data
8.6
43
Not enough data
8.3
35
Not enough data
8.7
40
Not enough data
8.0
36
Predictive Analytics
Not enough data
7.9
37
Not enough data
7.9
38
Not enough data
7.8
33
Not enough data
7.8
35
Sales Management
Not enough data
8.5
37
Not enough data
8.1
30
Not enough data
8.7
32
Not enough data
8.8
39
Categories
Categories
Shared Categories
Act! and Insightly CRM are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Insightly CRM is categorized as Sales Analytics
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insightly CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.1%
Marketing and Advertising
5.6%
Real Estate
5.4%
Construction
4.9%
Insurance
4.5%
Other
70.5%
Marketing and Advertising
10.1%
Information Technology and Services
6.0%
Construction
4.8%
Computer Software
4.1%
Financial Services
4.0%
Other
71.0%
Alternatives
Discussions
Assigning contacts to users?
2 Comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 Comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 Comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
What is the best of linking email to insightly?
2 Comments
MK
We connect our exchange account but gmail work too - pretty simple. Alternative is to bcc Insightly on outgoing mail and capture them that way. Read more
What is Insightly CRM used for?
2 Comments
DB
Insightly includes project management capabilities that allow users to plan, execute, and monitor projects from within the CRM platformRead more
Will you’re software link with mailchimp
1 Comment
CL
Yes, Insightly integrates with MailChimp.
Learn more details here:
https://www.insightly.com/product/connect-to-apps/mailchimp-crm/Read more
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