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# Act-On vs Net-Results Comparison - What are their main differences?

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Act-OnNet-Results[+ Add Product](#)

Pricing

**Act-On**

**$900.00** Usage Based Per Month · Professional

**Contact Vendor for Pricing** Usage Based Per Month · Enterprise

**Net-Results**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Act-On**
$$$$$

**Net-Results**
$$$$$

Average Discount

**Act-On**
12%

**Net-Results**
13%1% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Act-On** 6 months
Based on 100 responses

**Net-Results** 6 months
Based on 100 responses

Return on Investment

**Act-On** 6 months
Based on 100 responses

**Net-Results** 6 months
Based on 100 responses

 ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")

 ![Net-Results](https://images.g2crowd.com/uploads/product/hd_favicon/09b1a397fdfbdb8e53895588d7a24233/net-results.svg "Net-Results")

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**Pros & Cons**
from reviews

**Act-On**

Ease of Use (27)

Customer Support (18)

Missing Features (14)

Not Intuitive (10)

**Net-Results**
Not enough data

Integrations

**Act-On**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image")

Amazon Simple Storage...

](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image")

Cleargistix Tug & Tow

](https://www.g2.com/products/cleargistix-tug-tow/reviews)[
View all
](https://www.g2.com/products/act-on/integrations)

**Net-Results**
Not enough data

Screenshots

**Act-On**
 ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png)

**Net-Results**
 ![Net-Results screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/28331/Screenshot-2024-01-17-at-3.54.32-PM.png)

**Ratings**
from reviews

Meets Requirements

**Act-On**

**8.2** /10

Based on 905 responses

**Net-Results**

**8.4** /10

Based on 88 responses

Ease of Use

**Act-On**

**8.0** /10

Based on 912 responses

**Net-Results**

**8.1** /10

Based on 88 responses

Ease of Setup

**Act-On**

**7.7** /10

Based on 521 responses

**Net-Results**

**8.7** /10

Based on 54 responses

Ease of Admin

**Act-On**

**8.2** /10

Based on 521 responses

**Net-Results**

**8.7** /10

Based on 57 responses

Quality of Support

**Act-On**

**8.7** /10

Based on 869 responses

**Net-Results**

**9.6** /10

Based on 86 responses

Has the product been a good partner in doing business?

**Act-On**

**8.6** /10

Based on 501 responses

**Net-Results**

**9.4** /10

Based on 57 responses

Product Direction (% positive)

**Act-On**

**8.1** /10

Based on 891 responses

**Net-Results**

**9.3** /10

Based on 86 responses

**Features**
ratings from reviews

Marketing Automation

**7.7** /10

Based on 771 responses

**8.5** /10

Based on 79 responses

Transactional Email

**7.5** /10

Based on 40 responses

Not enough data

Customer Journey Mapping

**8.7** /10

Based on 22 responses

Not enough data

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Customer Journey Analytics

**7.3** /10

Based on 22 responses

Not enough data

Landing Page Builders

**7.2** /10

Based on 44 responses

Not enough data

Lead Scoring

**7.4** /10

Based on 35 responses

Not enough data

Marketing Account Intelligence

**7.9** /10

Based on 170 responses

Not enough data

Marketing Analytics

**7.8** /10

Based on 118 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
50.1%

Enterprise(\> 1000 emp.)
11.6%

Small-Business(50 or fewer emp.)
38.3%

Mid-Market(51-1000 emp.)
50.1%

Enterprise(\> 1000 emp.)
11.6%

Small-Business(50 or fewer emp.)
63.9%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
2.8%

Small-Business(50 or fewer emp.)
63.9%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
2.8%

**Reviewers' Industry**

[![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews)
Act-On

Marketing and Advertising
14.5%

Computer Software
13.1%

Information Technology and Services
11.4%

Financial Services
4.8%

Telecommunications
3.0%

Other
53.2%

[![Net-Results](https://images.g2crowd.com/uploads/product/hd_favicon/09b1a397fdfbdb8e53895588d7a24233/net-results.svg "Net-Results")](https://www.g2.com/products/net-results/reviews)
Net-Results

Computer Software
19.8%

Marketing and Advertising
19.8%

Information Technology and Services
11.3%

Internet
4.7%

Telecommunications
3.8%

Other
40.6%

Alternatives

**Act-On Alternatives**

 ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation")

[
Constant Contact Advanced...
](/products/constant-contact-advanced-automation/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto")

[
Ortto
](/products/ortto/reviews)

**Net-Results Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

[
Adobe Marketo Engage
](/products/adobe-marketo-engage/reviews)

 ![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")

[
Oracle Eloqua
](/products/oracle-eloqua/reviews)

 ![Acoustic Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/effe6bbde3b0d18eb302d9efb55a90b7/acoustic-campaign.svg "Acoustic Campaign")

[
Acoustic Campaign
](/products/acoustic-campaign/reviews)

## Act-On vs Net-Results FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Act-On vs Net-Results?

Net-Results stands out for higher reviewer satisfaction on setup and support, while Act-On is more widely reviewed and noted for ease of use.

| [Act-On](https://www.g2.com/products/act-on/reviews) | [Net-Results](https://www.g2.com/products/net-results/reviews) |
| --- | --- |
| 4.1/5 (1071 reviews) | 4.4/5 (116 reviews) |
| Mid-Market | Small-Business |
| 7.7 | 8.7 |
| 8.7 | 9.6 |
| Ease of Use (27 all-time mentions) | Exceptional Support (recent reviews) |

### How do the pricing models of Act-On and Net-Results compare?

Net-Results is rated higher for value, with reviewers expressing greater satisfaction with its pricing and transparency.

- **Act-On:** Reviewers describe Act-On as affordable and priced well for its feature set, but some mention that there are cheaper alternatives and that the pricing structure can be challenging for certain business models.
- **Net-Results:** Reviewers consistently highlight Net-Results as an inexpensive option with transparent pricing, noting that its value is strong for small businesses and that all features are included without upcharges.
- **Switching reasons:** Several reviewers mention switching to Net-Results from more expensive platforms due to lower costs and more transparent pricing.

### What are the best alternatives to Act-On and Net-Results?

The top three alternatives to Act-On and Net-Results are HubSpot Marketing Hub, Constant Contact Advanced Automation, and Adobe Marketo Engage.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | Affordable, but some mention cheaper alternatives | Ease of Use (27 all-time mentions) |
| [Net-Results](https://www.g2.com/products/net-results/reviews) | 4.4/5 (116 reviews) | Small-Business | Inexpensive, transparent pricing | Exceptional Support (recent reviews) |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14918 reviews) | Small-Business | — | Comprehensive marketing automation |
| [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Ease of use and automation |
| [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3149 reviews) | Mid-Market | — | Advanced automation capabilities |

### Which Marketing Automation features should I prioritize when comparing Act-On and Net-Results?

Buyers comparing Act-On and Net-Results should prioritize segmentation, ease of setup, quality of support, and integrations.

- **Segmentation:** Act-On is frequently cited for strong segmentation capabilities (all-time mention count: 8), while Net-Results is praised in recent reviews for flexible audience segmentation and micro-targeting.
- **Ease of Setup:** Net-Results scores 8.7, Act-On 7.7, indicating a smoother setup experience for Net-Results.
- **Quality of Support:** Net-Results scores 9.6, Act-On 8.7, with Net-Results reviewers consistently highlighting exceptional support.
- **Integrations:** Act-On has 15 all-time mentions for integrations, including CRM and NetSuite, while Net-Results is noted for CRM and HR system integrations in recent reviews.

### What are the pros and cons of Act-On vs Net-Results?

Act-On's headline strength is ease of use, while Net-Results is most recognized for exceptional support.

- **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Intuitive (12), Analytics (10), Easy Setup (10).
- **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9).
- **Net-Results strengths:** Exceptional support and onboarding, flexible segmentation and lead scoring, transparent pricing, and ease of setup (recent reviews).
- **Net-Results trade-offs:** Reviewers note limited email template design flexibility, clunky multi-condition filtering, and some manual steps for integrations and reporting.

### Is Act-On or Net-Results better for small businesses?

Net-Results is the better fit for small businesses, with a higher proportion of small-business reviewers and strong sentiment for ease of use and support.

- **Act-On:** Largest reviewer segment is Mid-Market; small-business reviewers note ease of use but mention pricing and feature limitations for smaller teams.
- **Net-Results:** Largest reviewer segment is Small-Business; reviewers highlight its value, transparent pricing, and strong support for small teams.

### Which Marketing Automation platform has better integrations?

Act-On is more frequently cited for integrations, with 15 all-time mentions, while Net-Results reviewers mention CRM and HR integrations in recent reviews.

- **Act-On:** Integrations with NetSuite and Microsoft Dynamics are highlighted, with 15 all-time mentions for integrations.
- **Net-Results:** Reviewers mention integrations with Salesforce, SutiHR, and Aurea CRM, with positive sentiment for CRM connectivity.

### How do Act-On and Net-Results compare on customer support?

Net-Results leads on Quality of Support by a material margin, scoring 9.6 versus Act-On's 8.7.

- **Act-On:** Reviewers cite responsive and helpful support, with 18 all-time mentions for customer support and consistent praise for onboarding and troubleshooting.
- **Net-Results:** Reviewers consistently describe support as exceptional, accessible, and proactive, with multiple recent reviews highlighting unlimited support and rapid response times.

### Which is easier to implement, Act-On or Net-Results?

Net-Results is rated higher for Ease of Setup, scoring 8.7 compared to Act-On's 7.7, indicating a smoother implementation experience.

- **Act-On:** Reviewers describe setup as generally straightforward, but some note technical challenges and a learning curve for deeper features.
- **Net-Results:** Reviewers highlight quick onboarding, minimal need for technical staff, and easy implementation, especially for small teams.

### Which product has better Segmentation?

Both Act-On and Net-Results are highly rated for segmentation, with reviewers citing strong capabilities for each.

- **Act-On:** Segmentation is a frequently cited strength (8 all-time mentions), with reviewers noting ease of creating segments based on any data field.
- **Net-Results:** Reviewers highlight flexible audience segmentation and micro-targeting, with recent reviews emphasizing its effectiveness for personalized campaigns and lead scoring.