Compare Act-On and Net-Results 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (64.2% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
No pricing available
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansNet-Results
Star Rating
(114)4.5 out of 5
Market Segments
Small-Business (64.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Net-ResultsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in its overall user satisfaction, reflected in its higher G2 Score compared to Net-Results. Users appreciate features like the automated engagement programs that help target specific audiences effectively, making it a strong choice for marketing teams.
- According to verified reviews, Net-Results stands out for its exceptional customer support, with users highlighting the prompt and helpful responses from the support team. This level of service fosters a positive user experience, making it a reliable option for businesses needing ongoing assistance.
- Users say that Act-On's implementation process is notably smooth, with many praising the intuitive onboarding wizard that simplifies setup. This ease of setup is a significant advantage for teams looking to get started quickly without extensive training.
- Reviewers mention that while Act-On has a robust feature set, including a well-received email builder that has been updated for mobile compatibility, it still faces challenges in certain areas like social media engagement, where users feel it could improve compared to Net-Results.
- Users highlight that Net-Results offers a more straightforward user experience, with many noting that they have encountered no issues whatsoever during their time using the platform. This reliability can be a deciding factor for businesses prioritizing ease of use.
- According to recent feedback, Act-On's features for email deliverability and automated responses are well-regarded, but users also express a desire for enhancements in areas like reporting capabilities, where Net-Results seems to have a slight edge.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Net-Results
No pricing availableFree Trial
Act-On
No trial information availableNet-Results
Free Trial is available
Ratings
Meets Requirements
8.2
897
8.4
88
Ease of Use
8.0
904
8.1
88
Ease of Setup
7.7
514
8.7
54
Ease of Admin
8.2
518
8.7
57
Quality of Support
8.7
863
9.6
86
Has the product been a good partner in doing business?
8.6
498
9.4
57
Product Direction (% positive)
8.1
886
9.3
86
Features by Category
Email Marketing
8.4
709
|
Verified
8.5
70
|
Verified
8.8
697
|
Verified
9.0
71
|
Verified
8.3
692
|
Verified
8.6
70
|
Verified
8.5
616
|
Verified
9.3
62
|
Verified
Online Marketing
7.9
641
|
Verified
7.7
55
|
Verified
7.8
540
|
Verified
8.1
45
|
Verified
7.9
518
|
Verified
7.7
45
|
Verified
7.9
603
|
Verified
8.3
53
|
Verified
7.8
519
|
Verified
8.0
44
|
Verified
Lead Management
8.1
580
|
Verified
8.5
62
|
Verified
8.0
560
|
Verified
8.4
60
|
Verified
8.4
626
|
Verified
9.1
68
|
Verified
8.2
591
|
Verified
9.0
57
|
Verified
8.2
575
|
Verified
8.9
58
|
Verified
8.1
572
|
Verified
9.0
61
|
Verified
8.0
515
|
Verified
8.9
52
|
Verified
8.0
535
|
Verified
8.7
54
|
Verified
Campaign Management
8.1
507
|
Verified
8.9
50
|
Verified
7.9
429
|
Verified
8.7
34
|
Verified
7.4
336
|
Verified
8.2
11
|
Verified
7.3
79
8.3
6
Social
6.9
306
|
Verified
8.1
14
7.1
373
|
Verified
7.7
19
|
Verified
7.0
317
|
Verified
8.5
20
|
Verified
7.6
97
|
Verified
8.0
17
6.8
233
|
Verified
8.2
12
Reporting & Analytics
7.9
649
|
Verified
8.3
71
|
Verified
7.7
576
|
Verified
8.3
57
|
Verified
7.1
411
|
Verified
8.6
11
6.9
355
|
Verified
8.7
10
7.3
389
|
Verified
7.8
10
Platform
7.6
377
|
Verified
8.6
40
|
Verified
7.8
338
|
Verified
9.1
32
|
Verified
8.3
398
|
Verified
8.9
37
|
Verified
7.8
206
|
Verified
8.1
18
|
Verified
7.1
204
|
Verified
8.5
14
|
Verified
8.3
392
|
Verified
8.8
45
|
Verified
7.7
259
|
Verified
9.2
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.9
40
|
Verified
7.8
308
|
Verified
8.8
30
|
Verified
7.4
282
|
Verified
8.4
27
|
Verified
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Net-Results are categorized as Marketing Automation
Unique Categories
Net-Results has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Net-Results
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Computer Software
19.8%
Marketing and Advertising
19.8%
Information Technology and Services
11.3%
Internet
4.7%
Telecommunications
3.8%
Other
40.6%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
How easy is it to design a responsive email in Net-Results?
2 Comments
RH
You have a couple options for building responsive emails in Net-Results. Most of our users opt for using our responsive templates + drag & drop responsive...Read more
What is training like?
1 Comment
RH
Training starts before you ever commit to a contract. We want you to get hands on with Net-Results, to be sure we’re a good fit for your needs. Once we get...Read more
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