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At a Glance
Market Segments
Small-Business (49.4% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data PlatformVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in A/B Testing with a score of 9.0, while Acquia Customer Data Platform struggles significantly in this area, scoring only 4.8. Reviewers mention that VWO's intuitive interface and robust testing capabilities make it a preferred choice for optimizing conversion rates.
- Reviewers mention that VWO Testing offers superior ease of use (8.3) compared to Acquia's lower score of 7.2. Users on G2 appreciate VWO's straightforward setup process, which allows teams to quickly implement and start testing without extensive training.
- G2 users highlight VWO's strong analytics features, particularly in Reporting and Analytics, where it scores 8.2. In contrast, Acquia's analytics capabilities are perceived as less comprehensive, leading to a score of 7.6. Users say that VWO provides actionable insights that help in making data-driven decisions.
- Users report that VWO Testing's Quality of Support is rated highly at 8.9, while Acquia's support is rated lower at 7.0. Reviewers mention that VWO's responsive customer service and extensive documentation contribute to a better overall user experience.
- Reviewers mention that VWO Testing shines in its ability to manage Email Deliverability with a score of 8.3, while Acquia lacks in this area, leading to a lower user satisfaction. Users say that VWO's tools for optimizing email campaigns are effective in ensuring higher open and click rates.
- Users on G2 report that VWO Testing's dynamic segmentation capabilities score 8.8, significantly outperforming Acquia's offerings. Reviewers mention that VWO allows for more granular targeting, which enhances personalization efforts and improves campaign effectiveness.
Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableVWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Acquia Customer Data Platform
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.2
65
8.5
794
Ease of Use
7.2
65
8.3
803
Ease of Setup
6.6
44
8.6
525
Ease of Admin
7.5
44
8.7
363
Quality of Support
7.0
59
9.0
766
Has the product been a good partner in doing business?
7.5
38
8.9
360
Product Direction (% positive)
8.3
61
9.0
790
Features by Category
Email Marketing
8.0
39
Not enough data
8.6
39
Not enough data
8.3
36
Not enough data
8.2
33
Not enough data
Online Marketing
8.4
35
Not enough data
7.5
29
Not enough data
7.0
24
Not enough data
7.9
28
Not enough data
7.8
23
Not enough data
Lead Management
8.2
35
Not enough data
8.0
31
Not enough data
8.6
38
Not enough data
7.9
34
Not enough data
7.8
34
Not enough data
8.2
34
Not enough data
8.1
30
Not enough data
7.6
33
Not enough data
Campaign Management
8.1
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
6.9
20
Not enough data
7.0
17
Not enough data
7.7
18
Not enough data
7.7
19
Not enough data
6.9
18
Not enough data
Reporting & Analytics
7.7
39
Not enough data
7.6
32
Not enough data
6.7
23
Not enough data
6.6
20
Not enough data
6.3
21
Not enough data
Platform
8.0
27
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
8.1
17
Not enough data
6.7
20
Not enough data
7.3
30
Not enough data
7.5
10
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
28
Not enough data
8.2
27
Not enough data
7.5
21
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
4.8
8
8.8
11
7.8
9
7.9
8
Targeting
8.0
9
8.7
10
7.9
8
8.3
10
Triggered Content
8.3
7
8.8
7
Not enough data
Not enough data
7.7
5
7.7
5
Personalized Content
5.0
5
7.7
5
Not enough data
Not enough data
7.8
6
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
8.7
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Acquia Customer Data Platform and VWO Testing are categorized as Personalization Engines
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Digital Experience Platforms (DXP), Customer Journey Analytics, Customer Data Platform (CDP), Digital Asset Management, and Marketing Automation
VWO Testing is categorized as Feature Management, Personalization, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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