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Compare AB Tasty and Eppo 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (73.2% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansEppo
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EppoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Eppo. Users appreciate its ease of personalization and the ability to test features before release, which enhances the digital experience.
- Users say that AB Tasty's implementation process is smooth and efficient, with many highlighting its intuitive onboarding that allows marketing teams to independently manage content without developer assistance, saving valuable time.
- According to verified reviews, Eppo shines in its user-friendly interface for showcasing experiment progress and results, making complex analyses simple and understandable, which is a significant advantage for organizations looking to streamline their testing processes.
- Reviewers mention that while AB Tasty has a robust feature set, Eppo's strong stats engine and timely support from a growth-minded team provide a competitive edge, particularly for users who prioritize data-driven decision-making.
- Users highlight that AB Tasty's lightweight design ensures that testing does not impact website performance, a crucial factor for maintaining user experience during experiments, while Eppo's integration capabilities, such as with Snowflake, are praised for their efficiency.
- G2 reviewers note that while both platforms have their strengths, AB Tasty's higher volume of recent reviews indicates a more active user base, suggesting that its features and support are continuously evolving to meet user needs, whereas Eppo has fewer recent reviews, which may limit insights into its current performance.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Eppo
No pricing availableFree Trial
AB Tasty
No trial information availableEppo
No trial information availableRatings
Meets Requirements
8.5
372
9.1
38
Ease of Use
8.4
373
9.0
40
Ease of Setup
8.3
244
8.8
13
Ease of Admin
8.9
149
9.1
9
Quality of Support
9.3
368
9.6
35
Has the product been a good partner in doing business?
9.1
151
9.8
10
Product Direction (% positive)
9.1
369
9.7
40
Features by Category
Visitor Behavior
7.7
162
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
150
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Product Analytics
Not enough data
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
19
Not enough data
7.8
12
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
Feature Not Available
Not enough data
9.0
13
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
7.1
12
7.7
24
7.1
7
7.6
30
9.0
16
Functionality
7.5
27
7.1
7
8.4
33
8.7
15
8.0
28
7.8
15
Computing
7.7
235
8.7
19
6.4
182
6.0
10
7.3
230
7.8
25
Experimental Design
8.2
235
9.2
22
8.2
217
9.1
24
8.3
235
8.9
18
Analytics
7.8
249
9.1
30
5.5
190
Feature Not Available
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
Not enough data
7.4
22
Not enough data
8.5
24
Not enough data
9.0
23
Not enough data
8.3
23
Not enough data
8.2
20
Not enough data
Reporting
8.3
24
Not enough data
8.2
24
Not enough data
Personalization
8.9
20
Not enough data
8.5
20
Not enough data
8.1
20
Not enough data
Administration
8.2
19
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Eppo are categorized as Feature Management and A/B Testing
Unique Categories
AB Tasty is categorized as Personalization, Personalization Engines, E-Commerce Personalization, Mobile App Optimization, and Emotion AI
Eppo is categorized as Product Analytics and Other Analytics
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Eppo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Computer Software
22.0%
Information Technology and Services
17.1%
Insurance
9.8%
Entertainment
7.3%
Internet
4.9%
Other
39.0%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Eppo has no discussions with answers
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