Website builders provide users without extensive development knowledge on how to build a website a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Website Builder
How should I choose a website builder?
A website builder isn’t just a tool for creating pages. It’s a system that helps teams move faster, reduce technical overhead, and maintain a consistent online presence. Knowing which features matter most to your workflow makes choosing the right one much easie
What trends are shaping website builders right now?
I’ve seen platforms on G2 introduce features that make site building more efficient:
These trends indicate that builders are evolving to function more like comprehensive digital experience platforms.
What does a website builder do?
When people ask me about website builders, I usually explain them as tools that let you create, launch, and manage a website without needing to write code. But in practice, I see website builders as something bigger: they give teams the freedom to build and update their online presence as fast as the business moves. Instead of waiting on developers or juggling hosting providers, I can design, publish, and optimize everything in one place.
Why do businesses use website builders?
From my experience working with marketing and small business teams, the biggest advantage is speed. Website updates often get stuck in technical backlogs, and that slows down campaigns. A website builder removes those blockers.
Based on G2 reviewer trends, these are the key benefits I’ve seen:
This makes website builders especially helpful for startups, small businesses, and marketing teams that want more independence and control.
Who usually uses website builders?
According to G2 review data, I’ve seen three groups rely on these tools the most:
Each group values the same thing: control without complexity.
What types of website builders should I consider?
The right choice of website builder will depend on how much flexibility and scalability you need. G2 reviews that I analyzed recommend evaluating tools based on these categories:
What are the core features to look for in website builders?
When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention:
These are the features that keep a site functional, fast, and easy to maintain in the long term.
This description is provided by the seller.
Jigsy is a website builder to create responsive websites.
This description is provided by the seller.
This description is provided by the seller.
JitBlox is a visual environment that lets you design working, modern web apps without coding, leveraging leading UI libraries such as Tailwind CSS, Bootstrap and Material Design. JitBlox is an easy way for you and your team to quickly try out new ideas and gather early customer feedback using realistic prototypes. Start your next web project with solid source code, using UI components and front-end frameworks that developers are already familiar with. - ✔️ Create apps using battle-tested UI libraries, rather than relying on proprietary widgets or unpredictable design to code translation. - 🧰 An interactive toolbox that lets you insert widgets, layouts and design fragements with just a few clicks. - 🔧 Property editors for easy configuration of widgets and CSS utilities, so you don't have to dig through documentation or memorize cryptic CSS classes. - 🔗 Design with realistic data thanks to built-in modeling capabilities and a mock data editor. Connect your data to your user interface and create loops and other logic - all without coding. - 🧱 Build component-based apps: JitBlox encourages following best practices and organizing your apps into reusable components. - 🧾 Design to code? Just click the download button to download the full source code of your app, or push it to GitHub if you prefer.
This description is provided by the seller.
This description is provided by the seller.
Create your site pages using our easy drag drop editor. No technical skills needed.
This description is provided by the seller.
This description is provided by the seller.
Kemo Saas is an all-in-one sales and marketing automation CRM software for businesses. Using this platform, you can create your website, landing pages, sales funnels, sales pipelines, SMS and marketing campaigns, invoices, courses, membership, and community groups and you can automate different aspects of your business for sales and marketing growth.
This description is provided by the seller.
This description is provided by the seller.
Kleap is a mobile-first web builder with automatic desktop rendering. Launch a website & get visibility in few minutes with zero effort. Free, no-design & no-code required.
This description is provided by the seller.
This description is provided by the seller.
A budget-friendly AI website builder made for startups and small businesses. Build, host, and launch your site in just minutes with ready-to-use forms, workflows, and a simple API builder.
This description is provided by the seller.
This description is provided by the seller.
The all-in-one, White-Label AI Website Builder for small business owners, freelancers, communities, web agencies and web hosting companies.
This description is provided by the seller.
This description is provided by the seller.
Kotisivukone offers site builder tools to create websites and ecommerce sites.
This description is provided by the seller.
This description is provided by the seller.
Krepling is a centralized e-business platform designed for aspiring entrepreneurs and business owners. Users are given the ability to build, scale, and manage their businesses using one powerful central content management system
This description is provided by the seller.
This description is provided by the seller.
Kualo was founded in 2000, and quickly became established as a leading host for resellers. Over the years we have diversified our offering to meet our customers needs, and we now offer a very complete service suited to the smallest home user up to large high traffic web sites and e-commerce businesses.
This description is provided by the seller.
This description is provided by the seller.
Kubio is a WordPress site builder that is base on Gutenberg blocks and can help you create awesome WordPress websites. With 170+ Ready-made sections - you don’t need to design anything from scratch. Use predefined sections, and enrich them with fully customizable blocks. Choose from a wide selection of sections that cover different functionalities: hero, about, testimonials, clients, and many more. Next, fine-tune them the way you see fit.
This description is provided by the seller.
This description is provided by the seller.
Kurtosys is a secure, cloud-based digital and reporting platform designed to make investment data & insight delivery pain-free. Our solutions provide an effortless experience for those in need of fully automated and powerful investment report systems, client portals and global investment websites. Digital & Reporting Solutions for Investment Managers Committed to helping sales and client service teams deliver exceptional document, reporting and digital experiences to investors. Digital Experiences Client Reports, Sales and Marketing Collateral, Digital Experiences. Delivered through a single publication data and content store. Localized Content Localized content and reporting to meet the needs of international regulatory requirements and support distribution processes in the most frictionless way possible. Data ready for publication Publication Ready Data. Have a single content store of all your data, content and materials that is publication ready for delivery in every channel and every medium. Meet the new demands of ESG enhanced reporting All managed in the cloud through self-serve user interfaces. Making our technology suitable for every type of firm no matter how small or large.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the user-friendly design of Kurtosys, tailored specifically for the financial services industry.
Users appreciate the intuitive design of Kurtosys, finding it user-friendly and tailored for financial services.
Users value the performance optimization of Kurtosys, tailored specifically for the demands of financial services.
Users find that developer challenges can limit customization options, slowing down progress for non-technical users.
Users note the limited customization options hinder straightforward use for those without developer support.
Users find the limited editing features can hinder customization, especially for non-technical users needing support.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the user-friendly design of Kurtosys, tailored specifically for the financial services industry.
Users appreciate the intuitive design of Kurtosys, finding it user-friendly and tailored for financial services.
Users value the performance optimization of Kurtosys, tailored specifically for the demands of financial services.
Users find that developer challenges can limit customization options, slowing down progress for non-technical users.
Users note the limited customization options hinder straightforward use for those without developer support.
Users find the limited editing features can hinder customization, especially for non-technical users needing support.
This description is provided by the seller.
The All-in-One: Blog Platform for Inbound Marketing. Produce Engaging Content & Attract Sales-Ready Prospects. Blog Website Builder! Easy Setup! Custom Domain! Beautiful & User Friendly Design! SEO Tools to Optimize Content & Blog Posts. The best platform for your content marketing campaign. Blog Website Builder Subscription Form Theme Customization CTA Banners Top Notch Editor Content SEO Checker Title, Description Checker Keywords Analysis Readability Check Keywords Density Checker Plagiarism Checker Interlinking Suggestions Subscribers & Members Guest Posting Views & Reading Reports (Analytics)
This description is provided by the seller.
This description is provided by the seller.
Website Builder & Interface Design Editor with Markup! No coding! Design, Prototype, Version Control, Publish or Export in HTML or React.js!
This description is provided by the seller.
This description is provided by the seller.
Transform your SaaS ideas into professional landing pages with our AI-powered generator. No design skills required.
This description is provided by the seller.











