# Best Video Advertising Software - Page 4 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) ## Top Video Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (866 reviews) | Multi-channel video with managed service support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing and IO reconciliation for agencies | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 3 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 4 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV ad placement with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Video ad targeting with cross-platform Meta reach | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Self-serve CTV with conversion attribution | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" | | 7 | [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) | 4.4/5.0 (15 reviews) | Product demonstration videos within Amazon purchase intent | "[Precise for the target audience. Like the simplicity](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)" | | 8 | [QuickFrame](https://www.g2.com/products/quickframe/reviews) | 4.6/5.0 (38 reviews) | Brand-to-creator marketplace for CTV and social ads | "[QuickFrame: A Game-Changer for My Production Business](https://www.g2.com/survey_responses/quickframe-review-12049273)" | | 9 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel lead tracking with managed campaign execution | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 10 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.3/5.0 (23 reviews) | — | "[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)" | --- ## What Are the Most Common Questions About Video Advertising Software? *AI-generated · Last updated: May 26, 2026* ### What is the most affordable video advertising software for SMBs? Based on G2 reviews, buyers looking for affordable video advertising software for SMBs most often mention ease of setup, manageable entry points, and the ability to launch campaigns without heavy operational overhead. According to verified users, Vibe stands out for small businesses because reviewers repeatedly describe it as easy to use, quick to launch, and accessible for growing brand awareness on streaming TV. G2 reviewers also mention StackAdapt as approachable for self-serve campaign execution, though some note it may be less accessible for smaller budgets. Reviews for MNTN Performance TV highlight approachable pricing for small business clients alongside straightforward onboarding and tracking support. **Here are some of the top-rated products on G2:** - [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews/vibe-review-11842525) – frequently praised by small businesses for easy setup, straightforward reporting, and affordable streaming TV access - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11885523) – noted for self-serve campaign management, no minimums in one review, and support for multi-format video campaigns - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews/mntn-performance-tv-review-12712498) – highlighted for approachable pricing for small business streaming campaigns with easy onboarding and tracking ### Which tool supports programmatic video ad buying? Based on G2 reviews, StackAdapt is the strongest fit for programmatic video ad buying in this category snapshot. According to verified users, reviewers consistently describe it as a demand-side platform that supports video alongside display, native, CTV, audio, and other channels from one interface. G2 reviewers mention fast campaign launches, strong targeting options, forecasting tools, and the ability to centralize programmatic buying without juggling multiple vendors. While other reviewed products also support video campaigns, StackAdapt appears most consistently in recent feedback tied directly to programmatic workflows, campaign execution, and multi-channel activation for agencies and in-house teams. ### Which vendor offers advanced creative testing for video ads? Based on G2 reviews, MNTN Performance TV and QuickFrame are most closely associated with creative testing for video ads. According to verified users, MNTN reviewers describe access to data that helps teams understand which concepts perform best, while QuickFrame reviewers mention structured workflows that connect brands with creators and support iterative video production. G2 reviewers also reference Innovid for creative QA and dynamic creative management, which can help teams validate and manage video assets more efficiently. Across the recent review set, the clearest theme is not simple asset hosting, but the ability to compare concepts, support revisions, and tie creative decisions to campaign outcomes. ### Which video advertising platform offers the best audience targeting options? Based on G2 reviews, StackAdapt is the strongest answer for audience targeting in this dataset. According to verified users, reviewers repeatedly highlight firmographic, ABM, contextual, behavioral, and niche audience targeting as standout strengths, especially for B2B and multi-channel campaigns. G2 reviewers mention that it helps them reach highly specific audiences across video, CTV, native, display, and audio while keeping campaign management centralized. Several reviews also describe better quality audience reach, strong segmentation tools, and support for prospecting and retargeting. Other platforms in the data mention targeting as well, but StackAdapt appears most consistently associated with breadth and precision of audience options. ### What is the top-rated video advertising platform for large brands? Based on G2 reviews, large brands and agencies often describe The Trade Desk as a strong choice when they need broad inventory access, transparent media buying, and cross-channel control. According to verified users, reviewers praise its premium inventory access, advanced targeting, omnichannel execution, and detailed reporting for large-scale campaigns. G2 reviewers also mention that the platform can have a steeper learning curve and may be better suited to teams with programmatic expertise, which aligns with enterprise use cases. In the same review set, StackAdapt and Prisma also surface in larger organizational workflows, but The Trade Desk is most consistently tied to scale, reach, and sophisticated campaign management. **Here are some of the top-rated products on G2:** - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – favored for premium inventory access, advanced targeting, and cross-channel buying at enterprise scale - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11540272) – used for full-service programmatic campaigns across many channels with strong support for agencies and larger teams - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – valued for organizing complex campaign planning, buying, billing, and reporting workflows in one platform ### What is the top solution for managing multi-platform video ad campaigns? Based on G2 reviews, StackAdapt is frequently described as a strong solution for managing multi-platform video ad campaigns. According to verified users, reviewers value the ability to run video, CTV, display, native, and audio campaigns from one system instead of switching between different vendor tools. G2 reviewers mention centralized reporting, easier audience management, real-time optimization, and access to varied inventory as major benefits. Reviews also note that support teams and managed service options can help teams move faster when building cross-channel plans. While platforms like The Trade Desk and Prisma also support multi-channel workflows, StackAdapt is the most repeatedly cited for simplifying execution across advertising formats. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12321726) – centralizes display, video, CTV, and native campaigns so teams can manage audiences and reporting in one place - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12398260) – supports planning, activation, and measurement across display, video, CTV, audio, and retail media - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – helps teams organize campaign planning, buying, billing, and reporting for complex media workflows ### Which vendor provides AI-powered video ad optimization? Based on G2 reviews, StackAdapt and The Trade Desk are the vendors most clearly associated with AI-powered optimization in this review set. According to verified users, StackAdapt reviewers mention AI assistant functionality for reporting and insight gathering, along with ongoing AI-driven improvements to platform workflows. G2 reviewers also reference The Trade Desk’s AI capabilities in campaign optimization and audience discovery. Quantcast Platform appears in reviews for Agent Q, which users describe as helping balance cost and performance. Across the recent reviews, the common value of AI is faster optimization, easier insight discovery, and better support for audience and creative decisions rather than fully hands-off automation. ### Which solution supports real-time performance tracking for video ads? Based on G2 reviews, StackAdapt is repeatedly highlighted for real-time reporting and fast access to campaign performance data. According to verified users, reviewers say the platform makes it easier to monitor results, optimize campaigns quickly, and pull actionable insights across video and other channels. G2 reviewers also describe Vibe as strong for quick reporting and easy-to-read analytics, especially for streaming TV campaigns. The Trade Desk appears in reviews for real-time reporting and on-the-fly budget and targeting adjustments as well. Across the category snapshot, the most consistent buyer theme is visibility into live performance without relying on delayed manual reporting from separate tools. ### What platform provides analytics on video ad engagement rates? Based on G2 reviews, buyers looking for analytics on video ad engagement most often mention platforms with accessible reporting, audience insights, and campaign measurement dashboards. According to verified users, Quantcast Platform is noted for clear reporting, audience insight tools, forecasting, and creative grading that help teams understand campaign performance. G2 reviewers also mention StackAdapt for real-time reporting and easier insight gathering across campaigns, while Vibe is praised for simple dashboards and transparent analytics for streaming TV. The strongest common thread across these reviews is not just raw reporting, but the ability to interpret engagement signals and use them for optimization decisions. ### What platform integrates video ads with social media and OTT channels? Based on G2 reviews, illumin and Quantcast Platform stand out for connecting video advertising with broader cross-channel campaign planning. According to verified users, illumin reviewers mention combining programmatic channels with Facebook and mapping campaigns across the customer journey, while Quantcast reviewers describe running campaigns across channels from a single workflow. G2 reviewers also cite StackAdapt for managing video, CTV, native, and display in one environment, and some reviews reference Facebook for Business when social activation is a core part of the mix. In this dataset, the buyer need is usually unified planning and reporting across channels rather than a narrow video-only workflow. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=108155&focus%5B%5D=74626) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, QuickFrame, and Amazon Video Ads. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=quickframe&focus%5B%5D=amazon-amazon-video-ads) ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Quantcast Platform (+0.12%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month *Last updated: July 20, 2026* ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Video Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [QuickFrame](https://www.g2.com/products/quickframe/reviews) - **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-07-20T14%3A45%3A03Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fpage%3D4&secure%5Btoken%5D=a43a5ddd32c7ded6558e40949c0f5348768677c2af19bd2fcc087555b9b39d02&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Video Advertising Software Products in 2026? ### 1. [Shuffll](https://www.g2.com/products/shuffll/reviews) Shuffll is a programmable, API-first video infrastructure platform designed to embed scalable, branded video creation directly into any SaaS or enterprise workflow. It combines AI-driven automation with optional human orchestration to deliver high-quality, personalized video at scale—without forcing end users into a standalone editor. Shuffll also offers a self-serve solution, Shuffll Studio, for small business owners and sole marketers who are looking for way to scale video creation without the stress and the overhead. **Average Rating:** 4.8/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Shuffll?** - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 5.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Shuffll?** - **Seller:** [Shuffll](https://www.g2.com/sellers/shuffll) - **Year Founded:** 2021 - **HQ Location:** New York, US - **Twitter:** @shufflecom (75,666 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shuffll (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 83% Small-Business, 17% Mid-Market #### What Are Recent G2 Reviews of Shuffll? **"[was sceptical at the begining but turned out to an very productive product !](https://www.g2.com/survey_responses/shuffll-review-8026085)"** **Rating:** 5.0/5.0 stars *— Inbar w.* [Read full review](https://www.g2.com/survey_responses/shuffll-review-8026085) --- **"[really likes it. everyone who wants to makes videos shouls used this product.](https://www.g2.com/survey_responses/shuffll-review-8026662)"** **Rating:** 5.0/5.0 stars *— Harel M.* [Read full review](https://www.g2.com/survey_responses/shuffll-review-8026662) --- ### 2. [Vertoz](https://www.g2.com/products/vertoz/reviews) Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our company’s proprietary technology, advanced capabilities and the programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”. Our Ingenious Programmatic Plex, self-serve DSP, gives your business uplift in terms of extended audience reach, optimized campaign delivery, cross platform optimization and the best conversion rates to match your advertising and marketing goals. Connect to our premium publishers, ad-exchanges and SSP’s to serve your ad to the right audience at right time and place. Target the right audience and reconnect with them anywhere. Hence, leverage our superior technology and unique custom models for your campaigns. Reach out to viewers universally with our multi-screen solutions. We ensure your advertising presence is present on all devices and platforms. Vertoz’s dedicated account specialists ensure complete optimization and support, while our experienced Ad Ops team monitors the quality of publisher websites that we partner with. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A Vertoz also has offices in other locations like San Francisco, London, Dubai, Mumbai & New Delhi. **Average Rating:** 4.3/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Vertoz?** - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Vertoz?** - **Seller:** [Vertoz](https://www.g2.com/sellers/vertoz) - **Year Founded:** 2012 - **HQ Location:** Mumbai, IN - **Twitter:** @vertozgroup (1,492 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2501416 (298 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Mid-Market, 43% Small-Business #### What Are Recent G2 Reviews of Vertoz? **"[Good option for publishers looking at account management support and a custom monetization solution!](https://www.g2.com/survey_responses/vertoz-review-7977206)"** **Rating:** 4.0/5.0 stars *— Arpan M.* [Read full review](https://www.g2.com/survey_responses/vertoz-review-7977206) --- **"[Vertoz Review](https://www.g2.com/survey_responses/vertoz-review-9708981)"** **Rating:** 5.0/5.0 stars *— Aaditya J.* [Read full review](https://www.g2.com/survey_responses/vertoz-review-9708981) --- #### What Are G2 Users Discussing About Vertoz? - [What is Vertoz used for?](https://www.g2.com/discussions/what-is-vertoz-used-for) ### 3. [Vidsy](https://www.g2.com/products/vidsy/reviews) helps brands create original mobile video ads at scale **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Vidsy?** - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Vidsy?** - **Seller:** [Vidsy](https://www.g2.com/sellers/vidsy) - **Year Founded:** 2015 - **HQ Location:** London, GB - **Twitter:** @VidsyHQ (2,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vidsy (201 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Vidsy? **"["Effective Advertising with Video Ads."](https://www.g2.com/survey_responses/vidsy-review-8491851)"** **Rating:** 4.5/5.0 stars *— samyuktha V.* [Read full review](https://www.g2.com/survey_responses/vidsy-review-8491851) --- **"[Good marketing workflow creation using Platform](https://www.g2.com/survey_responses/vidsy-review-8420102)"** **Rating:** 4.0/5.0 stars *— Vaseem S.* [Read full review](https://www.g2.com/survey_responses/vidsy-review-8420102) --- ### 4. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.3/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Adform Integrated Advertising Platform?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Adform Integrated Advertising Platform?** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 45% Mid-Market #### What Are Recent G2 Reviews of Adform Integrated Advertising Platform? **"[Adform stands out as a beacon of excellence in the digital advertising landscape.](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)"** **Rating:** 5.0/5.0 stars *— Zivile V.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172) --- **"[Aids in accomplishing marketing objectives](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)"** **Rating:** 5.0/5.0 stars *— Sunder I.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798) --- #### What Are G2 Users Discussing About Adform Integrated Advertising Platform? - [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment - [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow) - [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp) ### 5. [FreeWheel Drive](https://www.g2.com/products/freewheel-media-freewheel-drive/reviews) The most effective platform to manage advertising in The New TV Ecosystem. Purpose-built for premium publishers and distributors to maximize the value of inventory and audiences across all screens and sales channels. **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate FreeWheel Drive?** - **Ease of Use:** 5.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 5.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 5.0/10 (Category avg: 8.2/10) **Who Is the Company Behind FreeWheel Drive?** - **Seller:** [FreeWheel Media](https://www.g2.com/sellers/freewheel-media) - **Year Founded:** 2007 - **HQ Location:** New York, New York, United States - **Twitter:** @FreeWheel (6,794 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/freewheel/ (1,400 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are G2 Users Discussing About FreeWheel Drive? - [What is FreeWheel Drive used for?](https://www.g2.com/discussions/what-is-freewheel-drive-used-for) ### 6. [Muvi One](https://www.g2.com/products/muvi-one/reviews) Built on top of AWS, Muvi One is a revolutionary all-in-one streaming platform that empowers businesses to launch their own Multi-Screen Streaming Service effortlessly. Packaged with the best of IT Infrastructure as well as power-packed features that allow businesses to configure and launch their own custom video service to meet their vision, from Netflix to Udemy, anything can be achieved in a matter of few clicks. Muvi One includes; Powerful Video CMS Supports Multiple Monetization Formats Subscriber Management Analytics and Reports **Average Rating:** 4.5/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Muvi One?** - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Muvi One?** - **Seller:** [Muvi](https://www.g2.com/sellers/muvi-3d02c940-269c-4418-bca1-88682586cb16) - **Year Founded:** 2013 - **HQ Location:** Ashburn, Virginia - **LinkedIn® Page:** https://www.linkedin.com/company/muvi-com/ (201 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Entertainment, Motion Pictures and Film - **Company Size:** 74% Small-Business, 16% Mid-Market #### What Are Muvi One's Pros and Cons? **Pros:** - Customer Support (13 reviews) - Ease of Use (7 reviews) - Customization (6 reviews) - Features (6 reviews) - Customer Satisfaction (5 reviews) **Cons:** - Bugs (1 reviews) - Complex Interface (1 reviews) - Complex Setup (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) ### What Do G2 Reviewers Say About Muvi One? *AI-generated summary from verified user reviews* **Pros:** - Users praise Muvi One for its **excellent customer support** , highlighting responsive, knowledgeable service that resolves issues swiftly. - Users appreciate the **ease of use** of Muvi One, finding it accessible for all levels of technical expertise. - Users appreciate the **extensive customization options** offered by Muvi One, enhancing their streaming experience and flexibility. - Users appreciate the **feature-rich and user-friendly** capabilities of Muvi One, enhancing their video management experience significantly. - Users commend Muvi One for its **exceptional customer support** and responsiveness, greatly enhancing their OTT experience. **Cons:** - Users report dealing with **inevitable bugs** , but often find effective resolution plans to mitigate issues. - Users note a **complex interface** that requires time to learn, impacting overall ease of use. - Users find the **complex setup** of Muvi One challenging, causing delays and difficulties in implementation. - Users find the **difficult setup** of Muvi One frustrating and time-consuming, especially for those unfamiliar with the software. - Users struggle with **difficult usability** , finding Muvi One slow to load and challenging for non-technical individuals. #### What Are Recent G2 Reviews of Muvi One? **"[Muvi’s Attentive Team Made Our Streaming Platform Work](https://www.g2.com/survey_responses/muvi-one-review-12581909)"** **Rating:** 4.0/5.0 stars *— Ann A.* [Read full review](https://www.g2.com/survey_responses/muvi-one-review-12581909) --- **"[Streamlined Video Management with Seamless Automation](https://www.g2.com/survey_responses/muvi-one-review-12718691)"** **Rating:** 4.5/5.0 stars *— Antony W.* [Read full review](https://www.g2.com/survey_responses/muvi-one-review-12718691) --- #### What Are G2 Users Discussing About Muvi One? - [What is Muvizu used for?](https://www.g2.com/discussions/muvizu-what-is-muvizu-used-for) - [What is Muvizu used for?](https://www.g2.com/discussions/what-is-muvizu-used-for) - [Where can I watch OTT content for free?](https://www.g2.com/discussions/where-can-i-watch-ott-content-for-free) - [What is on OTT platform?](https://www.g2.com/discussions/what-is-on-ott-platform) - 1 comment, 1 upvote - [Is Muvi free?](https://www.g2.com/discussions/is-muvi-free) ### 7. [Offeo](https://www.g2.com/products/offeo/reviews) Lifetime Upgrade: Your lifetime account access to all our latest updates and releases. Unlimited Projects and Video Creations just @ $98 **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Offeo?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Offeo?** - **Seller:** [Offeo](https://www.g2.com/sellers/offeo) - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/offeo (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Offeo? **"[Fast & Easy, Generates Cinematic and Dramatic Videos Quickly for Facebook/Instagram Ads](https://www.g2.com/survey_responses/offeo-review-8218487)"** **Rating:** 5.0/5.0 stars *— Verified User in Professional Training & Coaching* [Read full review](https://www.g2.com/survey_responses/offeo-review-8218487) --- **"[Great tool for top-notch quality effects for your video ads with just a little effort.](https://www.g2.com/survey_responses/offeo-review-7522123)"** **Rating:** 5.0/5.0 stars *— Larry M.* [Read full review](https://www.g2.com/survey_responses/offeo-review-7522123) --- ### 8. [Sezion](https://www.g2.com/products/sezion/reviews) Sezion is a Madrid-based company that helps anyone build online video experience in a fast, scalable and simple way. Sezion's cloud-based Automatic Video Editing Technology (API/SDK/Script) automatically enriches and generates online videos from any content, turning big data into videos. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Sezion?** - **Ease of Use:** 9.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Sezion?** - **Seller:** [Sezion](https://www.g2.com/sellers/sezion) - **Year Founded:** 2011 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** https://www.linkedin.com/company/sezion/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Sezion? **"[Generate online videos quickly](https://www.g2.com/survey_responses/sezion-review-10235169)"** **Rating:** 4.5/5.0 stars *— Jamie M.* [Read full review](https://www.g2.com/survey_responses/sezion-review-10235169) --- **"[Produce videos much faster](https://www.g2.com/survey_responses/sezion-review-10189820)"** **Rating:** 4.5/5.0 stars *— Mohammed A.* [Read full review](https://www.g2.com/survey_responses/sezion-review-10189820) --- ### 9. [SpotX](https://www.g2.com/products/spotx/reviews) Built for optimal efficiency in the complex video ad landscape, Spot's complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Our video-first technology includes ad management, campaign management and ad trafficking, allowing you to manage traditional direct sold, programmatic direct, and private marketplace deals using a single platform. **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind SpotX?** - **Seller:** [Magnite](https://www.g2.com/sellers/magnite) - **Year Founded:** 2007 - **HQ Location:** Playa Vista, CA - **Twitter:** @magnite (36,314 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®) - **Ownership:** NASDAQ: MGNI **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of SpotX? **"[A Moderate DSP](https://www.g2.com/survey_responses/spotx-review-5094034)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/spotx-review-5094034) --- ### 10. [Tomi.ai](https://www.g2.com/products/tomi-ai/reviews) Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals. **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Tomi.ai?** - **Ease of Use:** 8.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Tomi.ai?** - **Seller:** [Tomi.ai](https://www.g2.com/sellers/tomi-ai) - **Year Founded:** 2020 - **HQ Location:** Sunnyvale, US - **Twitter:** @MeetTomiAI (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tomi-ai/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Enterprise, 43% Mid-Market #### What Are Recent G2 Reviews of Tomi.ai? **"[Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads](https://www.g2.com/survey_responses/tomi-ai-review-7988663)"** **Rating:** 5.0/5.0 stars *— Artemiy R.* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-7988663) --- **"[Impressive tool with exceptional technical support](https://www.g2.com/survey_responses/tomi-ai-review-9840681)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-9840681) --- #### What Are G2 Users Discussing About Tomi.ai? - [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes ### 11. [TubeSift](https://www.g2.com/products/tubesift/reviews) Precision targeting for YouTube Ads. Now you can quickly extract extensive lists of highly relevant and popular YouTube videos with monetization enabled and start showing your ads on all of those videos in minutes. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate TubeSift?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind TubeSift?** - **Seller:** [TubeSift](https://www.g2.com/sellers/tubesift) - **Year Founded:** 2015 - **HQ Location:** Frisco, US - **Twitter:** @tubesift (410 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tubesift/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise #### What Are Recent G2 Reviews of TubeSift? **"[Great experience. highly recommended tool](https://www.g2.com/survey_responses/tubesift-review-4826284)"** **Rating:** 5.0/5.0 stars *— Andres B.* [Read full review](https://www.g2.com/survey_responses/tubesift-review-4826284) --- **"[Great tool for advertisement](https://www.g2.com/survey_responses/tubesift-review-6621811)"** **Rating:** 4.5/5.0 stars *— Shubham p.* [Read full review](https://www.g2.com/survey_responses/tubesift-review-6621811) --- #### What Are G2 Users Discussing About TubeSift? - [What is TubeSift used for?](https://www.g2.com/discussions/what-is-tubesift-used-for) ### 12. [Unruly](https://www.g2.com/products/unruly/reviews) Unruly is a programmatic platform for social video advertising. **Average Rating:** 3.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Unruly?** - **Ease of Use:** 7.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 4.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 3.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 4.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Unruly?** - **Seller:** [Unruly](https://www.g2.com/sellers/unruly) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc (758 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Unruly? **"[Good demand partner](https://www.g2.com/survey_responses/unruly-review-9647688)"** **Rating:** 4.0/5.0 stars *— Zivile V.* [Read full review](https://www.g2.com/survey_responses/unruly-review-9647688) --- #### What Are G2 Users Discussing About Unruly? - [What is Unruly used for?](https://www.g2.com/discussions/what-is-unruly-used-for) ### 13. [Uplifted](https://www.g2.com/products/uplifted/reviews) Uplifted is the only platform that combines the creation of UGC Video Ads with a powerful Digital Asset Management (DAM) tailored for marketers. Seamlessly create high-performing video ads starring your real customers while managing all marketing assets from a single platform. Our DAM offers detailed performance analytics, creative intelligence, and searchable video transcripts, centralizing all your marketing assets for improved efficiency and performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Uplifted?** - **Ease of Use:** 8.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Uplifted?** - **Seller:** [Uplifted](https://www.g2.com/sellers/uplifted) - **Year Founded:** 2021 - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** https://www.linkedin.com/company/upliftedai/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 20% Enterprise #### What Are Recent G2 Reviews of Uplifted? **"[Smart Search and AI Tools Make Finding Files Effortless](https://www.g2.com/survey_responses/uplifted-review-12975492)"** **Rating:** 5.0/5.0 stars *— Nir A.* [Read full review](https://www.g2.com/survey_responses/uplifted-review-12975492) --- **"[Productive proposition for shooting UGC video](https://www.g2.com/survey_responses/uplifted-review-9946932)"** **Rating:** 4.5/5.0 stars *— Ismaeel M.* [Read full review](https://www.g2.com/survey_responses/uplifted-review-9946932) --- ### 14. [VDO.AI](https://www.g2.com/products/vdo-ai/reviews) Z1 Media is on a mission to build the future of digital media and advertising **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate VDO.AI?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind VDO.AI?** - **Seller:** [Z1 Media](https://www.g2.com/sellers/z1-media) - **Year Founded:** 2018 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/vdo-ai/ (81 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of VDO.AI? **"[Good platform for video advertising for my brand](https://www.g2.com/survey_responses/vdo-ai-review-4992779)"** **Rating:** 5.0/5.0 stars *— Simran J.* [Read full review](https://www.g2.com/survey_responses/vdo-ai-review-4992779) --- **"[Quality of services is very good](https://www.g2.com/survey_responses/vdo-ai-review-5008680)"** **Rating:** 5.0/5.0 stars *— Jamie M.* [Read full review](https://www.g2.com/survey_responses/vdo-ai-review-5008680) --- #### What Are G2 Users Discussing About VDO.AI? - [What does Vdo.Ai do?](https://www.g2.com/discussions/what-does-vdo-ai-do) - [Who owns VDO AI?](https://www.g2.com/discussions/who-owns-vdo-ai) - [What is VDO AI?](https://www.g2.com/discussions/what-is-vdo-ai) ### 15. [VDX.TV](https://www.g2.com/products/vdx-tv/reviews) VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices, and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **How Do G2 Users Rate VDX.TV?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind VDX.TV?** - **Seller:** [VDX.TV](https://www.g2.com/sellers/vdx-tv) - **HQ Location:** Emeryville, US - **LinkedIn® Page:** https://www.linkedin.com/company/19185506 (349 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 67% Small-Business #### What Are Recent G2 Reviews of VDX.TV? **"[Awesome....](https://www.g2.com/survey_responses/vdx-tv-review-5329808)"** **Rating:** 4.5/5.0 stars *— Santosh K.* [Read full review](https://www.g2.com/survey_responses/vdx-tv-review-5329808) --- **"[Audience appealing & highly Expertise way to deliver our video advertisement in the market](https://www.g2.com/survey_responses/vdx-tv-review-5293918)"** **Rating:** 5.0/5.0 stars *— Saurabh J.* [Read full review](https://www.g2.com/survey_responses/vdx-tv-review-5293918) --- #### What Are G2 Users Discussing About VDX.TV? - [What is VDX.TV used for?](https://www.g2.com/discussions/what-is-vdx-tv-used-for) ### 16. [ViralGains](https://www.g2.com/products/viralgains/reviews) ViralGains intersects marketing and advertising technology by enabling advertisers to understand how customers feel about their brands, products, and services and respond with relevant ads that speak to their interests, needs, and desires. ViralGains allows brands to turn advertising into a conversation where consumers let brands know what they want and how they feel by creating interactive ad experiences for the viewer. Brands can then use those insights to create first party audiences and send them on a relevant brand journey - intelligently optimizing to their business outcomes instead of simply chasing the cheapest impressions. A study done by IPG Media Lab and MAGNA Global found that ViralGains' technology has proven to: - Boost brand trust by 2.3x - Double website visits - Reduce wasted ad spend by 59% Ready to reimagine your advertising by bringing in the voice of the customer? Reach out to us know! **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate ViralGains?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 5.0/10 (Category avg: 8.0/10) **Who Is the Company Behind ViralGains?** - **Seller:** [ViralGains](https://www.g2.com/sellers/viralgains) - **Year Founded:** 2012 - **HQ Location:** Boston, US - **Twitter:** @ViralGains (12,710 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viralgains/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of ViralGains? **"[Interesting ](https://www.g2.com/survey_responses/viralgains-review-3323594)"** **Rating:** 5.0/5.0 stars *— Felicia E. L. M.* [Read full review](https://www.g2.com/survey_responses/viralgains-review-3323594) --- **"[Awesome](https://www.g2.com/survey_responses/viralgains-review-5228736)"** **Rating:** 4.5/5.0 stars *— Ufuoma A.* [Read full review](https://www.g2.com/survey_responses/viralgains-review-5228736) --- #### What Are G2 Users Discussing About ViralGains? - [What is ViralGains used for?](https://www.g2.com/discussions/what-is-viralgains-used-for) ### 17. [Vungle](https://www.g2.com/products/vungle/reviews) Vungle is an in-app video advertising platform that optimize technology, targeting, and HD video ad delivery to reach and acquire high-quality users worldwide, generate revenue with engaging video ads. **Average Rating:** 3.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Vungle?** - **Ease of Use:** 6.1/10 (Category avg: 8.6/10) **Who Is the Company Behind Vungle?** - **Seller:** [LiftOff](https://www.g2.com/sellers/liftoff) - **LinkedIn® Page:** https://www.linkedin.com/company/liftoff-mobile (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Mid-Market, 40% Small-Business #### What Are Recent G2 Reviews of Vungle? **"[great tool for ad monetization](https://www.g2.com/survey_responses/vungle-review-7880231)"** **Rating:** 4.5/5.0 stars *— Inés G.* [Read full review](https://www.g2.com/survey_responses/vungle-review-7880231) --- **"[Vungle review](https://www.g2.com/survey_responses/vungle-review-3500305)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/vungle-review-3500305) --- ### 18. [AdOcean](https://www.g2.com/products/adocean/reviews) AdOcean is an ad server offering solution for effective management of ad spaces. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind AdOcean?** - **Seller:** [Gemius](https://www.g2.com/sellers/gemius-bde27e14-4a0c-404b-85e2-12eae80648cb) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of AdOcean? **"[AdOcean review](https://www.g2.com/survey_responses/adocean-review-6638066)"** **Rating:** 4.0/5.0 stars *— Harshit G.* [Read full review](https://www.g2.com/survey_responses/adocean-review-6638066) --- #### What Are G2 Users Discussing About AdOcean? - [What is AdOcean used for?](https://www.g2.com/discussions/what-is-adocean-used-for) ### 19. [Adplorer](https://www.g2.com/products/adplorer/reviews) Adplorer’s marketing software is the world’s first all-inclusive digital marketing automation platform built specifically to help you manage local marketing campaigns. Our technology enables you to scale marketing campaigns across thousands of SMBs, Franchise Locations, and Enterprises all over the world. Agencies and internal marketing departments use Adplorer to automate the creation and management of campaigns on Google, Bing, and Facebook, as well as manage their Social Media platforms and Reporting all in one platform. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Adplorer?** - **Ease of Use:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Adplorer?** - **Seller:** [Adplorer](https://www.g2.com/sellers/adplorer) - **Year Founded:** 2008 - **HQ Location:** Esch-sur-Alzette, LU - **LinkedIn® Page:** https://www.linkedin.com/company/adplorer/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Adplorer? **"[Good digital marketing automation software - A real time saving App.](https://www.g2.com/survey_responses/adplorer-review-5230076)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adplorer-review-5230076) --- #### What Are G2 Users Discussing About Adplorer? - [What is Adplorer used for?](https://www.g2.com/discussions/what-is-adplorer-used-for) ### 20. [Allroll](https://www.g2.com/products/allroll/reviews) Allroll allows channel owners to reach the audience through multiple relevant channels on Roku and place ads in front of millions of viewers, target them through demographic, interests, location, device and other parameters. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Allroll?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Allroll?** - **Seller:** [Bearvid Limited (“AllRoll”)](https://www.g2.com/sellers/bearvid-limited-allroll) - **Year Founded:** 2020 - **HQ Location:** Menlo Park, US - **LinkedIn® Page:** https://www.linkedin.com/company/allroll/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Allroll? **"[Got excellent audience growth rate in a short time!](https://www.g2.com/survey_responses/allroll-review-4491400)"** **Rating:** 5.0/5.0 stars *— Caroline P.* [Read full review](https://www.g2.com/survey_responses/allroll-review-4491400) --- **"[Excellent!](https://www.g2.com/survey_responses/allroll-review-4526842)"** **Rating:** 5.0/5.0 stars *— Andro M.* [Read full review](https://www.g2.com/survey_responses/allroll-review-4526842) --- #### What Are G2 Users Discussing About Allroll? - [What is Allroll used for?](https://www.g2.com/discussions/what-is-allroll-used-for) ### 21. [Aniview](https://www.g2.com/products/aniview/reviews) Aniview is a SaaS, Global AdTech and Media company offering a complete ecosystem for managing videos and video advertisements through its patented technology. Its product suite includes Ad Server, Video Player, Video CMS, CTV/DAI solutions, Marketplace, and Mobile SDK. It provides tailor-made solutions out of our product suite including components for publishers, advertisers, ad networks, content owners that they can run across all environments like Connected TV/OTT platforms and web. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Aniview?** - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Aniview?** - **Seller:** [Video Advertising](https://www.g2.com/sellers/video-advertising) - **Year Founded:** 2013 - **HQ Location:** Tel Aviv-Yafo, IL - **LinkedIn® Page:** https://www.linkedin.com/company/aniview/ (66 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Aniview's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Features (1 reviews) - Setup Ease (1 reviews) - Video Quality (1 reviews) **Cons:** - Expensive (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Aniview? *AI-generated summary from verified user reviews* **Pros:** - Users find Aniview's **ease of use** exceptional, facilitating smooth implementation of ad tags and campaign tracking. - Users appreciate the **user-friendly dashboard** of Aniview, simplifying ad management and performance tracking. - Users appreciate the **setup ease** of Aniview, facilitating quick integration of VAST Tag/ORTB EP in programmatic advertising. - Users praise the **high video quality** of Aniview, enhancing programmatic advertising experiences with seamless implementation. **Cons:** - Users find the **integration costs** of Aniview to be quite high, impacting overall value significantly. - Users find **integration issues** with Aniview challenging, affecting their overall experience despite the product's quality. #### What Are Recent G2 Reviews of Aniview? **"[A Good Ad server for Publishers to maximizing their revenue](https://www.g2.com/survey_responses/aniview-review-10841887)"** **Rating:** 4.0/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/aniview-review-10841887) --- ### 22. [AudienceXpress](https://www.g2.com/products/audiencexpress/reviews) A fully automated, touchless TV buying platform that delivers the impressions you want. Clear. Quick. Results **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate AudienceXpress?** - **Ease of Use:** 6.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind AudienceXpress?** - **Seller:** [AudienceXpress](https://www.g2.com/sellers/audiencexpress) - **Year Founded:** 2012 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/audiencexpress (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of AudienceXpress? **"[Eliminates manual negotiations and tedious paperwork](https://www.g2.com/survey_responses/audiencexpress-review-10197261)"** **Rating:** 4.5/5.0 stars *— Ernest M.* [Read full review](https://www.g2.com/survey_responses/audiencexpress-review-10197261) --- ### 23. [Beachfront](https://www.g2.com/products/beachfront/reviews) Beachfront, a Seedtag Company, is the sell-side ad platform built for convergent TV and streaming. Leading Connected TV (CTV) media sellers, such as AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo, use our technology to monetize their inventory and serve ads across all TV and video screens. Similarly, agencies and media buying teams work closely with us to curate and execute fully-transparent, brand-safe advertising campaigns across CTV, over-the-top (OTT), and online video platforms. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Beachfront?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Beachfront?** - **Seller:** [Beachfront](https://www.g2.com/sellers/beachfront) - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/beachfront-media (38 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Beachfront? **"[Managing Ad campaigns has been quite easy with platforms like Beachfront](https://www.g2.com/survey_responses/beachfront-review-5428624)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/beachfront-review-5428624) --- #### What Are G2 Users Discussing About Beachfront? - [What is Beachfront used for?](https://www.g2.com/discussions/what-is-beachfront-used-for) ### 24. [Bench](https://www.g2.com/products/bench-2018-08-06/reviews) Bench provides the first all-in-one automated solution for managing and analyzing cross-channel programmatic campaigns. **Average Rating:** 4.6/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Bench?** - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Bench?** - **Seller:** [Bench](https://www.g2.com/sellers/bench) - **Year Founded:** 2012 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** https://www.linkedin.com/company/benchmediagroup (20 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Enterprise, 60% Small-Business #### What Are Recent G2 Reviews of Bench? **"[Very time-saving and easy to use.](https://www.g2.com/survey_responses/bench-review-9058036)"** **Rating:** 4.0/5.0 stars *— Melissa A.* [Read full review](https://www.g2.com/survey_responses/bench-review-9058036) --- **"[They made my business life so much easier](https://www.g2.com/survey_responses/bench-review-9429126)"** **Rating:** 5.0/5.0 stars *— Kimberly S.* [Read full review](https://www.g2.com/survey_responses/bench-review-9429126) --- ### 25. [Bidsopt](https://www.g2.com/products/bidsopt/reviews) We are a programmatic Demand Side Platform platform dedicated to delivering global audiences at scale through a powerful monetization and advertising solution **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Bidsopt?** - **Ease of Use:** 9.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 10.0/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Bidsopt?** - **Seller:** [Bidsopt](https://www.g2.com/sellers/bidsopt) - **Year Founded:** 2014 - **HQ Location:** SINGAPORE, SG - **Twitter:** @Bidsopt (190 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4816257 (26 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Enterprise #### What Are Recent G2 Reviews of Bidsopt? **"[control every aspect of your campaign](https://www.g2.com/survey_responses/bidsopt-review-4567499)"** **Rating:** 5.0/5.0 stars *— Iita C.* [Read full review](https://www.g2.com/survey_responses/bidsopt-review-4567499) --- **"[A tool which fulfil all your advertising requirements](https://www.g2.com/survey_responses/bidsopt-review-8606065)"** **Rating:** 4.0/5.0 stars *— Amarjeet K.* [Read full review](https://www.g2.com/survey_responses/bidsopt-review-8606065) --- #### What Are G2 Users Discussing About Bidsopt? - [What is Bidsopt used for?](https://www.g2.com/discussions/what-is-bidsopt-used-for) ## What Is Video Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Video Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) - [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) --- ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.