Applovin is our top-spending UA source due to several factors:

1. A variety of automated campaigns which optimize towards ROAS targets and events instead of Installs. If the set target is right campaigns require minimal manual updates

2. With Applovin's probabalistic attribution it's very easy to analyze iOS campaigns

3. Data transparency - unlike some of its competitors, Applovin allows us to see where our ads are running

4. Easy campaign setup - it takes less than 5 minutes to create a brand new campaign and there's also an option to duplicate existing ones

5. Fast and easy creative testing Review collected by and hosted on G2.com.

AppDiscovery by Applovin doesn't have any major issues. Review collected by and hosted on G2.com.