# Best Value Selling Tools

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Value selling tools, also known as customer value management (CVM) or value realization tools, enable teams to quantify the business impact of a solution better. They help ensure that the value is realized.

These tools automate the creation of business cases and return on investment (ROI) calculators. This empowers sales teams with quantifiable data to infuse value throughout the sales conversations.

Value selling tools enable organizations to adapt value-selling methodologies and frameworks by aligning value throughout the customer lifecycle. Certain solutions also provide engagement analytics to better understand how successfully some business cases have performed.

These solutions can be leveraged by multiple teams, including solution engineers, sales reps, marketers, and customer success managers, to assist prospects and customers in perceiving value throughout the customer lifecycle.

Marketers can leverage these solutions to enhance website engagement. Solution engineers and sales reps can utilize these tools to create unique business cases to showcase value and business impact. Customer success managers can use these solutions to support renewals and showcase value received.

Some solutions in this space integrate with key business systems such as [CRM software](https://www.g2.com/categories/crm), [sales enablement software](https://www.g2.com/categories/sales-enablement), [proposal software](https://www.g2.com/categories/proposal), and [customer success software](https://www.g2.com/categories/customer-success).

To qualify for inclusion in the Value Selling Tools category, a product must:

- Provide the ability to develop business cases or ROI calculators to share with prospects and customers
- Store value selling content, like business cases, in a central location for easy access
- Enable non-technical users to edit business case templates at scale and tailor them to prospects’ needs to showcase value and business impact





## Category Overview

**Total Products under this Category:** 29


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,900+ Authentic Reviews
- 29+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Value Selling Tools At A Glance

- **Leader:** [Symbe](https://www.g2.com/products/symbe/reviews)
- **Highest Performer:** [Cuvama](https://www.g2.com/products/cuvama/reviews)
- **Easiest to Use:** [Symbe](https://www.g2.com/products/symbe/reviews)
- **Top Trending:** [Symbe](https://www.g2.com/products/symbe/reviews)
- **Best Free Software:** [Spotlight.ai](https://www.g2.com/products/spotlight-ai/reviews)


---

**Sponsored**

### Showcase Workshop

Sales content is often stored in SharePoint, shared drives, and cloud folders - but most sales enablement strategies fail when reps can’t deliver the right content at the right moment. Showcase Workshop is a modern sales enablement platform that replaces fragmented content systems with a single, secure, branded sales presentation app for iOS, Android, and Windows devices. It enables organizations to centralize, control, and deliver high-impact interactive sales content that teams can use anywhere - online or offline. Built for marketing control and sales execution, Showcase Workshop ensures every customer-facing interaction is consistent, up to date, and aligned with your brand and messaging. Designed to help teams sell more effectively: - Create interactive presentations in minutes using PDFs, videos, product content, links, animations, and interactive forms and calculators - Deliver a consistent, on-brand sales narrative across every rep and every interaction - Present anywhere - fully offline or online, without reliance on connectivity - Share content instantly and gain visibility into what prospects engage with and for how long - Track usage and engagement to improve coaching, messaging, and conversion outcomes - Integrate with leading CRM platforms such as Salesforce - API access and Single Sign-On (SSO) for secure deployment within your existing tech stack - Dedicated Customer Success Manager to support onboarding, adoption, and ongoing optimisation Unlike traditional sales enablement tools, Showcase Workshop is designed for rapid deployment, simple administration, and real-world usability - enabling teams to go live in under 48 hours without developer dependency or complex implementation cycles. Replace fragmented content systems, outdated presentations, and inconsistent messaging with one platform that gives your teams clarity, control, and confidence in every sales conversation.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1008202&secure%5Bdisplayable_resource_id%5D=1033&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1033&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=7501&secure%5Bresource_id%5D=1008202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvalue-selling-tools%2Fenterprise&secure%5Btoken%5D=e8b977714414dc48a882671921b38ad1a68b73e4c482ac9b1df6b10e15531ccf&secure%5Burl%5D=https%3A%2F%2Fshowcaseworkshop.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2_cpc%26utm_content%3Dcta&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Symbe](https://www.g2.com/products/symbe/reviews)
  Symbe is an Intelligent Business Case Platform that automates and standardizes the creation of compelling business cases, empowering GTM teams to deliver value selling at scale.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 130


**Seller Details:**

- **Seller:** [Symbe](https://www.g2.com/sellers/symbe)
- **Year Founded:** 2023
- **HQ Location:** London
- **LinkedIn® Page:** https://www.linkedin.com/company/symbe/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Growth Specialist
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Enterprise, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (29 reviews)
- Team Collaboration (14 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)
- Efficiency (9 reviews)

**Cons:**

- Steep Learning Curve (2 reviews)
- Inadequate AI Performance (1 reviews)
- Limited Customization (1 reviews)
- Limited Template Flexibility (1 reviews)

  ### 2. [ValueCore (Formerly VisualizeROI)](https://www.g2.com/products/valuecore-formerly-visualizeroi/reviews)
  ValueCore empowers sales, marketing, channel, and customer success professionals to accelerate sales and retention through quantifying and presenting visually engaging value propositions to customers. ValueCore enables the transformation of customer-facing presentations, proposals, and ROI and TCO spreadsheets into beautiful, dynamic assets that can be used at each touch in the customer lifecycle. ValueCore integrates with CRM and marketing automation platforms as well as data platforms to allows your data to come to life.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 68


**Seller Details:**

- **Seller:** [VisualizeROI](https://www.g2.com/sellers/visualizeroi)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @ValueCoreSaaS (76 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1971438/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 45% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (16 reviews)
- Time-saving (8 reviews)
- Easy Setup (7 reviews)
- Customizability (4 reviews)
- Ease of Creation (4 reviews)

**Cons:**

- Limited Functionality (3 reviews)
- Not Intuitive (3 reviews)
- Lack of Integrations (2 reviews)
- Layout Issues (2 reviews)
- Limited Customization (2 reviews)

  ### 3. [Mediafly](https://www.g2.com/products/mediafly/reviews)
  Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readiness, and value selling solutions make up the most comprehensive revenue enablement platform on the market. Mediafly is the only vendor to effectively combine enablement and intelligence in a unified platform. All of our solutions include industry-leading, self-serve analytics. Mediafly is built on top of a revenue BI solution — if you can explain it in words, we can report on it and help you act on it. A lot of solutions trap the data — we want to help you extend its value. That’s how Mediafly uniquely connects enablement with intelligence. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify and communicate value, and continuously optimize sales force performance. Mediafly is trusted by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations including Nestlé, ADP, Conagra, Intuit, Heineken, Sealed Air, Sony and NVIDIA. “Mediafly is a good fit for chief revenue officers and chief sales officers in technology, consumer packaged goods (CPG), media, manufacturing, healthcare, and financial services that want to deliver highly engaging, value-focused content to buyers and gain holistic insights into buyer-seller interactions.” The Forrester Wave™: Sales Content Solutions, Q4 2022


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,313


**Seller Details:**

- **Seller:** [Mediafly, Inc](https://www.g2.com/sellers/mediafly-inc)
- **Year Founded:** 2006
- **HQ Location:** Chicago, IL
- **Twitter:** @Mediafly (2,554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1468444/ (136 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Operations Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Mid-Market, 23% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (28 reviews)
- Helpful (13 reviews)
- Sharing Ease (11 reviews)
- Easy Sharing (10 reviews)
- Easy Access (8 reviews)

**Cons:**

- Missing Features (7 reviews)
- Learning Curve (6 reviews)
- Limitations (5 reviews)
- Not Intuitive (5 reviews)
- Slow Loading (5 reviews)

  ### 4. [Cuvama](https://www.g2.com/products/cuvama/reviews)
  Cuvama is an AI-native discovery and value case platform built for B2B SaaS companies with dedicated value, pre-sales, or strategic deal teams. When an opportunity opens, Cuvama generates a research-backed Value Point-of-View - targeted discovery questions, likely value drivers, and quantified hypotheses. As sellers confirm assumptions, those inputs update a living value case automatically: narrative and numbers in sync, scenario analysis built in, outputs ready for executive review. CRM integration gives Value Leaders pipeline-wide visibility, with dashboards tracking adoption, velocity, and win-rate impact. 80% of deals run without any value team support. Discovery produces notes. Champions lose credibility when their case collapses in front of finance. Cuvama connects discovery to a defensible business case - so the champion can close without you in the room, and value leaders can influence 150 deals instead of 15.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 42


**Seller Details:**

- **Seller:** [Cuvama](https://www.g2.com/sellers/cuvama)
- **Year Founded:** 2022
- **HQ Location:** London, United Kingdom
- **LinkedIn® Page:** https://www.linkedin.com/company/cuvama/ (16 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Enterprise, 33% Mid-Market


  ### 5. [Minoa](https://www.g2.com/products/minoa/reviews)
  Minoa turns value engineering into software. We codify how your product creates value (use case → outcomes → metrics → financial impact), generate CFO-ready business cases and mutual value plans, and track promised vs. realized outcomes from discovery through renewal. Revenue teams at Snowflake, Vanta, Pendo and others use Minoa to standardize value selling, scale business cases across more deals, and defend renewals with measurable impact.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 24


**Seller Details:**

- **Seller:** [Minoa](https://www.g2.com/sellers/minoa)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** https://www.linkedin.com/company/getminoa/about/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 79% Mid-Market, 13% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Time-saving (5 reviews)
- Efficiency (4 reviews)
- Sales Efficiency (4 reviews)
- Solutions (4 reviews)


  ### 6. [Xfactor.io](https://www.g2.com/products/xfactor-io/reviews)
  Xfactor.io is the GrowthAI platform built for executives who refuse to rely on guesswork. We empower sales, marketing, and operations teams to engineer revenue outcomes with data-driven execution. By unifying strategy, execution, and real-time intelligence, Xfactor.io enables businesses to drive profitable growth, maximize deal value, and close more business—eliminating inefficiencies and replacing guesswork with growth. Xfactor.io is located in Alamo, CA.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [Xfactor.io](https://www.g2.com/sellers/xfactor-io)
- **Year Founded:** 2022
- **HQ Location:** Bay Area, California
- **LinkedIn® Page:** https://www.linkedin.com/company/xfactor-io/ (64 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 46% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Sales Efficiency (1 reviews)


  ### 7. [Poggio](https://www.g2.com/products/poggio/reviews)
  Designed for enterprise sales, Poggio is the leader in AI-powered account intelligence. Poggio delivers deep account intelligence, arming sellers with tailored POVs so they show up smarter than competitors and win. Poggio makes account intelligence an organization-wide competency to unlock value selling at scale and accelerate growth. Poggio’s AI agents discover, synthesize, and contextualize data from thousands of first and third party sources to deliver a concise view of everything to know about a customer, and how you are best positioned to sell to and support them. Poggio applies a company’s GTM motion, positioning & messaging, case studies, battle cards, and more to deliver tailored POVs, compelling narratives, powerful business cases, and actionable account plans that position sellers to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority—or pain—so they buy, buy their solution, and buy it now. Enterprise grade and delivered at scale, Poggio is trusted by large global revenue teams. Poggio’s platform is easily configurable to map to an organization’s unique GTM motion and value framework with uncompromising security, privacy, and compliance that meet the most rigorous enterprise requirements. Backed by Accel Partners and Spark Capital, Poggio helps revenue leaders bring their revenue into the intelligence age with tailored POVs at scale, across the entire GTM people--people + AI agents. Learn more at Poggio.io.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 38


**Seller Details:**

- **Seller:** [Poggio](https://www.g2.com/sellers/poggio)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **Twitter:** @poggio_labs (603 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/poggio-labs/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Enterprise, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Time-saving (24 reviews)
- Daily Use (9 reviews)
- Ease of Use (9 reviews)
- Lead Generation (9 reviews)
- Accuracy (8 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Missing Features (3 reviews)
- Difficult Setup (2 reviews)
- Inaccuracy (1 reviews)
- Inaccurate Data (1 reviews)

  ### 8. [Spotlight.ai](https://www.g2.com/products/spotlight-ai/reviews)
  Empower your revenue teams with Spotlight.ai, the Deal Autopilot built for Revenue, Business Value, and RevOps leaders who need execution, not just visibility. Spotlight transforms how deals move by autonomously executing MEDDICC qualification, inspection, and reporting. It captures real deal evidence from customer interactions: calls, emails, Slack, and notes. That evidence gets turned into action, ensuring every deal is consistently qualified and every risk exposed early. At the core is the Spotlight.ai Knowledge Graph: 40M+ signals built on enterprise SaaS selling knowledge, MEDDICC expertise, and your company's own playbook. It's what separates Spotlight from call recording tools and makes every qualification, every asset, and every insight grounded in actual deal data rather than guesswork. Unlike traditional tools that rely on manual updates or surface passive insights, Spotlight is CRM-native with zero-touch adoption. It listens, captures, analyzes, and acts without adding work or introducing a new system of record. Spotlight automatically generates personalized follow-ups and deal-ready assets like BVA and ROI, keeping momentum high across the funnel. RevOps teams gain adaptive analytics grounded in real execution data, showing exactly where to intervene for maximum impact. With MCP (Model Context Protocol) support, Spotlight opens its Knowledge Graph to your team, enabling custom GTM and RevOps agents built on the same deal intelligence that powers Deal Autopilot. Your stack, your workflows, your agents. One knowledge layer. Seamlessly integrated with your existing GTM stack, Spotlight delivers measurable results from day one. Higher rep productivity, faster pipeline velocity, and materially reduced deal slippage. Deal truth, backed by evidence, turned into execution.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 21


**Seller Details:**

- **Seller:** [Spotlight.ai](https://www.g2.com/sellers/spotlight-ai)
- **Company Website:** https://spotlight.ai/
- **HQ Location:** Boston, US
- **Twitter:** @Spotlightai_X (7 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/spotlight-ai (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 48% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Conversations Management (1 reviews)
- Customer Engagement (1 reviews)
- Data Accuracy (1 reviews)
- Interactions (1 reviews)
- Lead Management (1 reviews)


  ### 9. [Value Viewpoint](https://www.g2.com/products/value-viewpoint/reviews)
  Value Viewpoint is an AI-powered platform designed to revolutionize value-based selling by enabling sales teams to create personalized, data-driven business cases and ROI reports swiftly. By automating the generation of executive-ready reports tailored to each prospect's specific challenges, Value Viewpoint enhances engagement and accelerates sales cycles. Key Features and Functionality: - Automated Business Case Creation: Utilizes AI to generate customized, one-page executive reports that address individual prospect needs, significantly reducing the time spent on research and personalization. - AI-Driven Outreach: Enhances outbound campaigns by providing value-centric messaging, leading to higher response rates and more effective lead engagement. - Seamless CRM Integration: Integrates with platforms like HubSpot and LinkedIn, ensuring smooth incorporation into existing sales workflows. - Collaborative Value Assessments: Facilitates the transition from initial outreach to in-depth value discussions, allowing sales teams to co-create business cases with customer stakeholders. - Behavioral Science-Based Dashboards: Employs structured layouts and decision-focused metrics to support faster and more effective executive decision-making. Primary Value and User Solutions: Value Viewpoint addresses the challenge of scaling value-based selling across entire sales pipelines. By automating the creation of personalized business cases and ROI analyses, it empowers sales representatives to engage prospects with compelling, data-backed narratives. This approach not only builds trust and differentiates offerings but also shortens sales cycles and increases deal sizes. Ultimately, Value Viewpoint enables organizations to implement a scalable, self-service, and fully automated value-selling strategy, enhancing overall sales effectiveness and efficiency.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 10


**Seller Details:**

- **Seller:** [Value Viewpoint](https://www.g2.com/sellers/value-viewpoint)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/valueviewpoint/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 60% Small-Business, 20% Enterprise


  ### 10. [The ROI Shop](https://www.g2.com/products/the-roi-shop/reviews)
  At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s easy to understand, personalize, and share. Most companies still rely on outdated Excel spreadsheets to show ROI. These tools are clunky, hard to navigate, and do a poor job of telling a story. They frustrate sellers, confuse buyers, and rarely lead to action. That’s where we come in. The ROI Shop offers a clean, intuitive platform that turns value selling into a guided conversation. Sellers walk prospects through discovery questions, input real data, and instantly calculate both ROI and COI (Cost of Inaction). Instead of vague estimates, buyers get numbers that are relevant and credible. But we don’t stop at the math. Our built-in AI storytelling feature takes those inputs and outputs and transforms them into a short, compelling business narrative, perfect for your champion to take back to the decision-makers. No financial jargon, no fluff. Just a clear story that explains the risk of doing nothing and the value of moving forward. The result? Champions feel more confident, sales cycles move faster, and deals are more likely to close. If your team is still using spreadsheets to justify ROI, it’s time for a better approach. Equip them with a tool that aligns with how today’s buyers make decisions: collaborative, personalized, and story-driven. Not sure where to start? Don't worry The ROI Shop will do all the heavy lifting to build you a calculator with best practices in mind.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 38


**Seller Details:**

- **Seller:** [The ROI Shop](https://www.g2.com/sellers/the-roi-shop)
- **Year Founded:** 2012
- **HQ Location:** Atlanta
- **Twitter:** @THE_ROI_SHOP (14 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3036405/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 48% Enterprise, 45% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Customizability (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Efficiency (1 reviews)


  ### 11. [Command App](https://www.g2.com/products/command-app/reviews)
  Command.App is a high-impact mobile platform that helps companies deliver everything reps need to be successful, anywhere they go. Reps are always prepared and confident in any customer interaction. Proven situational navigation templates allow reps to dynamically present to multiple target markets and buyer personas. Distributors and reps worldwide easily navigate to customer specific content addressing any question or concern instantly. Command.App delivers more qualified prospects, and a clearer path for followup. A powerful combination of data collection forms streamline the capture and delivery of customer intel ensuring consistency and accuracy. Real-time calculations set immediate expectations based on customer centric details. The Command.App platform maximizes every customer engagement opportunity as it shortens sales cycles, cuts down on printing costs, and provides the best way for reps to showcase products and services whether presenting virtually or in-person.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [Command App](https://www.g2.com/sellers/command-app)
- **Year Founded:** 2015
- **HQ Location:** Overland Park, Kansas
- **Twitter:** @Command_app (135 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/command-app (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Easy Access (1 reviews)
- Easy Sharing (1 reviews)


  ### 12. [Qarar](https://www.g2.com/products/qarar/reviews)
  Qarar is a B2B SaaS platform that helps sales teams who sell complex, high-value products (like to enterprise customers) create CFO-ready business cases in minutes, without a spreadsheet. Deals with business cases are proven to increase deal size, win rate, reduce discounting, and shorten deal cycles. Buyers also use us (like the Office of the CFO and Procurement) to compare internal business cases, and make the best decision given their limited budget / capital. We're unique in that we offer the most accurate, credible business cases out there that eliminate sales-bias. Fast. And you do it without spreadsheets. Reach out to ask us how!


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 10


**Seller Details:**

- **Seller:** [Qarar](https://www.g2.com/sellers/qarar)
- **HQ Location:** Pittsburgh, US
- **LinkedIn® Page:** https://www.linkedin.com/company/qararpro/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Capabilities (3 reviews)
- Features (3 reviews)
- Insights Analysis (3 reviews)
- Intuitive (3 reviews)

**Cons:**

- Difficult Customization (2 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)
- Limited Features (2 reviews)
- Dashboard Limitations (1 reviews)

  ### 13. [AssetMule](https://www.g2.com/products/assetmule/reviews)
  AssetMule allows you to replace your static PDFs with web-based sales assets that are personalized, interactive, trackable, and can be created in minutes without design or development resources.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [AssetMule](https://www.g2.com/sellers/assetmule)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **Twitter:** @assetmule (46 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/assetmule (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customizability (3 reviews)
- Ease of Use (3 reviews)
- Easy Setup (2 reviews)
- Ease of Creation (1 reviews)
- Easy Sharing (1 reviews)


  ### 14. [DIVACS](https://www.g2.com/products/divacs/reviews)
  DIVACS, an acronym for Digital Value and Customer Success, is a B2B SaaS platform dedicated to consolidating pre-sale, post-sale, and customer or vendor values into a unified and transparent system of record. Our marketplace enables you to create and manage your value drivers, compare analysis for similar products or services, and leverage AI for trend analysis across your customers or vendors. We are committed to delivering you value in your critical and core business relationships to improve sales close rates, increase net retention, increase gross retention, lower your time to close, and maximize the outcomes of every purchase.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [DIVACS](https://www.g2.com/sellers/divacs)
- **Year Founded:** 2023
- **HQ Location:** Newark, US
- **LinkedIn® Page:** https://www.linkedin.com/company/divacs-inc/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 25% Mid-Market


  ### 15. [Ecosystems](https://www.g2.com/products/ecosystems-services-ecosystems/reviews)
  Ecosystems is the first revenue operating system (OS) built entirely on value. Designed to align everyone on value, your company, your customers, and your partners are empowered to quantify the business value being delivered. Through AI-driven analytics and integrations like Salesforce, Microsoft Dynamics, Gainsight, and HubSpot, individual value conversations are transformed into a centralized cloud asset for improved decisions throughout the organization. Learn how leading companies such as Google Cloud, HP, Palo Alto Networks, and ServiceNow use Ecosystems at https://ecosystems.io/.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 10


**Seller Details:**

- **Seller:** [Ecosystems](https://www.g2.com/sellers/ecosystems-bdfddace-0b41-41b2-9e08-2a47aed12a80)
- **Year Founded:** 2000
- **HQ Location:** Remote, US
- **Twitter:** @ValueMadeClear (347 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1591905/ (78 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 90% Enterprise, 10% Mid-Market


  ### 16. [Enablism](https://www.g2.com/products/enablism/reviews)
  Selling innovation and business transformation is hard - especially when teams struggle to consistently communicate the value of their solutions. Enablism is a value enablement platform that helps sales, marketing, and pre-sales teams frame, quantify, and communicate value at every stage of the customer journey. Value calculators and ROI reports for prospects at any stage, plus business cases generated from call transcripts in minutes, are just a few of Enablism’s product highlights. By operationalizing value, Enablism helps GTM teams scale their impact - aligning messaging, enabling personalized conversations, and creating repeatable, measurable value-selling workflows. Seamlessly integrated with Salesforce, HubSpot, Zoho, and more, Enablism ensures teams can deliver consistent, compelling value messaging without disrupting existing processes, transforming how organizations engage customers and drive growth.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Enablism](https://www.g2.com/sellers/enablism)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/enablism/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market


  ### 17. [Flipdeck](https://www.g2.com/products/flipdeck/reviews)
  Share Your Content Visually — in Seconds. Flipdeck turns your links into visual cards and shareable pages that your audience will love. Why it matters: • For you — package the right content together and send it fast. • For them — engage with a Flipdeck page that’s clear, visual, and easy to explore. What do you get with Flipdeck? • Cards — link to any content (web pages, docs, videos) and organize them however you like. • Flipdecks — package Cards on a shareable page. • Stories — add Cards into a slide narrative flow for deeper engagement. • Analytics — see which content is working, share more of what’s effective. With Flipdeck you will: • Save time — stop sending long PDFs or tedious emails with attachments. • Stand out — clean visual look, easy for recipients to understand and use. • Win more — engaged audience + faster sharing = better outcomes.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Flipdeck](https://www.g2.com/sellers/flipdeck)
- **Year Founded:** 2015
- **HQ Location:** Los Gatos, US
- **LinkedIn® Page:** https://www.linkedin.com/company/flipdeck (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 50% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Easy Sharing (1 reviews)
- Navigation Ease (1 reviews)
- Solutions (1 reviews)

**Cons:**

- Delays (1 reviews)
- Small Business Accessibility (1 reviews)
- Time-Consumption (1 reviews)

  ### 18. [Stageset](https://www.g2.com/products/stageset/reviews)
  With Stageset, B2B Sales teams win more deals faster. By sharing everything their buyer need on one Stageset deal page, B2B sellers: - Reduce mails and meetings required to close a deal by half. - Empower their lead buyer to convince their team to buy their product - Get real-time engagement feedback of their buyers Get started to today with the free plan or book your meeting on stageset.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 13


**Seller Details:**

- **Seller:** [Stageset.io](https://www.g2.com/sellers/stageset-io)
- **Year Founded:** 2022
- **HQ Location:** Zug, Switzerland
- **LinkedIn® Page:** https://www.linkedin.com/company/stagesetio/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Content Quality (4 reviews)
- Customer Support (3 reviews)
- Templates (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Lack of Integrations (4 reviews)
- Admin Issues (1 reviews)
- Contact Management (1 reviews)
- Delays (1 reviews)
- Email Issues (1 reviews)

  ### 19. [LeveragePoint](https://www.g2.com/products/leveragepoint/reviews)
  LeveragePoint is a cloud platform that aligns product, pricing, marketing, and sales teams around value by collaborating on interactive, digital Value Propositions. By clearly communicating the quantified value of their offering from the very first meeting, B2B sales teams can realize higher profits, improve their win rates, and reduce sales cycles for new and existing products.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [LeveragePoint](https://www.g2.com/sellers/leveragepoint)
- **Year Founded:** 2009
- **HQ Location:** Newton, US
- **Twitter:** @LeveragePoint (1,304 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/leveragepoint-innovations-inc. (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


  ### 20. [Pitcher](https://www.g2.com/products/pitcher/reviews)
  Pitcher, the leading provider of Sales Enablement 2.0 solutions, enables commercial teams to sell more effectively by creating an engaging buying experience for their customers. Powered by deep integrations to critical backend systems like CRM, content repository, ERP, and PIM, Pitcher slashes the time required for preparation, follow-up, and admin tasks by applying AI to the full selling spectrum. Pre-call planning, just-in-time training, dynamic pitch decks, digital sales rooms, real-time inventory/pricing/order management, content and data analytics, one-click meeting follow-up, and Next Best Action recommendations come together in one rep-facing platform. Pitcher works with global brands spanning 140 countries across health & life sciences, pharma, consumer packaged goods, financial services, technology & software, publishing, and manufacturing sectors.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 42


**Seller Details:**

- **Seller:** [Pitcher AG](https://www.g2.com/sellers/pitcher-ag)
- **Company Website:** https://www.pitcher.com/
- **Year Founded:** 2011
- **HQ Location:** Denver, CO, U.S.
- **LinkedIn® Page:** https://www.linkedin.com/company/2897970/ (111 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Pharmaceuticals
  - **Company Size:** 50% Enterprise, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Easy Access (2 reviews)
- Features (2 reviews)
- Flexibility (2 reviews)
- Team Collaboration (2 reviews)

**Cons:**

- App Instability (1 reviews)
- Complexity (1 reviews)
- Complex Process (1 reviews)
- Cost Issues (1 reviews)
- Delays (1 reviews)

  ### 21. [Zebrafi](https://www.g2.com/products/zebrafi/reviews)
  Zebrafi is The World's First True Guided Selling System . Zebrafi helps your team on-board quicker, and gives them the tools that actually help them close deals. Come learn more about how we unlock value and why CEO's and Revenue Officers rave about this platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Zebrafi](https://www.g2.com/sellers/zebrafi)
- **Year Founded:** 2018
- **HQ Location:** Hartland, US
- **Twitter:** @ZebrafiHQ (24 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zebrafi/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 22. [Hobson Web-Based Value Selling](https://www.g2.com/products/hobson-web-based-value-selling/reviews)
  Hobson & Company specializes in developing customized, private-labeled Return on Investment tools, business cases, and training programs tailored for enterprise technology companies. Their expert consultants assist clients in closing more deals and increasing deal sizes, even in challenging selling environments. Key Features and Functionality: - Customized ROI Tools: Development of personalized tools to effectively demonstrate the financial benefits of products or services. - Business Case Development: Creation of compelling business cases that highlight value propositions and support sales efforts. - Training Programs: Provision of training to equip sales teams with the skills to effectively communicate value and drive sales. Primary Value and Solutions: Hobson & Company's services enable enterprise technology firms to articulate the value of their offerings clearly, leading to increased sales and larger deal sizes. By providing tailored ROI tools and business cases, they help clients navigate complex sales processes and address the specific needs of their customers.




**Seller Details:**

- **Seller:** [Hobson & Company](https://www.g2.com/sellers/hobson-company)
- **LinkedIn® Page:** https://www.linkedin.com/company/hobson-&-company/about/



  ### 23. [Ibbaka](https://www.g2.com/products/ibbaka/reviews)
  Ibbaka is a comprehensive Customer Value Management (CVM) platform designed for B2B SaaS companies and other businesses that deliver value through software and data solutions. In addition to its powerful platform, Ibbaka brings extensive consulting experience in value management, pricing, and packaging strategies. This expertise helps organizations not only quantify and communicate the value they provide but also optimize pricing to capture that value effectively throughout the customer lifecycle. Ibbaka serves as a centralized hub for managing value models, value stories, pricing strategies, and customer insights. By replacing disconnected spreadsheets with an integrated system, it ensures consistency across teams and enables data-driven decision-making. The platform is useful for product management, marketing, sales, customer success, and finance teams looking to align their efforts around value creation and capture. Key features and capabilities of Ibbaka include: • Value Model Engine: Develop sophisticated, configurable value models that accurately reflect the economic benefits of your solutions. • Pricing Engine: Create and manage pricing models that connect directly to value metrics. • Value Stories: Generate interactive presentations to effectively communicate value propositions to prospects and customers. • Value Pricing Dashboard: Monitor and analyze value delivery, pricing performance, and customer engagement in real time. • Use Case Configurations: Tailor value and pricing models for specific customer scenarios and use cases. Ibbaka's consulting services are rooted in years of experience helping companies address critical business challenges such as: • Increasing average contract values and accelerating sales cycles • Improving net revenue retention and reducing customer churn • Optimizing pricing strategies to maximize revenue and profitability • Aligning sales and customer success teams around value-based conversations • Demonstrating and quantifying ROI to customers throughout their journey In addition to its platform and consulting services, Ibbaka conducts extensive research programs. These research initiatives provide insights into emerging trends like AI monetization, Net Revenue Retention (NRR) optimization and SaaS industry benchmarks. This research enables Ibbaka to stay at the forefront of pricing innovation while helping clients navigate complex markets by offering data-driven recommendations on how to package and price their offerings effectively. By combining its platform with deep consulting expertise and ongoing research efforts, Ibbaka empowers companies to make informed strategic decisions, improve customer relationships, and drive sustainable growth in the competitive SaaS landscape. https://www.ibbaka.com/




**Seller Details:**

- **Seller:** [Ibbaka](https://www.g2.com/sellers/ibbaka)
- **Year Founded:** 2020
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/ibbaka (12 employees on LinkedIn®)



  ### 24. [Mainstay Advisor Value Platform](https://www.g2.com/products/mainstay-advisor-value-platform/reviews)
  The Mainstay Advisor® Value Platform is a comprehensive suite of tools designed to enhance the entire customer lifecycle by enabling businesses to effectively quantify and communicate the value of their solutions. This integrated platform supports marketing, sales, and customer success teams in articulating the business impact of their offerings, thereby accelerating sales growth and reducing customer churn. Key Features and Functionality: - Marketing Value Advisor®: This component offers ROI and assessment tools tailored for lead generation. It allows for custom branding, integrates seamlessly with marketing automation platforms, and provides prospects with self-service value conversations. - Sales Value Advisor®: Designed to simplify value selling, this tool moves value engineering and sales enablement programs to the cloud. It aids sales teams in quantifying and communicating the value of offerings, thereby accelerating revenue growth. - Customer Success Value Advisor®: This feature automates and scales the ability of customer success teams to deliver value realization-focused Quarterly Business Reviews , enhancing customer satisfaction and retention. Primary Value and Problem Solved: The Advisor® Value Platform addresses the challenge businesses face in demonstrating the tangible business impact of their solutions. By providing tools that quantify and communicate value, it empowers organizations to: - Generate High-Quality Leads: Interactive calculators and assessment tools engage prospects, capturing valuable data and converting website visitors into qualified leads. - Accelerate Sales Cycles: By equipping sales teams with compelling value propositions and business cases, the platform reduces sales cycle times and increases deal sizes. - Enhance Customer Retention: Demonstrating realized value through automated QBRs helps in increasing customer satisfaction and ensuring renewals, thereby reducing churn. In essence, the Mainstay Advisor® Value Platform transforms value communication into a strategic asset, enabling businesses to effectively convey the impact of their solutions and drive sustained growth.




**Seller Details:**

- **Seller:** [Mainstay](https://www.g2.com/sellers/mainstay-8df7499c-14ce-4663-a23e-04d415071753)
- **Year Founded:** 2001
- **HQ Location:** Denver, US
- **LinkedIn® Page:** https://www.linkedin.com/company/mainstay/ (50 employees on LinkedIn®)



  ### 25. [Prezentor](https://www.g2.com/products/prezentor/reviews)
  At Prezentor, we believe in making sales more human. Our dynamic sales-enablement software transforms the way sales are done by creating dimensional experiences out of sales presentations — so you can sell better and become your client’s trusted advisor. Prezentor helps you build a dialogue with your customers and gain valuable insight into their needs. Beautiful, welcoming visuals combined with showing relevant information at the right time keep your client engaged, while practical features like Return on Investment (ROI) calculators and interactive widgets enrich your business intelligence with every presentation. Advanced tracking technology gives insights into your content’s ¨-performance, making your post-presentation follow-ups even more effective. Manage all your sales content and quickly equip your sales teams with everything they need to convert prospects into customers with our app for tablet, desktop and mobile. Offline capability means keeping your sales force updated with the right tools + materials doesn’t have to be comprised by a poor connection. Automatically gathered data about customer preferences and sales rep’s engagement help improve performance over time. Qualify your leads easier and follow up faster on sales meetings with Prezentor’s intelligent sales tool.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 62


**Seller Details:**

- **Seller:** [Prezentor](https://www.g2.com/sellers/prezentor)
- **Year Founded:** 2013
- **HQ Location:** København SV, DK
- **LinkedIn® Page:** https://www.linkedin.com/company/5053009/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 48% Mid-Market, 28% Small-Business




## Parent Category

[Presales Software](https://www.g2.com/categories/presales)



## Related Categories

- [Sales Enablement Software](https://www.g2.com/categories/sales-enablement)