Best Value Selling Tools for Medium-Sized Businesses

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Value Selling Tools category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Value Selling Tools to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Value Selling Tools category.

In addition to qualifying for inclusion in the Value Selling Tools category, to qualify for inclusion in the Medium-Sized Business Value Selling Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Value Selling Tools Available
(114)5.0 out of 5
1st Easiest To Use in Value Selling Tools software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Symbe is an Intelligent Business Case Platform that automates and standardizes the creation of compelling business cases, empowering GTM teams to deliver value selling at scale.

    Users
    • Account Executive
    • Growth Specialist
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Enterprise
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Symbe Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Team Collaboration
    14
    Easy Creation
    11
    Intuitive
    11
    Efficiency
    9
    Cons
    Steep Learning Curve
    2
    Inadequate AI Performance
    1
    Limited Customization
    1
    Limited Template Flexibility
    1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Symbe
    Year Founded
    2023
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Symbe is an Intelligent Business Case Platform that automates and standardizes the creation of compelling business cases, empowering GTM teams to deliver value selling at scale.

Users
  • Account Executive
  • Growth Specialist
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Enterprise
  • 25% Mid-Market
Symbe Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Team Collaboration
14
Easy Creation
11
Intuitive
11
Efficiency
9
Cons
Steep Learning Curve
2
Inadequate AI Performance
1
Limited Customization
1
Limited Template Flexibility
1
Seller Details
Seller
Symbe
Year Founded
2023
HQ Location
London
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
(24)5.0 out of 5
2nd Easiest To Use in Value Selling Tools software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Minoa turns value engineering into software. We codify how your product creates value (use case → outcomes → metrics → financial impact), generate CFO-ready business cases and mutual value plans, and

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 79% Mid-Market
    • 13% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Minoa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Time-saving
    5
    Efficiency
    4
    Sales Efficiency
    4
    Solutions
    4
    Cons
    This product has not yet received any negative sentiments.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Minoa
    Year Founded
    2023
    HQ Location
    San Francisco, California
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Minoa turns value engineering into software. We codify how your product creates value (use case → outcomes → metrics → financial impact), generate CFO-ready business cases and mutual value plans, and

Users
No information available
Industries
  • Computer Software
Market Segment
  • 79% Mid-Market
  • 13% Small-Business
Minoa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Time-saving
5
Efficiency
4
Sales Efficiency
4
Solutions
4
Cons
This product has not yet received any negative sentiments.
Seller Details
Seller
Minoa
Year Founded
2023
HQ Location
San Francisco, California
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ValueCore empowers sales, marketing, channel, and customer success professionals to accelerate sales and retention through quantifying and presenting visually engaging value propositions to customers.

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 45% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ValueCore, formerly VisualizeROI, is a tool designed for creating dynamic output such as PPTs, infographics, Word documents, or emails, and for collaboratively working on a business case with external stakeholders.
    • Reviewers like the ability of ValueCore to create value models and calculators of varying configurations, reducing dependency on Excel, and its seamless integration with Salesforce, enhancing productivity and efficiency.
    • Users reported that the interface can feel jagged and clunky at places, and there are discrepancies between the data input and the final output on the spreadsheets or documents, and some exported documents displaying incorrect timeframes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ValueCore (Formerly VisualizeROI) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Time-saving
    8
    Easy Setup
    7
    Customizability
    4
    Ease of Creation
    4
    Cons
    Limited Functionality
    3
    Not Intuitive
    3
    Lack of Integrations
    2
    Layout Issues
    2
    Limited Customization
    2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @ValueCoreSaaS
    76 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ValueCore empowers sales, marketing, channel, and customer success professionals to accelerate sales and retention through quantifying and presenting visually engaging value propositions to customers.

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 45% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ValueCore, formerly VisualizeROI, is a tool designed for creating dynamic output such as PPTs, infographics, Word documents, or emails, and for collaboratively working on a business case with external stakeholders.
  • Reviewers like the ability of ValueCore to create value models and calculators of varying configurations, reducing dependency on Excel, and its seamless integration with Salesforce, enhancing productivity and efficiency.
  • Users reported that the interface can feel jagged and clunky at places, and there are discrepancies between the data input and the final output on the spreadsheets or documents, and some exported documents displaying incorrect timeframes.
ValueCore (Formerly VisualizeROI) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Time-saving
8
Easy Setup
7
Customizability
4
Ease of Creation
4
Cons
Limited Functionality
3
Not Intuitive
3
Lack of Integrations
2
Layout Issues
2
Limited Customization
2
Seller Details
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@ValueCoreSaaS
76 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readin

    Users
    • Account Executive
    • Sales Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 23% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Mediafly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Helpful
    13
    Sharing Ease
    11
    Easy Sharing
    10
    Easy Access
    8
    Cons
    Missing Features
    7
    Learning Curve
    6
    Limitations
    5
    Not Intuitive
    5
    Slow Loading
    5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Chicago, IL
    Twitter
    @Mediafly
    2,554 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    141 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readin

Users
  • Account Executive
  • Sales Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 23% Enterprise
Mediafly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Helpful
13
Sharing Ease
11
Easy Sharing
10
Easy Access
8
Cons
Missing Features
7
Learning Curve
6
Limitations
5
Not Intuitive
5
Slow Loading
5
Seller Details
Year Founded
2006
HQ Location
Chicago, IL
Twitter
@Mediafly
2,554 Twitter followers
LinkedIn® Page
www.linkedin.com
141 employees on LinkedIn®
(41)4.9 out of 5
4th Easiest To Use in Value Selling Tools software
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cuvama is an AI-native discovery and value case platform built for B2B SaaS companies with dedicated value, pre-sales, or strategic deal teams. When an opportunity opens, Cuvama generates a researc

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Enterprise
    • 34% Mid-Market
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cuvama
    Year Founded
    2022
    HQ Location
    London, United Kingdom
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cuvama is an AI-native discovery and value case platform built for B2B SaaS companies with dedicated value, pre-sales, or strategic deal teams. When an opportunity opens, Cuvama generates a researc

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Enterprise
  • 34% Mid-Market
Seller Details
Seller
Cuvama
Year Founded
2022
HQ Location
London, United Kingdom
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s e

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 48% Enterprise
    • 45% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The ROI Shop Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    1
    Customizability
    1
    Ease of Use
    1
    Easy Setup
    1
    Efficiency
    1
    Cons
    This product has not yet received any negative sentiments.
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Atlanta
    Twitter
    @THE_ROI_SHOP
    14 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s e

Users
No information available
Industries
  • Computer Software
Market Segment
  • 48% Enterprise
  • 45% Mid-Market
The ROI Shop Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
1
Customizability
1
Ease of Use
1
Easy Setup
1
Efficiency
1
Cons
This product has not yet received any negative sentiments.
Seller Details
Year Founded
2012
HQ Location
Atlanta
Twitter
@THE_ROI_SHOP
14 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®