MagicBooking
MagicBooking is a UK-based, family-founded platform created in 2015 and now used by more than 2,000 schools, MATs, clubs, and childcare providers. Originally developed for Wandsworth Council, it has grown into a nationwide solution recognised for innovation and user experience, earning awards such as EdTechX K12 Winner and Indigo Design Award Winner. Still led by its founding team, MagicBooking continues to scale with a strong reputation for reliability and customer support. The platform unifies bookings, payments, registers, communication, and day-to-day admin into one cloud-based system. It supports wraparound care, extracurricular clubs, trips, activities, and multi-site operations with 24/7 online booking, automated registers, instant payments, instalment plans, reminders, MIS integration, Tax-Free Childcare automation, and real-time financial reporting. Staff manage availability, capacities, safeguarding details, and parent messaging from a single dashboard, while families use a mobile-friendly portal for bookings and account management. MagicBooking helps organisations save 4–5 hours of admin each day, improves cash flow through automated payments and restrictions, and provides seamless communication through built-in email, SMS, and notifications. By reducing manual work and supporting compliance with Ofsted and GDPR, the platform enables schools, MATs, and clubs to run more efficiently, scale confidently, and deliver a smoother, more reliable experience for families.
Average Rating: 4.8/5.0
Total Reviews: 5
How Do G2 Users Rate MagicBooking?
- Ease of Use: 8.3/10 (Category avg: 8.6/10)
- Quality of Support: 10.0/10 (Category avg: 8.8/10)
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
- Ease of Admin: 9.4/10 (Category avg: 8.9/10)
Who Is the Company Behind MagicBooking?
- Seller: MagicBooking
- Year Founded: 2015
- HQ Location: London, GB
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Twitter: @magicbooking
592 Twitter followers -
LinkedIn® Page: www.linkedin.com
12 employees on LinkedIn®
Who Uses This Product?
- Company Size: 100% Small
What Do G2 Reviewers Say About MagicBooking?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of MagicBooking, enabling efficient management of bookings and admin tasks effortlessly.
- Users find the easy setup of MagicBooking to be intuitive and supportive, streamlining their administrative tasks effectively.
- Users praise MagicBooking for its efficiency, significantly reducing administrative workload and enhancing focus on service delivery.
- Users appreciate the 24/7 accessibility of MagicBooking, enhancing convenience for families and streamlining administrative tasks.
- Users praise the exceptional customer support of MagicBooking, enhancing their experience and satisfaction with the platform.
Cons
- Users experience communication delays that can hinder timely support and affect their overall experience with MagicBooking.
- Users notice that responses can be a bit delayed, impacting the overall efficiency of the MagicBooking experience.
- Users find the difficult setup of MagicBooking challenging, particularly for smaller organizations with limited technical support.
- Users find the reporting software hard to navigate, which makes the overall user experience challenging.
- Users find the navigation of the reporting software challenging, impacting their overall experience with MagicBooking.
What Are Recent G2 Reviews of MagicBooking?
"A Game-Changer for Streamlining Afterschool Club Administration and Compliance"
Rating: 5.0/5.0 stars
— Verified User in Non-Profit Organization Management
"MagicBooking Streamlined Sign-Ups and Cut Admin Time Dramatically"
Rating: 4.5/5.0 stars
— Bethany H.

