# Meritto Reviews **Vendor:** NoPaperForms **Category:** [Education ERP Suites](https://www.g2.com/categories/education-erp-suites) **Average Rating:** 4.8/5.0 **Total Reviews:** 19 ## About Meritto Meritto is a flagship product of NoPaperForms, empowering over 1200 educational organizations across the globe to grow their enrollments. Our comprehensive suite of purpose-built tools – Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite – functions like a well-oiled Operating System for Student Recruitment and Enrollment, seamlessly addressing every aspect of the enrollment process. Everybody from EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, Play & Pre-Schools to Higher Education Institutions, love us for what we do. The reason? It’s how we purpose-build to keep them enrolling with insights gained from serving hundreds of educational organizations. Whatever the challenge is, it’s likely we already have a solution for it. ## Meritto Pros & Cons **What users like:** - Users value the **centralized lead management** in Meritto, enhancing organization and efficiency in admissions processes. (4 reviews) - Users value the **efficiency** of Meritto, streamlining lead management and enhancing productivity effortlessly. (3 reviews) - Users value the **centralized tracking and automation** in Meritto, enhancing organization and efficiency in lead management. (2 reviews) - Users value the **ease of use** of Meritto, enabling effortless organization and productivity without extensive training. (2 reviews) - Users appreciate the **organization efficiency** of Meritto, as it streamlines lead management and enhances productivity seamlessly. (2 reviews) - Student Management (2 reviews) - Users value the **centralized tracking efficiency** of Meritto, enhancing their lead nurturing and automation processes. (2 reviews) - Asset Management (1 reviews) - Automation Features (1 reviews) - Users value the **centralized tracking and automation** features of Meritto for effective lead nurturing. (1 reviews) **What users dislike:** - Users find the **learning curve steep** with Meritto, particularly due to its complex interface and customization challenges. (2 reviews) - Users note that **report customization is limited** , making it difficult to create specific insights without assistance. (2 reviews) - Users find the **interface not intuitive** , often feeling overwhelmed by the complexity and crowded design when starting out. (2 reviews) - Users express frustration with **poor reporting** capabilities, finding them limited and difficult to customize effectively. (2 reviews) - Users report experiencing **slow performance** with Meritto, particularly when managing large volumes of leads. (2 reviews) - Users feel that **customer support is lacking** , with slow responses to technical issues and no AI integration for improvements. (1 reviews) - Users experience **communication delays** with Meritto's customer service, affecting resolution times for technical issues. (1 reviews) - Users find the **high complexity** of Meritto challenging, especially when adapting to its robust CRM features. (1 reviews) - Lead Management (1 reviews) - Missing Features (1 reviews) ## Meritto Reviews ### 1. Great for Education Lead Capture, but Filtering UI Could Be Smarter **Rating:** 3.5/5.0 stars **Reviewed by:** Yash Raj C. | Performance Management Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Meritto?** Though it is not perfect bus still one of the best out there, especially for the education domain. The best feature I feel is that integration with Leadforms for Google and Meta is comparatively easier than other CRMs, and the lead leakage is very low and almost close to 0 in most cases. **What do you dislike about Meritto?** The UI for applying filters could be a little better. Especially when we apply filters using the equal conditions. I think Meritto should have a feature to suggest keywords based on the query we write when applying filters. **What problems is Meritto solving and how is that benefiting you?** Meritto allows us to link CRM data to advertising platforms like Google (though not free). This helps us with the enhanced conversion setup, which helps us move leads to Google Ads and optimise the campaigns. ### 2. Purpose-Built for Education Admissions **Rating:** 4.5/5.0 stars **Reviewed by:** Komal W. | Project Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Meritto?** What stands out most about Meritto is its purpose-built design for educational institutions. Unlike generic CRM or marketing tools, it understands the nuances of admissions management. The way it structures leads, enquiries, and applications feels naturally aligned with how higher education operates. For the admissions and outreach teams at ISDM, this means less time spent wrestling with data and more time engaging meaningfully with students. **What do you dislike about Meritto?** The platform is robust, but with that comes a certain complexity. For teams new to CRM-style tools, it can take some time to get comfortable navigating the dashboards, configuring automation, or customizing reports. The interface, while improving, sometimes feels dense, especially when working with multiple campaigns or datasets. Additionally, report customization could be more flexible — at times, we’ve found it challenging to build very specific insights without external support from Meritto’s team. **What problems is Meritto solving and how is that benefiting you?** Meritto has solved one of ISDM’s most persistent problems: the lack of an integrated, end-to-end system for admissions management. What once felt fragmented and manual is now streamlined, transparent, and insight-rich. It’s easier for our teams to collaborate, track performance, and ensure that every prospective student experiences a seamless and professional journey with ISDM. ### 3. Easy-to-Use Lead Management That Keeps Me Organized and Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag B. | Associate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Meritto?** What I like most about Meritto is how easy it is to use. All my leads are kept in one place, so nothing slips through the cracks. Leads are assigned automatically, which saves time and prevents confusion. The follow-up reminders are also helpful because they make it easier to remember who I need to call or message. WhatsApp and call tracking are especially useful since that’s how most customers communicate, and I can quickly view the complete history for each lead. The reports are straightforward and easy to understand. Overall, Meritto helps me work faster and stay organized, without needing extra effort. **What do you dislike about Meritto?** What I dislike about Meritto is that some features feel a bit confusing at first. The interface can look crowded, especially when you are new. A few settings take time to understand and are not very clearly explained. Sometimes reports feel limited and hard to customize. It can also feel slow when handling a large number of leads. Mobile experience is okay but not as smooth as the desktop version. Overall, it works well, but there is still room to make it simpler and faster. **What problems is Meritto solving and how is that benefiting you?** Meritto helps solve the challenge of managing too many leads coming in from different sources. Before, it was difficult to track who had contacted which lead and what the current status was. With Meritto, all leads flow into one system, so nothing gets overlooked. It also automates lead assignment and follow-ups, which saves a lot of time and reduces manual effort. The call and WhatsApp tracking make it easy to view all conversations in one place, without having to switch between tools. As a result, responses are faster and follow-ups stay more consistent. Overall, it helps me stay organized, work more efficiently, and move leads toward closure more smoothly. ### 4. Intuitive and Efficient, But Needs Better Customer Support and AI Integration **Rating:** 5.0/5.0 stars **Reviewed by:** ROHIT B. | Regional Head-Maharana Pratap Group of Institutions, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2025 **What do you like best about Meritto?** I like that Meritto is very simple to use, which means it doesn't require any hard training. You can just log in, and its features are so straightforward that even a common person can use them easily. I find it incredibly valuable for handling my team, which consists of 30 members. Meritto helps me extract more productivity from them. This simplicity and effectiveness are what I appreciate the most about Meritto. **What do you dislike about Meritto?** I think the customer relationship should be much better in Meritto. The technical aspects, if we are struck in some issues, they take time to solve those problems. Plus, they are not implementing AI into Meritto. AI is the most effective tool right now, and they should implement AI into Meritto to give us better results. **What problems is Meritto solving and how is that benefiting you?** I use Meritto for admission and enrollment, managing leads from various sources, automating processes, and monitoring my team's performance to ensure proper engagement with leads. ### 5. Streamlines Lead & Enrollment Management with Payments, Docs, and Reminders **Rating:** 5.0/5.0 stars **Reviewed by:** Arvind N. | Admission Counsellor, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Meritto?** It helps me maintain all lead details, including payments, documentation, and payment reminders and it also helps track user activity. It's totally maintain students enrollment life cycle. **What do you dislike about Meritto?** There is nothing to dislike, but sometimes the server gets slow. **What problems is Meritto solving and how is that benefiting you?** It helps me maintain student details in the CRM, and it also makes it easier to keep track of all payment and document details. ### 6. Best Education CRM in World **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Meritto?** Centralized tracking of leads and overall Automation process within Meritto for lead nurturing **What do you dislike about Meritto?** There is no downside but is is a one stop solution for all your needs in education industry **What problems is Meritto solving and how is that benefiting you?** Tracking of leads and automation to communicate the leads ### 7. Ease of doing multitasking **Rating:** 5.0/5.0 stars **Reviewed by:** Gourav P. | Sr. Team leadership , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Meritto?** Meritto makes multitasking easy and efficient. Its simple design helps users switch between tasks smoothly, whether you're managing emails, data, or schedules. The platform is easy to navigate, so you can complete your work quickly without feeling overwhelmed. Overall, Meritto is a great tool for anyone who needs to handle multiple tasks at once **What do you dislike about Meritto?** Some users may find it takes time to get familiar with all the features, especially if they are not tech-savvy. Depending on user needs, the platform may offer fewer options for customization, which can be restrictive for certain workflows. **What problems is Meritto solving and how is that benefiting you?** You can manage everything from one place, making your work more efficient and organized. You can work seamlessly with colleagues, making teamwork faster and more effective.Meritto simplifies complex workflows, allowing users to stay organized, save time, and collaborate more effectively ### 8. CRM - very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Uzma T. | Manager- Team Lead Digital Business, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Meritto?** The filters which makes your work easy and peaceful **What do you dislike about Meritto?** It has no much drawbacks , but login process requires too many password changes **What problems is Meritto solving and how is that benefiting you?** The easy go filters which is making work very comfortable , easy quick watch on the data required ### 9. Most advanced Enrollment Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit B. | Mr, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Meritto?** Product and Feature Ease of Implementation Customer Support is fantastic API Integratioon is very smooth **What do you dislike about Meritto?** Not Available in all Mobiles, require a particular Mobile application to run **What problems is Meritto solving and how is that benefiting you?** Lead Management, Lead Nurturing, Application Automations, Making IVR Calls, Lead Centralization. Meritto is a platform which is helping my team to judge the quality of leads, in which lead Team has to focus More and in which Lead less working is required,, I am getting a major help from Merritto in terms of generating Online Admissions ### 10. Meritto (No Papper Form) Review **Rating:** 4.5/5.0 stars **Reviewed by:** Baskaran R. | General Manager, Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Meritto?** Easy to track the conversion, simple API integration to connect with other clients, detailed analysis on the day-to-day use of the student, good understanding of the drip marketing, can maintain the data of e-mail and SMS campaign in one place, easy to set automation funnel for the daily use case, Good Customer support. Very helpful for day-to-day use. **What do you dislike about Meritto?** customer support team is taking quite longer than usual time for the integration. apart from that everything is great. **What problems is Meritto solving and how is that benefiting you?** we are using this product to monitor the student application and enrollment progress, this tool is quite handy for understanding and detailed analysis already done in terms of location, basic geo conversion, and lead to app based on the publisher to track the time line. one of the leading tool we are using this for more than 140 campaigns ### 11. Multi dimensional reports and ease of integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek G. | Head of Counseling & Guidance Cell, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Meritto?** I feel Meritto has delivered great service to manage bulk leads and ease of importing. There's customer service is also very quick and efficient. **What do you dislike about Meritto?** Not such I dislike yet, I've been using this platform from last 16 months **What problems is Meritto solving and how is that benefiting you?** It tracks the application and enrollment of students. Easy to manage multiple applications as it has a dedicated segment to track applications. ### 12. Best Application for Education Admissions **Rating:** 5.0/5.0 stars **Reviewed by:** rohit b. | Director-Admissions, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Meritto?** Ease of Use, Features like Communication (SMS/Email/Whatsapp) , Lead Manager,Query Management, Customer Support is very Good **What do you dislike about Meritto?** Not smooth working in Mobile Application as compare to Laptop/Desktop. Very Rigid Management in not implementing suggestions given by the Customers. **What problems is Meritto solving and how is that benefiting you?** Data Management, Data Transperancy, Increasing Productivity, Time Saving, Increasing Customer Reach. I am using Meritto from last 3 years and I am very satisfied using the application. ### 13. Generating and Converting Leads Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita S. | Academic Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2023 **What do you like best about Meritto?** The best thing about using Meritto is it generates the data of leads through online campaigns and we use that data for converting that leads into clients. **What do you dislike about Meritto?** The data we fill out in it takes time display on timeline that is the online thing they have to improve. **What problems is Meritto solving and how is that benefiting you?** It gives the reminder of connecting with the clients which is very beneficial for us. ### 14. detail oriented **Rating:** 5.0/5.0 stars **Reviewed by:** Niharika P. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Meritto?** detailing in minute things, data visualization **What do you dislike about Meritto?** mask data, log-in time is very less, repeatative login **What problems is Meritto solving and how is that benefiting you?** immediate action for our issues after mail ### 15. Helps in Maintaining and Tracking Data **Rating:** 4.0/5.0 stars **Reviewed by:** Kavisha P. | Admission Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Meritto?** It makes my team calling work easy and even all the records are noted in it for further follow up. It filters vast number of data within seconds. **What do you dislike about Meritto?** Its bit difficult to understand its features at once but regularly practice makes it easy for a user to understand. **What problems is Meritto solving and how is that benefiting you?** Before using this software its difficult to track the leads but after using this its very easy for us to track the leads update and tracking a lead increase the sales of our organization too. ### 16. Very nice and end user friendly system. Fully transparent system and ready to accept the changes. **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul V. | Deputy Officer, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Meritto?** The Automation and templates control part. Designing automation as per need. Real-time lead updations and complete timeline visibility. Single click control of campaigns and lead nurturing, follow-up process. **What do you dislike about Meritto?** Not as such but it can be more customized according to the needs. Also, the users or counsellors can be added team-wise and tier-based **Recommendations to others considering Meritto:** The best solution provider for the education industry, although the modules can be customized as per the uses. **What problems is Meritto solving and how is that benefiting you?** Admission drip automation and lead nurturing ### 17. Outstanding Client Service **Rating:** 5.0/5.0 stars **Reviewed by:** Director A. | Director,Admissions, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Meritto?** Excellent client service is what sets NPF team apart from their competition, if any. Their availability (like almost 24/7) makes interactions extremely seamless and hassle free. Data is absolutely secured on NPF platform. **What do you dislike about Meritto?** Nothing as yet. We are extremely satisfied with the services offered **Recommendations to others considering Meritto:** Highly recommended **What problems is Meritto solving and how is that benefiting you?** Lead Management. Automation is a very distinct feature offered and eliminates possible human errors. ### 18. best in class enrolment management tool - unified solution for education institutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Meritto?** Adaptive with education industry terminology. High-class customer success **What do you dislike about Meritto?** The limitation with self serv. For most of the configuration, you need to depend on their support team. But the end of the day, they have the best support team **What problems is Meritto solving and how is that benefiting you?** Complete admission element, including marketing planning, enquire centralization, candidate nurturing, application form, fee, and more of shortlisting result, merit, GDPI - video interview. All sorted at single place ### 19. 360degree solution for Admissions Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2021 **What do you like best about Meritto?** Marketing Tools, Followup Mechanism, Phone App **What do you dislike about Meritto?** Capturing of dates of few actions is not available. **Recommendations to others considering Meritto:** Perfect Platform for Admissions Management **What problems is Meritto solving and how is that benefiting you?** Problems-Emails and Whatsapp Integration Benefits-Systematic lead nurturing ## Meritto Discussions - [What is NoPaperForms used for?](https://www.g2.com/discussions/what-is-nopaperforms-used-for) - [View Meritto pricing details and edition comparison](https://www.g2.com/products/meritto/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+22%3A14%3A20+-0500&secure%5Bsession_id%5D=ecb89e92-68a9-46ad-a75f-c6cebc5da4b4&secure%5Btoken%5D=800b23d4a5fb8de39a79333a0820459c96b796d297430e7e47e5d94e50cad6ed&format=llm_user) ## Meritto Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Meritto Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Functionality** - Email marketing - SMS Alerts - Event Management - Financial Management - Interview Scheduling - Mobile Application - Forms Automation - Marketing Automation - Lead Nurturing - Automated Reminders **Integrations** - Integrations - Communication - Data Sharing **Agentic AI - Education ERP** - Cross-system Integration **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Management** - Analytical Tools - Integration APIs - Funnel Management **Core Modules** - Finance and Accounting - Human Resources - Billing and Fees **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Reporting** - Report Generation - Report Automation **Agentic AI - Admissions and Enrollment Management** - Multi-step Planning **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Meritto Alternatives - [Wisenet](https://www.g2.com/products/adapt-it-wisenet/reviews) - 4.2/5.0 (397 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,160 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,580 reviews)