Though it is not perfect bus still one of the best out there, especially for the education domain. The best feature I feel is that integration with Leadforms for Google and Meta is comparatively easier than other CRMs, and the lead leakage is very low and almost close to 0 in most cases. Review collected by and hosted on G2.com.

The UI for applying filters could be a little better. Especially when we apply filters using the equal conditions. I think Meritto should have a feature to suggest keywords based on the query we write when applying filters. Review collected by and hosted on G2.com.

From Meritto we can easily filter our leads, according to Hot & Cold Follow ups. Easy to Create Our Pipeline to Give our Best to the Company. Review collected by and hosted on G2.com.

In Meritto we cannot get indication of our Follow ups. In that case we missed our Follow ups. Review collected by and hosted on G2.com.

What stands out most about Meritto is its purpose-built design for educational institutions. Unlike generic CRM or marketing tools, it understands the nuances of admissions management. The way it structures leads, enquiries, and applications feels naturally aligned with how higher education operates. For the admissions and outreach teams at ISDM, this means less time spent wrestling with data and more time engaging meaningfully with students. Review collected by and hosted on G2.com.

The platform is robust, but with that comes a certain complexity. For teams new to CRM-style tools, it can take some time to get comfortable navigating the dashboards, configuring automation, or customizing reports. The interface, while improving, sometimes feels dense, especially when working with multiple campaigns or datasets. Additionally, report customization could be more flexible — at times, we’ve found it challenging to build very specific insights without external support from Meritto’s team. Review collected by and hosted on G2.com.

What I like most about Meritto is how easy it is to use. All my leads are kept in one place, so nothing slips through the cracks. Leads are assigned automatically, which saves time and prevents confusion. The follow-up reminders are also helpful because they make it easier to remember who I need to call or message. WhatsApp and call tracking are especially useful since that’s how most customers communicate, and I can quickly view the complete history for each lead. The reports are straightforward and easy to understand. Overall, Meritto helps me work faster and stay organized, without needing extra effort. Review collected by and hosted on G2.com.

What I dislike about Meritto is that some features feel a bit confusing at first. The interface can look crowded, especially when you are new. A few settings take time to understand and are not very clearly explained. Sometimes reports feel limited and hard to customize. It can also feel slow when handling a large number of leads. Mobile experience is okay but not as smooth as the desktop version. Overall, it works well, but there is still room to make it simpler and faster. Review collected by and hosted on G2.com.

I like that Meritto is very simple to use, which means it doesn't require any hard training. You can just log in, and its features are so straightforward that even a common person can use them easily. I find it incredibly valuable for handling my team, which consists of 30 members. Meritto helps me extract more productivity from them. This simplicity and effectiveness are what I appreciate the most about Meritto. Review collected by and hosted on G2.com.

I think the customer relationship should be much better in Meritto. The technical aspects, if we are struck in some issues, they take time to solve those problems. Plus, they are not implementing AI into Meritto. AI is the most effective tool right now, and they should implement AI into Meritto to give us better results. Review collected by and hosted on G2.com.

It helps me maintain all lead details, including payments, documentation, and payment reminders and it also helps track user activity. It's totally maintain students enrollment life cycle. Review collected by and hosted on G2.com.

There is nothing to dislike, but sometimes the server gets slow. Review collected by and hosted on G2.com.

Centralized tracking of leads and overall Automation process within Meritto for lead nurturing Review collected by and hosted on G2.com.

There is no downside but is is a one stop solution for all your needs in education industry Review collected by and hosted on G2.com.

Meritto makes multitasking easy and efficient. Its simple design helps users switch between tasks smoothly, whether you're managing emails, data, or schedules. The platform is easy to navigate, so you can complete your work quickly without feeling overwhelmed. Overall, Meritto is a great tool for anyone who needs to handle multiple tasks at once Review collected by and hosted on G2.com.

Some users may find it takes time to get familiar with all the features, especially if they are not tech-savvy. Depending on user needs, the platform may offer fewer options for customization, which can be restrictive for certain workflows. Review collected by and hosted on G2.com.

The filters which makes your work easy and peaceful Review collected by and hosted on G2.com.

It has no much drawbacks , but login process requires too many password changes Review collected by and hosted on G2.com.

Product and Feature

Ease of Implementation

Customer Support is fantastic

API Integration is very smooth Review collected by and hosted on G2.com.

Not Available in all Mobiles, require a particular Mobile application to run Review collected by and hosted on G2.com.