Best Retail Execution Software - Page 2

Researched and written by Subhransu Sahu

Retail execution software helps plan, manage, and monitor in-store activities in the consumer packaged goods (CPG) industry. These solutions facilitate improved collaboration between CPG companies and retailers to optimize in-store sales and increase profits. Retail execution software is used by merchandisers and marketing professionals in the CPG industry. It can also be used by field sales employees to manage sales activities.

Retail execution software can be delivered as a single product or as a mix of multiple solutions. This type of software integrates with trade promotion management software and retail POS software.

To qualify for inclusion in the Retail Execution category, a product must:

  • Plan retail execution activities for sales and marketing
  • Manage territories and associated teams and activities
  • Ensure compliance with brand policies or pricing rules
  • Monitor the performance of field and in-store retail activities
  • Provide intelligence to support retail execution activities

How Many Retail Execution Software Products Does G2 Track?

Total Products under this Category: 98

Category Stats (Jun 2026)

  • Average Rating: 4.28/5 The average rating of products in this category, based on all submitted ratings
  • New Reviews This Quarter: 7
  • Buyer Segments: Small-Business 45% │ Mid-Market 45% │ Enterprise 9% Represents the distribution of reviewers across all products in this category.
  • Top Trending Product: ThinkTime (+0.23%) - Among all products in this category, ThinkTime recorded the largest rating increase compared to last month

Last updated: June 09, 2026

How Does G2 Rank Retail Execution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,200+ Authentic Reviews
  • 98+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

Best Retail Execution Software At A Glance

Leader:
Cegid Retail Store Excellence
Highest Performer:
SimplyDepo
Easiest to Use:
Zipline
Top Trending:
Zipline
Best Free Software:
YOOBIC

PAZO

(65)4.7 out of 5
Product Description

Discover Pazo: Revolutionizing Retail Visual Merchandising and Operations Management | Industry-First Image Analysis Revolutionize your retail management with Pazo, the first operations platform to

Industries: Retail, Facilities Services · Market Segment: 51% Mid-Market, 29% Enterprise
ProsEase of Use, Workflow Efficiency
PAZO features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2016
HQ Location
Wilmington, Delaware
Company Website
https://www.gopazo.com
Twitter
@Go_Pazo
LinkedIn® Page
https://www.linkedin.com/company/gopazo/?originalSubdomain=in

FieldPie

(33)4.9 out of 5
Product Description

FieldPie is a cloud-based software platform designed to boost field sales and improve cost efficiency across field service operations. Trusted by businesses of all sizes, it helps increase revenue, st

Industries: Information Technology and Services, Accounting · Market Segment: 58% Small-Business, 42% Mid-Market
ProsEase of Use, Real-Time Data, Simplicity, Tracking Efficiency, Real-time Data
ConsImprovement Needed, Learning Curve, Limited Customization, Difficult Learning, Time-Consuming
FieldPie features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2014
HQ Location
San Francisco, US
Company Website
https://www.fieldpie.com
Twitter
@FieldPie
LinkedIn® Page
https://www.linkedin.com/company/fieldpie/
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One Door

(14)4.4 out of 5
Product Description

One Door, Inc. is the leading provider of cloud-based visual merchandising software. With One Door, space planners, visual merchandisers and store operations teams work across silos to plan, execute a

Market Segment: 64% Small-Business, 29% Mid-Market
One Door features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2000
HQ Location
Boston, MA
Company Website
https://www.onedoor.com/
Twitter
@onedoorretail
LinkedIn® Page
https://www.linkedin.com/company/60645

Shelvz

(7)4.6 out of 5
Product Description

Shelvz is a retail execution software that boosts your CPG portfolio visibility, team efficiency, and gives you the right tools to take quick and decisive action. Whether you are managing your mer

Market Segment: 86% Mid-Market, 14% Small-Business
ProsEase of Use, Easy Access, Real-time Data
Shelvz features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2015
HQ Location
Beirut, LB
Company Website
https://www.shelvz.com
LinkedIn® Page
http://www.linkedin.com/company/shelvz

SnapShop

(5)4.1 out of 5
Product Description

SnapShop is developed by More Mobile Relations. We focus on mobile solutions that help field organizations become more organized and efficient.

Market Segment: 80% Mid-Market, 20% Small-Business
SnapShop features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
No information available
No information available
No information available
Year Founded
2008
HQ Location
Helsinki, FI
Company Website
https://snapshop.fi
Twitter
@moremr
LinkedIn® Page
https://www.linkedin.com/company/204941

Trax Retail

(8)4.5 out of 5
Product Description

Trax Retail is a sophisticated software solution tailored for consumer packaged goods (CPG) manufacturers and retailers, aimed at enhancing visibility into store conditions and merchandising execution

Market Segment: 50% Enterprise, 38% Small-Business
ProsEase of Use, Customer Support, Features, Dashboard Customization, Sales Tracking
ConsDashboard Issues, Expensive, Improvement Needed
Trax Retail features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2011
HQ Location
Denver, CO
Company Website
https://www.form.com/
Twitter
@Form_com
LinkedIn® Page
https://www.linkedin.com/company/2286254/

Foko Retail

(11)4.6 out of 5
Product Description

One platform for all frontline team communications and tasks. Foko Retail is the mobile-first communication and task management software used by retailers and brands for retail operations, visual mer

Industries: Retail · Market Segment: 36% Mid-Market, 36% Enterprise
Foko Retail features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
1999
HQ Location
Livonia, MI
Company Website
https://www.workforcesoftware.com/
Twitter
@WorkForceSW
LinkedIn® Page
https://www.linkedin.com/company/31542/

Frogmi

(5)4.5 out of 5
Product Description

Frogmi is an AI-powered retail execution platform that connects corporate teams with store-level operations through a single mobile-first solution. It replaces the fragmented mix of WhatsApp groups, s

Market Segment: 40% Mid-Market, 40% Small-Business
Frogmi features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2011
HQ Location
Las Condes, CL
Company Website
https://www.frogmi.com/
LinkedIn® Page
https://www.linkedin.com/company/frogmi/

POPProbe

(6)4.6 out of 5
Product Description

POPProbe is a mobile-first operations execution platform built for multi-site teams. It replaces paper checklists, spreadsheets, and manual audits with scored digital inspections that work offline on

Market Segment: 50% Small-Business, 33% Mid-Market
POPProbe features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2015
HQ Location
Fort Lauderdale, US
Company Website
https://www.popprobe.com
LinkedIn® Page
https://www.linkedin.com/company/popprobe/

TeletrackLIVE

(4)4.8 out of 5
Product Description

TeletrackLIVE is the end to end retail execution platform for FMCG brands and agencies that want to sell more products and grow brand awareness. TeletrackLIVE manages all field-based activity from mer

Market Segment: 75% Small-Business, 25% Mid-Market
TeletrackLIVE features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2001
HQ Location
Canvey Island, GB
Company Website
https://www.teletrack.live/
Twitter
@Teletrack_Live
LinkedIn® Page
https://www.linkedin.com/company/teletracklive

CB4

(4)4.5 out of 5
Product Description

CB4;s software leverages your POS data to detect in-store operational issues affecting items with high local demand, helping your team capture lost sales. This results in better customer experience, h

Market Segment: 50% Enterprise, 25% Mid-Market
CB4 features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
No information available
Ease of Setup
Average: 8.7
No information available
Year Founded
2012
HQ Location
Herzliya, IL
Company Website
https://cb4.com/
LinkedIn® Page
https://www.linkedin.com/company/c-b4-ltd/

LEAFIO AI Retail Platform

(31)5.0 out of 5
Product Description

LEAFIO AI Retail Platform empowering retailers, distributors, and CPG manufacturers with comprehensive supply chain and retail planning and automation solutions in Inventory management, Demand planni

Industries: Retail · Market Segment: 81% Mid-Market, 13% Enterprise
ProsEase of Use, Features, Time-saving, User Interface, Analytics
ConsSlow Loading, Slow Performance, Complexity, Complex Setup, Expensive
LEAFIO AI Retail Platform features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2014
HQ Location
Tallinn, EE
Company Website
https://www.leafio.ai/
Twitter
@Leafio1
LinkedIn® Page
https://www.linkedin.com/company/leafio

Movista

(7)4.0 out of 5
Product Description

Movista transforms how work gets done in retail. Founded by industry veterans who experienced the challenges of managing distributed workforces, Movista created the leading enterprise platform for fla

Market Segment: 71% Small-Business, 29% Mid-Market
Movista features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2010
HQ Location
Bentonville, US
Company Website
https://www.movista.com
Twitter
@Movista
LinkedIn® Page
https://www.linkedin.com/company/movista-llc

Pitcher

(42)4.4 out of 5
Product Description

Pitcher, the leading provider of Sales Enablement 2.0 solutions, enables commercial teams to sell more effectively by creating an engaging buying experience for their customers. Powered by deep integr

Industries: Pharmaceuticals · Market Segment: 50% Enterprise, 29% Mid-Market
ProsEase of Use, Easy Access, Features, Flexibility, Team Collaboration
ConsApp Instability, Complexity, Complex Process, Cost Issues, Delays
Pitcher features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2011
HQ Location
Denver, CO, U.S.
Company Website
https://www.pitcher.com/
LinkedIn® Page
https://www.linkedin.com/company/2897970/

QVALON

(3)4.7 out of 5
Product Description

Qvalon is a mobile app and web-based platform that allows users to create, conduct, and analyze digital checklists and audits for various industries such as construction, healthcare, retail, food serv

Market Segment: 67% Mid-Market, 33% Enterprise
ProsAlert Notifications, Ease of Use, Real-Time Data, Real-time Updates, User Interface
QVALON features and usability ratings that predict user satisfaction
Ease of Use
Average: 8.6
Ease of Admin
Average: 8.9
Ease of Setup
Average: 8.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Year Founded
2019
HQ Location
New York, US
Company Website
https://qvalon.com
LinkedIn® Page
https://www.linkedin.com/company/qvalon-app