# Best Retail Execution Software for Small Business ## How Many Retail Execution Software Products Does G2 Track? **Total Products under this Category:** 100 ### Category Stats (Aug 2026) - **Average Rating:** 4.3/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Pitcher (+0.05%) - Among all products in this category, Pitcher recorded the largest rating increase compared to last month _Last updated: August 14, 2026_ ## How Does G2 Rank Retail Execution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,500+ Authentic Reviews - 100+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Retail Execution Software ![G2 Grid® for Retail Execution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retail-execution/grids.png?focus%5B%5D=59229&focus%5B%5D=1283454&focus%5B%5D=1747) Highlighted products: YOOBIC, SimplyDepo, and Repsly. Underlying data: [Grid® JSON](https://www.g2.com/categories/retail-execution/grids.json?focus%5B%5D=yoobic&focus%5B%5D=simplydepo&focus%5B%5D=repsly&segment=small-business) **Sponsored** ### SAP Commerce Cloud SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1964&secure%5Bchosen_at%5D=2026-08-15T07%3A48%3A01Z&secure%5Bdisplayable_resource_id%5D=1964&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1964&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=1964&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-execution%2Fsmall-business&secure%5Btoken%5D=e89779b07a7bcec0ffa76f33500c46ed5933db2e86edfec3246eac904fbef396&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [YOOBIC](https://www.g2.com/products/yoobic/reviews) YOOBIC is a frontline intelligence and execution platform specifically designed for the retail sector, aimed at bridging the gap between corporate strategies and actual in-store operations. This innovative platform integrates a robust intelligence engine with proven execution capabilities, allowing retailers to harness their data effectively. By utilizing machine learning, YOOBIC identifies critical actions and presents them through an intuitive, mobile-first interface tailored for frontline retail teams. This empowers users to execute tasks efficiently, communicate seamlessly, and engage in ongoing learning, ensuring that they not only know what to do but also accomplish it correctly the first time. The platform serves a diverse range of retail brands, including fashion retailers, supermarkets, hospitality, and quick-service restaurants (QSR). With over 350 global brands leveraging YOOBIC, it has become an essential tool for organizations aiming to enhance operational efficiency and drive sales performance. The target audience encompasses store associates, district and store managers, and corporate teams who require a comprehensive solution to manage daily operations effectively. YOOBIC offers role-specific views that deliver pertinent insights to the right individuals at the right time, moving away from a generic approach to operational management. Key use cases for YOOBIC include intelligent task management, enhanced communication, continuous learning, and performance analytics. The platform integrates with existing retail systems—such as point-of-sale (POS), inventory management, workforce management, and customer feedback systems—transforming this data into actionable recommendations. Store teams benefit from real-time updates and clear priorities, ensuring alignment on essential tasks. Furthermore, YOOBIC's communication features help dismantle silos that can impede operational efficiency, fostering a collaborative environment. What sets YOOBIC apart in the retail operations landscape is its unique blend of intelligence and execution within a single, connected ecosystem, complemented by a user-friendly design tailored for frontline teams. The platform automates routine tasks and delivers data-driven recommendations through specialized co-pilots for each role, from store associates to headquarters. This integration of insights into actionable tasks, communications, and learning ensures that retail teams are not merely executing tasks but are actively engaged, coached, and continuously improving their performance. In essence, YOOBIC provides a comprehensive solution for retail brands seeking to operate on intelligence while excelling in execution. By merging advanced technology with practical, role-specific applications, it creates a framework for continuous improvement and operational excellence. This ensures that strategic initiatives are effectively implemented at the store level, ultimately contributing to a more efficient and profitable retail environment. **Average Rating:** 4.6/5.0 **Total Reviews:** 398 #### How Do G2 Users Rate YOOBIC? - **Ease of Use:** 9.0/10 (Category avg: 8.6/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.9/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind YOOBIC? - **Seller:** [YOOBIC](https://www.g2.com/sellers/yoobic) - **Company Website:** www.yoobic.com - **Year Founded:** 2014 - **HQ Location:** New York, New York - **Twitter:** @YOOBIC 781 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71f3c33bcde39d1259dfbc4e4bce49745c975cda2fb260b9f7a66bb71f03889c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyoobic%2F&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Store Manager, Store manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 48% Large, 37% Medium #### What Do G2 Reviewers Say About YOOBIC? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of YOOBIC, finding it quick and effortless for completing tasks efficiently. - Users value the **effective communication capabilities** of YOOBIC, enhancing collaboration and engagement across teams. - Users value the **communication efficiency** of YOOBIC, enabling seamless interactions and effective team engagement. - Users value the **holistic oversight** and effective feedback delivery of YOOBIC, enhancing communication and task management. - Users appreciate the **navigation ease** of YOOBIC, finding it simple and organized for efficient access to information. ##### Cons - Users experience **confusion with reporting and frequent updates** , making it difficult to locate necessary data effectively. - Users find the **understanding difficulty** with Yoobic challenging initially, though the learning curve improves quickly. - Users experience a **difficult learning curve** with Yoobic, although it improves quickly over time. - Users face **limited access** issues with Yoobic, struggling to check scores remotely and dealing with frequent login requirements. - Users are frustrated by the **missing features** like unread chat options and enhanced dashboards for better usability. #### What Are Recent G2 Reviews of YOOBIC? **["Real-Time Campaign Emulator and Centralized Task Tracking That Streamlines Communication"](https://www.g2.com/survey_responses/yoobic-review-13102112)** **Rating:** 5.0/5.0 stars _— Christoforos L._ [Read full review](https://www.g2.com/survey_responses/yoobic-review-13102112) **["Enhancing Store Productivity and Accountability"](https://www.g2.com/survey_responses/yoobic-review-13126517)** **Rating:** 4.5/5.0 stars _— Athanasios B._ [Read full review](https://www.g2.com/survey_responses/yoobic-review-13126517) #### What Are G2 Users Discussing About YOOBIC? - [What do you like most about YOOBIC for frontline employee management, and what could be improved?](https://www.g2.com/discussions/what-do-you-like-most-about-yoobic-for-frontline-employee-management-and-what-could-be-improved) - [Is there a free version of Yoobic?](https://www.g2.com/discussions/is-there-a-free-version-of-yoobic) - [Who owns YOOBIC?](https://www.g2.com/discussions/who-owns-yoobic) - [How do you use Yoobic?](https://www.g2.com/discussions/how-do-you-use-yoobic) ### [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) SimplyDepo is field sales, distribution and retail execution software built for CPG brands, wholesale distributors, Direct Store Delivery (DSD) operators and merchandising teams across the United States and Canada. SimplyDepo combines field sales software, distribution management, B2B order management, retail execution, DSD, route sales, merchandising and B2B ecommerce in one connected platform. Field reps use SimplyDepo to manage customer accounts, take wholesale orders, access customer-specific pricing, plan routes and store visits, complete shelf audits, capture retail execution data, collect payments and record proof of delivery. Managers get real-time visibility into customers, orders, reps, routes, territories and retail performance. SimplyDepo replaces spreadsheets, paper forms, separate ordering apps and manual reconciliation by connecting customer profiles, pricing, order history, routes, visits, retail execution and accounting workflows. Most teams can go live in 5 days or less. Free team training is included. FIELD SALES AND B2B ORDER MANAGEMENT SimplyDepo gives outside sales reps a mobile workspace for managing customers, store visits and wholesale orders. Capabilities include: • Mobile B2B order capture • Customer profiles and order history • Customer-specific pricing and price lists • Digital product catalogs • Reorders and returns • Mobile invoicing • Account notes and visit history • Sales rep activity tracking • Territory management • Mileage tracking Customer information, pricing, previous orders and field activity stay connected so reps have the context they need before every customer visit. RETAIL EXECUTION AND MERCHANDISING CPG brands, brokers and merchandising teams use SimplyDepo to manage retail execution across stores and territories. Capabilities include: • Store visit scheduling • Shelf audits • Retail execution checklists • Custom forms and tasks • Shelf and display photos • Planogram compliance • Product availability checks • Geo-verified store visits • Merchandising execution • Real-time field reporting Reps can inspect the shelf, document execution, complete merchandising tasks and place an order during the same store visit. DIRECT STORE DELIVERY (DSD) AND ROUTE SALES SimplyDepo supports distributors operating Direct Store Delivery, route sales, van sales and recurring wholesale delivery routes. Capabilities include: • Route planning and optimization • Multi-stop route manifests • Truck, van and warehouse inventory visibility • Mobile order entry and invoicing • Cash, check and card payment collection • Proof of delivery • Bluetooth receipt printing • GPS-verified visits • Route accounting Distributors can manage workflows from route planning and inventory through delivery, payment collection and accounting. DISTRIBUTION MANAGEMENT SimplyDepo gives wholesale distributors a connected system for managing customer accounts, wholesale pricing, catalogs, orders, routes, field activity, deliveries and payments. Distributors can connect field sales, order management, route management and retail execution while continuing to use their existing accounting and ecommerce systems. B2B CUSTOMER PORTAL SimplyDepo includes a B2B ecommerce and ordering portal where wholesale customers can place orders and reorders online 24/7. Buyers can access their product catalog, customer-specific pricing and order history while sales reps continue managing in-person relationships and store visits. This gives distributors and CPG brands both rep-assisted and self-service B2B ordering. OFFLINE MOBILE APP SimplyDepo is designed for field teams that cannot always depend on reliable internet access. Reps can take orders, access customer information, complete audits, capture photos and record store visits while offline. Data automatically syncs when connectivity returns. QUICKBOOKS ONLINE INTEGRATION SimplyDepo includes native QuickBooks Online integration for distributors and field sales teams. Orders created by field reps can automatically become invoices in QuickBooks Online, reducing duplicate data entry and manual accounting reconciliation. Distributors can continue using QuickBooks Online for accounting while adding field sales, B2B order management, route management, DSD and retail execution through SimplyDepo. REPORTING AND DASHBOARDS Managers get real-time visibility into orders and sales, customer visits, rep activity, route performance, retail execution, territories, customer activity and mileage. This provides a current view of field operations without relying on spreadsheets or end-of-day reports. SIMPLYAI SimplyAI Assistant is an optional AI add-on that turns field data into recommendations and operational insights, including AI route and visit recommendations, rep performance insights, shelf and compliance anomaly detection and demand forecasting. SimplyAI Assistant is available in Beta for $19 per rep per month. INTEGRATIONS SimplyDepo connects with accounting, ecommerce, CRM, shipping and payment systems. Integrations include QuickBooks Online, Shopify, Stripe, ShipStation, HubSpot, Zapier and Acumatica. EDI connectivity is also available for B2B trading partners. WHO USES SIMPLYDEPO? SimplyDepo is designed for: • CPG brands managing field sales reps, brokers and merchandising teams • Wholesale distributors managing customer orders and sales routes • DSD distributors operating Direct Store Delivery and van sales • Food and beverage distributors managing orders, routes and deliveries • Merchandising agencies performing store audits and retail execution • DTC and Shopify brands expanding into wholesale and physical retail • Field marketing teams running in-store activations and sampling • Outside sales teams managing territories and recurring customer visits SimplyDepo is designed primarily for SMB and mid-market businesses, from a single field rep to teams of up to 100 reps. INDUSTRIES SERVED SimplyDepo supports food and beverage distribution, specialty food, snacks and emerging CPG, beverage distribution, bakery and perishable DSD, health and beauty, consumer packaged goods, wholesale distribution and retail merchandising. FREQUENTLY ASKED QUESTIONS What is SimplyDepo? SimplyDepo is field sales, distribution and retail execution software for CPG brands, wholesale distributors, DSD operators and merchandising teams. It combines mobile order management, retail execution, route planning, Direct Store Delivery and B2B ordering in one platform. What type of software is SimplyDepo? SimplyDepo combines field sales software, retail execution software, distribution management software, DSD software, B2B order management software, merchandising software and route sales software. How much does SimplyDepo cost? SimplyDepo starts at $69 per rep per month billed annually or $89 per rep per month billed monthly for teams of 1-5 reps. Per-rep pricing decreases for larger teams. There are no minimum users, setup fees or required multi-year contracts. Is there a free trial? Yes. SimplyDepo includes a 30-day free trial and free team training. Does SimplyDepo work offline? Yes. Reps can take orders, access customer information, complete store audits, capture photos and record visits without an internet connection. Data automatically syncs when connectivity returns. Does SimplyDepo integrate with QuickBooks Online? Yes. Orders created by field reps can automatically become invoices in QuickBooks Online, reducing manual entry and accounting reconciliation. What is field sales software? Field sales software helps outside sales reps manage customers, orders, routes, visits and sales activity in the field. SimplyDepo connects these capabilities with B2B order management, distribution, retail execution and DSD. What is retail execution software? Retail execution software helps CPG brands and merchandising teams manage shelf audits, planogram checks, merchandising tasks, photos, product availability and compliance reporting. SimplyDepo connects this activity with customers, orders and field sales. What is DSD software? Direct Store Delivery software helps distributors manage sales and delivery workflows directly to retail locations. SimplyDepo supports routes, truck inventory visibility, mobile orders and invoices, payment collection, proof of delivery and route accounting. What is B2B order management software? B2B order management software helps wholesalers, distributors and brands manage orders placed by sales reps or business customers. SimplyDepo supports mobile rep ordering and self-service B2B ordering. Can customers place their own wholesale orders? Yes. SimplyDepo includes a B2B customer portal where buyers can access their catalog and customer-specific pricing, place orders and reorder products online. Does SimplyDepo support Direct Store Delivery? Yes. SimplyDepo supports DSD workflows including route planning, route manifests, truck inventory visibility, mobile invoicing, payment collection, proof of delivery and route accounting. Does SimplyDepo support merchandising teams? Yes. Merchandising teams can schedule store visits, complete forms and tasks, perform shelf audits, capture photos, check product availability and document retail execution. How long does implementation take? Most teams can go live in 5 days or less, with free team training. What makes SimplyDepo different? SimplyDepo connects field sales, B2B order management, retail execution, merchandising, DSD, route sales and distribution workflows in one platform. A rep can review customer history and pricing, complete a store audit, capture shelf photos and place an order during the same visit. Managers can see that activity alongside orders, routes and customer performance. The result is one connected system for teams that sell to, service and distribute products to retail and wholesale customers. **Average Rating:** 4.7/5.0 **Total Reviews:** 57 #### How Do G2 Users Rate SimplyDepo? - **Ease of Use:** 9.7/10 (Category avg: 8.6/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.9/10) - **Ease of Setup:** 9.8/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 4.7/10 (Category avg: 10/10) #### Who Is the Company Behind SimplyDepo? - **Seller:** [SimplyDepo](https://www.g2.com/sellers/simplydepo) - **Company Website:** www.simplydepo.com - **Year Founded:** 2022 - **HQ Location:** New York - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72c27fc244edf0fe8a53f27dabac50a48447e80068f00ca6d295f5f186521832&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplydepo&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Sales Director - **Top Industries:** Food & Beverages, Consumer Goods - **Company Size:** 95% Small, 23% Medium #### What Do G2 Reviewers Say About SimplyDepo? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of SimplyDepo, enjoying seamless automation and real-time insights without manual effort. - Users rave about the **intuitive mobile app** and excellent customer support, enhancing order management and communication. - Users commend the **efficiency** of SimplyDepo, enabling streamlined operations and saving valuable time for sales teams. - Users love the **intuitive inventory management** of SimplyDepo, enjoying streamlined operations and improved order tracking. - Users value the **data management capabilities** of SimplyDepo, enhancing communication and simplifying processes across teams. ##### Cons - Users find **limited customization** options initially challenging, though upgrades have improved the experience over time. - Users struggle with a **steep learning curve** for SimplyDepo, needing additional training to utilize certain features effectively. - Users feel the **missing features** limit export options and CPG-specific functionalities, affecting the overall experience. - Users find the **time-consuming setup process** frustrating, especially with extensive catalogs requiring multiple training sessions. - Users note that SimplyDepo's **feature issues** limit its effectiveness for specific needs, particularly in trade promotion management. #### What Are Recent G2 Reviews of SimplyDepo? **["Simplydepo Simplifies Multi-Store Retail Tracking and Field Reportingy"](https://www.g2.com/survey_responses/simplydepo-review-12691098)** **Rating:** 4.5/5.0 stars _— Valeriia V._ [Read full review](https://www.g2.com/survey_responses/simplydepo-review-12691098) **["It meets all of our needs (and then some) as a small business!"](https://www.g2.com/survey_responses/simplydepo-review-13105034)** **Rating:** 5.0/5.0 stars _— Wesly M._ [Read full review](https://www.g2.com/survey_responses/simplydepo-review-13105034) ### [Repsly](https://www.g2.com/products/repsly/reviews) Repsly’s retail execution platform is the driving force behind the world’s most effective merchandising and field sales teams. From brands to brokers, Repsly empowers RetEx teams with the data and tools they need to make the biggest possible impact in the field every day. For regional team leads and national account managers, Repsly makes it easy to assign and distribute work to the field and confirm execution at scale in real time. For your boots on the ground, Repsly streamlines scheduling, route planning, data collection, order entry, and more — giving them everything they need to work smarter in every account. And with powerful insights and analytics, Repsly helps business leaders answer questions about promotion and planogram execution, team performance, resource allocation, and more. Customers include Kraft Heinz, Dyson, Mattel, Curaleaf, L'Oreal, BeyondMeat, Olaplex, CoreMark, Spar, Sodastream, L&R Distributors, AB InBev, and more! **Average Rating:** 4.3/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate Repsly? - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.9/10) - **Ease of Setup:** 8.7/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Repsly? - **Seller:** [Repsly](https://www.g2.com/sellers/repsly) - **Year Founded:** 2008 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Repsly 3,883 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbfa2f1c7d02b33fb6c54b7553b0afc20af4cd5ab8ba7d02c81cf4cf03be63d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepsly%2F&secure%5Burl_type%5D=linkedin_company_website) 101 employees on LinkedIn® - **Phone:** 617-356-8125 #### Who Uses This Product? - **Top Industries:** Food & Beverages - **Company Size:** 44% Small, 35% Medium #### What Do G2 Reviewers Say About Repsly? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy visit tracking** and KPI management capabilities of Repsly, enhancing their operational efficiency. - Users find it simple to **track visits and run KPIs** effectively with Repsly's channel management features. - Users find Repsly to be **very easy to use** for tracking visits and running KPIs effectively. - Users appreciate the **ease of tracking visits** and running KPIs with Repsly, streamlining their sales processes. - Users find it **very easy to track visits** and run KPIs effectively with Repsly. #### What Are Recent G2 Reviews of Repsly? **["Stores visit"](https://www.g2.com/survey_responses/repsly-review-10784460)** **Rating:** 5.0/5.0 stars _— Verified User in Wireless_ [Read full review](https://www.g2.com/survey_responses/repsly-review-10784460) **["Easy to Use and Review for Work Projects"](https://www.g2.com/survey_responses/repsly-review-5003769)** **Rating:** 5.0/5.0 stars _— Alexandra S._ [Read full review](https://www.g2.com/survey_responses/repsly-review-5003769) #### What Are G2 Users Discussing About Repsly? - [How do you use Repsly?](https://www.g2.com/discussions/how-do-you-use-repsly) - [What is Repsly app?](https://www.g2.com/discussions/what-is-repsly-app) - [What is retail execution software?](https://www.g2.com/discussions/what-is-retail-execution-software) - [What does Repsly do?](https://www.g2.com/discussions/what-does-repsly-do) Spotlight Categories [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) [Project Management Software](https://www.g2.com/categories/project-management) [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Password Managers Software](https://www.g2.com/categories/password-managers) Similar Categories - [Trade Promotion Management](/categories/trade-promotion-management) [Browse Retail Execution Themes](/categories/retail-execution/themes)