Top Free Proposal Software

Check out our list of free Proposal Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Proposal Software to ensure you get the right product.

Top 10 Free Proposal Software in 2021

  • PandaDoc
  • Qwilr
  • Proposify
  • GetAccept
  • Loopio
  • DocSend
  • Conga Document Generation
  • RFP360
  • QuoteWerks

View Free Proposal Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Results: 51
(763)4.6 out of 5
Optimized for quick response
Entry Level Price:Free

PandaDoc has empowered sales teams to improve deal workflow, insights, and speed while delivering an amazing buying experience. Over 18,000 customers use PandaDoc’s all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, and contracts. PandaDoc helps you simplify processes and increase efficiency across the entire organization when you integrate your existing CRM, payment, and file storage apps into a single workflow. Sales teams that

Joelle F.
PandaDocs is very simple and easy to use. Parents also find it useful during today's Covid outbreak. Read review
Easy to install. Very user friendly and easy to manage. I've recommended the program to co-workers. This has been a great aid to get our documents... Read review
(386)4.5 out of 5
Optimized for quick response
Entry Level Price:$75 per Month

Create the perfect proposal, pitch, sales quote and more. Every Qwilr Page you send has outstanding visual polish, together with intelligent tracking, automation and analytics. Say goodbye to your static PDFs and hello to the impressive sales power of Qwilr. With Qwilr, you can: - Stand out from the crowd: with our easy to use page builder, extensive image and video library, designer-created templates and more, send amazing looking documents that get noticed. - Tell your own branded story: h

Qwilr is the best proposal tool I've found. Quickly insert HTML links, videos, images, gifs, etc... and clone templates for easy reuse. Read review
A Simple to use interface full of powerful features that is client friendly and time friendly for all involved Read review
(366)4.7 out of 5
Entry Level Price:$19 Per user per month

Proposify is the online proposal software that gives you control and visibility into the most important stage of your sales process. The close. From deal design to sign-off, get the confidence and flexibility to dominate deals. Create impressive sales documents that stay consistent and error-free. Receive the insights to scale your process, make timely engagements, and accurately forecast. Deliver a seamless sign-off experience for your customers and prospects. Features include a flexible an

good editable templates and easy to design Read review
Amy D.
Proposals that used to take me an hour or 2 to do now take no more than a few minutes. The platform is so versatile too. As well as proposals, I... Read review
(254)4.8 out of 5
Optimized for quick response

DealHub's award-winning CPQ, CLM & Remote Selling platform enables sales teams to build and maintain engaging, personalized dialogue with prospects throughout their buying journey. Operating across the entire sales cycle, DealHub users benefit from real-time buyer intent and sales insights at each stage in the sales process, faster time-to-revenue and the ability to differentiate themselves from their competition. The DealHub Platform includes: * Guided Selling Playbooks * Configure-Price-Q

Very good support! Fast response times and easy collaboration even with time differences. Read review
Incredibly flexibility in configuring a playbook allowing for different discounts, promotions, product packaging. I haven't come up with a... Read review
(342)4.5 out of 5
Entry Level Price:$25 per user/month

All-in-one platform providing video messaging, document tracking and analytics, proposal creation, contract management and e-signature. Used by sales, HR, customer success, enablement and development teams in over 9500 companies all over the world. Use cases include: Sales : Create video prospecting messages, send trackable sales decks and case studies, engage prospects in real time via live chat, uncover the name and email of all viewers, approval workflows before the documents reach the cli

We started using this product at my job and it's been very useful for finalizing contracts. I like that I have a chat available and can see when... Read review
It had the possibility of automating one reminder email.... nothing else honestly. Read review
(272)4.7 out of 5
Optimized for quick response

Loopio is the leading RFP Response Management software that helps businesses supercharge and scale their response process for RFPs, RFIs, Security Questionnaires, and more. It all starts with our unique approach to content management, which not only gives your team on-demand access to the information they need to respond to RFPs, but also keeps it up-to-date, organized, and built to scale with your business. Our Intelligent Automation tools eliminate the tedious tasks that slow you down. With

The searching feature is very easy to use. I never have problems locating the information that want, through a combination of a keyword search and... Read review
Linda W.
The best aspects about using Loopio are as follows: *Intuitive - Little onboarding required, may be up and running in as little as 90... Read review
(307)4.7 out of 5
Optimized for quick response
Entry Level Price:From $10 user/month

DocSend helps business professionals like you to securely share and control the content that drives your business forward. DocSend's powerful link-based system makes it easy to set security preferences for each stakeholder, receive notifications each time someone views your file, analyze content performance on a page-by-page basis, and create modern virtual deal rooms. Join over 16,000 companies that rely on DocSend to share and manage sensitive information.

Justin K.
The fact that you are able to see who is trying to view the link and how long they were viewing the link for. Also, it is very user friendly and... Read review
Andrew F.
Easy to use and feature rich. Intuitive and simple, but has all the extra things you might want to analyze performance. I like the view by page and... Read review
(484)4.4 out of 5
Optimized for quick response

The best digital documents for every interaction. Zero effort. Create your digital documents error-free, every time with Conga Composer. This document generation tool assures your templated documents will always be built with the right data so your brand will look its best, making spinning up everyday documents easy. Get rid of process roadblocks that slow down your business, and give time back to your teams to work on the important stuff. Leave it to us. Not only was Conga Composer the first

From an admin perspective, Conga Composer is highly customisable and easy-ish to use with many tutorial videos on youtube (sometimes outdated). It... Read review
I appreciate that Conga Composer can create a professional-looking document using our existing Salesforce data and tailor it to only include the... Read review
(226)4.4 out of 5
Optimized for quick response

RFP360 designs, develops and delivers RFP and proposal management software that transforms how organizations request information, respond to requests and connect. Customers choose our solution for these key reasons: ● RFP360 provides immediate value, because it offers easy-to-use, practical and purposeful features ● RFP360 improves efficiency through better knowledge management, collaboration and automation ● RFP360 impacts the bottom line as they deliver more effective, consistent and repeatab

As someone who is a contributor, this tool makes my life alot easier. Once the 'questions' are loaded, it is extremely easy for me and my team to... Read review
Timothy B.
The ease of use and collaboration are what make this a great tool. Read review
(174)4.3 out of 5

Integration | Price | Support | Features With over 86,000 Users in 101 countries, QuoteWerks is the Market Leading sales quoting and proposal solution. What really sets QuoteWerks apart is it's turn key implementation, affordable pricing, legendary phone support, and most importantly the 55+ integrations with CRM, Accounting, Distributors, FedEx/UPS, Leasing, Sales Tax, Microsoft Word, Dell, Cisco, HP, CDW, NewEgg, Provantage, Staples, and more. QuoteWerks is used by companies in almost every i

- Ability to customize the look of quote - Customize configurators and bundles assist with fast quote build - Lots of videos online to walk... Read review
Sue S.
It's nice to be able to create a quote and then when I go to sell the same product be able to cut and paste the options into a new quote.It also... Read review
(253)4.1 out of 5
Optimized for quick response
Entry Level Price:$20 user/month

Nintex Drawloop DocGen® for Salesforce simplifies document creation in Salesforce using the same data and documents you use today. Quickly and easily merge data into any combination of Word, Excel, PowerPoint or PDF document templates.

we use this to Generate price quotes and Proposals to prospected customers Read review
The support is great. If they cannot help immediately, they always find a solution in a timely manor. Read review
(74)4.3 out of 5
Entry Level Price:$49 per month, per user

Proposable empowers your company to create, track, and sign all your proposals without the headaches. From creating and sending trackable web-based proposals, to closing the deal with integrated eSignatures, Proposable automates the entire proposal process.

Jason S.
Getting up and running is easy and the support is fantastic. We've been using Word for years and it's gotten hectic. The interface is easy to use... Read review
Stephanie L.
Propoable is great for creating proposals pretty easy. This is the first site I have used for creating proposals, and I was pretty happy so far.... Read review
(67)4.2 out of 5

RocketDocs is an integrated sales enablement platform that helps clients of all sizes and industries succeed by moving at the speed of sales, with the power of productivity. Our platform of solutions makes it easier than ever to create and respond to RFPs, RFIs, and questionnaires, as well as assemble and configure proposals, contracts, and sales collateral. With over 25 years of innovation under our belt, we know what it takes to build long-lasting, valuable, efficient solutions. Trusted by glo

RocketDocs is a free program and a smoothly animated that shows a bar similar to that of macOS, called dock, to which you can hook programs and... Read review
The front end user interface is user friendly Read review
(70)4.1 out of 5

As the industry's most secure document collaboration solution for enterprise and government, our clients tell us they are more efficient, more secure, and their teams more engaged when they use Huddle! With Huddle, you get an easier way to collaborate and co-edit documents, control file versions, collaborate with clients, and organize team tasks. Built-in approval workflow means you'll never miss a deadline again, and our free mobile app keeps you connected even when you're on the road. Hudd

Seema Y.
Huddle is an excellent on-line service in project management for managing files and folders. Logical organization of space and easy to use... Read review
Rob B.
The Huddle Desktop app is becoming genuinely useful and the web interface is OK. They support SAML so we can integrate with identity providers... Read review
(150)4.4 out of 5
Optimized for quick response
Entry Level Price:38 € per user, per month

Oneflow helps you do business faster by automating not only e-signing, but also contract creation, tracking, archiving, and analytics - all in one flow. E-contracts, unlike Word or PDFs, are data-driven, interactive, and responsive (ps: we do support PDFs too). Sales and HR teams have experienced: * Contracts signed 8x faster * Sales cycle time reduced from 45 days to 3 days * Total time spent on contracts reduced by 50% We believe in streamlining the entire contract process to free your contr

Easy to create selling, good quotes. Easy to follow up and have control over agreements Read review
Its simple and straight-forward to use. Candidates do not have a problem ant it keeps everything in one place. Also like the search function going... Read review
(52)4.5 out of 5
Optimized for quick response

Qorus is a highly intuitive RFP and proposal management platform that enables Bid and Sales teams to easily locate, create, collaborate on, build, and track their business development content through the buying cycle. Built on Microsoft Azure, Qorus software seamlessly integrates with the full Microsoft Office suite, including Outlook, Word, PowerPoint and OneDrive, as well as Dynamics 365 and Salesforce. Qorus enables you to bring your best minds and content together to create proposals that

Shamiana S.
the "right" content at the appropriate time in my sales process increased efficiency and optimization drove deal velocity Read review
Larry N.
The best way to find content FAST and turn into impressive presentations and proposals. Read review
(65)4.4 out of 5
Optimized for quick response

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendav

Approval workflows (Why do I have to enter 40 characters to answer this question??) Read review
Manoj A.
After vendavo acquisition of Navetti, i have seen a lot of changes, mostly for the good of product and service we have gotten. They are most... Read review
(25)4.4 out of 5
Entry Level Price:$19 per month

Better Proposals, one of the best proposal writing softwares nowadays, enables you to create beautiful, modern proposals in minutes. Proposals made with this tool are web-based, trackable and high-converting. Knowing when the proposal is opened helps you follow up at the right time, and you will also receive a notification when the proposal is downloaded, signed or paid online. Automate your sales, impress your clients and win more business. Get started with a 14-day trial and skyrocket your c

Simone G.
We love being able to send out proposals quickly and being able to track them. Clients can view the proposal on any device and it looks great! Read review
Travis E.
Better Proposals is a super easy platform to send proposals. It gives it a very Modern touch by giving it a website flow feel to it. It... Read review
(20)4.8 out of 5
Entry Level Price:$29 per month

Proposal software for creative agencies and online businesses. Stop fighting with Word, Google Docs, and unruly PDF’s. Nusii is the fastest way to close your next deal. With professional proposal templates, notification system, proposal tracking, and online signing, we know we can help your business grow.

Ryan C.
Nusii produces some of the most aesthetically pleasing quotes in comparison to other online competitors. The software has an easy to use and... Read review
The tool was kept deliberately simple. Things seems to be where you expect them to be. Easy to use. You don't fight with the system to get what... Read review
(20)4.8 out of 5
Entry Level Price:$75 USD per month

Practice Ignition combines your proposal, contract and client payment in to one smart document. It helps you win more clients, do less admin and streamline your business. Build proposals in seconds that include your terms of service (contract). Collect payments on your proposals for one-off or recurring payments. Monitor and grow your business with the business intelligence dashboard.

Paul M.
it is so easy to use support is excellent Read review
Steve B.
Once you have spent the time to set up your practice details & service details, this software enables you to really push the up sell to your new &... Read review
(17)4.7 out of 5

Create winning business proposals & contracts with minimal effort and cost with downloadable software, proposal templates, legal contracts & sample proposals. A single low-cost price for unlimited use - save more with no ongoing monthly fees and free support. With Proposal Kit you can create your own visual design theme or use one of our hundreds of stock designs. The customizable template library includes over 2000 chapters that cover all types of proposals and industries. The includ

Greg N.
I love the fact that there are no monthly fees. I've owned Proposal kit since 2005 and it has grown with me every step of the way. Once you have it... Read review
(33)4.6 out of 5

Revv gives businesses the speed and brand consistency in their documents to stand out from competitors. It’s the ideal wingman, supporting entrepreneurs in their dream of running a business, one document at a time. The intuitive user interface and 1000+ vetted, pre-formatted templates, encourage users to be self powered, requiring no code or special skills to set up and manage. Documents are smartly organized, created, reviewed, shared and eSigned in one central place so that you can focus on y

I was scouting for a user-friendly contract management software which I can use along with Salesforce. Stumbled upon RevvSales, and used their free... Read review
i liked being able to have my products saved. it elements me having to lookup sku numbers and prices on every order. about 1.3rd of my day is... Read review
(19)4.1 out of 5
Entry Level Price:$18 /mo Annual Membership

AND.CO from Fiverr is a business management software designed to help freelancers, solopreneurs, entrepreneurs, studios and so on, save time on running their business. With its entire suite of features, AND.CO from Fiverr solves many of the problems that plague the modern freelancer. It’s your one-stop-app for proposals, contracts, projects, time tracking, invoicing, scheduled invoicing, payments, recurring payments, task management, income & expense tracking and reporting. Phew—that sound

This is a system that is easy to use if you are not familiar with "box" or online accounting systems. It allows for task management, time... Read review
Abayomi O.
This is a great application for Invoicing, Expenses and Income Recording and proposal and contract. I have been using it January 2018 and I can... Read review
(15)4.5 out of 5
Entry Level Price:$695 per user, per year

Create proposals in minutes without leaving Microsoft Word. SmartDocs brings state-of-the-art proposal automation tools right into Word's intuitive and user-friendly environment, making it so easy to learn and use. This means less writing, eliminating mistakes, and winning more proposals. Automate document creation. Collaborate, Customize, and Track.

easy to use; you do not need the office to use smartdocs; Instantly saves documents, it's free, easy to use, works online from computer/phone, with... Read review
It's very easy, light weight and integrates with Microsoft Word perfectly. I don't need to use it as another separate software but I'd be using my... Read review
(15)4.7 out of 5
Entry Level Price:$50 /user per month

SalesRight's Interactive Live Quotes communicates your pricing and packages to prospects in a clear, customized, private page that provide prospects with a sales-psychology-backed buying experience they love. SalesRight regains valuable time teams can spend selling which increasing deal size and velocity.

Reuben H.
It completely changes the conversation with prospects. Instead of pushing back on price, customers get to compare options and choose the one that... Read review
We were looking for a way to test customers reactions to different proposals. SalesRight allowed us to easily create different options and find our... Read review
(25)4.8 out of 5
Optimized for quick response

Our Digital Sales Platform is built to ensure successful, and profitable sales for companies in the manufacturing industry. We want to help manufacturers achieve sustainable competitive advantages in the digital economy brought forth by Industry 4.0. The In Mind Cloud Digital Sales Platform uses the cutting-edge performance of CRM, CPQ and Commerce, to harness the power of your extensive production knowledge and intelligent analytics to improve sales. In Mind Cloud ( is

The solution provides a unified platform for all our engineering and sales data. It delivers transparency across all our departments and plant... Read review
Configure, Price, Quote (CPQ) provides 100% accurate quotes, automates and speeds up configuration of products. It assures increase in... Read review
(46)4.4 out of 5
Entry Level Price:$89/User Minimum 10

In today’s competitive business environment, manufacturers need a complete, robust front-end sales solution that is specifically designed to help internal and external sales reps quote and sell discrete, configurable products quickly and easily, increasing sales. A modern solution that is specifically built for the unique needs of manufacturers is the only viable, sound option. Verenia is designed and developed for makers of physical products, with a sales optimization and configuration solutio

It is nice to be able to quickly put together a quote with just a push of a button. Quoting our customers used to take several minutes, and... Read review
Sue P.
Our requirements are very demanding and complex. The Verenia Team has worked side by side with us to meet the challenges and produce an excellent... Read review
(8)4.9 out of 5
Entry Level Price:£399 PER USER PER YEAR

Tilkee fuels your business by empowering your Sales and Marketing Teams through reliable and actionable data. Tilkee increases efficiency for sales and marketing teams and generates data for organisations to better engage with prospects and clients. Using innovative tracking tools, AI-powered engagement analytics, and over 30 tool integrations including Salesforce and Microsoft Dynamics, the Tilkee platform increases sales management effectiveness and helps achieve higher seller productivity.

Muriel G.
The ability to automatically qualify sales leads based on their activity and therefore focus energy on the ones worth it, the strong reactivity of... Read review
Clarence T.
- Recevoir des alertes sur le bon moment pour relancer mes prospects - Sécuriser mes documents - Proposer la signature électronique de mes devis... Read review
(10)4.1 out of 5

It’s like hiring the most responsible office assistant you can imagine for a fraction of what an office assistant costs. And it does the job the way you want it to. Every time. ResponsiBid allows you to quickly build proposals in any service field, particularly carpet cleaning, window cleaning, pressure washing, window tinting, and solar panel cleaning... but the custom items area will allow you to build a proposal for anything you can imagine. ResponsiBid then automates the follow-up and aggre

The fact that my customers can come to my website, give themselves an estimate on my companies services, then confirm the job to be scheduled, all... Read review
(11)4.6 out of 5
Entry Level Price:$10/m

Funnel CRM is a simple and easy-to-use cloud-based sales CRM solution that helps growing businesses, agencies, and freelancers sell smarter and faster without having to work too much.

We started using this as a free software but then we moved to standard package as the product was able to meet our growing needs. We primarily used... Read review
Elizabeth M.
Flexibility to create and embed web contact forms without any technical knowledge so you can easily capture potential customers. The program... Read review

Learn More About Proposal Software

What is Proposal Software?

Proposal software provides features that streamline the process of writing, managing, and sending business proposals. In terms of helping with proposal writing, proposal software offers simple document builder interfaces that make proposals visually appealing as well as easy to read and follow. Some businesses spend countless hours manually building proposals whereas proposal software cuts that time down by providing proposal templates as well as drag and drop features to add visually appealing pictures and content. Proposal software also comes with e-signature integrations which allow customers to promptly scan the document and find the areas where they need to sign.

In terms of helping manage proposals, proposal software generally provides analytics and notification features that can help users track how clients interact with a proposal. This allows users to see how many times a client opened, viewed, or commented on a proposal. Additionally, both the customer and the business that sends the proposal can comment in the proposal if there are any questions the client has. This allows for easy conversation to happen rather than back and forth emails.

What Types of Proposal Software Exist?

Cloud-based proposal software

Cloud products often operate under a SaaS model and are run over the internet (in the cloud). These are generally sold as a subscription and require a recurring payment, most often as monthly or yearly payments. Cloud-based proposal software offers the major advantage of real-time collaboration with the client. This way a company can share their proposal via the internet, then the client can comment in real time and the business can respond with answers. The alternative is downloading the proposal and that can require many back and forth conversations over email or a phone call

On-premise proposal software

An on-premise proposal software is often a one-time payment for a perpetual license. This type of solution is becoming less common across most software vendors as subscription models are taking over. However, for some businesses, an on-premises solution may make sense. For example, on-premises solutions give companies confidence that their servers are locked down and they don’t need to trust another company with their private data. This can make proposals more secure if the data is only being shared between the business sending and receiving the proposal.

What are the Common Features of Proposal Software?

The following are some core features within proposal software that can help users in various ways:

Document builder interface: Proposal software allows users to easily search and add features to a proposal with a document builder interface. This includes customizing the proposal with different templates, branding, and even media. This can be a huge factor in displaying a company’s value. For example, for a landscape or interior design firm, it will be extremely useful to provide videos and pictures displaying how effective their work is. This makes the proposal look clearer and more professional for other businesses.

Collaboration: Oftentimes, a proposal will need members across a variety of teams to jump in and provide expertise where it’s needed. Proposal software allows multiple users to work on the same document, which provides more visibility and support for each proposal. Users can also easily create, edit, and collaborate on supplemental documents, as well as track changes right within the proposal software.

Assembly and approval workflows: A huge benefit of proposal software is task and team management. This allows companies to automate workflows by routing documents to the correct individuals for adding content and approval.

Analytics: Proposal software provides companies with a variety of analytics tools. With engagement tracking features, teams can track who is looking at their proposal, how often, or for how long. Businesses can also use proposal effectiveness reporting. This allows users to see which pieces of content are performing the best and grants the user with custom reports and dashboards on proposal volume and acceptance. These analytics tools will help users craft more effective proposals in the future.

What are the Benefits of Proposal Software?

Speeds up proposal time: Proposals are often a long, drawn-out process that can take months for businesses to complete. Proposal software reduces the time it takes to complete a proposal by automating plenty of repetitive tasks within the overall proposal process. This includes canned responses to familiar RFP questions, preexisting proposal templates, and automatic price quoting. These features, among others, allow businesses to spend less time on tedious tasks and focus on the overall quality of their proposal.

Improved collaboration: In addition to automation, proposal software aids in content management, team collaboration, and workflow management. With proposal software, employees can work on the document with their coworkers, assign tasks out to relevant teams, and track proposal deadlines.

Who Uses Proposal Software?

Sales teams: Sales teams are a huge part of the proposal process. They are often the ones who must effectively communicate the value of a company’s work, and in doing such, they must respond to RFPs with effective answers. Proposal software allows the sales team to collaborate in real time on a proposal, which allows everyone to add their expertise. Proposal software also allows sales teams to speed up the entire sales process by giving the requesting company the ability to sign the proposal online. Furthermore, proposal software integrates with CRM software, which houses all necessary contact information that must be included in the proposal. This helps identify key stakeholders to include in the proposal.

Marketing teams: A proposal is an important marketing tool for most businesses. Proposal software allows marketing teams to take control over branding and use customizable templates to present proposals with a clear and professional look. Proposal software offers a variety of templates that can be used to play to a company’s strengths. This includes templates that market a company’s SEO, social media, content marketing, video production, and much more.

Proposal managers: Proposal managers can use proposal software to lead team efforts during the proposal process. WIthin proposal software, proposal managers can use project management tools to assign tasks and track the progression of the proposal. This helps keep teams focused and aware of proposal completion deadlines.

What are the Alternatives to Proposal Software?

CPQ software: Configure, price, quote (CPQ) software helps companies automate the lifecycle of the quoting and proposal process, starting with the moment a customer supplies their needs in a company’s offering and ending with sending a detailed quote to the customer or prospect. This can be used as an alternative to proposal software as CPQ software offers many of the same features in addition to pricing features.

Software Related to Proposal Software

Related solutions that can be used together with proposal software include:

CRM software: Many proposal software solutions can integrate with CRM software. If a company uses a CRM, they can research proposal tools for potential integration with that CRM. Ensuring that proposal software integrates well with current systems or expanding the search to more complex systems that can manage proposals is key to choosing the right software.

CPQ software: Proposal software works hand in hand with CPQ software. When companies are crafting their proposals, they often need to send out detailed quotes in line with what they are offering. CPQ software helps companies pull accurate quotes and helps make the proposal process much smoother.

E-signature software: E-signature software gives users the ability to gather signatures on documents shared electronically, eliminating the need for physical documents to record signatures. This is a great tool to integrate with proposal software since most proposals require signatures from the requesting company

Challenges with Proposal Software

Shifting from legacy systems: Proposal software can store documents in their native format, such as Microsoft Word and Excel, PDF, or HTML. The way the existing systems of a company handle these file types, and their preferred document type, can be a potential roadblock when they transfer to using proposal software.

Which Companies Should Buy Proposal Software?

Virtually every business that has an enterprise sales team will, at one time or another, send out a proposal to another company. For this reason, proposal software can truly be utilized by businesses in nearly any industry that must tailor sales proposals to a client. While some proposal software are created for certain industries such as construction, education, healthcare, or financial services, most proposal software are industry agnostic and can be used across any industry that has an enterprise sales team.

How to Buy Proposal Software

Requirements Gathering (RFI/RFP) for Proposal Software

Requirements gathering for proposal software is critical to ensure that the business is implementing a product that meets all of their needs. While some businesses are more focused on the aesthetic presentation of their proposals, other businesses might be more focused on the integration with e-signature software. Whatever a company’s requirements are it is always best to create a list of the must-have features that the business needs to consider purchasing proposal software.

Compare Proposal Software Products

Create a long list

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for proposal software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

  • E-signature
  • Template creation
  • Media support for images, audio, and video
  • Analytics
  • Collaboration
  • Quote management
  • Contract management
  • Payment integrations
  • Assembly and approval workflows

Create a short list

Once a buyer has narrowed down their list from the above functionality, it’s important to prepare even more specific requirements. For example, if a company is in a certain industry, they should make sure that there is functionality that might help them create proposals for that industry. Likewise, if a company uses a certain CRM they should make sure that the proposal software integrates with that CRM.

Conduct demos

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, users must ensure that the vendor has all of the requirements beforehand so they can showcase their features properly.

Selection of Proposal Software

Choose a selection team

The selection team for proposal software should include at least one member from the enterprise sales team, customer success team, and marketing team. These are plausibly the teams that will use proposal software most often, and as such, they should have the most input on desired features of the proposal software.


When negotiating during the purchasing stage, the selection team should always strive to have implementation and ongoing support fees included in the cost. This way if any ongoing support is needed then businesses can always contact their customer success or support representative.

Final decision

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

What Does Proposal Software Cost?

As with any software purchase, the price of proposal software can fluctuate based on a lot of things. The first thing that will affect pricing is the number of licenses or seats that a business needs to purchase. This essentially means the number of users that have access to the software with their own logins. For proposal software, this can range anywhere from $19 per user per month up to $70 per user per month. The more seats a user wants to purchase, the more they’ll have to pay.

The reason for the wide range in pricing per seat can be based on a variety of factors. For example, some proposal software is run on a model where the user is charged based on the number of proposals they want to use per month. While the most basic plans allow users to have five active proposals at a time, the highest-priced plans generally allow users to send an unlimited number of proposals per month. 

Another factor that contributes to the price of proposal software is the features included. The lowest tiered plans may include basic features such as e-signature and templated proposals, where the most expensive plans include integrations with other software, analytics, and client input forms. 

Return on Investment (ROI)

Below is the breakdown of the estimated time to ROI according to the review data on G2 as of December 18, 2020:

  • 55% of buyers see an ROI in 6 months or less
  • 28% of buyers see an ROI in 7-12 months
  • 10% of buyers see an ROI in 13-24 months
  • 7% of all other buyers see an ROI from 24 months onwards

Implementation of Proposal Software

How is Proposal Software Implemented?

Implementing proposal software is generally a straightforward process. According to G2 review data as of December 18, 2020, 68% of users were able to implement and go live with proposal software in under a month. Generally, this process is broken down into a few key stages:

  • Software installation
  • Process review and needs analysis
  • Design, configuration, and integrations
  • Training 
  • Post-implementation support 

During this process, some users may find a stall in implementation time when it comes to software integrations. Some users like to implement their proposal software with other products in their software stack including CRMs, content management systems, payment processing, and more. This can be a lengthy process so businesses must be prepared for longer implementation times if they go this route.