Best PR CRM Software - Page 2

Vuelio Communications Management

The Vuelio media management software is a collaboration tool that helps you organise, share, track and report all of your PR activities and media relations. Make sure your team is always in sync by quickly allocating tasks and sending updates between team members, so you know that wherever you are, your PR strategy is on course.

Average Rating: 3.6/5.0

Total Reviews: 4

ARchitect

ARchitect is the analyst relations software platform trusted by the world's leading technology vendors and enterprise service providers, including IBM, Oracle, and Verizon. Hundreds of analyst relations (AR) teams use ARchitect to discover industry analysts and influencers and manage their relationships with them. ARchitect's AI features make it easy for AR professionals to summarize the conversations they have with analysts, extract key takeaways, and surface executive-grade insights. Used to its full potential, ARchitect enables AR teams to maximize their strategic impact, giving them the intelligence they need to help their organizations make better decisions in product and go-to-market.

Average Rating: 4.8/5.0

Total Reviews: 9

Everhaze

Everhaze is built around three connected modules: CORE, LUMIN and LUMINaiT, designed to support the full media relations lifecycle. CORE is the media engagement layer, giving communications teams access to a structured global media database and tools to build targeted media lists, distribute press releases, and manage journalist relationships in one place. It replaces fragmented spreadsheets and ad-hoc outreach with a clear, auditable workflow for day-to-day PR activity. LUMIN provides real-time monitoring across online, print, radio, TV and selected social channels, capturing coverage as it happens and turning it into usable reporting. LUMINaiT adds an AI-driven intelligence layer, analysing coverage to identify narratives, trends and drivers of attention, and breaking results down by audience, geography and media type. Together, the three modules allow organisations not only to engage with the media and track coverage, but to understand how stories form, spread and influence public perception over time.

Average Rating: 5.0/5.0

Total Reviews: 1

Pragmatist

Pragmatist CRM is the 'spreadsheet slayer!'​ Developed in partnership with Microsoft, Pragmatist is a cloud CRM that solves PR workflow problems. So you can focus on what really matters - selling ideas, stories and thinking of creative ways to generate coverage. And not wasting hours of potential billable time faffing around with spreadsheets!

Average Rating: 3.5/5.0

Total Reviews: 1

Broadsight

Broadsight is a communications workflow management platform that helps organizations log, organize, and analyze communications activity such as media interactions, issues, and stakeholder engagements. Communications and public affairs teams use Broadsight to centralize information that is often spread across email threads, spreadsheets, and shared drives. The platform provides structured logs for tracking requests and interactions, assigning ownership, recording outcomes, and maintaining a searchable history for reporting and continuity. It is used by teams in public sector, higher education, healthcare, and other organizations that manage ongoing external communications, reputation-sensitive issues, or recurring stakeholder engagement. Broadsight supports public relations operations by capturing details of media inquiries and responses, tracking issues over time, and enabling consistent reporting for internal stakeholders. It also supports public affairs and government relations workflows by documenting engagements with partners, community groups, and government stakeholders, including meeting context and follow-up actions. Teams can use dashboards and analytics to review activity volumes, trends, categories, and outcomes across defined time periods. Broadsight includes AI-assisted capabilities that can reduce manual administrative work for communications logging and drafting. Broadsight's Autotracker AI tool can be used to automatically capture and categorize communications activity and to support drafting tasks such as key messages or response language, depending on configuration and team workflow. Key features and value areas: - Centralized logs for media interactions, issues, service requests, and stakeholder engagement - Workflow support for assignment, status tracking, follow-ups, and consistent record-keeping - Dashboards and reporting to summarize activity, trends, and outcomes over time - Searchable archive for retrieving prior interactions, notes, and supporting context - AI-assisted capture/categorization and AI-supported drafting for communications content

ContentBase

ContentBase is an award-winning online newsroom technology for next-level brand communications. Publish, host and distribute all brand content from news and multimedia to social and live events with the most powerful PR software available. Now featuring AI Research Assistant, a breakthrough AI service to transform the way journalists engage with your brand. Trusted by leading brands globally, ContentBase provides dynamic online newsrooms, fully integrated with clients' brand guidelines, to host all content formats, including thought leadership pieces, videos, images, infographics, animations, podcasts, social media content, blogs and live streaming, alongside conventional press releases. Unlike competitors, ContentBase combines user-friendly functionality with attractive design to engage audiences effectively. With input from leading journalists, it features 100+ advanced functions, including multi-language support, one-click downloads, curated social media wall, inbuilt promotional tools, email alerts and media carts. Content Managers can self-publish using the intuitive CMS or use the services of our 24/7 publishing team – included in the hosting fee – with comprehensive performance reporting provided to all clients. Since adopting ContentBase, clients see significant increases in traffic, media engagement, and asset downloads. ContentBase also facilitates cross-publishing to thenewsmarket.com, a news distribution platform, and offers access to in-house content production and media relations teams. For more information on ContentBase or book a free demo, please contact sales@thenewsmarket.com.

Average Rating: 4.0/5.0

Total Reviews: 1

IrisPR

IrisPR provides PR performance software for brands and agencies.

JournoPitch

Your PR team. Powered by AI. JournoPitch gives you PR AI agents trained like senior PR professionals, access to verified journalists, real-time media monitoring, and integrated outreach. Everything you need to earn coverage, without the cost or complexity of legacy PR software or expensive PR Agency contracts. Human-in-the-loop design, AI assists, you approve. From Voice Note to Headlines. Our Voice-to-Content is a differentiator, Frictionless creation. Pay-as-you-Pitch - our credit model is about fairness and transparency. AI-Analysed, Human-Approved. Use content analysis + scoring before you send anything out. AI trained like senior PR professionals to create polished press releases, pitches & social media posts. Pre-defined human in the loop workflows help you write publishable content that doesn't sound like AI. Catch breaking mentions with real-time monitoring alerts Prefilled & personalised outreach sequences so your team responds to breaking mentions quickly. Voice Guided Interviews Get interviewed like a thought leader. Turn your raw insights into powerful newsworthy stories that position you as the expert to go to Benefit: Create content that sounds authentic and like you!

Magic Pitch

Magic Pitch is an all-in-one outreach platform that helps founders, marketers, and PR teams pitch journalists, podcasts, and newsletters faster than any other software. Connect your email and Magic Pitch writes personalized pitches at scale, auto-follows up, and manages your entire campaign on autopilot. With access to 1 billion contacts - including 700K+ journalists, 3.8M podcasts, and every Substack - you find the right people instantly. AI predicts response rates, ideal pitch length, and best send times before you write a word.

Presscloud

Presscloud is an Amsterdam-based PR-platform, used by hundreds of entrepreneurs, PR-managers and marketing managers who desire to use PR as smartly and efficiently as possible. While they focus on telling their story, we use our years of knowledge and AI tools to make sure the logistics of their PR are seamless.

Average Rating: 5.0/5.0

Total Reviews: 1

PressFile

Smart.pr

Smart.pr is a PR management platform, trusted by more than 500 organizations, that helps communication teams find the right journalists and media, manage relationships, distribute press releases, and track campaign performance. All from one central environment. The platform combines a PR-focused CRM, a media database, and outreach tools to support the full PR workflow. Users can store and manage journalist contacts, keep track of communication history, and collaborate with team members in a shared workspace. Smart.pr provides access to a database of over 17,000 journalists and media outlets across the Netherlands, Belgium, Luxembourg, and Denmark. This makes it easy to identify relevant contacts based on topic, location, beat, or publication. Users can create, personalize, and send press releases or pitches directly from the platform, with a focus on targeted outreach rather than mass distribution. The platform also includes analytics features such as email open and click tracking, offering insight into campaign performance and helping teams identify where follow-up is most effective. In addition, Smart.pr enables teams to build and manage their own newsroom, providing a central place to present press materials and company updates to the media. Smart.pr is designed for PR teams, agencies, and communication professionals who want to organize their media outreach, maintain structured contact data, and gain visibility into their PR activities in an efficient and scalable way. Key Features Centralized PR CRM Manage all media contacts in one place, including conversations, notes, and outreach history. Up-to-date Media Database Access 17,000+ journalists and media outlets, with searchable filters for topic, location, and publication. Targeted Press Distribution Create, personalize, and send press releases or pitches with a focus on relevance and relationship-building. Team Collaboration Work in a shared environment with access to contact data, campaign history, and notes. Campaign Insights & Analytics Track opens, clicks, and engagement to measure performance and guide follow-up. Templates & Workflow Efficiency Use reusable templates and structured workflows to streamline communication. Newsroom Build and manage a branded newsroom to share press materials and updates. AI Matcher Use our AI to find the most relevant journalists for your story, based on the content of your press release. Who uses Smart.pr? - PR & communication teams - PR agencies managing multiple clients - Marketing teams incorporating PR - Freelance PR professionals From small teams to large organizations, Smart.pr helps make PR scalable without adding complexity.

Tractivity Stakeholder Relationship Management System

Tractivity is a cloud-based stakeholder relationship management system that provides a more streamlined ordered way where all your projects are managed in one place. Our solution attends to the needs of a wide range of organisations across many industries, from the Healthcare and Public Sector, to Energy, Mining, Transportation and more. We provide our customers with a complete range of database management and engagement tools. All information is stored in a secure environment, where our customers can easily track, communicate, measure and report all stakeholder engagement. Our purpose is to support your journey to deliver impact by engaging with all your stakeholders, from your community and employers to your investors and partners.

Average Rating: 4.5/5.0

Total Reviews: 2