# Best PR CRM Software - Page 2

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   PR CRM software enables businesses to store contact information and manage relationships with stakeholders and media influencers such as journalists and bloggers. This type of [CRM software](https://www.g2.com/categories/crm) is tailored to meet the specific business needs of PR agencies and departments. PR CRM software provides PR teams with tools for communicating with members of the media, tracking a company’s relationship history with individual media influencers, and measuring contact engagement with the organization’s PR campaigns.

PR CRM software is often implemented alongside other public relations solutions, including [press release distribution software](https://www.g2.com/categories/press-release-distribution) and [PR analytics software](https://www.g2.com/categories/pr-analytics). There is overlap with PR CRM tools and [media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting). However, the former helps PR teams track, manage, and assess existing relationships with the media, while the latter is primarily focused on the lead discovery and outreach process.

To qualify for inclusion in the PR CRM category, a product must:

- Provide tools for storing, filtering, managing, and segmenting contact lists
- Record interactions and conversations between an organization and its media contacts
- Measure contact engagement with PR content
- Integrate with or provide features of other public relations software, such as press release distribution or PR analytics





## Category Overview

**Total Products under this Category:** 26


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 26+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best PR CRM Software At A Glance

- **Leader:** [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
- **Highest Performer:** [PR.co](https://www.g2.com/products/pr-co/reviews)
- **Easiest to Use:** [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
- **Top Trending:** [Muck Rack](https://www.g2.com/products/muck-rack/reviews)
- **Best Free Software:** [Prowly](https://www.g2.com/products/prowly/reviews)


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Tractivity Stakeholder Relationship Management System](https://www.g2.com/products/tractivity-stakeholder-relationship-management-system/reviews)
  Tractivity is a cloud-based stakeholder relationship management system that provides a more streamlined ordered way where all your projects are managed in one place. Our solution attends to the needs of a wide range of organisations across many industries, from the Healthcare and Public Sector, to Energy, Mining, Transportation and more. We provide our customers with a complete range of database management and engagement tools. All information is stored in a secure environment, where our customers can easily track, communicate, measure and report all stakeholder engagement. Our purpose is to support your journey to deliver impact by engaging with all your stakeholders, from your community and employers to your investors and partners.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Tractivity](https://www.g2.com/sellers/tractivity)
- **Year Founded:** 1997
- **HQ Location:** We work remotely, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/tractivity-limited (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Mid-Market, 33% Enterprise




## Parent Category

[Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr)



## Related Categories

- [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution)
- [PR Analytics Software](https://www.g2.com/categories/pr-analytics)
- [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)