ContentBase, from TheNewsMarket, is a next-generation content platform tailored for all brand communication needs.
Trusted by leading brands globally, ContentBase goes beyond traditional newsroom functions. It provides a dynamic hub, fully integrated with clients' brand guidelines, to host all content formats, including thought leadership pieces, videos, images, infographics, animations, podcasts, social media content, blogs and live streaming, alongside conventional press releases.
Unlike competitors, ContentBase combines user-friendly functionality with attractive design to engage audiences effectively. With input from leading journalists, it features 100+ advanced functions, including multi-language support, one-click downloads, curated social media wall, inbuilt promotional tools, email alerts and media carts.
Content Managers can self-publish using the intuitive Content Management System (CMS) or use the services of our 24/7 publishing team – included in the hosting fee – with comprehensive performance reporting provided to all clients.
Since adopting ContentBase, clients see significant increases in traffic, media engagement, and asset downloads.
ContentBase also facilitates cross-publishing to thenewsmarket.com, a news distribution platform, and offers access to in-house content production and media relations teams.