# Best Owned Media Software for Small Business

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Owned Media category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Owned Media to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Owned Media category.

In addition to qualifying for inclusion in the Owned Media Software category, to qualify for inclusion in the Small Business Owned Media Software category, a product must have at least 10 reviews left by a reviewer from a small business.






## G2 Grid® for Owned Media Software
![G2 Grid® for Owned Media Software plotting products by satisfaction and market presence](https://www.g2.com/categories/owned-media/grids.png?focus%5B%5D=1214125&focus%5B%5D=52643&focus%5B%5D=27754&focus%5B%5D=77776&focus%5B%5D=52992)
Highlighted products: beehiiv, Kajabi, Ghost, MemberSpace, and Podia.
Underlying data: [Grid® JSON](https://www.g2.com/categories/owned-media/grids.json?focus%5B%5D=beehiiv&focus%5B%5D=kajabi-kajabi&focus%5B%5D=ghost&focus%5B%5D=memberspace&focus%5B%5D=podia&segment=small-business)


## How Many Owned Media Software Products Does G2 Track?
**Total Products under this Category:** 30

### Category Stats (Jul 2026)
- **Average Rating**: 4.48/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

*Last updated: July 09, 2026*


## How Does G2 Rank Owned Media Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 400+ Authentic Reviews
- 30+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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---

## What Are the Top-Rated Owned Media Software Products in 2026?
### 1. [beehiiv](https://www.g2.com/products/beehiiv/reviews)
The all-in-one platform that brings together newsletters, websites, podcasts, and every tool you need to grow and earn.


**Average Rating:** 4.5/5.0
**Total Reviews:** 40
**How Do G2 Users Rate beehiiv?**

- **Quality of Support:** 8.6/10 (Category avg: 8.9/10)
- **Ease of Use:** 9.0/10 (Category avg: 9.2/10)

**Who Is the Company Behind beehiiv?**

- **Seller:** [beehiiv](https://www.g2.com/sellers/beehiiv)
- **Year Founded:** 2021
- **HQ Location:** New York
- **Twitter:** @beehiiv (35,790 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/beehiiv (256 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 93% Small-Business, 3% Mid-Market


#### What Are beehiiv's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Features (13 reviews)
- Easy Creation (5 reviews)
- User Interface (5 reviews)
- Analytics Tracking (4 reviews)

**Cons:**

- Expensive (9 reviews)
- Cost (3 reviews)
- High Pricing (3 reviews)
- Pricing Issues (3 reviews)
- Learning Curve (2 reviews)


### What Do G2 Reviewers Say About beehiiv?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of beehiiv, praising its intuitive dashboard and simple onboarding process.
- Users value the **user-friendly design and advanced features** of beehiiv for seamless newsletter creation and publication.
- Users love the **easy creation** of newsletters with Beehiiv, appreciating its user-friendly design and customization options.
- Users love the **user-friendly interface** of beehiiv, making newsletter creation and publishing a breeze for everyone.
- Users appreciate the **powerful analytics tracking** of beehiiv, enhancing subscriber growth through insightful data analysis.

**Cons:**

- Users find the **pricing to be expensive** , especially for smaller newsletters that aren't mailing frequently.
- Users find the **cost too high** for small creators, especially with additional expenses for scaling and sponsorships.
- Users find the **high pricing** of beehiiv to be a barrier, wishing for more affordable options.
- Users find the **pricing issues** challenging, wishing for more affordable options despite the platform's value.
- Users find the **initial learning curve steep** , especially for setting up websites and understanding workflows.

#### What Are Recent G2 Reviews of beehiiv?

**"[Monetization Made Effortless, But Import Process Needs Improvement](https://www.g2.com/survey_responses/beehiiv-review-12849095)"**

**Rating:** 4.0/5.0 stars
*— Jessica L.*

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12849095)

---

**"[Beehiiv Makes Newsletter Creation and Growth Tracking Effortless](https://www.g2.com/survey_responses/beehiiv-review-12519144)"**

**Rating:** 5.0/5.0 stars
*— Kanti G.*

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12519144)

---



### 2. [Kajabi](https://www.g2.com/products/kajabi-kajabi/reviews)
Kajabi is an all-in-one platform that helps creators and entrepreneurs build successful online businesses by providing simple solutions to turn their passions, skills, and experiences into diverse revenue streams. With Kajabi, anyone can build enriching online courses, offer exclusive memberships, grow a thriving community, create free or subscription podcasts, develop personalized coaching experiences, and so much more. With Kajabi, they also have access to robust analytics, seamless sales and marketing tools, easy payment options, and unmatched customer service, education, and community.


**Average Rating:** 4.1/5.0
**Total Reviews:** 91
**How Do G2 Users Rate Kajabi?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.2/10)

**Who Is the Company Behind Kajabi?**

- **Seller:** [Kajabi](https://www.g2.com/sellers/kajabi)
- **Year Founded:** 2010
- **HQ Location:** Irvine, California
- **Twitter:** @Kajabi (12,976 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1000586/ (388 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small-Business, 4% Mid-Market


#### What Are Kajabi's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Email Marketing (4 reviews)
- Branding Customization (2 reviews)
- Easy Integrations (2 reviews)
- Features (2 reviews)

**Cons:**

- Poor Customer Support (4 reviews)
- Expensive (3 reviews)
- Lack of Customization (3 reviews)
- Inefficient Processes (2 reviews)
- Limited Customization (2 reviews)


### What Do G2 Reviewers Say About Kajabi?
*AI-generated summary from verified user reviews*

**Pros:**

- Users enjoy the **ease of use** with Kajabi, having all essential tools conveniently in one location.
- Users love the **convenience of centralized email marketing** in Kajabi, streamlining their online business processes effectively.
- Users love the **branding customization** options in Kajabi, enhancing their marketing and creating unique digital experiences.
- Users love the **easy integrations** of Kajabi, streamlining all aspects of their digital product businesses efficiently.
- Users value Kajabi for its **all-in-one solution** , seamlessly integrating website, email, and marketing tools in one platform.

**Cons:**

- Users express frustration over **poor customer support** , experiencing long wait times and unresolved issues with Kajabi.
- Users find Kajabi **expensive and confusing** , experiencing issues with pricing structures and unfulfilled marketing promises.
- Users find a **lack of customization** in Kajabi's features, leading them to use alternative software for specific needs.
- Users face **inefficient processes** with Kajabi, particularly during account deactivation and file migration challenges.
- Users find Kajabi's **limited customization** frustrating, as certain features lack flexibility and deeper tracking options.

#### What Are Recent G2 Reviews of Kajabi?

**"[Easy Setup and Professional-Looking Course Design](https://www.g2.com/survey_responses/kajabi-review-12629049)"**

**Rating:** 4.5/5.0 stars
*— Stephanie W.*

[Read full review](https://www.g2.com/survey_responses/kajabi-review-12629049)

---

**"[Easy CRM Alternative with Room for Email Improvements](https://www.g2.com/survey_responses/kajabi-review-12666481)"**

**Rating:** 4.5/5.0 stars
*— Andrea M.*

[Read full review](https://www.g2.com/survey_responses/kajabi-review-12666481)

---


#### What Are G2 Users Discussing About Kajabi?

- [Does Kajabi host video?](https://www.g2.com/discussions/does-kajabi-host-video) - 1 comment
- [Is Kajabi any good?](https://www.g2.com/discussions/is-kajabi-any-good)
- [What can Kajabi do?](https://www.g2.com/discussions/what-can-kajabi-do) - 1 comment
- [What is Kajabi platform?](https://www.g2.com/discussions/what-is-kajabi-platform)

### 3. [Ghost](https://www.g2.com/products/ghost/reviews)
Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators seeking a streamlined and efficient way to publish and monetize their work. Built on Node.js, Ghost offers a modern, minimalist interface that emphasizes speed and simplicity, enabling users to focus on content creation without unnecessary distractions. Its architecture supports both traditional and headless CMS configurations, providing flexibility for various publishing needs. Key Features and Functionality: - Intuitive Editor: Ghost provides a distraction-free writing environment with a real-time preview, allowing users to compose content seamlessly. - Built-in SEO Tools: The platform includes native SEO features such as meta tag settings, automatic sitemaps, and support for structured data, eliminating the need for additional plugins. - Membership and Subscription Management: Ghost enables creators to monetize their content through integrated membership and subscription features, supporting both free and paid tiers. - Customizable Themes: Users can choose from a variety of professional themes or develop their own, ensuring their publication aligns with their brand identity. - High Performance: Leveraging Node.js, Ghost delivers fast load times and efficient performance, enhancing the user experience. - Extensive Integrations: The platform supports numerous integrations, allowing users to connect with various tools and services to extend functionality. Primary Value and Solutions: Ghost addresses the challenges faced by modern content creators by offering a platform that combines ease of use with powerful features. It simplifies the publishing process, allowing users to focus on creating high-quality content while providing the tools necessary to build and engage an audience. With its built-in monetization options, Ghost empowers creators to generate sustainable revenue streams without relying on third-party services. Additionally, its open-source nature ensures transparency and continuous improvement driven by a dedicated community.


**Average Rating:** 4.0/5.0
**Total Reviews:** 40
**How Do G2 Users Rate Ghost?**

- **Quality of Support:** 8.0/10 (Category avg: 8.9/10)
- **Ease of Use:** 7.9/10 (Category avg: 9.2/10)

**Who Is the Company Behind Ghost?**

- **Seller:** [Ghost Foundation](https://www.g2.com/sellers/ghost-foundation)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @TryGhost (1,955 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3158597/ (119 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 78% Small-Business, 13% Mid-Market


#### What Are Ghost's Pros and Cons?

**Pros:**

- Community Support (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Easy Setup (1 reviews)



### What Do G2 Reviewers Say About Ghost?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **community support** from Ghost, with helpful responses and guidance enhancing their experience significantly.
- Users appreciate the **excellent customer support** from the Ghost community, which helps with setup and questions.
- Users find Ghost's platform to be **incredibly easy to use** , with seamless installation and intuitive editing features.
- Users enjoy the **easy integrations** with platforms like Stripe, making setup and management seamless.
- Users praise the **easy setup** of Ghost, enjoying a hassle-free installation and built-in features.


#### What Are Recent G2 Reviews of Ghost?

**"[Clean and powerful blogging platform](https://www.g2.com/survey_responses/ghost-review-7972550)"**

**Rating:** 5.0/5.0 stars
*— Thomas V.*

[Read full review](https://www.g2.com/survey_responses/ghost-review-7972550)

---

**"[Good software for blogging](https://www.g2.com/survey_responses/ghost-review-11687715)"**

**Rating:** 5.0/5.0 stars
*— Hien L.*

[Read full review](https://www.g2.com/survey_responses/ghost-review-11687715)

---


#### What Are G2 Users Discussing About Ghost?

- [What is Ghost used for?](https://www.g2.com/discussions/what-is-ghost-used-for)
- [What is a ghost drive?](https://www.g2.com/discussions/what-is-a-ghost-drive)
- [How does Symantec Ghost work?](https://www.g2.com/discussions/how-does-symantec-ghost-work)
- [What is a ghost image for software?](https://www.g2.com/discussions/what-is-a-ghost-image-for-software)
- [What is the use of Ghost software?](https://www.g2.com/discussions/what-is-the-use-of-ghost-software)

### 4. [MemberSpace](https://www.g2.com/products/memberspace/reviews)
Sell memberships and digital products on your website. Create memberships for any product you want like content libraries, communities, videos, online courses, and more while having 100% control over the look & feel. Any platform works: Squarespace, WordPress, Webflow, Notion and more.


**Average Rating:** 4.7/5.0
**Total Reviews:** 52
**How Do G2 Users Rate MemberSpace?**

- **Quality of Support:** 9.9/10 (Category avg: 8.9/10)
- **Ease of Use:** 9.3/10 (Category avg: 9.2/10)

**Who Is the Company Behind MemberSpace?**

- **Seller:** [MemberSpace](https://www.g2.com/sellers/memberspace)
- **Year Founded:** 2015
- **HQ Location:** Hoboken, NJ
- **Twitter:** @memberspace (1,138 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/53273014 (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Primary/Secondary Education
- **Company Size:** 92% Small-Business, 6% Mid-Market


#### What Are MemberSpace's Pros and Cons?

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Customer Service (3 reviews)
- Seamless Integration (2 reviews)
- User-Friendly (2 reviews)

**Cons:**

- Difficult to Customize (1 reviews)
- Feature Limitations (1 reviews)
- Update Issues (1 reviews)


### What Do G2 Reviewers Say About MemberSpace?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise MemberSpace for its **exceptional customer support** , which enhances their overall experience and satisfaction.
- Users value the **ease of use** of MemberSpace, appreciating its reliability and seamless integration with other tools.
- Users praise MemberSpace for its **exceptional customer service** , highlighting prompt and friendly responses to inquiries.
- Users value the **seamless integration** of MemberSpace, enhancing their workflow with consistent and reliable performance.
- Users love the **user-friendly setup** of MemberSpace, allowing for quick implementation and satisfaction for both admins and members.

**Cons:**

- Users find MemberSpace's **customization options limited** , wishing for more flexibility in workflows despite its usability.
- Users find MemberSpace has **feature limitations** , but it performs well within its intended scope and value feedback.
- Users report that some **update issues** add unnecessary work instead of enhancing their experience, despite ongoing fixes.

#### What Are Recent G2 Reviews of MemberSpace?

**"[Big Time Problem Solver & Easy to Implement](https://www.g2.com/survey_responses/memberspace-review-10982811)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Leisure, Travel & Tourism*

[Read full review](https://www.g2.com/survey_responses/memberspace-review-10982811)

---

**"[Great response time on customer service](https://www.g2.com/survey_responses/memberspace-review-11340270)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Non-Profit Organization Management*

[Read full review](https://www.g2.com/survey_responses/memberspace-review-11340270)

---


#### What Are G2 Users Discussing About MemberSpace?

- [What is MemberSpace used for?](https://www.g2.com/discussions/what-is-memberspace-used-for) - 1 comment

### 5. [Podia](https://www.g2.com/products/podia/reviews)
Podia is where creators build an online business that still feels human. A home for your community, courses, email, events, and digital products, all in one place. 15,000+ creators use Podia to bring their people together and run their whole business.


**Average Rating:** 4.4/5.0
**Total Reviews:** 22
**How Do G2 Users Rate Podia?**

- **Quality of Support:** 8.4/10 (Category avg: 8.9/10)
- **Ease of Use:** 9.5/10 (Category avg: 9.2/10)

**Who Is the Company Behind Podia?**

- **Seller:** [Podia](https://www.g2.com/sellers/podia)
- **Year Founded:** 2014
- **HQ Location:** New York, NEW YORK (NY)
- **Twitter:** @podiadotcom (27 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10208626/ (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business


#### What Are Podia's Pros and Cons?

**Pros:**

- Easy Creation (1 reviews)
- Email Marketing (1 reviews)
- Features (1 reviews)
- Productivity (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Limited Features (1 reviews)
- Missing Features (1 reviews)


### What Do G2 Reviewers Say About Podia?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy creation** of Podia, seamlessly integrating website creation, memberships, email marketing, and blogging.
- Users love the **all-in-one platform** of Podia, seamlessly integrating website creation, memberships, and email marketing.
- Users appreciate the **all-in-one platform** of Podia, seamlessly integrating website creation, memberships, email marketing, and blogging.
- Users appreciate the **extensive productivity features** of Podia, seamlessly integrating website creation and marketing tools.

**Cons:**

- Many users find Podia **expensive** for just website creation, limiting its value for some projects.
- Users find the **limited features** of Podia, such as no code addition, somewhat pricey for website creation.
- Users find the **missing features** of Podia, like code customization, limit its value for website creation.

#### What Are Recent G2 Reviews of Podia?

**"[One-Stop Solution:  Podia Unifies Your Business, Clients, and Community!](https://www.g2.com/survey_responses/podia-review-8321395)"**

**Rating:** 5.0/5.0 stars
*— Michelle J.*

[Read full review](https://www.g2.com/survey_responses/podia-review-8321395)

---

**"[All-in-One Platform for Websites, Memberships, Email Marketing, and Blogging](https://www.g2.com/survey_responses/podia-review-12391402)"**

**Rating:** 4.0/5.0 stars
*— Michael G.*

[Read full review](https://www.g2.com/survey_responses/podia-review-12391402)

---


#### What Are G2 Users Discussing About Podia?

- [Which is better Kajabi or podia?](https://www.g2.com/discussions/which-is-better-kajabi-or-podia)
- [Is podia a good platform?](https://www.g2.com/discussions/is-podia-a-good-platform) - 1 comment
- [What is Podia used for?](https://www.g2.com/discussions/what-is-podia-used-for) - 1 comment
- [What is Podia software?](https://www.g2.com/discussions/what-is-podia-software)


## What Is Owned Media Software?

[Content Marketing Software](https://www.g2.com/categories/content-marketing)