# Best Online Form Builder Software for Small Business - Page 4

## How Many Online Form Builder Software Products Does G2 Track?

**Total Products under this Category:** 420

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Quizify (+2.86%) - Among all products in this category, Quizify recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Online Form Builder Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 109,100+ Authentic Reviews
- 420+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Form Builder Software
 ![G2 Grid® for Online Form Builder Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-form-builder/grids.png?focus%5B%5D=23672&focus%5B%5D=541&focus%5B%5D=25675&focus%5B%5D=13751&focus%5B%5D=1934&focus%5B%5D=134643&focus%5B%5D=4036&focus%5B%5D=18691)

Highlighted products: Jotform, SurveyMonkey, ClickUp, Typeform, ActiveCampaign, Tally, PandaDoc, and pdfFiller.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-form-builder/grids.json?focus%5B%5D=jotform&focus%5B%5D=surveymonkey&focus%5B%5D=clickup&focus%5B%5D=typeform&focus%5B%5D=activecampaign&focus%5B%5D=tally-forms-tally&focus%5B%5D=pandadoc&focus%5B%5D=pdffiller&segment=small-business)

**Sponsored**

### altaFlow

altaFlow generates custom docs with a click, integrates eSignatures, creates webforms, and more without coding. It’s the ultimate tool to simplify, automate, and elevate your workflows.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1253&secure%5Bchosen_at%5D=2026-08-01T08%3A00%3A41Z&secure%5Bdisplayable_resource_id%5D=1253&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1253&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=116146&secure%5Bresource_id%5D=1253&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-form-builder%2Fsmall-business%3Fpage%3D4&secure%5Btoken%5D=28009fa443e5300cdf51d211fc40ff82155e98f59714b2ace79eef40c684943d&secure%5Burl%5D=https%3A%2F%2Faltaflow.com%2Fg2-demo%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=book_demo)

### [Formidable Forms](https://www.g2.com/products/formidable-forms/reviews)

Formidable Forms is the most advanced WordPress form builder anywhere. Build a single contact form or complex multi-page forms with conditional logic, calculations, and file uploads. Then display the collected data with views and graphs. Get far more than just WordPress forms.

**Average Rating:** 4.8/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate Formidable Forms?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **CMS Support:** 8.8/10 (Category avg: 8.5/10)
- **Design:** 8.7/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Formidable Forms?

- **Seller:** [Strategy11](https://www.g2.com/sellers/strategy11-9d4c7850-95b5-4acc-98ae-0c8589580cea)
- **Year Founded:** 2007
- **HQ Location:** Riverton, Utah
- **Twitter:** @Strategy11  
211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b01108951e29182eac586bbb4b719dc20104cdfda10f7602dbc5cb472dab671&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstrategy-11%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 88% Small, 7% Medium

#### What Do G2 Reviewers Say About Formidable Forms?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** from Formidable Forms, highlighting quick and helpful assistance from the team.
- Users praise the **ease of use** of Formidable Forms, enabling quick creation of complex forms effortlessly.
- Users appreciate the **robust feature set** of Formidable Forms, enhancing efficiency and supporting complex form creation.
- Users highlight the **excellent customer support** of Formidable Forms, appreciating quick responses and helpful assistance.
- Users value the **ease of creation** with Formidable Forms, enabling quick and efficient development of complex forms.

##### Cons

- Users find that the **learning curve** for mastering advanced features of Formidable Forms can be quite steep.
- Users find Formidable Forms **not user-friendly** , particularly when navigating complex features and settings issues over time.
- Users find the **pricing for smaller projects** too high, suggesting a need for more affordable single-use options.
- Users find the **complex features** of Formidable Forms confusing, even after extended use, impacting their overall experience.
- Users find the product **expensive** as advanced features require costly tiers and mastering them can be time-consuming.

#### What Are Recent G2 Reviews of Formidable Forms?

**["Powerful Data Collection Forms and a Wide API for Automation"](https://www.g2.com/survey_responses/formidable-forms-review-12955746)**

**Rating:** 5.0/5.0 stars

_— Robert C._

[Read full review](https://www.g2.com/survey_responses/formidable-forms-review-12955746)

**["Up and Running in Minutes—Logical, Flawless Forms"](https://www.g2.com/survey_responses/formidable-forms-review-12498741)**

**Rating:** 5.0/5.0 stars

_— Scott c._

[Read full review](https://www.g2.com/survey_responses/formidable-forms-review-12498741)

#### What Are G2 Users Discussing About Formidable Forms?

- [How do Formidables work?](https://www.g2.com/discussions/how-do-formidables-work)
- [How do you use formidable forms?](https://www.g2.com/discussions/how-do-you-use-formidable-forms)
- [Are formidable forms worth it?](https://www.g2.com/discussions/are-formidable-forms-worth-it) - 1 comment
- [What is formidable form?](https://www.g2.com/discussions/what-is-formidable-form) - 1 comment, 1 upvote

### [Quizell](https://www.g2.com/products/quizell/reviews)

Quizell is an AI-powered conversion platform that helps ecommerce brands and B2B marketing teams turn website visitors into qualified buyers through personalized product recommendation quizzes, lead-capture forms, and interactive funnels. Built for teams that need conversion-focused interactive content without writing code, Quizell is used by 25,000+ brands — including Burberry, SharkNinja, Bauerfeind AG, Ouidad, JOTT, and Clear Minds — and has generated over 50 million leads, delivering an average 32% conversion-rate lift for its customers. What Quizell does: The platform combines a drag-and-drop quiz and funnel builder with an AI engine that generates quiz questions, recommends products based on customer responses, and translates content into 25+ languages. Teams can build product recommendation quizzes (the "find your perfect [product]" experience), lead-qualification forms, personalized onboarding funnels, customer feedback and NPS surveys, waitlist capture, and post-purchase upsells. Quizzes can be embedded directly on a website, deployed as a popup or floating button, or shared as a standalone link. Who it's for: Quizell is built for direct-to-consumer brands, ecommerce retailers (Shopify, Wix, BigCommerce, WooCommerce), and B2B marketing teams that want to personalize the shopping or buying experience and capture higher-intent leads. Use cases span fashion, beauty, health and wellness, supplements, home goods, electronics, and B2B SaaS. Key differentiators: Unlike general-purpose form builders such as Typeform or Jotform, Quizell is purpose-built for ecommerce conversion: it includes a native AI product recommendation engine, deep integrations with ecommerce and email platforms, and analytics specifically focused on product-match performance and revenue attribution. Unlike competitors like ConvertFlow, Octane AI, or Heyflow, Quizell offers a true free plan, a faster setup (most quizzes launch in under 30 minutes), and 30+ native integrations including Shopify, Wix, BigCommerce, Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Google Analytics, plus 8,000+ apps via Zapier and 1,000+ via n8n. Pricing and getting started: Quizell offers a free plan with no credit card required, a 7-day free trial on all paid plans, and paid plans starting at $15/month. An Enterprise plan with a dedicated Customer Success Manager, US/EU data center options, and custom SLAs is available for larger teams. Recognition: Quizell is rated 4.8 on G2, 4.9 on the Shopify App Store, and 4.8 on the Wix App Market. The platform is GDPR-compliant, SOC 2-ready, and offers Two-Factor Authentication, custom data residency (US or EU), and SSO for enterprise customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Quizell?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **CMS Support:** 9.3/10 (Category avg: 8.5/10)
- **Design:** 10.0/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Quizell?

- **Seller:** [Quizell](https://www.g2.com/sellers/quizell)
- **Company Website:** quizell.com
- **Year Founded:** 2021
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @Quizellapp  
24 Twitter followers
- **LinkedIn® Page:** [il.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c92b7c1eb1202adcaa7959a72448b47481f740e2e227385467423099a8169afb&secure%5Burl%5D=https%3A%2F%2Fil.linkedin.com%2Fcompany%2Fquizell&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 69% Small, 6% Medium

#### What Do G2 Reviewers Say About Quizell?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Quizell to be **very easy to use** , with excellent support making implementation seamless and enjoyable.
- Users highlight the **responsive customer support** of Quizell, enhancing the overall user experience with reliable assistance.
- Users love the **incredible number of features** in Quizell, enhancing learning with easy quiz creation and valuable analytics.
- Users love the **ease of creation** with Quizell, making quiz development seamless and efficient across various platforms.
- Users value the **easy integrations** of Quizell, enhancing productivity with seamless connections to various platforms.

##### Cons

- Users find Quizell's **poor design** limits customization, flexibility, and mobile optimization, hindering overall user experience.
- Users feel the **design customization options** in Quizell are limited, impacting usability and engagement for diverse needs.
- Users find the **lack of customization** options in Quizell limits branding and flexibility for diverse business needs.
- Users find the **limited customization options** of Quizell restrictive, impacting branding and user engagement effectively.
- Users note the **limited design flexibility** of Quizell, hindering customization and overall user engagement.

#### What Are Recent G2 Reviews of Quizell?

**["Intuitive, Supportive, and Easy Quiz Builder"](https://www.g2.com/survey_responses/quizell-review-12757858)**

**Rating:** 5.0/5.0 stars

_— Martynas A._

[Read full review](https://www.g2.com/survey_responses/quizell-review-12757858)

**["Fast, Professional Service and a Joy to Use"](https://www.g2.com/survey_responses/quizell-review-12692600)**

**Rating:** 5.0/5.0 stars

_— Oliwia K._

[Read full review](https://www.g2.com/survey_responses/quizell-review-12692600)

#### What Are G2 Users Discussing About Quizell?

- [What is Quizell used for?](https://www.g2.com/discussions/what-is-quizell-used-for) - 1 upvote

### [Visme](https://www.g2.com/products/visme/reviews)

Visme is the operating system for business content, the platform teams use to create, manage, and scale everything their business communicates with, from presentations and reports to infographics, documents, and social graphics. Where most AI creates from a blank prompt, Visme works from what your business already knows. Connect your Drive, OneDrive, SharePoint, and existing decks, and Visme reads them, structures them, and learns your brand, voice, and key facts. Every new piece is held to that brand standard automatically, with the right fonts, colors, logos, and tone applied without anyone enforcing them manually. Visme's AI is grounded in your brand, your content, and your data rather than a generic prompt, so what it produces reads like your company instead of off-the-shelf output. From that foundation, Visme can build on-brand Sales Decks, QBRs, and Proposals from your own content, pull live data from Salesforce, Google Sheets, and Excel, and update a fact once so it carries across every piece built from it. Visme is built for the teams that produce recurring customer-facing content: sales, customer success, marketing, and revenue operations. Real-time collaboration keeps distributed teams working in one place, and Smart Link sharing shows how content performs after it is sent. The outcome is one system the whole company creates from, consistent, current, and built on what your team already has, so the people accountable for the brand can hold the standard without reviewing every piece.

**Average Rating:** 4.5/5.0

**Total Reviews:** 500

#### How Do G2 Users Rate Visme?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **CMS Support:** 7.4/10 (Category avg: 8.5/10)
- **Design:** 9.2/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Visme?

- **Seller:** [Visme](https://www.g2.com/sellers/visme)
- **Company Website:** www.visme.co
- **Year Founded:** 2014
- **HQ Location:** Rockville, Maryland
- **Twitter:** @VismeApp  
63,790 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e17692537779b574ed841e4a79b2085110cbf829f4c8a76b49e05066b3c0e459&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9176693%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 69% Small, 24% Medium

#### What Do G2 Reviewers Say About Visme?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Visme to be **intuitive and easy to use** , enabling effortless creation of professional visual content.
- Users love the **intuitive design and robust features** of Visme, making professional content creation effortless and effective.
- Users love the **beautiful and user-friendly templates** in Visme, enhancing the polish and interactivity of their work.
- Users praise the **intuitive design** of Visme, making it easy for anyone to create professional-quality visual content.
- Users appreciate the **intuitive and easy-to-use interface** of Visme, enhancing their creative workflow effectively.

##### Cons

- Users note **limited features** in Visme, such as insufficient graph options and formatting capabilities for data entry.
- Users note several **missing features** , including limited PowerPoint uploads and animation controls, impacting usability.
- Users face **limited editing capabilities** , making it challenging to manipulate text and utilize large PowerPoint presentations.
- Users find the **limited options** in Visme restrict their ability to fully utilize the tool's potential.
- Users find Visme **too expensive** compared to alternatives like Canva, leading to dissatisfaction over value for money.

#### What Are Recent G2 Reviews of Visme?

**["My Go-To Platform for Professional Marketing Materials"](https://www.g2.com/survey_responses/visme-review-13117378)**

**Rating:** 4.0/5.0 stars

_— Kathryn S._

[Read full review](https://www.g2.com/survey_responses/visme-review-13117378)

**["Visme Makes Professional, Data-Rich Client Reports Affordable and Distinctive"](https://www.g2.com/survey_responses/visme-review-13132041)**

**Rating:** 5.0/5.0 stars

_— Brian B._

[Read full review](https://www.g2.com/survey_responses/visme-review-13132041)

#### What Are G2 Users Discussing About Visme?

- [What is Visme used for?](https://www.g2.com/discussions/visme-what-is-visme-used-for) - 2 comments
- [How much does Visme cost?](https://www.g2.com/discussions/how-much-does-visme-cost)
- [What are the main features of presentation software?](https://www.g2.com/discussions/what-are-the-main-features-of-presentation-software)
- [Is Visme really free?](https://www.g2.com/discussions/is-visme-really-free) - 2 comments
- [What is Visme used for?](https://www.g2.com/discussions/what-is-visme-used-for) - 1 comment

### [Ontraport](https://www.g2.com/products/ontraport/reviews)

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

**Average Rating:** 4.5/5.0

**Total Reviews:** 246

#### How Do G2 Users Rate Ontraport?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **CMS Support:** 8.2/10 (Category avg: 8.5/10)
- **Design:** 8.2/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ontraport?

- **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport)
- **Company Website:** ontraport.com
- **Year Founded:** 2006
- **HQ Location:** Covina, CA
- **Twitter:** @Ontraport  
12,056 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Professional Training & Coaching, Marketing and Advertising
- **Company Size:** 93% Small, 4% Medium

#### What Do G2 Reviewers Say About Ontraport?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents.
- Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs.
- Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them.
- Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively.
- Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively.

##### Cons

- Users find the **steep learning curve** challenging, requiring time and support to fully understand the system.
- Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners.
- Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships.
- Users find Ontraport's **no refund policy** frustrating, especially concerning charges for unused and dormant accounts.
- Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively.

#### What Are Recent G2 Reviews of Ontraport?

**["Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation"](https://www.g2.com/survey_responses/ontraport-review-13120768)**

**Rating:** 4.5/5.0 stars

_— Ben J._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768)

**["Ontraport Makes Building Pages and Sequences Easy for Small Businesses"](https://www.g2.com/survey_responses/ontraport-review-13105224)**

**Rating:** 4.0/5.0 stars

_— Leah H._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224)

#### What Are G2 Users Discussing About Ontraport?

- [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments
- [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments
- [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments
- [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment

### [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews)

SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day. Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth. Try it free for 14 days. No credit card required. What Running CX on SurveySparrow Actually Looks Like: You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something. But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it. Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting. And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection. Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually. For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint. That's the full loop. From the first question to the last action handled.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,025

#### How Do G2 Users Rate SurveySparrow?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **CMS Support:** 8.3/10 (Category avg: 8.5/10)
- **Design:** 8.8/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SurveySparrow?

- **Seller:** [SurveySparrow Inc.](https://www.g2.com/sellers/surveysparrow-inc)
- **Company Website:** surveysparrow.com
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @surveysparrow  
904 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=248da59de43d290d61a268b03f756c7baccd51a41fd31fe328358aeb784d8fa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13253328&secure%5Burl_type%5D=linkedin_company_website)  
412 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 68% Small, 25% Medium

#### What Do G2 Reviewers Say About SurveySparrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive and engaging interface** of SurveySparrow, enabling quick survey setup and boosting response rates.
- Users find SurveySparrow to be **extremely helpful** , enhancing engagement and making survey execution simpler and more effective.
- Users appreciate the **clean and user-friendly interface** of SurveySparrow, enhancing survey creation and engagement significantly.
- Users love the **conversational interface** of SurveySparrow, enhancing engagement and making feedback collection seamless and intuitive.
- Users love the **intuitive interface** of SurveySparrow, making survey creation and engagement a breeze.

##### Cons

- Users find the **reporting options limited** , making quick reviews and data comparisons inconvenient for regular use.
- Users find **difficult reporting** options and limited customization hinder the efficiency of their survey management and analysis.
- Users find **limited customization options** frustrating, needing higher-tier plans for advanced features and flexible reporting.
- Users note the **limited reporting** capabilities in SurveySparrow hinder in-depth analysis and custom insights.
- Users find SurveySparrow to be **expensive** , especially for essential features that require higher-tier plans for full access.

#### What Are Recent G2 Reviews of SurveySparrow?

**["Easy Setup, Clean Interface, and Smooth Survey Creation"](https://www.g2.com/survey_responses/surveysparrow-review-12863198)**

**Rating:** 4.5/5.0 stars

_— Muhammad O._

[Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12863198)

**["SurveySparrow Makes Interactive, Easy Surveys and Streamlines Customer Feedback"](https://www.g2.com/survey_responses/surveysparrow-review-12780059)**

**Rating:** 5.0/5.0 stars

_— Sidharth B._

[Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12780059)

#### What Are G2 Users Discussing About SurveySparrow?

- [What novel approaches are market researchers adopting with SurveySparrow to gain deeper insights?](https://www.g2.com/discussions/what-novel-approaches-are-market-researchers-adopting-with-surveysparrow-to-gain-deeper-insights)
- [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) - 2 comments

### [CallRail](https://www.g2.com/products/callrail/reviews)

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,738

#### How Do G2 Users Rate CallRail?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **CMS Support:** 7.8/10 (Category avg: 8.5/10)
- **Design:** 9.2/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency.
- Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility.
- Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns.
- Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies.
- Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights.

##### Cons

- Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs.
- Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections.
- Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features.
- Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges.
- Users often face **number issues** , including spam calls and concerns about billing based on call minutes.

#### What Are Recent G2 Reviews of CallRail?

**["Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"](https://www.g2.com/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/survey_responses/callrail-review-12646622)

**["Effortless Call Tracking with AI Insights, Needs Setup Simplification"](https://www.g2.com/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/survey_responses/callrail-review-11188871)

#### What Are G2 Users Discussing About CallRail?

- [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments

### [Wrike](https://www.g2.com/products/wrike/reviews)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Wrike serves project managers, team leaders, and organizations of all sizes across marketing, IT, product development, professional services, and beyond. Teams use Wrike to track work progress, assign tasks, set deadlines, and facilitate communication, eliminating silos and fostering a culture of transparency and accountability that is crucial for successful delivery. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting capabilities. Teams can build and automate tailored workflows that reflect their unique processes, visualize timelines through Gantt charts and Kanban boards, and integrate seamlessly with tools like Slack, Google Drive, and Microsoft Teams. Wrike's MCP server extends this further, allowing AI assistants to connect directly to the platform where execution actually happens so AI-driven actions become part of the auditable record of how work gets done, not disconnected outputs living outside the system. And powered by the Wrike Work Intelligence® Graph, the platform gives AI the structured context it needs to act reliably inside the same roles, permissions, and access controls as your people. The result goes far beyond task management. Wrike reduces time spent on administrative work, scales alongside growing organizations, and gives teams the governed foundation they need to put AI to work on their most consequential workflows without losing control. With more than 20,000 organizations worldwide, including Siemens, Walmart, NVIDIA, and The Estée Lauder Companies, trusting Wrike to deliver their most important work, the platform has earned its place as a reliable partner for organizations to deliver without doubt

**Average Rating:** 4.2/5.0

**Total Reviews:** 4,458

#### How Do G2 Users Rate Wrike?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **CMS Support:** 7.1/10 (Category avg: 8.5/10)
- **Design:** 7.9/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Wrike?

- **Seller:** [Wrike, Inc.](https://www.g2.com/sellers/wrike-inc)
- **Company Website:** www.wrike.com
- **Year Founded:** 2006
- **HQ Location:** San Diego, CA
- **Twitter:** @wrike  
13,574 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc0a9fedd9200dccf5fdb00e343328921320ac02d66dfcc2cca7d10fd882fdce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F612239%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,254 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Medium, 35% Small

#### What Do G2 Reviewers Say About Wrike?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Wrike to greatly enhance **project tracking and team collaboration** , boosting productivity and organization.
- Users appreciate the **seamless team collaboration** in Wrike, enhancing productivity and simplifying project management processes.
- Users appreciate the **effective task management** in Wrike, enhancing team collaboration and productivity through real-time updates.
- Users value the **organization capabilities** of Wrike, enhancing task management and team collaboration effectively.
- Users appreciate the **ease of use** of Wrike, streamlining task management and enhancing team collaboration effortlessly.

##### Cons

- Users find Wrike has a steep **learning curve** , making initial navigation and usage quite challenging and overwhelming.
- Users find Wrike's interface **not intuitive** , making it challenging to train others and leading to frequent user frustration.
- Users find the **lack of built-in templates** and steep learning curve challenging, affecting workflow efficiency in Wrike.
- Users find Wrike's **limited features** frustrating, desiring more templates and customizability for a smoother experience.
- Users find Wrike's interface initially **overwhelming and complex** , making it challenging to navigate and utilize effectively.

#### What Are Recent G2 Reviews of Wrike?

**["Easy Onboarding, Powerful Dashboards, and Seamless Global Collaboration"](https://www.g2.com/survey_responses/wrike-review-13175609)**

**Rating:** 5.0/5.0 stars

_— Doris H._

[Read full review](https://www.g2.com/survey_responses/wrike-review-13175609)

**["Makes Collaboration EASY"](https://www.g2.com/survey_responses/wrike-review-10927348)**

**Rating:** 4.5/5.0 stars

_— Kylee H._

[Read full review](https://www.g2.com/survey_responses/wrike-review-10927348)

#### What Are G2 Users Discussing About Wrike?

- [How is Wrike facilitating project management and team collaboration in fast-paced business environments?](https://www.g2.com/discussions/how-is-wrike-facilitating-project-management-and-team-collaboration-in-fast-paced-business-environments) - 1 comment
- [How is Wrike being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-wrike-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field)
- [What is Wrike used for?](https://www.g2.com/discussions/wrike-what-is-wrike-used-for) - 3 comments
- [What should you check for when selecting your tool for a project?](https://www.g2.com/discussions/what-should-you-check-for-when-selecting-your-tool-for-a-project)
- [What are the features of project management?](https://www.g2.com/discussions/wrike-what-are-the-features-of-project-management) - 2 comments

### [WaiverForever](https://www.g2.com/products/waiverforever/reviews)

WaiverForever is the best online waiver solution for your business. We support the customize documents tailored to your business's needs, including agreements, waivers and indemnity forms. You could turn your smartphones and tablets into waiver signing stations and signed document will automatically save in your online account securely, forever. Also, we provide intelligent searching to easily find and manage any signed waivers. WaiverForever transcends being just an electronic waiver tool—it's your ultimate business ally. We blend CRM, waiver management, customer check-in, and automated emails with customizable splash pages and themes for your waiver signing page. Streamline operations, elevate your brand, and boost profitability with WaiverForever.

**Average Rating:** 4.7/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate WaiverForever?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WaiverForever?

- **Seller:** [WaiverForever](https://www.g2.com/sellers/waiverforever)
- **Year Founded:** 2011
- **HQ Location:** Seattle, Washington, USA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34717a463d4c9cbdc8c6b4fbcde80639cac572a88f20d1d3320bd05ccf4033cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwaiverforever%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®
- **Total Revenue (USD mm):** $1

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Health, Wellness and Fitness, Sports
- **Company Size:** 90% Small, 6% Medium

#### What Are Recent G2 Reviews of WaiverForever?

**["And review carefully"](https://www.g2.com/survey_responses/waiverforever-review-4127362)**

**Rating:** 5.0/5.0 stars

_— E R._

[Read full review](https://www.g2.com/survey_responses/waiverforever-review-4127362)

**["Massage Therapy and Waiver Forever"](https://www.g2.com/survey_responses/waiverforever-review-4127268)**

**Rating:** 4.0/5.0 stars

_— Tarina A._

[Read full review](https://www.g2.com/survey_responses/waiverforever-review-4127268)

### [Nimble CRM](https://www.g2.com/products/nimble/reviews)

Nimble is a relationship-focused CRM for your entire team. With customizable contact records and easy-to-use Kanban-style workflows, managing client information has never been simpler. Nimble effortlessly integrates with both Microsoft 365 and Google Workspace, gathering contacts and leads from all your platforms, while our automation tools handle the busy work. Focus on what matters most – growing your business and nurturing relationships, as Nimble streamlines your workflow for maximum productivity.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,062

#### How Do G2 Users Rate Nimble CRM?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **CMS Support:** 6.8/10 (Category avg: 8.5/10)
- **Design:** 8.3/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nimble CRM?

- **Seller:** [Nimble](https://www.g2.com/sellers/nimble)
- **Year Founded:** 2008
- **HQ Location:** Santa Monica, CA
- **Twitter:** @Nimble  
15,980 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=02cd204d51fea3dfcb72bc6fa77cd7d6e591a4955ab7b398aef7fca3e4ec8ea0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnimblecrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 75% Small, 16% Medium

#### What Do G2 Reviewers Say About Nimble CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Nimble CRM's **ease of use** and quick integration invaluable for managing customer information efficiently.
- Users value the **easy integrations** of Nimble CRM, enhancing functionality with seamless connectivity to various apps.
- Users value the **helpful customer support** of Nimble CRM, facilitating quick assistance for effective usage.
- Users value the **intuitive design** of Nimble CRM, enabling effortless information management and seamless integrations.
- Users praise the **quick and responsive customer support** of Nimble CRM, enhancing their overall experience and efficiency.

##### Cons

- Users feel the **email automation features are missing** , limiting customization and functionality compared to other products.
- Users express frustration with Nimble CRM's **limited features** , particularly in automation and app functionality.
- Users find Nimble CRM **expensive** compared to cheaper and free alternatives, especially with additional costs for features and contacts.
- Users face **integration issues** with Nimble CRM, struggling with syncing data across different platforms and workflows.
- Users find the **limited customization options** hinder their ability to tailor Nimble CRM to specific needs.

#### What Are Recent G2 Reviews of Nimble CRM?

**["It Keeps Follow-Ups, Tasks, and Client Communication More Organized"](https://www.g2.com/survey_responses/nimble-crm-review-12878240)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/nimble-crm-review-12878240)

**["Unified Contact Communication with Easy Onboarding, Kanban Pipelines, and a Great UI"](https://www.g2.com/survey_responses/nimble-crm-review-12854974)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/nimble-crm-review-12854974)

#### What Are G2 Users Discussing About Nimble CRM?

- [What is Nimble used for?](https://www.g2.com/discussions/what-is-nimble-used-for) - 1 comment
- [What are the benefits of HPE Nimble Storage?](https://www.g2.com/discussions/what-are-the-benefits-of-hpe-nimble-storage)
- [Is nimble free?](https://www.g2.com/discussions/is-nimble-free) - 1 comment
- [What is Nimble CRM?](https://www.g2.com/discussions/what-is-nimble-crm) - 1 comment
- [What is nimble software?](https://www.g2.com/discussions/what-is-nimble-software) - 2 comments, 1 upvote

### [Plumsail Forms](https://www.g2.com/products/plumsail-forms/reviews)

Plumsail Forms is a form-building solution designed to create public-facing web forms and customize SharePoint forms within Microsoft 365 or on-premises environments. It enables users to design responsive, feature-rich forms without the need for coding expertise, facilitating efficient data collection and integration across various platforms. Key Features and Functionality: - Drag-and-Drop Designer: Easily build complex forms with a user-friendly interface that supports multiple steps, data tables, and custom business logic. - Public Forms: Create forms for applications, registrations, surveys, and more, which can be embedded on any website or shared via direct links. - SharePoint Forms Customization: Replace default SharePoint forms with customized ones, adding layouts, advanced controls, and conditional logic to enhance functionality. - Integration with Third-Party Services: Automate form data processing by connecting with services like Power Automate, Make, or Zapier, enabling seamless data flow to thousands of applications. - Data Storage Options: Save form submissions to platforms such as SharePoint, Airtable, or other specified destinations, allowing external users to submit or modify data without direct access to internal systems. - Responsive Design: Ensure forms are accessible and functional across various devices, including desktops, tablets, and smartphones. Primary Value and User Solutions: Plumsail Forms addresses the need for efficient and customizable form creation, enabling organizations to collect and process data effectively. By offering integration with existing systems and automating workflows, it reduces manual data entry, minimizes errors, and enhances user engagement. Its flexibility in design and deployment makes it suitable for a wide range of applications, from simple surveys to complex data collection processes, thereby improving operational efficiency and data accuracy.

**Average Rating:** 4.6/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Plumsail Forms?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **CMS Support:** 8.7/10 (Category avg: 8.5/10)
- **Design:** 9.1/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Plumsail Forms?

- **Seller:** [Plumsail](https://www.g2.com/sellers/plumsail)
- **Year Founded:** 2011
- **HQ Location:** Wilmington, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39de0881115caa58b6c30effd180810ef4bc12a6d2471b10192fb9a1e21a5320&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplumsail%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 45% Small, 45% Medium

#### What Do G2 Reviewers Say About Plumsail Forms?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **helpful customer support** of Plumsail Forms, ensuring smooth implementation and resolution of issues.
- Users love the **ease of use** of Plumsail Forms, appreciating its drag-and-drop feature and sleek layout.
- Users admire the **seamless integrations** with various tools, enhancing functionality and customization in Plumsail Forms.
- Users value the **intuitive design and functionality** of Plumsail Forms, enhancing form creation and integration seamlessly.
- Users appreciate the **affordable pricing structure** of Plumsail Forms, offering great value without hidden costs.

##### Cons

- Users express a desire for more **customization options** in Plumsail Forms, particularly in positioning fields effectively.
- Users find **complex features** of Plumsail Forms can be overwhelming, making the learning curve steep.
- Users report **formatting issues** , such as unclear phone number formats and awkward settings access for accordion controls.
- Users find the **learning curve steep** for Java scripting, making it challenging for entry-level IT agents.
- Users find the **limited options for external data sources** a constraint when using Plumsail Forms.

#### What Are Recent G2 Reviews of Plumsail Forms?

**["Great product for increasing our productivities with a lot of potentials."](https://www.g2.com/survey_responses/plumsail-forms-review-10307895)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/plumsail-forms-review-10307895)

**["Sleek, Easy Drag-and-Drop with Rich Features and Great Support"](https://www.g2.com/survey_responses/plumsail-forms-review-12358529)**

**Rating:** 4.5/5.0 stars

_— Phu H._

[Read full review](https://www.g2.com/survey_responses/plumsail-forms-review-12358529)

### [Landingi](https://www.g2.com/products/landingi/reviews)

Landingi is an AI landing page operation system built for marketers who need to create, launch, manage, and optimize landing pages at scale. It supports every stage of campaign execution using landing pages – from creation and publishing to integration, optimization, and conversion improvement. At the core of the platform is Landingi’s AI ecosystem: Lunar, Solis, and Orbit. These tools support marketers across the full landing page workflow and turn AI into a practical execution layer, not just an add-on. Lunar is an AI landing page generator that helps marketers create landing pages faster, reducing the time needed to move from idea to launch-ready asset. It accelerates campaign creation and removes much of the manual work involved in building pages from scratch. Solis is an AI agent that supports landing page optimization by analyzing user behavior and page performance. It helps teams identify what may be limiting results and speeds up the implementation of changes that support better conversion outcomes. Orbit (coming soon) extends Landingi into AI-native workflows through MCP. It connects Landingi capabilities with a marketer’s preferred AI environment, making it easier to work with landing page creation and optimization in a more connected and efficient way. Together, Lunar, Solis, and Orbit give marketers AI support across design, execution, optimization, and conversion-focused improvements. This helps reduce operational friction, improve speed, and maintain control over campaign workflows. Beyond AI, Landingi provides the operational features teams need to scale. Marketers can create and manage Programmatic Landing Pages for large-volume campaigns, run A/B tests to compare variants and improve results, and use Smart Sections to update repeated page elements across multiple landing pages faster. The platform also supports scheduling, making it easier to control when pages go live or expire, and Dynamic Text Replacement (DTR), which helps align page content with ad intent and improve message match. Landingi also supports multi-language pages with automatic translations into 35 languages. To support campaign execution, Landingi also provides a pixel-perfect drag-and-drop editor for building landing pages, including mobile views. With 400+ ready-to-use templates designed for different industries and campaign goals, teams can create high-converting pages faster and with less effort. Landingi also offers 170+ integrations that connect the platform with the rest of the marketing stack, including analytics, CRM, email marketing, advertising, and automation tools. This helps teams automate workflows, improve campaign efficiency, and keep landing page operations aligned with their broader marketing systems. Landingi is also built for teams that need reliability, security, and compliance alongside speed. The platform highlights enterprise-grade infrastructure, including 99.96% uptime, and positions infrastructure stability as a core part of campaign performance. For enterprise environments, Landingi emphasizes system reliability, data security, integrations, and scalability. It also communicates GDPR compliance and states support for DORA requirements, alongside features such as 2FA, audit logs, secure AWS-based infrastructure, and regular external penetration testing. As a result, Landingi gives marketers the infrastructure to run landing page operations with more speed, consistency, and control.

**Average Rating:** 4.5/5.0

**Total Reviews:** 382

#### How Do G2 Users Rate Landingi?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **CMS Support:** 7.5/10 (Category avg: 8.5/10)
- **Design:** 8.6/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Landingi?

- **Seller:** [Landingi](https://www.g2.com/sellers/landingi)
- **Company Website:** landingi.com
- **Year Founded:** 2013
- **HQ Location:** Dallas, US
- **Twitter:** @landingiapp  
2,100 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dbf4babca38676afe28308df193e0e7948f2ecc57b3b252a78acd4e8f7fde1bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3227749%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 90% Small, 10% Medium

#### What Do G2 Reviewers Say About Landingi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Landingi, allowing for quick and simple landing page creation.
- Users value the **intuitive interface and variety of templates** , making landing page creation quick and easy.
- Users appreciate the **easy setup** with Landingi, enjoying quick creation of landing pages and mobile versions.
- Users appreciate the **ease of creation** with Landingi, enabling quick and simple landing page development.
- Users commend Landingi for its **rapid and responsive customer support** , ensuring quick assistance and satisfaction.

##### Cons

- Users find Landingi's **limited feature set** frustrating, especially for advanced needs and tracking integrations.
- Users note the **missing features** in Landingi, highlighting shortcomings in shortcuts, customization, and mobile functionality.
- Users feel that Landingi's pricing is **too steep** , especially for small teams and startups seeking budget-friendly options.
- Users face issues with **frequent logouts and limited export options** , hindering their efficiency and productivity.
- Users find **contact form options limited** and functionality reduced for multi-page landing pages, needing third-party integrations.

#### What Are Recent G2 Reviews of Landingi?

**["Perfect for Campaign Deployments, Needs Better Mobile Workflow"](https://www.g2.com/survey_responses/landingi-review-12268440)**

**Rating:** 4.0/5.0 stars

_— Filip K._

[Read full review](https://www.g2.com/survey_responses/landingi-review-12268440)

**["A Powerful Tool for Launching High-Converting Landing Pages Quickly"](https://www.g2.com/survey_responses/landingi-review-11376240)**

**Rating:** 4.5/5.0 stars

_— Kathy P._

[Read full review](https://www.g2.com/survey_responses/landingi-review-11376240)

#### What Are G2 Users Discussing About Landingi?

- [What is Landingi used for?](https://www.g2.com/discussions/what-is-landingi-used-for) - 2 comments
- [How do I create a free landing page?](https://www.g2.com/discussions/how-do-i-create-a-free-landing-page)
- [How much does Instapage cost?](https://www.g2.com/discussions/how-much-does-instapage-cost)
- [What is the best landing page builder?](https://www.g2.com/discussions/what-is-the-best-landing-page-builder)
- [What is Landingi?](https://www.g2.com/discussions/what-is-landingi)

### [Woorise](https://www.g2.com/products/woorise/reviews)

Woorise is a powerful lead generation and marketing platform that helps you capture leads and engage your audience with beautiful forms, landing pages, surveys, quizzes, giveaways, and popups. Build and publish campaigns quickly with an intuitive drag-and-drop builder and professional templates. Whether you’re collecting feedback, growing an email list or running a giveaway, Woorise makes it easy to create high-converting experiences that look great on any device.

**Average Rating:** 4.6/5.0

**Total Reviews:** 122

#### How Do G2 Users Rate Woorise?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **CMS Support:** 8.4/10 (Category avg: 8.5/10)
- **Design:** 8.1/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Woorise?

- **Seller:** [Woorise](https://www.g2.com/sellers/woorise)
- **Year Founded:** 2016
- **HQ Location:** Athens, Attiki
- **Twitter:** @woorise  
24,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f4859b14222542cd7ab4d8b44aba29004d40dbff42bd5dc2a6790ca0f0ea8b47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwoorise%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About Woorise?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Woorise's **ease of use** impressive, thanks to its intuitive design and helpful support for quick campaign launches.
- Users appreciate the **easy setup** of Woorise, allowing quick creation of various campaigns without hassle.
- Users love Woorise for its **ease of creation** , allowing quick campaign launches with user-friendly tools and templates.
- Users love the **intuitive design** of Woorise, making form setup and campaign management effortless and efficient.
- Users appreciate the **all-in-one capabilities** of Woorise, enabling seamless campaign management and effective lead generation.

##### Cons

- Users find the **steep learning curve** challenging, particularly when building complex campaigns or navigating the interface.
- Users express frustration over **limited features** in Woorise, especially regarding advanced customization and essential tools behind paywalls.
- Users find the **limited customization options** frustrating, lacking flexibility for advanced design needs on landing pages.
- Users find Woorise to be **expensive** , especially for essential features, limiting accessibility for those on a budget.
- Users note the **restrictions in features** and limited integrations can hinder experience, especially for smaller businesses.

#### What Are Recent G2 Reviews of Woorise?

**["Easy-to-Use Woorise for Professional Giveaways, Forms, and Landing Pages"](https://www.g2.com/survey_responses/woorise-review-13123259)**

**Rating:** 5.0/5.0 stars

_— Adenipekun I._

[Read full review](https://www.g2.com/survey_responses/woorise-review-13123259)

**["Easy to Set Up and Delivers Great Results"](https://www.g2.com/survey_responses/woorise-review-13173809)**

**Rating:** 5.0/5.0 stars

_— Dan S._

[Read full review](https://www.g2.com/survey_responses/woorise-review-13173809)

#### What Are G2 Users Discussing About Woorise?

- [What does Woorise do?](https://www.g2.com/discussions/what-does-woorise-do)
- [Is woorise good?](https://www.g2.com/discussions/is-woorise-good)
- [What is sweep widget?](https://www.g2.com/discussions/what-is-sweep-widget)
- [Is Woorise com legit?](https://www.g2.com/discussions/is-woorise-com-legit)

### [Freshsales](https://www.g2.com/products/freshsales/reviews)

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,198

#### How Do G2 Users Rate Freshsales?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **CMS Support:** 8.0/10 (Category avg: 8.5/10)
- **Design:** 8.3/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Freshsales?

- **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks)
- **Year Founded:** 2010
- **HQ Location:** San Mateo, CA
- **Twitter:** @FreshworksInc  
19,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,505 employees on LinkedIn®
- **Ownership:** NASDAQ: FRSH

#### Who Uses This Product?

- **Who Uses This:** CEO, Business Development Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Freshsales?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks.
- Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency.
- Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals.
- Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance.
- Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices.

##### Cons

- Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies.
- Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives.
- Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience.
- Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales.
- Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields.

#### What Are Recent G2 Reviews of Freshsales?

**["Logistics-Friendly CRM Lacks Mature Industry Interoperability"](https://www.g2.com/survey_responses/freshsales-review-12858179)**

**Rating:** 4.5/5.0 stars

_— Vehz H._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12858179)

**["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886)

#### What Are G2 Users Discussing About Freshsales?

- [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote
- [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments
- [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment
- [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote
- [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment

### [SurveyMars](https://www.g2.com/products/surveymars/reviews)

SurveyMars is a completely free survey and poll maker platform. With unlimited surveys, questions, and responses, you can gather insights quickly and effortlessly. Get started for free and there is no credit card required.

**Average Rating:** 4.7/5.0

**Total Reviews:** 135

#### How Do G2 Users Rate SurveyMars?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **CMS Support:** 9.0/10 (Category avg: 8.5/10)
- **Design:** 9.1/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SurveyMars?

- **Seller:** [SurveyMars](https://www.g2.com/sellers/surveymars)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea02818ce88db683805b8e2bbe323f0991ef9e09ec5064ceb545618f13721686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveymars%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 65% Small, 22% Medium

#### What Do G2 Reviewers Say About SurveyMars?

_AI-generated summary from verified user reviews_

##### Pros

- Users find it incredibly easy to create surveys with **varied question types and helpful AI hints** on SurveyMars.
- Users value the **fast and easy experience** of SurveyMars, appreciating its secure and attractive UX/UI design.
- Users love the **simple and fast survey creation** in SurveyMars, allowing quick feedback collection without needing technical skills.
- Users find SurveyMars **incredibly user-friendly** , allowing even non-technical teams to efficiently create and send surveys.
- Users praise the **easy setup** of SurveyMars, enabling immediate survey creation without complicated onboarding processes.

##### Cons

- Users desire **more advanced customization options** in SurveyMars for enhanced survey design flexibility.
- Users find the **limited data analysis capabilities** of SurveyMars restrictive for comprehensive audience segmentation and reporting.
- Users report **export limitations** and **mobile formatting issues** that hinder efficient survey experiences and data handling.
- Users point out the **missing advanced security and customization features** , limiting suitability for sensitive enterprise surveys.
- Users find the **poor visualization** in SurveyMars limits data analysis and sharing of insights effectively.

#### What Are Recent G2 Reviews of SurveyMars?

**["SurveyMars Streamlined Restaurant Feedback with Smart Skip Logic and Faster Insights"](https://www.g2.com/survey_responses/surveymars-review-13146327)**

**Rating:** 5.0/5.0 stars

_— Dean B._

[Read full review](https://www.g2.com/survey_responses/surveymars-review-13146327)

**["Great logic features and flexible pricing for ecosystem survey data"](https://www.g2.com/survey_responses/surveymars-review-13166615)**

**Rating:** 5.0/5.0 stars

_— Elena R._

[Read full review](https://www.g2.com/survey_responses/surveymars-review-13166615)

### [Hive](https://www.g2.com/products/hive-hive-hive/reviews)

Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes. Unlike rigid project management tools, Hive offers flexible workflows, customizable dashboards, and multiple project views so every team can work the way they work best. Hive empowers marketing, operations, product, IT, creative, and remote teams with the tools they need to stay organized and aligned. With customizable workflows and powerful collaboration features, teams can centralize work, reduce manual tasks, and improve visibility across every project. Key capabilities include: - Multiple project views, including Kanban boards, Gantt charts, calendars, tables, and lists - Task management with custom fields, dependencies, milestones, and priorities - Workflow automation to eliminate repetitive work - Real-time team collaboration with messaging, comments, and file sharing - Time tracking, reporting, and analytics - Integrations with hundreds of popular business applications Every organization works differently, which is why Hive is built to be one of the most customizable project management platforms available. Teams can create workflows tailored to their business processes using custom fields, project templates, automations, approvals, and integrations. Instead of forcing teams to change how they work, Hive adapts to existing workflows — helping organizations improve efficiency without disrupting productivity. Hive gives teams the flexibility to manage projects from the perspective that works best for them. Switch seamlessly between: - Kanban boards for agile workflows - Gantt charts for timeline planning - Calendar views for scheduling - Table and List views for detailed task management These flexible project views help teams track deadlines, manage resources, identify bottlenecks, and keep projects moving forward. Hive brings projects, communication, and documentation together in one centralized workspace. Team members can collaborate in real time, assign tasks, share files, provide feedback, and monitor project progress without switching between multiple tools. By combining project planning, collaboration, automation, and reporting in a single platform, Hive helps teams reduce busywork and focus on delivering results. Hive is more than just task management software—it's a scalable work management platform built to evolve alongside your business. As your needs change, Hive continues to expand through new features, integrations, and customer-driven enhancements. With flexible customization, powerful automation, and dedicated customer support, Hive enables organizations to streamline workflows, improve cross-functional collaboration, and execute projects with greater speed and confidence.

**Average Rating:** 4.6/5.0

**Total Reviews:** 651

#### How Do G2 Users Rate Hive?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **CMS Support:** 8.0/10 (Category avg: 8.5/10)
- **Design:** 8.8/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Hive?

- **Seller:** [Hive](https://www.g2.com/sellers/hive-a8fc1992-3c13-4b7c-bff1-ccef60fc94b6)
- **Company Website:** hive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **Twitter:** @hive  
3,353 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1fbfa2a158ecd1b39f6b26606066daf846900ed8d63b52cfb0815bd6fe8febc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6473048%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Graphic Designer
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 63% Small, 29% Medium

#### What Do G2 Reviewers Say About Hive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **versatility and organization** of Hive, effectively managing multiple projects with robust tracking and reporting features.
- Users appreciate the **ease of use** of Hive, benefiting from its simple interface and efficient project management features.
- Users value the **effective team collaboration** features of Hive, enhancing interaction through comments, file sharing, and chats.
- Users appreciate the **solid functionality** of Hive, benefiting from easy project management, reporting, and collaborative features.
- Users value the **effective organization** capabilities of Hive, streamlining projects and enhancing collaboration effortlessly.

##### Cons

- Users find **missing features** in Hive, such as lack of calendar view and automatic note saving, disappointing.
- Users face a **steep learning curve** with Hive, requiring adaptation to its unique logic for smoother navigation.
- Users find Hive's **limited features** restrictive, wanting enhancements like improved search and automation for better usability.
- Users find Hive's interface **not intuitive** , leading to confusion with features and project management tasks.
- Users find Hive's **complexity** overwhelming, especially with large projects and cumbersome permission management, affecting overall usability.

#### What Are Recent G2 Reviews of Hive?

**["Keeps My Healthcare Content and Projects Organized in One Workspace"](https://www.g2.com/survey_responses/hive-review-12848273)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/hive-review-12848273)

**["The most organized and smarted way to work from home"](https://www.g2.com/survey_responses/hive-review-6629504)**

**Rating:** 5.0/5.0 stars

_— Leonardo N._

[Read full review](https://www.g2.com/survey_responses/hive-review-6629504)

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[Browse Online Form Builder Themes](/categories/online-form-builder/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Online Form Builder category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Online Form Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Online Form Builder category.

In addition to qualifying for inclusion in the Online Form Builder Software category, to qualify for inclusion in the Small Business Online Form Builder Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Online Form Builder Software?

### What You Should Know About Online Form Builder Software

### Online form builder software buying insights at a glance 

[Online form builder software](https://www.g2.com/categories/online-form-builder) helps teams capture requests and collect structured information by turning questions into shareable, mobile-friendly forms that feed directly into the systems where work happens. These platforms typically support templates, drag-and-drop form creation, conditional logic, and routing so submissions can trigger workflows across [CRMs](https://www.g2.com/categories/crm), [service desks,](https://www.g2.com/categories/service-desk) [onboarding processes](https://www.g2.com/categories/onboarding-software), approvals, and analytics. In practice, online form builder software bridges intake and execution—helping organizations move from “what do we need to collect?” to “where should this go next?” with less manual follow-up.

As more customer and internal workflows shift to self-serve experiences, expectations have risen around both polish and speed: forms need to look clean on any device and deliver data that’s immediately usable. That’s why the best online form builder software and modern online form builder platforms aren’t limited to simple surveys; they function as lightweight workflow engines that reduce back-and-forth and keep teams moving.

Based on G2 review data, buyers consistently reward form builder software that’s easy to learn and quick to deploy: the average star rating is 4.62/5, and the average “likely to recommend” score is 9.23/10. Ease scores are especially strong (average 6.46/7 for ease of use; 6.42/7 for ease of setup), reinforcing that the category delivers the most value when it removes friction for both form creators and respondents. While most reviewers didn’t switch tools, 21% did, signaling teams outgrowing basic online form builder tools and moving toward deeper logic, controls, and integrations that better align with how they operate.

**Common use cases (and how businesses benefit)**

- **Lead capture and qualification:** Route form submissions into sales pipelines automatically for faster follow-up.
- **Customer intake, onboarding, and documentation:** Standardize required details upfront to reduce rework and delays.
- **Internal request workflows (IT, HR, facilities, procurement):** Centralize requests with approvals and SLAs to keep work moving.
- **Event registration, payments, and waivers:** Collect attendee data cleanly while minimizing manual errors and reconciliation time.
- **Feedback loops and surveys:** Capture structured responses that can be tied back to teams, accounts, and outcomes.

Most online form builder software vendors offer a free plan or free trial, then tier pricing based on submissions, features (logic, branding, permissions), and integrations. On G2 listings, entry-level pricing for prominent tools often starts at roughly $15-$30/user/month, with higher tiers unlocking advanced logic, admin controls, and reporting.

### Top 5 FAQs from software buyers:

- What platform supports payment collection through forms?
- What tool provides real-time analytics for form submissions?
- Which platform supports multi-language form creation?
- Which vendor offers advanced conditional logic for form fields?
- Which vendor provides the most customizable form templates?

G2’s top-rated **Online Form Builder** software, based on verified reviews, includes [Jotform](https://www.g2.com/products/jotform/reviews) **,** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) **,** [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) **, and** [Microsoft Forms.](https://www.g2.com/products/microsoft-forms/reviews)

### What are the top-reviewed Online Form Builder on G2?

[Jotform](https://www.g2.com/products/jotform/reviews)

- Number of Reviews: 3445
- Satisfaction: 99 
- Market Score: 88
- G2 Score: 94

[ActiveCampaign](https://www.g2.com/sellers/activecampaign)

- Number of Reviews: 2830
- Satisfaction: 89
- Market Score: 84
- G2 Score: 87

[Survey Monkey](https://www.g2.com/products/surveymonkey/reviews)

- Number of Reviews: 5326
- Satisfaction: 75
- Market Score: 94
- G2 Score: 84

[Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews)

- Number of Reviews: 335
- Satisfaction: 67
- Market Score: 99
- G2 Score: 83

[Click Up](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1093
- Satisfaction: 75
- Market Score: 89
- G2 Score: 82

**Satisfaction score** reflects how positively users rate and feel about a product based on review-driven signals (beyond just a star average). ([Source 2](https://www.g2.com/reports)) 

**Market Presence score** reflects a product’s reach and strength in the market using signals like market share, seller size, and broader visibility/impact indicators. ([Source 2](https://www.g2.com/reports))

**G2 Score** is calculated as a proprietary composite that (in simplified terms) averages Satisfaction and Market Presence to rank products within a category. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Online Form Builder Tools

#### Feedback Pros: What Users Consistently Appreciate

- **Drag-and-drop templates accelerate building branded multi-step forms**

_"What I like best about Jotform is how intuitive and flexible it is. The platform makes it incredibly easy to build forms, collect responses, and streamline workflows without needing any technical background. The drag-and-drop builder is clean and user-friendly, and I love how quickly I can customize designs, add conditional logic, and automate follow-up emails. Jotform also integrates seamlessly with the tools I use every day, which saves me time and keeps everything organized in one place. Whether I need to create a simple sign-off form or a more complex registration workflow, Jotform makes the entire process smooth and efficient.”_

_-_ [_Allison C._](https://www.g2.com/products/jotform/reviews/jotform-review-12077608)_, Jotform Review_

- **Native integrations push submissions into spreadsheets, CRMs, and workflows**

_"What is most helpful about ActiveCampaign is how automation-friendly and integration-ready the platform is. It is built in a way that doesn't fight me; it actually supports my mindset. The automation builder is honestly one of the cleanest I have used. The webhooks are reliable, the API documentation is solid, and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details.”_

_-_ [_Sathya G._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12373182)_,_ _ActiveCampaign Review_

- **Conditional logic and routing reduce manual follow-up and errors**

_“What I don’t like about SurveyMonkey is that many advanced features—such as deeper analytics, logic controls, and export options—are locked behind higher-priced plans. Because of this, the free and lower-tier versions can feel quite limiting if you need more detailed insights. Also, while the interface is easy to use, the design and branding customization options are fairly limited, which can be a downside for teams that want surveys to look more tailored or visually distinctive.”_

_-_ [_Tiwari S_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-12293707)_._ **_,_** _Survey Monkey Review_

#### Cons: Where Many Platforms Fall Short

- **Advanced logic, reporting, and design controls gated by tiers**

_“Many essential features are only available on higher-tier plans, which can become pretty spendy fast. It would also be helpful if the customization options were more flexible without requiring coding knowledge. You can apply some branding to your surveys, but achieving complete design control is difficult unless you upgrade or work directly with CSS. Finally, mastering some of the advanced logic features takes a fair amount of trial and error.”_

_-_ [_Julie K_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-11764117)_._ **_,_** _Survey Monkey Review_

- **Complex forms become clunky; learning curve for new admins**

_“While excellent for basic to intermediate surveys, it lacks the deep analytical and branding features of a dedicated platform like Qualtrics. The customisation options for fonts and themes are limited, which can be a minor drawback for customer-facing surveys that require a fully branded experience. It's a tool for gathering data efficiently, not for complex customer experience (CX) program management.”_

_-_ [_Krisztián T.,_](https://www.g2.com/products/microsoft-forms/reviews/microsoft-forms-review-11996308)_Microsoft Forms Review_

- **Integration setup can be inconsistent, especially for real-time syncing**

_“The API is great and solid, but the rate limits at times feel tight for high-volume operations when syncing large datasets. This requires batching strategies sometimes.”_

_-_ [_Ramesh K._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12313091)_, ActiveCampaign Review_

### My Expert Takeaway on Online Form Builder in 2026

Based on G2 reviews, Online form builder tools score strongly on the signals that typically drive adoption: a 4.62/5 average star rating, 9.23/10 likelihood to recommend, 6.46/7 ease of use, and 6.42/7 ease of setup. That profile suggests the category works well for fast rollouts and quick launches, especially when the workflow is straightforward: collect a submission, route it, and notify the right person.

The differences show up after teams move past the first few forms. For basic intake, templates and drag-and-drop builders are usually enough. As usage expands across departments, requirements become more operational. Teams start needing multi-step flows, conditional logic, dependable data syncing, shared assets, and consistent branding. At that point, the question shifts from “How fast can we build?” to “How well can we run this at scale?” In reviews, friction tends to concentrate in two areas: advanced features are often tied to higher tiers, and administration effort increases as more teams share the same environment.

Teams that get the best long-term outcomes treat form builders as workflow infrastructure. They define where submissions land and who owns downstream systems, standardize repeatable patterns like intake, approvals, and handoffs, and enforce guardrails through permissions, templates, and brand controls. They also validate early with the people building the most complex forms, since platforms that feel simple for basic use cases can strain under heavier logic, reporting needs, and sync expectations.

If you’re choosing an Online form builder for a scaling organization, validate four things up front: conditional logic depth, admin controls and permissions, integration reliability, and pricing that stays predictable as volume and governance needs increase. Teams that confirm these early tend to land on a platform that supports both rapid launches and standardized intake across the business.

### Online Form Builder FAQs

#### **What is the best software to create forms? **

[Jotform](https://www.g2.com/products/jotform/reviews) is known for its large template library, drag-and-drop builder, and support for payments and integrations, making it useful for registrations, intake workflows, and business forms. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is often chosen for surveys and feedback programs where analytics and reporting are important. Microsoft Forms is a strong option for teams already using Microsoft 365 that need quick internal surveys or simple forms.

#### **What is the easiest way to make a fillable form? **

The easiest way to create a fillable form is to use a drag-and-drop online form builder that lets you add fields and publish forms without coding. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) is often considered one of the simplest tools because of its streamlined interface and quick setup for surveys or quizzes. [Jotform](https://www.g2.com/products/jotform/reviews) also makes it easy to build forms with a drag-and-drop editor and prebuilt templates, which helps teams launch forms quickly.

#### **What is the best free online form builder?**

[Jotform](https://www.g2.com/products/jotform/reviews) provides a free plan with templates, integrations, and the ability to create forms for registrations or data collection. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is commonly used for free surveys and feedback collection with built-in reporting. Microsoft Forms is another free option included with Microsoft 365 and widely used for internal [surveys](https://www.g2.com/categories/survey) and quizzes.

#### **What is the best form builder for integrating with CRM systems?**

[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) includes built-in forms that connect directly to its [CRM](https://www.g2.com/categories/crm) and marketing automation platform, allowing teams to capture leads and trigger campaigns automatically. [Jotform](https://www.g2.com/products/jotform/reviews) integrates with many CRM systems, making it useful for collecting leads that sync into sales pipelines.

#### **What is the most affordable online form builder for small businesses?**

[Jotform](https://www.g2.com/products/jotform/reviews) is commonly used by small businesses because it offers a free plan and flexible paid options while still supporting features like payments and integrations. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) can also be cost-effective for organizations already using Microsoft 365 since it’s included in the subscription. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) provides entry-level plans that work well for teams focused on surveys and feedback collection.

#### Sources

- [G2 Research Hub](https://research.g2.com/insights/demo-automation)
- [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies)
- [G2 Market Presence Score Overview](https://www.g2.com/reports)

Researched and written by[Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)[ ](https://research.g2.com/insights/author/gauri-pawsey)

Date published: March 16, 2026