# Best Marketing Analytics Software for Small Business - Page 3

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 559

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 559+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=16446&focus%5B%5D=22329&focus%5B%5D=3249&focus%5B%5D=121648&focus%5B%5D=1237784)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, AgencyAnalytics, Klaviyo, LocaliQ, Intuit Mailchimp All-in-One Marketing Platform, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=agencyanalytics&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=trackdesk&segment=small-business)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-15T08%3A27%3A08Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fsmall-business%3Fpage%3D3&secure%5Btoken%5D=755e0b90011f97ced8a98c415a2549b341f08fe3742bd6f235e1c935a9db5fef&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [HockeyStack](https://www.g2.com/products/hockeystack/reviews)

HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

**Average Rating:** 4.5/5.0

**Total Reviews:** 79

#### How Do G2 Users Rate HockeyStack?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HockeyStack?

- **Seller:** [HockeyStack](https://www.g2.com/sellers/hockeystack)
- **Company Website:** www.hockeystack.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db2a645bb58995c48cd1c65a738a4d777cd7d63a3b34f879d9d76887b01e666&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhockeystack%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 62% Medium, 35% Small

#### What Do G2 Reviewers Say About HockeyStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI.
- Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies.
- Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics.
- Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries.
- Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries.

##### Cons

- Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support.
- Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process.
- Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process.
- Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively.
- Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility.

#### What Are Recent G2 Reviews of HockeyStack?

**["The Most Clarity I’ve Ever Had Into Marketing Performance"](https://www.g2.com/survey_responses/hockeystack-review-11394596)**

**Rating:** 4.5/5.0 stars

_— Alex Marie S._

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-11394596)

**["Broad Capabilities, Some Complexity in Setup"](https://www.g2.com/survey_responses/hockeystack-review-12701250)**

**Rating:** 4.0/5.0 stars

_— Carmine M._

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-12701250)

#### What Are G2 Users Discussing About HockeyStack?

- [What is HockeyStack used for?](https://www.g2.com/discussions/what-is-hockeystack-used-for)

### [Coupler.io](https://www.g2.com/products/coupler-io/reviews)

Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents. No complex setup or deep technical expertise required. Trusted by 1M+ users, including companies like Uber, Netflix, and Airbus, Coupler.io streamlines data processes for marketers, data analysts, business owners, sales teams, e-commerce businesses, and financial professionals. With 1800+ ready-made integrations, Coupler.io allows you to automatically collect data from Google Analytics, Facebook Ads, GoHighLevel, Shopify, QuickBooks, and many other apps. You can blend data from multiple sources into Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Coupler.io makes data transformation easy with data joining and appending functions, filtering, formulas, and data set templates. To quick-start with reporting, explore Coupler.io's in-app dashboards and free dashboard templates gallery for third-party tools. You can also build custom dashboards from scratch. AI Insights interprets dashboards in seconds, highlighting trends and anomalies and providing actionable recommendations. Coupler.io's AI integrations enable real-time analysis of large, blended data through natural language conversations in AI chats. These allow businesses to make data-driven decisions, scale operations, and improve reporting efficiency. Coupler.io is a SOC 2-certified, reliable platform that follows the highest data security and privacy standards to keep your data protected. Take full control of your data, identify what works, and scale it with Coupler.io for holistic data management and analysis!

**Average Rating:** 4.8/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate Coupler.io?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Coupler.io?

- **Seller:** [Railsware](https://www.g2.com/sellers/railsware)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA, USA
- **Twitter:** @railsware  
2,116 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3afc852f3cd02377621b5f738cb5c93523c5c7e2789c234dce03c8ab0c759a18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F122084%2F&secure%5Burl_type%5D=linkedin_company_website)  
170 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 67% Small, 28% Medium

#### What Do G2 Reviewers Say About Coupler.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Coupler.io, enjoying intuitive automation for seamless data integration without technical complexity.
- Users highlight the **incredible time savings** with Coupler.io, completing tasks in seconds instead of hours.
- Users value the **automation capabilities** of Coupler.io, significantly enhancing efficiency and streamlining data workflows.
- Users appreciate the **massive integration library** of Coupler.io, enabling quick connections to various platforms for seamless reporting.
- Users praise Coupler.io for its **easy data integration** , simplifying workflows and enhancing reporting efficiency dramatically.

##### Cons

- Users find the **difficult setup** of Coupler.io frustrating, as it often needs trial and error for complex data models.
- Users find the **complex setup** process challenging, requiring considerable trial and error for advanced configurations.
- Users experience a **small learning curve** when using Coupler.io, but this leads to better data organization over time.
- Users find Coupler.io to be **expensive** , especially for smaller teams needing multiple data connections for integrations.
- Users express a **lack of information** for advanced features, making complex setups and specific use cases challenging.

#### What Are Recent G2 Reviews of Coupler.io?

**["Easy way to connect Power BI to Quickbooks"](https://www.g2.com/survey_responses/coupler-io-review-12796693)**

**Rating:** 5.0/5.0 stars

_— Yassine L._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-12796693)

**["Helpful tool for syncing data with Airtable"](https://www.g2.com/survey_responses/coupler-io-review-9448658)**

**Rating:** 4.5/5.0 stars

_— Hannah P._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-9448658)

#### What Are G2 Users Discussing About Coupler.io?

- [What is Coupler.io used for?](https://www.g2.com/discussions/what-is-coupler-io-used-for)

### [Adriel](https://www.g2.com/products/adriel/reviews)

Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.

**Average Rating:** 4.5/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Adriel?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adriel?

- **Seller:** [Adriel](https://www.g2.com/sellers/adriel)
- **Company Website:** www.adriel.com
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @AdrielMarketing  
343 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a57886a71342a398d6a8d60cade796ea1420595f6f7550aaf9e23ed9ede7112f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13746025&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 74% Small, 10% Medium

#### What Do G2 Reviewers Say About Adriel?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adriel's **ease of use** invaluable, facilitating efficient reporting and seamless data integration across platforms.
- Users find Adriel's **easy reporting** features practical, saving time and enhancing their analytics tracking experience.
- Users value the **seamless data integration** of Adriel, enhancing efficiency in tracking and analyzing marketing performance.
- Users value the **streamlined reporting** of Adriel, which consolidates data for easier analysis and client communication.
- Users value the **outstanding customer support** from Adriel, finding it easy to get help when needed.

##### Cons

- Users find the **missing features** of Adriel challenging, complicating connections and tracking some essential metrics.
- Users experience **query issues** with data accuracy and dashboard glitches, requiring manual checks and adjustments.
- Users find the **complex setup** process cumbersome, leading to frustrations with connecting to various platforms and templates.
- Users report a **difficult setup** , with lengthy processes and connection issues complicating their initial experience.
- Users face **glitches and erroneous data** that can complicate the dashboard experience, requiring manual verification at times.

#### What Are Recent G2 Reviews of Adriel?

**["Highly Customizable Reports with Powerful Calculated Metrics"](https://www.g2.com/survey_responses/adriel-review-12994044)**

**Rating:** 4.0/5.0 stars

_— Luke R._

[Read full review](https://www.g2.com/survey_responses/adriel-review-12994044)

**["Simplifies Lead Management with Seamless Google Integration"](https://www.g2.com/survey_responses/adriel-review-12241629)**

**Rating:** 4.0/5.0 stars

_— Joseph J._

[Read full review](https://www.g2.com/survey_responses/adriel-review-12241629)

#### What Are G2 Users Discussing About Adriel?

- [What is Adriel used for?](https://www.g2.com/discussions/what-is-adriel-used-for) - 1 comment, 1 upvote

### [Looker](https://www.g2.com/products/looker/reviews)

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,592

#### How Do G2 Users Rate Looker?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Looker?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 20% Large

#### What Do G2 Reviewers Say About Looker?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise.
- Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization.
- Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics.
- Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms.
- Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms.

##### Cons

- Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise.
- Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners.
- Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation.
- Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times.
- Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency.

#### What Are Recent G2 Reviews of Looker?

**["Interactive Dashboards and Real-Time Insights Shine"](https://www.g2.com/survey_responses/looker-review-12641794)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/looker-review-12641794)

**["Powerful once it's set up properly, that's once is doing a lot of work in that sentence"](https://www.g2.com/survey_responses/looker-review-12863840)**

**Rating:** 4.5/5.0 stars

_— Anurag S._

[Read full review](https://www.g2.com/survey_responses/looker-review-12863840)

#### What Are G2 Users Discussing About Looker?

- [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) - 1 comment
- [Why is looker so powerful?](https://www.g2.com/discussions/why-is-looker-so-powerful)
- [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) - 4 comments
- [What is Looker software?](https://www.g2.com/discussions/what-is-looker-software)

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews)

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard.

**Average Rating:** 4.8/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate ASK BOSCO®?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ASK BOSCO®?

- **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco)
- **Year Founded:** 2019
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b42b06820c716c2048a6e821c236f0c64bf0d83e871ec4fb39260edec39b1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskbosco%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 64% Small, 27% Medium

#### What Do G2 Reviewers Say About ASK BOSCO®?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of ASK BOSCO®, simplifying data integration and enhancing marketing efficiency.
- Users appreciate the **integrated reporting features** of ASK BOSCO®, enhancing decision-making and simplifying multi-channel performance analysis.
- Users appreciate the **integrated dashboard and reporting features** of ASK BOSCO®, simplifying multi-channel performance analysis.
- Users appreciate the **dashboard customization** of ASK BOSCO®, allowing for efficient data integration and streamlined reporting.
- Users love the **intuitive dashboard usability** of ASK BOSCO®, making performance data easily accessible and manageable.

##### Cons

- Users experience a **steep learning curve** with ASK BOSCO®, but appreciate the supportive training provided.
- Users find the **control over campaign management** lacking, making the budget planning process challenging and less efficient.
- Users find the **connector setup process cumbersome** , requiring contact with support before enjoying the product's benefits.
- Users find the **difficult onboarding** process frustrating, needing to contact support for data connector setup.
- Users find the **difficult setup** process cumbersome, needing assistance to establish data connectors initially.

#### What Are Recent G2 Reviews of ASK BOSCO®?

**["A Game-Changer for Ecommerce Teams"](https://www.g2.com/survey_responses/ask-bosco-review-12432335)**

**Rating:** 5.0/5.0 stars

_— Thomas G._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335)

**["ASK BOSCO® Saved Hours with AI-Driven Insights"](https://www.g2.com/survey_responses/ask-bosco-review-12492716)**

**Rating:** 4.5/5.0 stars

_— Joshua M._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716)

#### What Are G2 Users Discussing About ASK BOSCO®?

- [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for)

### [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews)

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate ThoughtMetric?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ThoughtMetric?

- **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc)
- **HQ Location:** Boston, MA
- **Twitter:** @thoughtmetric  
25 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4345461c2b4542878aab39cd7e7166c90ff86d41302eca819c887d8efad50f3&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthoughtmetric&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About ThoughtMetric?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of ThoughtMetric, enhancing insights into customer journeys with real-time data.
- Users commend the **supportive customer service** of ThoughtMetric, enhancing their overall experience significantly.
- Users praise the **ease of use** of ThoughtMetric, appreciating its intuitive nature and seamless setup process.
- Users find ThoughtMetric to be **super easy to set up and use** , enhancing their ability to track customer journeys effectively.
- Users value the **ease of tracking customer journeys** , enhancing their ability to understand and optimize interactions.

##### Cons

- Users find the **inadequate reporting** limits their ability to analyze customer behavior effectively in ThoughtMetric.
- Users find the **complex reporting** for new customers limits their ability to view detailed order numbers effectively.
- Users struggle with **data inaccuracy** as revenue numbers often lag behind frequent order amendments in complex business setups.
- Users find it challenging to keep **revenue numbers updated** due to frequent order changes in their complex business model.
- Users find the **lack of customization** in ThoughtMetric limits their ability to tailor reports to their needs.

#### What Are Recent G2 Reviews of ThoughtMetric?

**["Robust Multi-Touch Attribution & Seamless Shopify Integration"](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)**

**Rating:** 4.5/5.0 stars

_— Naomi S._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)

**["Best Attribution for a Great Price! We Switched from Hyros and saved thousands!"](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)**

**Rating:** 5.0/5.0 stars

_— Rylie W._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)

### [CTM](https://www.g2.com/products/ctm-ctm/reviews)

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** www.ctm.com
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users.
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient.
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction.
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features.
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations.

##### Cons

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time.
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM.
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task.
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively.
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/survey_responses/ctm-review-10369199)

**["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/ctm-review-5310809)

#### What Are G2 Users Discussing About CTM?

- [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

### [OWOX](https://www.g2.com/products/owox/reviews)

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

**Average Rating:** 4.9/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate OWOX?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OWOX?

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox  
435 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chief Marketing Officer, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 43% Medium

#### What Do G2 Reviewers Say About OWOX?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface.
- Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems.
- Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data.
- Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process.
- Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights.

##### Cons

- Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy.
- Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability.
- The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality.
- Users find the **integration issues** with custom external services a barrier to achieving optimal functionality.
- Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX.

#### What Are Recent G2 Reviews of OWOX?

**["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/owox-review-9843178)

**["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)**

**Rating:** 4.5/5.0 stars

_— Serhii K._

[Read full review](https://www.g2.com/survey_responses/owox-review-9851467)

#### What Are G2 Users Discussing About OWOX?

- [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment

### [Optimove](https://www.g2.com/products/optimove/reviews)

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 231

#### How Do G2 Users Rate Optimove?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Optimove?

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove  
5,475 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website)  
564 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 51% Medium, 31% Small

#### What Do G2 Reviewers Say About Optimove?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Optimove, enjoying its intuitive interface and flexible implementation.
- Users value the **dedicated customer support** with quick access to expert solutions, enhancing their overall experience with Optimove.
- Users value the **comprehensive analytics** provided by Optimove, enhancing campaign evaluation and continuous improvement.
- Users appreciate the **seamless integration of data-driven insights** with personalized engagement, enhancing their marketing strategies significantly.
- Users value the **seamless integration of data-driven insights** for personalized customer engagement and targeted campaigns with Optimove.

##### Cons

- Users find the **learning curve steep** , facing initial difficulties with features and a complicated interface.
- Users experience **slow performance** with Optimove, encountering waiting times and system delays, especially during heavy database loads.
- Users find the **missing features** in Optimove limit effectiveness, affecting usability and overall experience.
- Users find the **data management processes frustrating** , especially with issues like batch loads and a lack of reporting flexibility.
- Users highlight **integration issues** with Optimove, emphasizing the need for careful planning and broader data integration options.

#### What Are Recent G2 Reviews of Optimove?

**["easy and user-friendly good support"](https://www.g2.com/survey_responses/optimove-review-10631324)**

**Rating:** 4.5/5.0 stars

_— minas m._

[Read full review](https://www.g2.com/survey_responses/optimove-review-10631324)

**["Powerful CRM platform for smarter & personalised campaigns"](https://www.g2.com/survey_responses/optimove-review-13249318)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/optimove-review-13249318)

#### What Are G2 Users Discussing About Optimove?

- [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for)

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [DashThis](https://www.g2.com/products/dashthis/reviews)

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate DashThis?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind DashThis?

- **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0)
- **Company Website:** www.dashthis.com
- **Year Founded:** 2011
- **HQ Location:** Quebec, Canada
- **Twitter:** @DashThis  
2,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=521ca42d9e7388978c1c763028747478e9e2f02b42d583886eade2c497945042&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2795100%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small, 16% Medium

#### What Do G2 Reviewers Say About DashThis?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **super customizable dashboard** of DashThis, making analytics review effortless and visually appealing.
- Users enjoy the **ease of use** of DashThis, finding it simple and visually appealing for analytics.
- Users love the **intuitive design** of DashThis, making analytics review simple and visually engaging.
- Users love the **ease of reviewing analytics** with DashThis, enjoying a streamlined view and customizable metrics.
- Users value the **centralized management** of DashThis, simplifying the review of analytics and metrics in one place.

##### Cons

- Users find DashThis **expensive** , particularly for individuals and smaller teams, affecting accessibility and usability.
- Users find **inadequate reporting** metrics in DashThis, making it challenging to customize client dashboards effectively.
- Users face **reporting issues** due to the complexity of accessing needed metrics and requiring knowledge of other programs.
- Users find **access limitations** challenging as customizing client dashboards with required metrics can be difficult.
- Users find DashThis **somewhat complex** , especially for those unfamiliar with similar tools and dashboards.

#### What Are Recent G2 Reviews of DashThis?

**["DashThis Makes Reporting Effortless with Best-in-Class Customer Support"](https://www.g2.com/survey_responses/dashthis-review-12991838)**

**Rating:** 5.0/5.0 stars

_— Carlos B._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12991838)

**["DashThis Makes Leadership or Client Reporting Clear and Digestible"](https://www.g2.com/survey_responses/dashthis-review-12977332)**

**Rating:** 5.0/5.0 stars

_— Sherry H._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12977332)

#### What Are G2 Users Discussing About DashThis?

- [What is DashThis used for?](https://www.g2.com/discussions/what-is-dashthis-used-for)
- [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) - 1 comment
- [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) - 2 comments
- [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) - 2 comments
- [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) - 1 comment

### [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews)

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate Rakuten Advertising?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rakuten Advertising?

- **Seller:** [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising)
- **Company Website:** rakutenadvertising.com
- **Year Founded:** 1996
- **HQ Location:** San Mateo, CA
- **Twitter:** @rakutenadvert  
15,748 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c73828a2e50af92cbeeec1d7df8346ce4cdf74aee75ecdf365df7b5a7c2a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9866%2F&secure%5Burl_type%5D=linkedin_company_website)  
878 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 51% Small, 25% Medium

#### What Do G2 Reviewers Say About Rakuten Advertising?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust affiliate programs** of Rakuten Advertising, appreciating top-tier brands and reliable tracking tools.
- Users value the **robust affiliate programs** of Rakuten Advertising, enjoying exclusive access to top-tier brands and reliable tools.
- Users find Rakuten Advertising **easy to use** , enhancing organization and supporting efficient affiliate marketing efforts.
- Users praise the **responsive support team** at Rakuten Advertising for their exceptional assistance and industry expertise.
- Users value the **responsive and helpful customer support** of Rakuten Advertising, enhancing their overall experience with the platform.

##### Cons

- Users experience **time delays** with Rakuten Advertising's reporting and payment processes, impacting optimization and commission receipt.
- Users highlight the need for improved **usability and flexibility** in Rakuten Advertising, affecting overall efficiency and experience.
- Users face **payment issues** due to slow Net-60 terms and lengthy approval processes, impacting cash flow significantly.
- Users find the **slow loading** and latency issues of Rakuten Advertising hinder their efficiency and performance analysis.
- Users find Rakuten Advertising to have **slow performance** , hindering navigation and complicating essential tasks and reporting.

#### What Are Recent G2 Reviews of Rakuten Advertising?

**["Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners"](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)**

**Rating:** 4.0/5.0 stars

_— Rob L._

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)

**["Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection"](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)**

**Rating:** 4.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)

#### What Are G2 Users Discussing About Rakuten Advertising?

- [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten)
- [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free)
- [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost)
- [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do)

### [Growify](https://www.g2.com/products/growify/reviews)

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Growify?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Growify?

- **Seller:** [Growify](https://www.g2.com/sellers/growify)
- **HQ Location:** N/A
- **Twitter:** @GrowifyAI  
20 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ddde1ae35dcf4f6e92be756a95d26ee724c3db278e9d67a7997888a7adb932c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowifyai&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 97% Small

#### What Do G2 Reviewers Say About Growify?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate tracking** of Growify, enhancing their understanding of key funnel metrics.
- Users appreciate the **simple automation** of Growify, enjoying its ease of setup despite being feature-packed.
- Users appreciate the **ease of use** of Growify, enjoying its simplicity and straightforward initial setup.
- Users value the **simplicity of Growify** , enjoying its feature-rich platform that remains easy to navigate and set up.
- Users value the **time-saving features** of Growify, enhancing efficiency with streamlined tracking and metrics.

##### Cons

- Users find the **difficult setup** challenging, particularly needing coding skills for installation on WordPress sites.
- Users feel the **lack of customization** in Growify limits their ability to tailor reports and metrics effectively.
- Users find **limited customization** options in Growify, particularly regarding renaming reports and metrics.

#### What Are Recent G2 Reviews of Growify?

**["Exceptional Onboarding and Effortless Multi-Site Setup with Growify"](https://www.g2.com/survey_responses/growify-review-12582000)**

**Rating:** 4.0/5.0 stars

_— Anton G._

[Read full review](https://www.g2.com/survey_responses/growify-review-12582000)

**["Clear Cross-Channel Marketing Insights in One Simple Dashboard"](https://www.g2.com/survey_responses/growify-review-12705403)**

**Rating:** 5.0/5.0 stars

_— Alan V._

[Read full review](https://www.g2.com/survey_responses/growify-review-12705403)

### [Supermetrics](https://www.g2.com/products/supermetrics/reviews)

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 816

#### How Do G2 Users Rate Supermetrics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Supermetrics?

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics  
7,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website)  
427 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small, 35% Medium

#### What Do G2 Reviewers Say About Supermetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms.
- Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting.
- Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency.
- Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency.
- Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently.

##### Cons

- Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use.
- Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio.
- Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value.
- Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds.
- Users feel restricted by **data limitations** and find support inadequate when facing source connection issues.

#### What Are Recent G2 Reviews of Supermetrics?

**["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)**

**Rating:** 4.5/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

**["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)**

**Rating:** 5.0/5.0 stars

_— Trevor I._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

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