# Best Marketing Analytics Software for Small Business - Page 3 ## How Many Marketing Analytics Software Products Does G2 Track? **Total Products under this Category:** 555 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 67,700+ Authentic Reviews - 555+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Analytics Software ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=16446&focus%5B%5D=3249&focus%5B%5D=121648&focus%5B%5D=2621) Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, AgencyAnalytics, LocaliQ, Intuit Mailchimp All-in-One Marketing Platform, and GetResponse. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=getresponse&segment=small-business) **Sponsored** ### HiHello HiHello is a Professional Presence Platform built for enterprise marketing leaders. Every email your team sends, every meeting they join, every card they share at an event is a brand moment. HiHello makes sure each one reflects the brand, captures the lead, and generates data worth acting on. Three touchpoints every employee uses every day: their business card, their email signature, and their virtual background. HiHello generates all three from one source of truth, governed by marketing and approved by IT. Update a title, swap a logo, launch a campaign, and the change rolls out across every inbox, every meeting, and every event in minutes. No shadow tools. No IT tickets to refresh a banner. No third-party servers routing your email. What HiHello powers for enterprise teams: - Digital Business Cards: branded templates with field-level edit controls, customizable card URLs, branded QR codes, profile video, and embedded YouTube/Vimeo. Share via QR, NFC, AirDrop, direct link, text, email, Apple Wallet, Google Wallet, iOS/Android widgets, Apple Watch, and Quick Connect. - Email Signature Manager: automated signature deployment across Google Workspace and Microsoft Outlook, with clickable HTML signatures, bulk distribution, status tracking, locked templates, banners, CTAs, and disclaimers. - HiHello Events: badge and business card scanning, AI-powered Contact Enrichment, team event analytics, and direct sync to Salesforce, HubSpot, and Microsoft Dynamics 365. - Virtual Backgrounds: branded backgrounds for Zoom, Microsoft Teams, Google Meet, Webex, Vimeo, Zoho Meeting, and Twitch, with locked brand packs to enforce visual standards. - Business Contact Manager: company-wide directory, custom lead capture forms, custom contact exchange and consent flows, AI Contact Enrichment, direct CRM sync, and data export controls. - Business Card Scanner: AI-powered scanning of paper cards, digital cards, NFC cards, event badges, and documents into clean, enriched digital contacts. Built for enterprise security, identity, and integration: - SOC 2 Type II certified - Compliant with GDPR, UK GDPR, CCPA, the Australian Privacy Act, and the EU-US Data Privacy Framework - HiHello never sells user data - SSO via Microsoft, Google, Okta, Entra ID, and other major SAML providers - SCIM provisioning and directory sync for automated user lifecycle management - HRIS integrations including Workday - Native CRM integrations with Salesforce, HubSpot, and Microsoft Dynamics 365 - Google Analytics support where configured - Zapier connection at the individual user level for additional workflows Every interaction is a brand moment. HiHello makes sure each one reflects the brand, captures the lead, and generates data worth acting on, across every employee, every channel, and every stage of the connection. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-01T06%3A51%3A55Z&secure%5Bdisplayable_resource_id%5D=1126&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=133217&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=133217&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fsmall-business%3Fpage%3D3&secure%5Btoken%5D=d7392edac734d4ef32f4ee15abd35afed2a8f3d29592f76863f3104509dc31c5&secure%5Burl%5D=https%3A%2F%2Fwww.hihello.com%2Ffeatures%2Femail-signature-manager&secure%5Burl_type%5D=custom_url) ### [Factors.AI](https://www.g2.com/products/factors-ai/reviews) Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ **Average Rating:** 4.5/5.0 **Total Reviews:** 209 #### How Do G2 Users Rate Factors.AI? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Factors.AI? - **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai) - **Company Website:** www.factors.ai - **Year Founded:** 2020 - **HQ Location:** Stamford, US - **Twitter:** @factorsai 219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 102 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Medium, 36% Small #### What Do G2 Reviewers Say About Factors.AI? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience. - Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly. - Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly. - Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use. - Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights. ##### Cons - Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness. - Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features. - Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively. - Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform. - Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors. #### What Are Recent G2 Reviews of Factors.AI? **["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)** **Rating:** 4.5/5.0 stars _— Sai K._ [Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481) **["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)** **Rating:** 4.0/5.0 stars _— Muthukumar A._ [Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163) #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### [Looker](https://www.g2.com/products/looker/reviews) Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,590 #### How Do G2 Users Rate Looker? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Looker? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Medium, 20% Large #### What Do G2 Reviewers Say About Looker? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. - Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. - Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. - Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. - Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. ##### Cons - Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. - Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. - Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. - Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. - Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. #### What Are Recent G2 Reviews of Looker? **["Transforms Data, But Challenging for Beginners"](https://www.g2.com/survey_responses/looker-review-12784757)** **Rating:** 5.0/5.0 stars _— Rahul S._ [Read full review](https://www.g2.com/survey_responses/looker-review-12784757) **["Powerful once it's set up properly, that's once is doing a lot of work in that sentence"](https://www.g2.com/survey_responses/looker-review-12863840)** **Rating:** 4.5/5.0 stars _— Anurag S._ [Read full review](https://www.g2.com/survey_responses/looker-review-12863840) #### What Are G2 Users Discussing About Looker? - [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) - 1 comment - [Why is looker so powerful?](https://www.g2.com/discussions/why-is-looker-so-powerful) - [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) - 4 comments - [What is Looker software?](https://www.g2.com/discussions/what-is-looker-software) ### [Coupler.io](https://www.g2.com/products/coupler-io/reviews) Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents. No complex setup or deep technical expertise required. Trusted by 1M+ users, including companies like Uber, Netflix, and Airbus, Coupler.io streamlines data processes for marketers, data analysts, business owners, sales teams, e-commerce businesses, and financial professionals. With 1800+ ready-made integrations, Coupler.io allows you to automatically collect data from Google Analytics, Facebook Ads, GoHighLevel, Shopify, QuickBooks, and many other apps. You can blend data from multiple sources into Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Coupler.io makes data transformation easy with data joining and appending functions, filtering, formulas, and data set templates. To quick-start with reporting, explore Coupler.io's in-app dashboards and free dashboard templates gallery for third-party tools. You can also build custom dashboards from scratch. AI Insights interprets dashboards in seconds, highlighting trends and anomalies and providing actionable recommendations. Coupler.io's AI integrations enable real-time analysis of large, blended data through natural language conversations in AI chats. These allow businesses to make data-driven decisions, scale operations, and improve reporting efficiency. Coupler.io is a SOC 2-certified, reliable platform that follows the highest data security and privacy standards to keep your data protected. Take full control of your data, identify what works, and scale it with Coupler.io for holistic data management and analysis! **Average Rating:** 4.8/5.0 **Total Reviews:** 102 #### How Do G2 Users Rate Coupler.io? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.5/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Coupler.io? - **Seller:** [Railsware](https://www.g2.com/sellers/railsware) - **Year Founded:** 2007 - **HQ Location:** Pasadena, CA, USA - **Twitter:** @railsware 2,116 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3afc852f3cd02377621b5f738cb5c93523c5c7e2789c234dce03c8ab0c759a18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F122084%2F&secure%5Burl_type%5D=linkedin_company_website) 177 employees on LinkedIn® - **Ownership:** Private #### Who Uses This Product? - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 67% Small, 28% Medium #### What Do G2 Reviewers Say About Coupler.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Coupler.io, enjoying intuitive automation for seamless data integration without technical complexity. - Users highlight the **incredible time savings** with Coupler.io, completing tasks in seconds instead of hours. - Users value the **automation capabilities** of Coupler.io, significantly enhancing efficiency and streamlining data workflows. - Users appreciate the **massive integration library** of Coupler.io, enabling quick connections to various platforms for seamless reporting. - Users praise Coupler.io for its **easy data integration** , simplifying workflows and enhancing reporting efficiency dramatically. ##### Cons - Users find the **difficult setup** of Coupler.io frustrating, as it often needs trial and error for complex data models. - Users find the **complex setup** process challenging, requiring considerable trial and error for advanced configurations. - Users experience a **small learning curve** when using Coupler.io, but this leads to better data organization over time. - Users find Coupler.io to be **expensive** , especially for smaller teams needing multiple data connections for integrations. - Users express a **lack of information** for advanced features, making complex setups and specific use cases challenging. #### What Are Recent G2 Reviews of Coupler.io? **["Easy way to connect Power BI to Quickbooks"](https://www.g2.com/survey_responses/coupler-io-review-12796693)** **Rating:** 5.0/5.0 stars _— Yassine L._ [Read full review](https://www.g2.com/survey_responses/coupler-io-review-12796693) **["Helpful tool for syncing data with Airtable"](https://www.g2.com/survey_responses/coupler-io-review-9448658)** **Rating:** 4.5/5.0 stars _— Hannah P._ [Read full review](https://www.g2.com/survey_responses/coupler-io-review-9448658) #### What Are G2 Users Discussing About Coupler.io? - [What is Coupler.io used for?](https://www.g2.com/discussions/what-is-coupler-io-used-for) ### [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 756 #### How Do G2 Users Rate WebEngage? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Data Collection:** 8.6/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind WebEngage? - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage 5,055 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website) 367 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About WebEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. ##### Cons - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. #### What Are Recent G2 Reviews of WebEngage? **["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12701689) **["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)** **Rating:** 4.5/5.0 stars _— Marmik S._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Data Collection:** 8.0/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.1/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 527 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews) ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 39 #### How Do G2 Users Rate ThoughtMetric? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.3/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind ThoughtMetric? - **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc) - **HQ Location:** Boston, MA - **Twitter:** @thoughtmetric 25 Twitter followers - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4345461c2b4542878aab39cd7e7166c90ff86d41302eca819c887d8efad50f3&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthoughtmetric&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Consumer Goods, Retail - **Company Size:** 85% Small, 15% Medium #### What Do G2 Reviewers Say About ThoughtMetric? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **attribution accuracy** of ThoughtMetric, enhancing insights into customer journeys with real-time data. - Users commend the **supportive customer service** of ThoughtMetric, enhancing their overall experience significantly. - Users praise the **ease of use** of ThoughtMetric, appreciating its intuitive nature and seamless setup process. - Users find ThoughtMetric to be **super easy to set up and use** , enhancing their ability to track customer journeys effectively. - Users value the **ease of tracking customer journeys** , enhancing their ability to understand and optimize interactions. ##### Cons - Users find the **inadequate reporting** limits their ability to analyze customer behavior effectively in ThoughtMetric. - Users find the **complex reporting** for new customers limits their ability to view detailed order numbers effectively. - Users struggle with **data inaccuracy** as revenue numbers often lag behind frequent order amendments in complex business setups. - Users find it challenging to keep **revenue numbers updated** due to frequent order changes in their complex business model. - Users find the **lack of customization** in ThoughtMetric limits their ability to tailor reports to their needs. #### What Are Recent G2 Reviews of ThoughtMetric? **["Robust Multi-Touch Attribution & Seamless Shopify Integration"](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)** **Rating:** 4.5/5.0 stars _— Naomi S._ [Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12658698) **["Best Attribution for a Great Price! We Switched from Hyros and saved thousands!"](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)** **Rating:** 5.0/5.0 stars _— Rylie W._ [Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12100720) ### [HockeyStack](https://www.g2.com/products/hockeystack/reviews) HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today! **Average Rating:** 4.5/5.0 **Total Reviews:** 80 #### How Do G2 Users Rate HockeyStack? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Data Collection:** 9.6/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind HockeyStack? - **Seller:** [HockeyStack](https://www.g2.com/sellers/hockeystack) - **Company Website:** www.hockeystack.com - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db2a645bb58995c48cd1c65a738a4d777cd7d63a3b34f879d9d76887b01e666&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhockeystack%2F&secure%5Burl_type%5D=linkedin_company_website) 98 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 61% Medium, 34% Small #### What Do G2 Reviewers Say About HockeyStack? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI. - Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies. - Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics. - Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries. - Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries. ##### Cons - Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support. - Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process. - Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process. - Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively. - Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility. #### What Are Recent G2 Reviews of HockeyStack? **["Broad Capabilities, Some Complexity in Setup"](https://www.g2.com/survey_responses/hockeystack-review-12701250)** **Rating:** 4.0/5.0 stars _— Carmine M._ [Read full review](https://www.g2.com/survey_responses/hockeystack-review-12701250) **["Promising Tool, Some Drawbacks"](https://www.g2.com/survey_responses/hockeystack-review-12260402)** **Rating:** 4.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/hockeystack-review-12260402) #### What Are G2 Users Discussing About HockeyStack? - [What is HockeyStack used for?](https://www.g2.com/discussions/what-is-hockeystack-used-for) ### [CTM](https://www.g2.com/products/ctm-ctm/reviews) CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. **Average Rating:** 4.5/5.0 **Total Reviews:** 727 #### How Do G2 Users Rate CTM? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Data Collection:** 9.1/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind CTM? - **Seller:** [CTM](https://www.g2.com/sellers/ctm) - **Company Website:** www.ctm.com - **Year Founded:** 2009 - **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108 - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website) 114 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 65% Small, 30% Medium #### What Do G2 Reviewers Say About CTM? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. ##### Cons - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. #### What Are Recent G2 Reviews of CTM? **["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)** **Rating:** 4.5/5.0 stars _— Loganathan V._ [Read full review](https://www.g2.com/survey_responses/ctm-review-10369199) **["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)** **Rating:** 5.0/5.0 stars _— Alex F._ [Read full review](https://www.g2.com/survey_responses/ctm-review-5310809) #### What Are G2 Users Discussing About CTM? - [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ### [Supermetrics](https://www.g2.com/products/supermetrics/reviews) Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions. **Average Rating:** 4.4/5.0 **Total Reviews:** 816 #### How Do G2 Users Rate Supermetrics? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10) - **Data Collection:** 8.7/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Supermetrics? - **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics) - **Company Website:** www.supermetrics.com - **Year Founded:** 2013 - **HQ Location:** Helsinki, Uusimaa - **Twitter:** @Supermetrics 7,832 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website) 492 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 55% Small, 35% Medium #### What Do G2 Reviewers Say About Supermetrics? _AI-generated summary from verified user reviews_ ##### Pros - Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms. - Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting. - Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency. - Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency. - Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently. ##### Cons - Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use. - Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio. - Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value. - Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds. - Users feel restricted by **data limitations** and find support inadequate when facing source connection issues. #### What Are Recent G2 Reviews of Supermetrics? **["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)** **Rating:** 4.5/5.0 stars _— Stefano P._ [Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126) **["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)** **Rating:** 5.0/5.0 stars _— Trevor I._ [Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555) #### What Are G2 Users Discussing About Supermetrics? - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment ### [OWOX](https://www.g2.com/products/owox/reviews) OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! **Average Rating:** 4.9/5.0 **Total Reviews:** 290 #### How Do G2 Users Rate OWOX? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Data Collection:** 9.9/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind OWOX? - **Seller:** [OWOX](https://www.g2.com/sellers/owox) - **Year Founded:** 2002 - **HQ Location:** WALNUT, California - **Twitter:** @owox 435 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chief Marketing Officer, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 48% Small, 43% Medium #### What Do G2 Reviewers Say About OWOX? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. ##### Cons - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. #### What Are Recent G2 Reviews of OWOX? **["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)** **Rating:** 4.5/5.0 stars _— Serhii K._ [Read full review](https://www.g2.com/survey_responses/owox-review-9851467) **["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/owox-review-9843178) #### What Are G2 Users Discussing About OWOX? - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment ### [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews) ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard. **Average Rating:** 4.8/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate ASK BOSCO®? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.1/10 (Category avg: 8.8/10) #### Who Is the Company Behind ASK BOSCO®? - **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco) - **Company Website:** askbosco.io - **Year Founded:** 2019 - **HQ Location:** Leeds, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b42b06820c716c2048a6e821c236f0c64bf0d83e871ec4fb39260edec39b1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskbosco%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 64% Small, 27% Medium #### What Do G2 Reviewers Say About ASK BOSCO®? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of ASK BOSCO®, simplifying data integration and enhancing marketing efficiency. - Users appreciate the **integrated reporting features** of ASK BOSCO®, enhancing decision-making and simplifying multi-channel performance analysis. - Users appreciate the **integrated dashboard and reporting features** of ASK BOSCO®, simplifying multi-channel performance analysis. - Users appreciate the **dashboard customization** of ASK BOSCO®, allowing for efficient data integration and streamlined reporting. - Users love the **intuitive dashboard usability** of ASK BOSCO®, making performance data easily accessible and manageable. ##### Cons - Users experience a **steep learning curve** with ASK BOSCO®, but appreciate the supportive training provided. - Users find the **control over campaign management** lacking, making the budget planning process challenging and less efficient. - Users find the **connector setup process cumbersome** , requiring contact with support before enjoying the product's benefits. - Users find the **difficult onboarding** process frustrating, needing to contact support for data connector setup. - Users find the **difficult setup** process cumbersome, needing assistance to establish data connectors initially. #### What Are Recent G2 Reviews of ASK BOSCO®? **["A Game-Changer for Ecommerce Teams"](https://www.g2.com/survey_responses/ask-bosco-review-12432335)** **Rating:** 5.0/5.0 stars _— Thomas G._ [Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335) **["ASK BOSCO® Saved Hours with AI-Driven Insights"](https://www.g2.com/survey_responses/ask-bosco-review-12492716)** **Rating:** 4.5/5.0 stars _— Joshua M._ [Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716) #### What Are G2 Users Discussing About ASK BOSCO®? - [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for) ### [DashThis](https://www.g2.com/products/dashthis/reviews) DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month. **Average Rating:** 4.7/5.0 **Total Reviews:** 91 #### How Do G2 Users Rate DashThis? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.1/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind DashThis? - **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0) - **Company Website:** www.dashthis.com - **Year Founded:** 2011 - **HQ Location:** Quebec, Canada - **Twitter:** @DashThis 2,070 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=521ca42d9e7388978c1c763028747478e9e2f02b42d583886eade2c497945042&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2795100%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 80% Small, 16% Medium #### What Do G2 Reviewers Say About DashThis? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **super customizable dashboard** of DashThis, making analytics review effortless and visually appealing. - Users enjoy the **ease of use** of DashThis, finding it simple and visually appealing for analytics. - Users love the **intuitive design** of DashThis, making analytics review simple and visually engaging. - Users love the **ease of reviewing analytics** with DashThis, enjoying a streamlined view and customizable metrics. - Users value the **centralized management** of DashThis, simplifying the review of analytics and metrics in one place. ##### Cons - Users find DashThis **expensive** , particularly for individuals and smaller teams, affecting accessibility and usability. - Users find **inadequate reporting** metrics in DashThis, making it challenging to customize client dashboards effectively. - Users face **reporting issues** due to the complexity of accessing needed metrics and requiring knowledge of other programs. - Users find **access limitations** challenging as customizing client dashboards with required metrics can be difficult. - Users find DashThis **somewhat complex** , especially for those unfamiliar with similar tools and dashboards. #### What Are Recent G2 Reviews of DashThis? **["DashThis Makes Reporting Effortless with Best-in-Class Customer Support"](https://www.g2.com/survey_responses/dashthis-review-12991838)** **Rating:** 5.0/5.0 stars _— Carlos B._ [Read full review](https://www.g2.com/survey_responses/dashthis-review-12991838) **["DashThis Makes Leadership or Client Reporting Clear and Digestible"](https://www.g2.com/survey_responses/dashthis-review-12977332)** **Rating:** 5.0/5.0 stars _— Sherry H._ [Read full review](https://www.g2.com/survey_responses/dashthis-review-12977332) #### What Are G2 Users Discussing About DashThis? - [What is DashThis used for?](https://www.g2.com/discussions/what-is-dashthis-used-for) - [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) - 1 comment - [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) - 2 comments - [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) - 2 comments - [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) - 1 comment ### [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 92 #### How Do G2 Users Rate Rakuten Advertising? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Data Collection:** 8.6/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 7.3/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.4/10 (Category avg: 8.8/10) #### Who Is the Company Behind Rakuten Advertising? - **Seller:** [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising) - **Company Website:** rakutenadvertising.com - **Year Founded:** 1996 - **HQ Location:** San Mateo, CA - **Twitter:** @rakutenadvert 15,748 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c73828a2e50af92cbeeec1d7df8346ce4cdf74aee75ecdf365df7b5a7c2a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9866%2F&secure%5Burl_type%5D=linkedin_company_website) 878 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 51% Small, 25% Medium #### What Do G2 Reviewers Say About Rakuten Advertising? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust affiliate programs** of Rakuten Advertising, appreciating top-tier brands and reliable tracking tools. - Users value the **robust affiliate programs** of Rakuten Advertising, enjoying exclusive access to top-tier brands and reliable tools. - Users find Rakuten Advertising **easy to use** , enhancing organization and supporting efficient affiliate marketing efforts. - Users praise the **responsive support team** at Rakuten Advertising for their exceptional assistance and industry expertise. - Users value the **responsive and helpful customer support** of Rakuten Advertising, enhancing their overall experience with the platform. ##### Cons - Users experience **time delays** with Rakuten Advertising's reporting and payment processes, impacting optimization and commission receipt. - Users highlight the need for improved **usability and flexibility** in Rakuten Advertising, affecting overall efficiency and experience. - Users face **payment issues** due to slow Net-60 terms and lengthy approval processes, impacting cash flow significantly. - Users find the **slow loading** and latency issues of Rakuten Advertising hinder their efficiency and performance analysis. - Users find Rakuten Advertising to have **slow performance** , hindering navigation and complicating essential tasks and reporting. #### What Are Recent G2 Reviews of Rakuten Advertising? **["Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners"](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)** **Rating:** 4.0/5.0 stars _— Rob L._ [Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275) **["Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection"](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)** **Rating:** 4.0/5.0 stars _— Verified User in Education Management_ [Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886) #### What Are G2 Users Discussing About Rakuten Advertising? - [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten) - [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free) - [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost) - [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do) ### [Growify](https://www.g2.com/products/growify/reviews) Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort. **Average Rating:** 4.6/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Growify? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Data Collection:** 9.6/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10) - **Campaign Insights:** 9.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Growify? - **Seller:** [Growify](https://www.g2.com/sellers/growify) - **HQ Location:** N/A - **Twitter:** @GrowifyAI 20 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ddde1ae35dcf4f6e92be756a95d26ee724c3db278e9d67a7997888a7adb932c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowifyai&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 97% Small #### What Do G2 Reviewers Say About Growify? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate tracking** of Growify, enhancing their understanding of key funnel metrics. - Users appreciate the **simple automation** of Growify, enjoying its ease of setup despite being feature-packed. - Users appreciate the **ease of use** of Growify, enjoying its simplicity and straightforward initial setup. - Users value the **simplicity of Growify** , enjoying its feature-rich platform that remains easy to navigate and set up. - Users value the **time-saving features** of Growify, enhancing efficiency with streamlined tracking and metrics. ##### Cons - Users find the **difficult setup** challenging, particularly needing coding skills for installation on WordPress sites. - Users feel the **lack of customization** in Growify limits their ability to tailor reports and metrics effectively. - Users find **limited customization** options in Growify, particularly regarding renaming reports and metrics. #### What Are Recent G2 Reviews of Growify? **["Exceptional Onboarding and Effortless Multi-Site Setup with Growify"](https://www.g2.com/survey_responses/growify-review-12582000)** **Rating:** 4.0/5.0 stars _— Anton G._ [Read full review](https://www.g2.com/survey_responses/growify-review-12582000) **["Clear Cross-Channel Marketing Insights in One Simple Dashboard"](https://www.g2.com/survey_responses/growify-review-12705403)** **Rating:** 5.0/5.0 stars _— Alan V._ [Read full review](https://www.g2.com/survey_responses/growify-review-12705403) ### [Whatagraph](https://www.g2.com/products/whatagraph/reviews) Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it. **Average Rating:** 4.5/5.0 **Total Reviews:** 265 #### How Do G2 Users Rate Whatagraph? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) - **Data Collection:** 9.2/10 (Category avg: 9.0/10) - **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10) - **Campaign Insights:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind Whatagraph? - **Seller:** [Whatagraph](https://www.g2.com/sellers/whatagraph) - **Year Founded:** 2015 - **HQ Location:** Amesterdam, Netherlands - **Twitter:** @whatagraph 1,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94066bb69efe7c475594d58977e41ba4f20e94aea4b09295b9262a097bdc33f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9447253%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 78% Small, 18% Medium #### What Do G2 Reviewers Say About Whatagraph? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **lightning-fast customer support** of Whatagraph, providing timely help directly from the dashboard. - Users love the **automation** features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency. - Users value the **customizability** of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs. - Users highlight the **ease of use** of Whatagraph, praising its simple report-building functionality and customizability. - Users appreciate the **easy integrations** of Whatagraph, enabling quick and efficient reporting across multiple data sources. ##### Cons - Users find Whatagraph's pricing **expensive** , making it hard for solopreneurs to sustain long-term usage. - Users find the **slow loading** and self-reloading reports frustrating, especially during important presentations under tight deadlines. - Users note a **lack of integration with some platforms** , which can limit the overall effectiveness of Whatagraph. - Users face **connection issues** with Whatagraph, particularly regarding linking personal media accounts for data analysis. - Users encounter **editing issues** with glitches when multiple users collaborate, impacting efficiency and campaign options. #### What Are Recent G2 Reviews of Whatagraph? **["Simplifies Marketing Data with Stylish and Intuitive Dashboards"](https://www.g2.com/survey_responses/whatagraph-review-12569787)** **Rating:** 4.5/5.0 stars _— Alyssa A._ [Read full review](https://www.g2.com/survey_responses/whatagraph-review-12569787) **["Makes reporting actually enjoyable"](https://www.g2.com/survey_responses/whatagraph-review-11069239)** **Rating:** 4.5/5.0 stars _— Bruhith I._ [Read full review](https://www.g2.com/survey_responses/whatagraph-review-11069239) #### What Are G2 Users Discussing About Whatagraph? - [What is Whatagraph used for?](https://www.g2.com/discussions/what-is-whatagraph-used-for) - [‹ Prev‹ Prev](/categories/marketing-analytics/small-business?order=g2_score&page=2#product-list) - [1](/categories/marketing-analytics/small-business?order=g2_score#product-list) - [2](/categories/marketing-analytics/small-business?order=g2_score&page=2#product-list) - 3 - [4](/categories/marketing-analytics/small-business?order=g2_score&page=4#product-list) - [5](/categories/marketing-analytics/small-business?order=g2_score&page=5#product-list) - [6](/categories/marketing-analytics/small-business?order=g2_score&page=6#product-list) - [7](/categories/marketing-analytics/small-business?order=g2_score&page=7#product-list) - [8](/categories/marketing-analytics/small-business?order=g2_score&page=8#product-list) - [Next ›Next ›](/categories/marketing-analytics/small-business?order=g2_score&page=4#product-list) Spotlight Categories [Webinar Platforms](https://www.g2.com/categories/webinar) [Data Observability Software](https://www.g2.com/categories/data-observability) [SAP Store Software](https://www.g2.com/categories/sap-store) [Relational Databases](https://www.g2.com/categories/relational-databases) [E-Signature Software](https://www.g2.com/categories/e-signature) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Analytics Themes](/categories/marketing-analytics/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category. In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Marketing Analytics Software? ### What You Should Know About Marketing Analytics Software ### What is Marketing Analytics Software? Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time. Marketing metrics and marketing analytics are completely different, and it’s important to note the distinction. Marketers are inundated with metrics, or data points, that they can use to dictate marketing activities and boost customer satisfaction. However, without analytics, marketers won’t be able to take that next step. Marketing analytics puts those metrics into context, turning them into actionable insights and helping drive revenue. As marketing teams move faster, they increasingly want marketing analytics software with real-time ROI tracking and no SQL required to get that context, rather than waiting on a data team to translate raw numbers into insight. Based on G2 reviews, marketers most often evaluate these platforms by comparing how quickly they surface ROI, how current the data is, and how much technical skill is needed to get value out of them. #### What Types of Marketing Analytics Software Exist? While the overall goal of a marketing analytics platform is to help marketers measure and optimize marketing performance, the methods and tools used to accomplish this goal can vary from product to product. Selecting the optimal software for a business is a matter of finding a product that integrates well with their existing technology stack. [**Standalone solutions**](https://www.g2.com/categories/marketing-analytics/f/standalone) Standalone marketing analytics tools connect to multiple data sources and marketing channels to measure campaign performance. These products typically integrate with [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [digital advertising software](https://www.g2.com/categories/digital-advertising), and [digital analytics software](https://www.g2.com/categories/digital-analytics). Standalone platforms collect and consolidate marketing campaign data from these disparate sources, enabling marketers to analyze campaign performance across channels and audiences. While standalone products may include tools for optimizing digital ads, they do not provide built-in capabilities for executing omnichannel marketing campaigns. [**All-in-one marketing suites**](https://www.g2.com/categories/marketing-analytics/f/all-in-one-marketing-suite) All-in-one marketing suites help marketers plan, execute, and measure cross-channel marketing campaigns. In addition to marketing analytics, these end-to-end solutions provide features for implementing marketing campaigns through email, social media, display ads, landing pages, and more. All-in-one marketing suites can include marketing automation software and [account-based marketing](https://www.g2.com/categories/account-based-marketing) platforms. ### Which software is best for marketing metrics analysis? Selecting the best software for marketing metrics analysis depends on your business size, specific needs, and the features that you want to achieve your goals. Here are some of G2's top contenders, each excelling in different areas: - [HubSpot Analytics](https://www.g2.com/products/hubspot-marketing-hub/reviews): Best for inbound marketing analytics, lead tracking, and email campaign performance. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews): Best for client reporting across multiple channels. - [Supermetrics](https://www.g2.com/products/supermetrics/reviews): Best for data integration across 150+ platforms and trusted by major brands. ### What are the Common Features of Marketing Analytics Software? To bolster accountability and help marketers seize more control over their company's strategic revenue generation goals, marketers need to have the ability to measure the performance of their entire marketing funnel. Below are some marketing analytics software features that help leverage marketing data to drive actionable results. **Data collection:** Before analyzing data and turning it into actionable insights, marketers will need to use marketing analytics solution to collect data on all of their marketing campaigns. This type of software can collect data on the campaigns distributed across a variety of channels. This data is essential to kickstart the process of collecting insights into the customers’ and prospects’ preferences and history. **Return on investment (ROI):** Marketers have numerous metrics to potentially analyze, which can often lead to data paralysis. Marketing analytics software helps marketers make sense of all those metrics and determine the effectiveness and ROI of marketing campaigns. Marketers must not only optimize marketing strategies but also prove and improve ROI to present to executive leaders within their company. Finance teams in particular want to see this translated into numbers they recognize, net revenue impact, budget justification, clear attribution, not raw campaign metrics. According to G2 reviews, this is what separates the highest rated marketing analytics software from the rest. The ROI measurement feature within the marketing analytics tools can quantify the outcome of every marketing investment users make. **Reports and dashboards:** It’s imperative to not only analyze data but to also showcase analysis within a report to present the findings. Marketing analytics software help generate visualizations and reports for the entire marketing funnel from acquisition to close. These reports and custom dashboards gather closed-loop reporting on all marketing initiatives. Within some reporting features, users can drill down into specific data points or filter by certain criteria to uncover trends and take action for future campaigns. Marketing analytics software enable marketers to track all of this data in one place to easily analyze and share with the rest of their team and company. Finally, this feature will empower marketers to make accurate forecasting decisions for their future marketing goals and strategies. **Attribution reports:** Attribution reporting helps analyze touchpoints or marketing channels that should receive credit for a conversion. There are various attribution models that marketing analytics software can provide, including last interaction attribution, first click attribution, and multi-touch attribution models that consist of linear attribution, time decay attribution, and position-based attribution. The last interaction attribution model gives credit to the last traffic source that resulted in the conversion of a consumer. First click attribution models are the opposite of that, wherein it gives all the credit to the first channel a consumer visited. Multi-touch attribution uses weighted modeling to be able to allocate credit across multiple channels, campaigns, and touchpoints. Linear attribution is a form of multi-touch attribution that distributes credit evenly across every touchpoint in the buyer journey. Time decay attribution gives more credit to the touchpoints closest to the buyer’s conversion and less credit to the prior touchpoint. Finally, position-based attribution gives credit to two key touchpoints: the first touch that gets the visitor in the door and the last touch when a lead converts. These two touches get 40% of the credit and the remaining touchpoints equally split the remaining 20%. The most trusted B2B marketing analytics software, according to G2 user reviews, tends to stand out specifically for multi-touch attribution rather than last-click models, since B2B buying decisions usually involve several touchpoints over a longer timeline than a typical consumer purchase. Reviewers in B2B roles consistently bring up CRM integration and pipeline visibility as the features they evaluate most closely, more than overall star ratings, which run roughly in line with the category average. **Multichannel tracking:** To be able to paint a complete picture around marketing campaign effectiveness, it’s important to gather and analyze data across a variety of marketing channels. Multi-channel campaign data from the best marketing analytics software helps collect marketing performance across numerous channels, such as email, social media, SMS, display ads, search engine marketing, and landing pages, to allow marketers to deliver targeted and timely marketing content to their intended audience. ### What are the Benefits of Marketing Analytics Software? Businesses of all sizes and across all industries can benefit from marketing analytics software because it empowers them to make better decisions about digital marketing strategies. Executive leadership teams expect a story behind metrics, or reasoning to back up marketing decisions. Marketing analytics tools enable a business to measure their key performance indicators (KPIs) and provide the reasoning to back up marketing choices. This results in a better understanding of what channels to use and why, along with effective resource allocation. **Actionable insights:** Marketing analytics software empowers marketers to make informed, proactive decisions around their marketing strategy. Actionable insights infer strategic and tactical next steps, which will allow users to set marketing goals before they even start collecting any data. That can directly tie back to their business objectives to prove ROI. Actionable insights answer questions such as: - What is the marketing channel that should be focused on? - What content is resonating well with the target audience? - How should a business prioritize their marketing budget next year? **Real-time insights:** An enormous benefit that comes from marketing analytics is the ability to take in-the-moment data on how customers or prospects are interacting with their brand and make decisions in real time. Real-time data has completely changed how marketers interact with their consumers, as they can immediately target a consumer’s preferences based on their current interactions and conversations. Marketing analytics software allows companies to leverage real-time data, enabling them to then adjust marketing strategy and demonstrate expertise in a specific area or topic. Some marketing analytics products incorporate machine learning to gain even deeper insights from data in real time. Based on G2 reviews, the ability to see ROI and campaign performance without writing SQL or relying on a data analyst is a meaningful draw for marketing teams, particularly smaller or leaner ones. Reviewers frequently describe this as the difference between a tool that just works for non-technical marketers and one that requires engineering support to get real value out of, with several specifically calling out being able to build reports or pull live data without any coding involved. ### Who Uses Marketing Analytics Software? Unsurprisingly, marketers find the greatest benefit from using marketing analytics tools. A company’s entire marketing team must take a holistic view of their marketing analytics, as it will drive decisions that impact the overall marketing strategy within a business. Social media marketers and digital marketers are two main roles that examine marketing analytics, although other specialized marketers would also benefit from marketing analytics software to optimize their campaigns, including field marketers, event marketers, marketing generalists, etc. Marketing analytics software helps any marketer address three essential areas of marketing performance management: optimization, attribution, and justification. For small or new businesses that may not have the resources to hire an in-house marketing team, a marketing agency would also be able to use marketing analytics software to align with a company’s goals. Marketing agencies can leverage marketing analytics tools to inform a business on where their marketing dollars would be best used, as well as present an ROI analysis for any campaigns deployed by the agency. ### What are some popular marketing analytics platforms for businesses? Whether your company is a [small business](https://www.g2.com/categories/marketing-analytics/small-business) or an [enterprise](https://www.g2.com/categories/marketing-analytics/enterprise), these are some popular marketing analytics platforms that are versatile for all businesses: - [Google Analytics (GA4)](https://www.g2.com/products/google-analytics/reviews): Features website traffic analysis, user behavior, and conversion tracking. Fit for all business sizes. - [Mixpanel](https://www.g2.com/products/mixpanel/reviews): Focuses on product and user behavior analytics. Powerful tool for product-led strategies at any scale. - [Semrush:](https://www.g2.com/products/semrush/reviews) Used for domain comparisons, keyword research, competitor ad analysis, and historical data access. Fit for SMBs up to enterprise-level companies. ### What are the Alternatives to Marketing Analytics Software? Alternatives to marketing analytics software can replace this type of software, either partially or completely: [Analytics platforms](https://www.g2.com/categories/analytics-platforms) **:** Analytics platforms, also known as business intelligence (BI) platforms, help businesses assemble, manage, and analyze business data to uncover actionable insights. While analytics platforms can be used to analyze digital marketing data, these products often provide a much more robust set of features for modeling, blending, and discovering large datasets. Analytics platforms are typically used by data analysts or business analysts, while marketing analytics software is designed to be easier for marketing professionals to use. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software, also known as web analytics software, tracks website visitors, measures web traffic, and helps determine how visitors are finding and interacting with websites and landing pages. This type of software also aims to optimize customer experiences and does so by measuring and analyzing metrics like web sessions, unique visitors, user entry, and exit pages. Marketers can use digital analytics software to track clicks and conversion rates on performance marketing campaigns. #### Software Related to Marketing Analytics Software Related solutions that can be used together with marketing analytics software include: [Customer journey analytics](https://www.g2.com/categories/customer-journey-analytics) **:** Marketing analytics is an important part of understanding and improving the customer journey. Customer journey analytics software takes this a step further by enabling marketers to visualize customer behavior across channels and optimize future customer interactions. These products combine customer data with marketing insights to create a 360-degree view of customers and the customer journey. [Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** This type of software, like marketing analytics, helps companies gain a better understanding of consumers’ desires and responsiveness but gathers and reports on data solely related to social media accounts. Social media analytics software can help track how people engage with the content users post on social media in terms of likes, comments, and shares. [SEO software](https://www.g2.com/categories/seo) **:** Search engine optimization (SEO) software offers a variety of tools to help businesses improve their rankings in search engines. Some marketing analytics products may include features of SEO software like rank tracking. [Content analytics software](https://www.g2.com/categories/content-analytics) **:** Any visitor interactions with their published content, including blogs, articles, on-demand webinars, etc., can be measured and interpreted to help gain visibility to drive future content marketing strategies. Metrics measured by content analytics software include page views and shares, outbound clicks, search rankings, and average time spent on individual posts. Additionally, content analytics software can help users stay on top of the most recent and popular content published by their competitors. [Attribution software](https://www.g2.com/categories/attribution) **:** Marketing attribution reports are available within some marketing analytics software. Similarly, attribution software can be used by companies to help determine how actions, events, or touchpoints throughout the customer lifecycle contribute to the success of marketing efforts. This type of software commonly integrates with software solutions used by sales, marketing, or public relations departments, like CRM, marketing automation, email marketing, email tracking, demand generation, or sales analytics tools. ### Challenges with Marketing Analytics Software Implementing a new software solution can come with its own set of challenges, and marketing analytics software is no exception. Before purchasing a product, it’s imperative to be aware of the potential issues that may arise and how to address them. **Data volume and accuracy:** Even with marketing analytics tools, if the metrics users are analyzing aren’t accurate, they won’t gain valuable insights. If businesses use third-party data, they run the risk of gathering inaccurate data since they won’t have a direct relationship with those users. Additionally, with so many channels, activities, and methods of gathering data, the sheer quantity of data can be overwhelming. As digital marketing continues to grow, marketers are producing more data than ever before. Marketing analytics software helps marketers analyze large amounts of data from social media platforms, email marketing, website analytics, and CRM systems, to name a few. Based on G2 reviews, the most reliable marketing analytics software gets described by growth marketing teams in concrete terms: data they don't have to second-guess, numbers that hold up the same way every time they pull a report. For teams running constant experiments and fast iteration cycles, that consistency is what lets them act on the data instead of stopping to verify it first. **Privacy concerns:** More often than not, anything related to data is going to bring with it privacy concerns. Consumers are warier now about how their personal data is being collected and used. Marketing analytics tools collect data on everyone in their marketing funnel, from first interaction to conversion, and throughout those touchpoints, marketers can gain an abundance of metrics that will provide competitive advantages. It’s important to stay abreast of new data privacy laws and restrictions and how they can impact marketing analytics. ### How to Buy Marketing Analytics Software #### Requirements Gathering (RFI/RFP) for Marketing Analytics Software Whether a company is purchasing marketing analytics software for the first time or looking to replace their current system, G2.com can assist them with the selection process. First, buyers should evaluate the need for marketing analytics software and determine what functionality will be most useful for the business. For example: - What are their business’ goals in purchasing a marketing analytics product? - What are the marketing channels they want to track now and in the future? - Does the product need to integrate with any other software? - What analytics features, if any, are already available in their current marketing technology stack? - What is their budget? #### Compare Marketing Analytics Software Products **Create a long list** Based on the list of requirements, buyers should create a long list of no more than 10 products that appear to meet the business needs. Consulting online review sites is a great way to start the long list. G2’s marketing analytics software category can help buyers find the highest rated or most popular products based on reviews from verified customers. **Create a short list** After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, and customer support may be factors that contribute to a product’s suitability. **Conduct demos** Once a short list of about three to five products is ready, companies should begin reaching out to vendors to schedule demos. Demos allow buyers to take a closer look at each product’s functionality and ease of use. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Marketing Analytics Software **Choose a selection team** When it comes to purchasing a marketing analytics solution, the selection team should primarily consist of executives, managers, and individual contributors in the marketing department. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, buyers should make sure to negotiate for the best price and ask about any discounts for which their business may qualify. This is also the time to discuss implementation and onboarding services and payment plans. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the new marketing analytics product. Is the product working as intended? Have employees fully adopted the product’s features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### Marketing Analytics Software Trends **AI-powered optimization** As artificial intelligence (AI) becomes more widely available and less costly to implement, many marketing analytics vendors are enhancing their products with AI optimization. By incorporating [machine learning](https://learn.g2.com/machine-learning) into marketing analytics, these AI-powered products enable marketers to process vast amounts of data and make predictions about marketing campaigns. Products leverage AI in different ways, such as optimizing marketing spend or adjusting bids on pay-per-click campaigns to improve ROI. ### Marketing Analytics Tools FAQs ### Most Popular FAQs #### Which Marketing Analytics Tools have the best reviews? Based on thousands of verified G2 reviews, these marketing analytics platforms consistently earn the highest ratings across real user experiences: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — An affiliate and partnership tracking platform that gives marketing teams full visibility into partner-driven revenue, praised for its intuitive setup, reliable tracking accuracy, and strong customer support responsiveness. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform built for marketing agencies and performance teams, consistently top-rated for its ability to connect phone calls, form fills, and chat leads back to specific campaigns and keywords. - [Evam](https://www.g2.com/products/evam/reviews) — A real-time customer journey analytics and engagement platform that enables marketers to build event-driven personalization at scale, earning high marks from enterprise reviewers for its flexibility and data processing speed. - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A marketing reporting and analytics platform built for performance marketing teams, recognized for unifying cross-channel data into fast, actionable dashboards without requiring SQL or engineering support. #### What are marketing analytics tools? Marketing analytics tools are software platforms that collect, organize, and interpret data from marketing campaigns, channels, and customer interactions to help teams understand what's working, what isn't, and where to invest next. At their core, they solve a fundamental visibility problem: marketing activity generates data across dozens of disconnected channels—paid search, email, social, affiliate, organic, and more—and without a dedicated analytics layer, it's impossible to see how those channels interact, which touchpoints drive conversions, and how marketing spend translates into revenue.  Modern marketing analytics tools range in scope from single-channel attribution platforms that track call or form conversions, to cross-channel data aggregators that pull from APIs and ad platforms, to full customer journey analytics engines that model multi-touch attribution and predict future behavior. The most capable platforms combine data ingestion, visualization, and AI-powered insight generation in one place—enabling marketers to move from reporting on the past to making data-driven decisions about the future. #### Which software is best for marketing metrics analysis? Marketing metrics analysis requires tools that can ingest data from multiple sources, surface the right KPIs without overwhelming users, and generate insights that inform real decisions rather than just produce reports. These platforms are consistently top-rated by marketing analysts and performance marketers on G2: - [Semrush](https://www.g2.com/products/semrush/reviews) — A comprehensive digital marketing analytics suite covering SEO, PPC, content, and competitive intelligence, widely used by marketing teams that need a unified view of organic and paid performance metrics in one platform. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform designed for agencies that aggregates metrics from over 80 data sources into customizable dashboards and white-labeled client reports, reducing reporting time significantly. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that maps every marketing touchpoint to pipeline and revenue, giving marketing teams the metrics they need to prove ROI and make confident budget allocation decisions. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector and reporting tool that pipes marketing platform data directly into Google Sheets, Looker Studio, and BigQuery, enabling analysts to build custom metric dashboards without engineering dependency. #### What are the best tools for analyzing marketing performance? Analyzing marketing performance end-to-end—from impression to revenue—requires tools that bridge the gap between campaign execution data and business outcomes. These platforms earn the strongest marks from performance marketers and marketing ops professionals on G2: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — An all-in-one marketing platform with built-in analytics that connects campaign performance to contact activity, pipeline influence, and revenue, making it the default performance analysis tool for teams already running HubSpot CRM. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform for mobile and multi-channel campaigns, combining cost aggregation, ROI analytics, and fraud detection to give performance marketing teams a complete view of campaign efficiency across every channel. - [CleverTap](https://www.g2.com/products/clevertap/reviews) — A customer engagement and retention analytics platform that gives mobile-first marketing teams deep behavioral insights, funnel analysis, and segmentation capabilities to optimize campaigns based on how users actually interact with products. - [CallRail](https://www.g2.com/products/callrail/reviews) — A call tracking and conversation analytics platform that closes the attribution gap for businesses where phone calls are a primary conversion, linking inbound calls back to specific campaigns, keywords, and landing pages. #### Leading marketing analytics software solutions The marketing analytics category spans a wide range of use cases—from affiliate tracking and call attribution to full customer journey modeling and AI-powered campaign optimization. These platforms represent the most broadly adopted and consistently well-reviewed solutions across the G2 category: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most widely reviewed marketing analytics platform on G2, offering integrated campaign tracking, contact-level reporting, and revenue attribution built into a full marketing automation suite used by teams of all sizes. - [Semrush](https://www.g2.com/products/semrush/reviews) — A market-leading digital intelligence platform that combines SEO analytics, competitive research, paid ad analysis, and content performance tracking, making it a foundational tool for marketing teams focused on search-driven growth. - [WebEngage](https://www.g2.com/products/webengage/reviews) — A customer data and engagement analytics platform popular across Asia-Pacific markets, combining behavioral analytics, journey orchestration, and campaign performance measurement for consumer-facing digital businesses. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — A marketing platform with strong analytics capabilities across email, automation, and landing pages, frequently cited by marketers for its clear performance dashboards and actionable campaign insights. ### Small Business FAQs #### What is the most affordable Marketing Analytics Tool for SMBs? Small businesses need marketing analytics that deliver real visibility into campaign performance without enterprise-level pricing or complex implementation. Based on G2 review data from companies under 200 employees, these platforms offer the strongest value for cost-conscious teams: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A marketing reporting platform with transparent, agency-friendly pricing that small businesses and freelance marketers use to consolidate analytics from multiple channels into a single dashboard without paying for tools they don't need. - [GetResponse](https://www.g2.com/products/getresponse/reviews) — An all-in-one marketing platform with competitive pricing that bundles email analytics, automation reporting, and campaign performance dashboards into a single subscription accessible to small business budgets. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector tool with accessible pricing that lets small marketing teams pull analytics from Google Ads, Meta, and other platforms directly into Google Sheets or Looker Studio—without needing a dedicated analytics engineer. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A spreadsheet-native data connector that syncs marketing and CRM data directly into Google Sheets or Excel, offering an affordable analytics layer for small teams that already work in spreadsheets and don't want to invest in a dedicated BI tool. #### What is the best Marketing Analytics Tool for startups? Startups need marketing analytics that set up quickly, connect to the tools they're already using, and surface actionable insights without requiring a dedicated data team. These platforms are consistently top-rated by startup and early-stage company reviewers on G2: - [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — A fast-deploying affiliate and partnership tracking platform built for startups launching partner programs, with no setup complexity and clear revenue attribution that lets early-stage marketing teams prove channel ROI from day one. - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — A lead tracking and attribution platform that startup marketing teams use to close the gap between ad spend and actual leads, connecting campaigns to real conversions across calls, forms, and chat without requiring engineering work. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform designed for growth-stage SaaS teams that need to understand which marketing activities are actually driving pipeline, with integrations to HubSpot, Salesforce, and ad platforms that startups commonly use. - [Detrics](https://www.g2.com/products/detrics/reviews) — A marketing analytics platform that aggregates data from all major advertising and analytics platforms into a unified dashboard, helping startup marketing teams eliminate manual reporting and focus on performance optimization. #### Which Marketing Analytics Tool is the most user-friendly for startups? Ease of use is critical for startup teams where the person doing analytics is often also running campaigns—there's no room for tools that require deep technical expertise or lengthy onboarding. These platforms earn the highest ease-of-use scores from startup-stage reviewers on G2: - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — Startup reviewers consistently highlight WhatConverts for its intuitive setup and clean reporting interface, noting that non-technical marketers can get meaningful attribution insights running within hours of connecting their ad accounts. - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — A reporting platform praised by small teams for its drag-and-drop dashboard builder and pre-built integrations that make building a full marketing analytics view accessible to users without a data or analytics background. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool designed around simplicity, with automated report templates and clean visualizations that startup marketers cite for making cross-channel performance reporting fast and easy to share with stakeholders. - [Coefficient](https://www.g2.com/products/coefficient/reviews) — A Google Sheets and Excel-native analytics connector that startup teams find immediately intuitive because it works inside a tool they already know, syncing live marketing data without requiring a new platform to learn. #### What is the best marketing analytics tool for eCommerce businesses? eCommerce marketing teams need analytics that connect ad spend to actual purchase behavior—tracking attribution across paid social, search, email, and affiliates while accounting for the complexity of multi-session purchase journeys. Explore purpose-built options on G2's[marketing analytics tools for small businesses](https://www.g2.com/categories/marketing-analytics/small-business) page. These platforms earn the highest marks from eCommerce marketers on G2: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — An email and SMS marketing platform with deep eCommerce analytics built in, connecting campaign performance directly to product revenue, customer lifetime value, and purchase behavior data from Shopify, WooCommerce, and other platforms. - [Singular](https://www.g2.com/products/singular/reviews) — A cross-channel attribution and ROI analytics platform popular with eCommerce and mobile-first brands for its ability to unify paid performance data across every channel and surface true cost-per-acquisition at a granular level. - [Chargeflow](https://www.g2.com/products/chargeflow/reviews) — An AI-powered chargeback automation and analytics platform used by eCommerce businesses to track dispute patterns, identify fraud trends, and recover lost revenue from chargebacks without manual intervention. - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — A behavioral analytics platform that gives eCommerce teams heatmaps, session recordings, and funnel analytics to understand how visitors interact with product pages and identify friction points that are costing conversions. #### What marketing analytics tools are best for marketing agencies? Marketing agencies need analytics platforms that handle multi-client reporting efficiently, white-label client-facing dashboards, and connect to the wide variety of ad platforms and CRM tools their clients use—without requiring a dedicated data engineer for each account. Explore top-rated options on G2's[small business marketing analytics tools](https://www.g2.com/categories/marketing-analytics/small-business) page: - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — The most widely adopted marketing reporting platform for agencies on G2, offering 80+ integrations, white-labeled dashboards, and automated client report delivery that agencies use to cut monthly reporting time while maintaining a professional client experience. - [Swydo](https://www.g2.com/products/swydo/reviews) — A marketing reporting tool built specifically for agency workflows, with automated report scheduling, customizable templates, and multi-client data management that lets account managers produce consistent, on-brand reports at scale. - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — A data connector that agency analysts use to pull client marketing data directly into Google Sheets and Looker Studio, enabling fully custom reporting without paying for a full BI platform for every client account. - [Adreil](https://www.g2.com/products/adriel/reviews) — A creative analytics and ad performance platform that agencies use to monitor campaign performance across all client accounts in a unified workspace, with AI-powered anomaly detection that flags underperforming creatives before they waste budget. ### Enterprise FAQs #### What is the best-rated Marketing Analytics Tool for tech enterprises? Technology companies at enterprise scale have distinct analytics requirements: complex multi-touch B2B buying journeys, long sales cycles involving multiple stakeholders, and a need to connect marketing activity directly to pipeline and revenue in a CRM. Based on G2 review data from IT and software companies at enterprise scale, these platforms earn the strongest ratings: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution and analytics platform purpose-built for B2B SaaS companies, combining multi-touch attribution, account-level journey mapping, and pipeline influence reporting that tech enterprise marketing teams use to justify spend and optimize go-to-market strategy. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline analytics and marketing attribution platform that tech enterprise revenue teams use to predict pipeline health, understand funnel conversion rates, and attribute marketing influence on deals at every stage. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A B2B marketing analytics platform that unifies data from CRM, MAP, and ad platforms to deliver account-based attribution, funnel analytics, and marketing-to-revenue reporting for enterprise demand generation teams. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that tech enterprise marketing teams use to model multi-touch attribution across complex buying journeys, connecting every digital touchpoint to closed revenue in a way that finance and leadership can trust. #### What is the most reliable Marketing Analytics Tool for enterprises? Enterprise reliability in marketing analytics means consistent data accuracy, stable API connections to major ad platforms and CRM systems, and reporting that finance and executive teams can depend on for budget decisions. These platforms earn the strongest trust signals from large enterprise reviewers for data integrity and platform stability: - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — The most broadly deployed enterprise marketing analytics platform on G2, with a track record of stable performance at scale, consistent reporting across marketing, sales, and service data, and enterprise-grade security that large organizations require. - [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) — An enterprise analytics platform within the Adobe Experience Cloud that processes customer data at massive scale across online and offline touchpoints, trusted by large enterprises for its data governance capabilities and integration with the broader Adobe ecosystem. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — Salesforce's enterprise marketing analytics and automation platform, relied upon by large organizations for its deep CRM integration, robust data management capabilities, and long-term enterprise support commitments. - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — An enterprise customer engagement and marketing analytics platform backed by SAP's infrastructure, used by large consumer brands for reliable campaign orchestration, performance measurement, and customer lifecycle analytics at scale. #### What is the best-reviewed Marketing Analytics Tool for enterprise app integration? Integration breadth and reliability determine whether a marketing analytics platform can serve as a genuine source of truth for enterprise marketing teams running complex stacks of ad platforms, CRM tools, data warehouses, and marketing automation systems. These platforms are most frequently cited by enterprise reviewers for their integration capabilities: - [Clarisights](https://www.g2.com/products/clarisights/reviews) — A performance marketing analytics platform with 100+ pre-built data connectors that enterprise reviewers consistently highlight for fast, reliable integration with paid media platforms, CRM systems, and data warehouses, enabling cross-channel performance views without engineering overhead. - [Singular](https://www.g2.com/products/singular/reviews) — A marketing analytics and attribution platform with an extensive integration library spanning mobile measurement partners, ad networks, and analytics tools, praised by enterprise mobile and performance marketing teams for its connector reliability and data completeness. - [MoEngage](https://www.g2.com/products/moengage/reviews) — A customer engagement and analytics platform with broad native integrations to CDPs, data warehouses, mobile SDKs, and communication channels, used by enterprise consumer brands to unify engagement data across every customer touchpoint. - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — An account-based marketing analytics platform with deep Salesforce, LinkedIn, and intent data integrations, used by enterprise B2B marketing teams to connect account-level engagement signals to pipeline and revenue data across their go-to-market stack. #### What is the best marketing analytics tool for enterprise B2B revenue attribution? B2B revenue attribution is one of the hardest problems in enterprise marketing analytics—long sales cycles, multiple stakeholders, and touchpoints spread across months make it nearly impossible to assign credit accurately without a purpose-built platform. Explore how top platforms compare on G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page. These platforms are most highly rated by enterprise B2B marketing and revenue operations teams: - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) — A revenue attribution platform that enterprise B2B marketing teams use to model the full account journey from first touch to closed-won, with account-level analytics that connect every marketing touchpoint to pipeline influence and revenue in a way that aligns with how sales and finance think about growth. - [RevSure](https://www.g2.com/products/revsure/reviews) — An AI-powered pipeline and attribution analytics platform that enterprise marketing and RevOps teams use to predict funnel outcomes, understand conversion rates by segment and channel, and attribute marketing's contribution to revenue with statistical rigor. - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — A B2B revenue attribution platform that enterprise teams use to move beyond last-touch and first-touch attribution models, offering data-driven and time-decay attribution across the full buying journey with direct CRM integration for revenue validation. - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — A marketing analytics platform that enterprise demand generation and RevOps teams use to understand the true influence of marketing programs on pipeline, with flexible attribution models and account-based reporting that map to enterprise GTM structures. #### How do enterprise marketing teams use analytics to prove ROI to the C-suite? Proving marketing ROI to executive leadership requires more than campaign-level metrics—it demands a clear, credible link between marketing spend and business outcomes such as pipeline, revenue, and customer acquisition cost. The most effective enterprise marketing teams build this case using platforms that connect marketing data directly to CRM and financial systems, model multi-touch attribution across long B2B buying cycles, and surface insights in formats that resonate with CFOs and CEOs rather than just marketing directors.  Platforms like[](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews),[](https://www.g2.com/products/clarisights/reviews)[Clarisights](https://www.g2.com/products/clarisights/reviews), and[](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews) are frequently cited by enterprise reviewers for enabling exactly this kind of executive-ready reporting—moving marketing analytics from a channel optimization tool to a strategic business intelligence asset. For a structured comparison of enterprise-tier options, G2's[enterprise marketing analytics tools](https://www.g2.com/categories/marketing-analytics/enterprise) page provides side-by-side ratings across integration, reliability, and analytics depth. Last updated on April 23, 2026