# Best Marketing Analytics Software for Small Business - Page 3

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 555

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,700+ Authentic Reviews
- 555+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=16446&focus%5B%5D=3249&focus%5B%5D=121648&focus%5B%5D=1237784)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, AgencyAnalytics, LocaliQ, Intuit Mailchimp All-in-One Marketing Platform, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=trackdesk&segment=small-business)

**Sponsored**

### UserGuiding

UserGuiding is a no-code product adoption platform for teams who need users to reach value on their own, without a support ticket or a training call. You build in-app guidance inside your own product using a visual editor and a Chrome extension, with no engineering ticket. Interactive guides and walkthroughs, onboarding checklists, tooltips, hotspots, banners and announcement modals, each targeted to segments you define from user attributes and events. One platform for the whole adoption loop. Onboard users, see where they stall, ask them why, collect what they want built next, show them what you committed to, then announce it in-app when it ships. Self-serve help: a standalone multilingual Knowledge Base, a Resource Center widget inside your product, and an AI Assistant that answers your users' questions conversationally from your own content. Deflect tickets without adding headcount. Feedback and evidence: in-app surveys and NPS targeted to the right users at the right moment, analytics on every guide, checklist and survey, and Session Replay to see exactly where users stall. Custom Alerts flag a material that stops performing, instead of you finding out at the monthly review. Feature requests and public roadmap: your users submit ideas inside your product and vote on each other's. Everything lands in an inbox you approve before anything goes public. What you pick moves onto a public roadmap in status columns you name yourself, and when it ships it becomes an update post on the same page the request started on. AI-native access: UserGuiding ships an MCP server, so you can query your own adoption data straight from Claude, Cursor or any MCP client rather than exporting spreadsheets. The 1:1 onboarding program: twelve weeks, one hour a week, someone from our team on a call with yours, building in your account instead of handing you a plan. Each session takes one piece of your user journey and gets something live. UserGuiding is the only product adoption platform that includes a weekly 1:1 onboarding program at no additional fee. Everywhere else, hands-on implementation is a paid services engagement or reserved for enterprise contracts. You can see what UserGuiding costs without booking a call. Plans start at $174 per month billed annually. Enterprise adds SAML SSO, activity logs, migration support, and SOC 2, GDPR and HIPAA compliance. More than 1,000 companies use UserGuiding, which holds 4.7 stars across 772 G2 reviews, most often praised for how quickly it goes live.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-03T21%3A30%3A47Z&secure%5Bdisplayable_resource_id%5D=1561&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=85720&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=85720&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fsmall-business%3Fpage%3D3&secure%5Btoken%5D=e3577061d67368917f42346600405de82f50f940a4daf842d9dbb6dbb7f2594e&secure%5Burl%5D=https%3A%2F%2Fuserguiding.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2_cpc&secure%5Burl_type%5D=custom_url)

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 209

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Looker](https://www.g2.com/es/products/looker/reviews)

Looker, la plataforma de inteligencia empresarial de Google Cloud, te permite conversar con tus datos. Las organizaciones recurren a Looker para BI de autoservicio y gobernado, para construir aplicaciones personalizadas con métricas confiables, o para llevar el modelado de Looker a su entorno existente. El resultado es una mayor eficiencia en la ingeniería de datos y una verdadera transformación empresarial.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,590

#### How Do G2 Users Rate Looker?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 8.7/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.5/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Looker?

- **Vendedor:** [Google](https://www.g2.com/es/sellers/google)
- **Año de fundación:** 1998
- **Ubicación de la sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 empleados en LinkedIn®
- **Propiedad:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Analista de Datos, Ingeniero de Datos
- **Top Industries:** Software de Computadora, Tecnología de la información y servicios
- **Company Size:** 60% Medium, 20% Large

#### What Do G2 Reviewers Say About Looker?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** en Looker, permitiendo a cualquiera crear informes sin experiencia técnica.
- Los usuarios valoran las **dinámicas de informes en tiempo real** de Looker y su integración sin problemas, mejorando la toma de decisiones y la visualización de datos.
- Los usuarios aprecian las **fáciles integraciones** de Looker, lo que permite una conectividad sin problemas con múltiples fuentes de datos para análisis perspicaces.
- Los usuarios valoran las **integraciones fluidas** dentro de Looker, mejorando la funcionalidad y proporcionando información de calidad a través de plataformas.
- Los usuarios aprecian los **informes dinámicos y en vivo** de Looker, que mejoran el análisis en tiempo real y la toma de decisiones en múltiples plataformas.

##### Cons

- Los usuarios encuentran el **empinada curva de aprendizaje** de Looker desafiante, especialmente para aquellos sin experiencia técnica.
- Los usuarios encuentran la interfaz de Looker desafiante debido a su **curva de aprendizaje pronunciada** y la complejidad de LookML para los principiantes.
- Los usuarios experimentan **tiempos de carga lentos** con Looker, especialmente al tratar con grandes conjuntos de datos, lo que complica la creación de paneles.
- Los usuarios a menudo experimentan **rendimiento lento** con Looker, especialmente cuando se trata de transformaciones de datos complejas y tiempos de carga de paneles.
- Los usuarios encuentran la **complejidad** de Looker desafiante, con una curva de aprendizaje pronunciada y problemas de integración que obstaculizan la eficiencia.

#### What Are Recent G2 Reviews of Looker?

**["Los paneles interactivos y las perspectivas en tiempo real brillan"](https://www.g2.com/es/survey_responses/looker-review-12641794)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/es/survey_responses/looker-review-12641794)

**["Poderoso una vez que está configurado correctamente, ese "una vez" está haciendo mucho trabajo en esa oración."](https://www.g2.com/es/survey_responses/looker-review-12863840)**

**Rating:** 4.5/5.0 stars

_— Anurag S._

[Read full review](https://www.g2.com/es/survey_responses/looker-review-12863840)

#### What Are G2 Users Discussing About Looker?

- [¿Para qué se utiliza Looker?](https://www.g2.com/es/discussions/what-is-looker-used-for) - 1 comment
- [Why is looker so powerful?](https://www.g2.com/es/discussions/why-is-looker-so-powerful)
- [¿Es Looker una herramienta ETL?](https://www.g2.com/es/discussions/is-looker-an-etl-tool) - 4 comments
- [What is Looker software?](https://www.g2.com/es/discussions/what-is-looker-software)

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [Coupler.io](https://www.g2.com/products/coupler-io/reviews)

Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place.&nbsp;It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents. No complex setup or deep technical expertise required. Trusted by 1M+ users, including companies like Uber, Netflix, and Airbus, Coupler.io streamlines data processes for marketers, data analysts, business owners, sales teams, e-commerce businesses, and financial professionals. With 1800+ ready-made integrations, Coupler.io allows you to automatically collect data from Google Analytics, Facebook Ads, GoHighLevel, Shopify, QuickBooks, and many other apps. You can blend data from multiple sources into Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Coupler.io makes data transformation easy with data joining and appending functions, filtering, formulas, and data set templates. To quick-start with reporting, explore Coupler.io's in-app dashboards and free dashboard templates gallery for third-party tools. You can also build custom dashboards from scratch. AI Insights interprets dashboards in seconds, highlighting trends and anomalies and providing actionable recommendations. Coupler.io's AI integrations enable real-time analysis of large, blended data through natural language conversations in AI chats. These allow businesses to make data-driven decisions, scale operations, and improve reporting efficiency. Coupler.io is a SOC 2-certified, reliable platform that follows the highest data security and privacy standards to keep your data protected. Take full control of your data, identify what works, and scale it with Coupler.io for holistic data management and analysis!

**Average Rating:** 4.8/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate Coupler.io?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Coupler.io?

- **Seller:** [Railsware](https://www.g2.com/sellers/railsware)
- **Year Founded:** 2007
- **HQ Location:** Pasadena, CA, USA
- **Twitter:** @railsware  
2,116 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3afc852f3cd02377621b5f738cb5c93523c5c7e2789c234dce03c8ab0c759a18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F122084%2F&secure%5Burl_type%5D=linkedin_company_website)  
177 employees on LinkedIn®
- **Ownership:** Private

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 67% Small, 28% Medium

#### What Do G2 Reviewers Say About Coupler.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Coupler.io, enjoying intuitive automation for seamless data integration without technical complexity.
- Users highlight the **incredible time savings** with Coupler.io, completing tasks in seconds instead of hours.
- Users value the **automation capabilities** of Coupler.io, significantly enhancing efficiency and streamlining data workflows.
- Users appreciate the **massive integration library** of Coupler.io, enabling quick connections to various platforms for seamless reporting.
- Users praise Coupler.io for its **easy data integration** , simplifying workflows and enhancing reporting efficiency dramatically.

##### Cons

- Users find the **difficult setup** of Coupler.io frustrating, as it often needs trial and error for complex data models.
- Users find the **complex setup** process challenging, requiring considerable trial and error for advanced configurations.
- Users experience a **small learning curve** when using Coupler.io, but this leads to better data organization over time.
- Users find Coupler.io to be **expensive** , especially for smaller teams needing multiple data connections for integrations.
- Users express a **lack of information** for advanced features, making complex setups and specific use cases challenging.

#### What Are Recent G2 Reviews of Coupler.io?

**["Easy way to connect Power BI to Quickbooks"](https://www.g2.com/survey_responses/coupler-io-review-12796693)**

**Rating:** 5.0/5.0 stars

_— Yassine L._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-12796693)

**["Helpful tool for syncing data with Airtable"](https://www.g2.com/survey_responses/coupler-io-review-9448658)**

**Rating:** 4.5/5.0 stars

_— Hannah P._

[Read full review](https://www.g2.com/survey_responses/coupler-io-review-9448658)

#### What Are G2 Users Discussing About Coupler.io?

- [What is Coupler.io used for?](https://www.g2.com/discussions/what-is-coupler-io-used-for)

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Data Collection:** 8.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews)

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate ThoughtMetric?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.3/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ThoughtMetric?

- **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc)
- **HQ Location:** Boston, MA
- **Twitter:** @thoughtmetric  
25 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4345461c2b4542878aab39cd7e7166c90ff86d41302eca819c887d8efad50f3&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthoughtmetric&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About ThoughtMetric?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **attribution accuracy** of ThoughtMetric, enhancing insights into customer journeys with real-time data.
- Users commend the **supportive customer service** of ThoughtMetric, enhancing their overall experience significantly.
- Users praise the **ease of use** of ThoughtMetric, appreciating its intuitive nature and seamless setup process.
- Users find ThoughtMetric to be **super easy to set up and use** , enhancing their ability to track customer journeys effectively.
- Users value the **ease of tracking customer journeys** , enhancing their ability to understand and optimize interactions.

##### Cons

- Users find the **inadequate reporting** limits their ability to analyze customer behavior effectively in ThoughtMetric.
- Users find the **complex reporting** for new customers limits their ability to view detailed order numbers effectively.
- Users struggle with **data inaccuracy** as revenue numbers often lag behind frequent order amendments in complex business setups.
- Users find it challenging to keep **revenue numbers updated** due to frequent order changes in their complex business model.
- Users find the **lack of customization** in ThoughtMetric limits their ability to tailor reports to their needs.

#### What Are Recent G2 Reviews of ThoughtMetric?

**["Robust Multi-Touch Attribution & Seamless Shopify Integration"](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)**

**Rating:** 4.5/5.0 stars

_— Naomi S._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)

**["Best Attribution for a Great Price! We Switched from Hyros and saved thousands!"](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)**

**Rating:** 5.0/5.0 stars

_— Rylie W._

[Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)

### [HockeyStack](https://www.g2.com/products/hockeystack/reviews)

HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

**Average Rating:** 4.5/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate HockeyStack?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HockeyStack?

- **Seller:** [HockeyStack](https://www.g2.com/sellers/hockeystack)
- **Company Website:** www.hockeystack.com
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db2a645bb58995c48cd1c65a738a4d777cd7d63a3b34f879d9d76887b01e666&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhockeystack%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Medium, 34% Small

#### What Do G2 Reviewers Say About HockeyStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **flexible and detailed insights** from HockeyStack, enhancing their understanding of campaign performance and ROI.
- Users love the **flexible and detailed analytics** from HockeyStack, providing tailored insights for effective marketing strategies.
- Users appreciate the **ease of use** of HockeyStack, enabling seamless setup and integration for better analytics.
- Users praise the **exceptional support** from HockeyStack, noting timely and thorough assistance for all inquiries.
- Users praise the **unprecedented customer support** from HockeyStack, valuing timely, thorough responses to all inquiries.

##### Cons

- Users find the **learning curve challenging** , particularly for newcomers unfamiliar with attribution tools, despite helpful support.
- Users note a **steep learning curve** with HockeyStack, but support and resources help ease the process.
- Users find HockeyStack's **complexity** can present a learning curve, but support helps ease the process.
- Users struggle with a **difficult learning curve** , requiring significant time and effort to master HockeyStack's features effectively.
- Users note a **steep learning curve** with HockeyStack, requiring time and exploration to fully understand its versatility.

#### What Are Recent G2 Reviews of HockeyStack?

**["Broad Capabilities, Some Complexity in Setup"](https://www.g2.com/survey_responses/hockeystack-review-12701250)**

**Rating:** 4.0/5.0 stars

_— Carmine M._

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-12701250)

**["Promising Tool, Some Drawbacks"](https://www.g2.com/survey_responses/hockeystack-review-12260402)**

**Rating:** 4.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/hockeystack-review-12260402)

#### What Are G2 Users Discussing About HockeyStack?

- [What is HockeyStack used for?](https://www.g2.com/discussions/what-is-hockeystack-used-for)

### [CTM](https://www.g2.com/es/products/ctm-ctm/reviews)

CTM ayuda a las empresas a convertir las conversaciones cotidianas en crecimiento. Con la confianza de más de 100,000 usuarios en todo el mundo, incluidas marcas líderes como Tinuiti, Morgan & Morgan, Tutor Doctor y ServiceMaster, CTM conecta el rendimiento del marketing con los resultados de ingresos, brindando a los equipos la claridad para ver qué campañas impulsan conversiones y la información para optimizar cada punto de contacto con el cliente. El resultado: manejo de leads más eficiente, tasas de conversión más altas y un ROI mejorado. Impulsado por un análisis de conversaciones rico, CTM unifica interacciones fragmentadas de llamadas, mensajes de texto, chat y formularios en una sola vista accionable del comportamiento del cliente. Con integraciones profundas en las principales plataformas de marketing, publicidad y CRM, y oportunidades de asociación para agencias, afiliados y proveedores de tecnología, CTM hace que sea sencillo alinear datos, equipos y resultados. Guiado por nuestro propósito de crear una mejor experiencia humana a través de la tecnología, CTM empodera a las empresas para que cada conversación cuente.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 9.3/10)
- **Recopilación de datos:** 9.1/10 (Category avg: 9.0/10)
- **Seguimiento multicanal:** 8.9/10 (Category avg: 8.7/10)
- **Información de la campaña:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Vendedor:** [CTM](https://www.g2.com/es/sellers/ctm)
- **Sitio web de la empresa:** www.ctm.com
- **Año de fundación:** 2009
- **Ubicación de la sede:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
114 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propietario, Presidente
- **Top Industries:** Marketing y publicidad, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian el **soporte al cliente excepcional** de CallTrackingMetrics, destacando su fiabilidad y dedicación para asistir a los usuarios.
- Los usuarios aprecian la **interfaz fácil de usar** de CTM, lo que hace que la configuración y la navegación sean sencillas y eficientes.
- Los usuarios aprecian el **excelente servicio al cliente** proporcionado por CallTrackingMetrics, mejorando su experiencia y satisfacción general.
- Los usuarios aprecian el **fácil acceso a los datos** para rastrear el éxito del marketing y las características mejoradas de enrutamiento de llamadas.
- Los usuarios valoran la **interfaz fácil de usar** y el soporte excepcional de CallTrackingMetrics, mejorando la eficiencia y escalabilidad en las operaciones.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , lo que hace que las funcionalidades de navegación e informes sean difíciles de dominar con el tiempo.
- Los usuarios encuentran **la complejidad de navegar por los informes** y configuraciones desafiante, lo que afecta su eficiencia con CTM.
- Los usuarios encuentran la **navegación difícil** de CTM frustrante, lo que hace que el acceso a los datos y la elaboración de informes sea una tarea compleja.
- Los usuarios enfrentan una **curva de aprendizaje pronunciada** con CTM, requiriendo tiempo para dominar la interfaz de usuario y las funciones de manera efectiva.
- Los usuarios enfrentan problemas significativos de **funcionalidad faltante** , lo que lleva a problemas no resueltos y una experiencia frustrante con CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics el software VOIP para centros de llamadas número 1."](https://www.g2.com/es/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/es/survey_responses/ctm-review-5310809)

**["CallTrackingMetrics: Una solución sólida para optimizar el seguimiento de llamadas y el rendimiento del marketing"](https://www.g2.com/es/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/es/survey_responses/ctm-review-10369199)

#### What Are G2 Users Discussing About CTM?

- [¿Para qué se utiliza CallTrackingMetrics?](https://www.g2.com/es/discussions/what-is-calltrackingmetrics-used-for)

### [ASK BOSCO®](https://www.g2.com/products/ask-bosco/reviews)

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard.

**Average Rating:** 4.8/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate ASK BOSCO®?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ASK BOSCO®?

- **Seller:** [ASK BOSCO®](https://www.g2.com/sellers/ask-bosco)
- **Year Founded:** 2019
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b42b06820c716c2048a6e821c236f0c64bf0d83e871ec4fb39260edec39b1b76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faskbosco%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 64% Small, 27% Medium

#### What Do G2 Reviewers Say About ASK BOSCO®?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of ASK BOSCO®, simplifying data integration and enhancing marketing efficiency.
- Users appreciate the **integrated reporting features** of ASK BOSCO®, enhancing decision-making and simplifying multi-channel performance analysis.
- Users appreciate the **integrated dashboard and reporting features** of ASK BOSCO®, simplifying multi-channel performance analysis.
- Users appreciate the **dashboard customization** of ASK BOSCO®, allowing for efficient data integration and streamlined reporting.
- Users love the **intuitive dashboard usability** of ASK BOSCO®, making performance data easily accessible and manageable.

##### Cons

- Users experience a **steep learning curve** with ASK BOSCO®, but appreciate the supportive training provided.
- Users find the **control over campaign management** lacking, making the budget planning process challenging and less efficient.
- Users find the **connector setup process cumbersome** , requiring contact with support before enjoying the product's benefits.
- Users find the **difficult onboarding** process frustrating, needing to contact support for data connector setup.
- Users find the **difficult setup** process cumbersome, needing assistance to establish data connectors initially.

#### What Are Recent G2 Reviews of ASK BOSCO®?

**["A Game-Changer for Ecommerce Teams"](https://www.g2.com/survey_responses/ask-bosco-review-12432335)**

**Rating:** 5.0/5.0 stars

_— Thomas G._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12432335)

**["ASK BOSCO® Saved Hours with AI-Driven Insights"](https://www.g2.com/survey_responses/ask-bosco-review-12492716)**

**Rating:** 4.5/5.0 stars

_— Joshua M._

[Read full review](https://www.g2.com/survey_responses/ask-bosco-review-12492716)

#### What Are G2 Users Discussing About ASK BOSCO®?

- [What is BOSCO™ used for?](https://www.g2.com/discussions/what-is-bosco-used-for)

### [OWOX](https://www.g2.com/products/owox/reviews)

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

**Average Rating:** 4.9/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate OWOX?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Data Collection:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.8/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OWOX?

- **Seller:** [OWOX](https://www.g2.com/sellers/owox)
- **Year Founded:** 2002
- **HQ Location:** WALNUT, California
- **Twitter:** @owox  
435 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Chief Marketing Officer, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Small, 43% Medium

#### What Do G2 Reviewers Say About OWOX?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface.
- Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems.
- Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data.
- Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process.
- Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights.

##### Cons

- Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy.
- Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability.
- The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality.
- Users find the **integration issues** with custom external services a barrier to achieving optimal functionality.
- Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX.

#### What Are Recent G2 Reviews of OWOX?

**["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/owox-review-9843178)

**["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)**

**Rating:** 4.5/5.0 stars

_— Serhii K._

[Read full review](https://www.g2.com/survey_responses/owox-review-9851467)

#### What Are G2 Users Discussing About OWOX?

- [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment

### [Supermetrics](https://www.g2.com/products/supermetrics/reviews)

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 816

#### How Do G2 Users Rate Supermetrics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Supermetrics?

- **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics)
- **Company Website:** www.supermetrics.com
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Uusimaa
- **Twitter:** @Supermetrics  
7,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website)  
492 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 55% Small, 35% Medium

#### What Do G2 Reviewers Say About Supermetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms.
- Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting.
- Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency.
- Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency.
- Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently.

##### Cons

- Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use.
- Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio.
- Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value.
- Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds.
- Users feel restricted by **data limitations** and find support inadequate when facing source connection issues.

#### What Are Recent G2 Reviews of Supermetrics?

**["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)**

**Rating:** 4.5/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126)

**["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)**

**Rating:** 5.0/5.0 stars

_— Trevor I._

[Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555)

#### What Are G2 Users Discussing About Supermetrics?

- [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment

### [DashThis](https://www.g2.com/products/dashthis/reviews)

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate DashThis?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind DashThis?

- **Seller:** [DashThis](https://www.g2.com/sellers/dashthis-cf298f68-966a-4029-9974-c09df74680e0)
- **Company Website:** www.dashthis.com
- **Year Founded:** 2011
- **HQ Location:** Quebec, Canada
- **Twitter:** @DashThis  
2,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=521ca42d9e7388978c1c763028747478e9e2f02b42d583886eade2c497945042&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2795100%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small, 16% Medium

#### What Do G2 Reviewers Say About DashThis?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **super customizable dashboard** of DashThis, making analytics review effortless and visually appealing.
- Users enjoy the **ease of use** of DashThis, finding it simple and visually appealing for analytics.
- Users love the **intuitive design** of DashThis, making analytics review simple and visually engaging.
- Users love the **ease of reviewing analytics** with DashThis, enjoying a streamlined view and customizable metrics.
- Users value the **centralized management** of DashThis, simplifying the review of analytics and metrics in one place.

##### Cons

- Users find DashThis **expensive** , particularly for individuals and smaller teams, affecting accessibility and usability.
- Users find **inadequate reporting** metrics in DashThis, making it challenging to customize client dashboards effectively.
- Users face **reporting issues** due to the complexity of accessing needed metrics and requiring knowledge of other programs.
- Users find **access limitations** challenging as customizing client dashboards with required metrics can be difficult.
- Users find DashThis **somewhat complex** , especially for those unfamiliar with similar tools and dashboards.

#### What Are Recent G2 Reviews of DashThis?

**["DashThis Makes Reporting Effortless with Best-in-Class Customer Support"](https://www.g2.com/survey_responses/dashthis-review-12991838)**

**Rating:** 5.0/5.0 stars

_— Carlos B._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12991838)

**["DashThis Makes Leadership or Client Reporting Clear and Digestible"](https://www.g2.com/survey_responses/dashthis-review-12977332)**

**Rating:** 5.0/5.0 stars

_— Sherry H._

[Read full review](https://www.g2.com/survey_responses/dashthis-review-12977332)

#### What Are G2 Users Discussing About DashThis?

- [What is DashThis used for?](https://www.g2.com/discussions/what-is-dashthis-used-for)
- [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) - 1 comment
- [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) - 2 comments
- [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) - 2 comments
- [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) - 1 comment

### [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews)

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate Rakuten Advertising?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rakuten Advertising?

- **Seller:** [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising)
- **Company Website:** rakutenadvertising.com
- **Year Founded:** 1996
- **HQ Location:** San Mateo, CA
- **Twitter:** @rakutenadvert  
15,748 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c73828a2e50af92cbeeec1d7df8346ce4cdf74aee75ecdf365df7b5a7c2a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9866%2F&secure%5Burl_type%5D=linkedin_company_website)  
878 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 51% Small, 25% Medium

#### What Do G2 Reviewers Say About Rakuten Advertising?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust affiliate programs** of Rakuten Advertising, appreciating top-tier brands and reliable tracking tools.
- Users value the **robust affiliate programs** of Rakuten Advertising, enjoying exclusive access to top-tier brands and reliable tools.
- Users find Rakuten Advertising **easy to use** , enhancing organization and supporting efficient affiliate marketing efforts.
- Users praise the **responsive support team** at Rakuten Advertising for their exceptional assistance and industry expertise.
- Users value the **responsive and helpful customer support** of Rakuten Advertising, enhancing their overall experience with the platform.

##### Cons

- Users experience **time delays** with Rakuten Advertising's reporting and payment processes, impacting optimization and commission receipt.
- Users highlight the need for improved **usability and flexibility** in Rakuten Advertising, affecting overall efficiency and experience.
- Users face **payment issues** due to slow Net-60 terms and lengthy approval processes, impacting cash flow significantly.
- Users find the **slow loading** and latency issues of Rakuten Advertising hinder their efficiency and performance analysis.
- Users find Rakuten Advertising to have **slow performance** , hindering navigation and complicating essential tasks and reporting.

#### What Are Recent G2 Reviews of Rakuten Advertising?

**["Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners"](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)**

**Rating:** 4.0/5.0 stars

_— Rob L._

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12686275)

**["Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection"](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)**

**Rating:** 4.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/rakuten-advertising-review-12706886)

#### What Are G2 Users Discussing About Rakuten Advertising?

- [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten)
- [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free)
- [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost)
- [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do)

### [Growify](https://www.g2.com/products/growify/reviews)

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

**Average Rating:** 4.6/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Growify?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 9.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Growify?

- **Seller:** [Growify](https://www.g2.com/sellers/growify)
- **HQ Location:** N/A
- **Twitter:** @GrowifyAI  
20 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ddde1ae35dcf4f6e92be756a95d26ee724c3db278e9d67a7997888a7adb932c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowifyai&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 97% Small

#### What Do G2 Reviewers Say About Growify?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate tracking** of Growify, enhancing their understanding of key funnel metrics.
- Users appreciate the **simple automation** of Growify, enjoying its ease of setup despite being feature-packed.
- Users appreciate the **ease of use** of Growify, enjoying its simplicity and straightforward initial setup.
- Users value the **simplicity of Growify** , enjoying its feature-rich platform that remains easy to navigate and set up.
- Users value the **time-saving features** of Growify, enhancing efficiency with streamlined tracking and metrics.

##### Cons

- Users find the **difficult setup** challenging, particularly needing coding skills for installation on WordPress sites.
- Users feel the **lack of customization** in Growify limits their ability to tailor reports and metrics effectively.
- Users find **limited customization** options in Growify, particularly regarding renaming reports and metrics.

#### What Are Recent G2 Reviews of Growify?

**["Exceptional Onboarding and Effortless Multi-Site Setup with Growify"](https://www.g2.com/survey_responses/growify-review-12582000)**

**Rating:** 4.0/5.0 stars

_— Anton G._

[Read full review](https://www.g2.com/survey_responses/growify-review-12582000)

**["Clear Cross-Channel Marketing Insights in One Simple Dashboard"](https://www.g2.com/survey_responses/growify-review-12705403)**

**Rating:** 5.0/5.0 stars

_— Alan V._

[Read full review](https://www.g2.com/survey_responses/growify-review-12705403)

### [Whatagraph](https://www.g2.com/products/whatagraph/reviews)

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.

**Average Rating:** 4.5/5.0

**Total Reviews:** 266

#### How Do G2 Users Rate Whatagraph?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Whatagraph?

- **Seller:** [Whatagraph](https://www.g2.com/sellers/whatagraph)
- **Year Founded:** 2015
- **HQ Location:** Amesterdam, Netherlands
- **Twitter:** @whatagraph  
1,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94066bb69efe7c475594d58977e41ba4f20e94aea4b09295b9262a097bdc33f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9447253%2F&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About Whatagraph?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **lightning-fast customer support** of Whatagraph, providing timely help directly from the dashboard.
- Users love the **automation** features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency.
- Users value the **customizability** of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs.
- Users highlight the **ease of use** of Whatagraph, praising its simple report-building functionality and customizability.
- Users appreciate the **easy integrations** of Whatagraph, enabling quick and efficient reporting across multiple data sources.

##### Cons

- Users find Whatagraph's pricing **expensive** , making it hard for solopreneurs to sustain long-term usage.
- Users find the **slow loading** and self-reloading reports frustrating, especially during important presentations under tight deadlines.
- Users note a **lack of integration with some platforms** , which can limit the overall effectiveness of Whatagraph.
- Users face **connection issues** with Whatagraph, particularly regarding linking personal media accounts for data analysis.
- Users encounter **editing issues** with glitches when multiple users collaborate, impacting efficiency and campaign options.

#### What Are Recent G2 Reviews of Whatagraph?

**["An Indispensable Tool for Centralized Marketing Insights"](https://www.g2.com/survey_responses/whatagraph-review-13202214)**

**Rating:** 5.0/5.0 stars

_— Anna A._

[Read full review](https://www.g2.com/survey_responses/whatagraph-review-13202214)

**["User-Friendly Reporting with Great Sharing Features"](https://www.g2.com/survey_responses/whatagraph-review-13196987)**

**Rating:** 4.5/5.0 stars

_— Elliott V._

[Read full review](https://www.g2.com/survey_responses/whatagraph-review-13196987)

#### What Are G2 Users Discussing About Whatagraph?

- [What is Whatagraph used for?](https://www.g2.com/discussions/what-is-whatagraph-used-for)

- [&lsaquo; Prev‹ Prev](/categories/marketing-analytics/small-business?order=g2_score&page=2#product-list)
- [1](/categories/marketing-analytics/small-business?order=g2_score#product-list)
- [2](/categories/marketing-analytics/small-business?order=g2_score&page=2#product-list)
- 3
- [4](/categories/marketing-analytics/small-business?order=g2_score&page=4#product-list)
- [5](/categories/marketing-analytics/small-business?order=g2_score&page=5#product-list)
- [6](/categories/marketing-analytics/small-business?order=g2_score&page=6#product-list)
- [7](/categories/marketing-analytics/small-business?order=g2_score&page=7#product-list)
- [8](/categories/marketing-analytics/small-business?order=g2_score&page=8#product-list)
- [Next &rsaquo;Next ›](/categories/marketing-analytics/small-business?order=g2_score&page=4#product-list)

Spotlight Categories

[Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce)

[Experience Management Software](https://www.g2.com/categories/experience-management)

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

[Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More