Best Marketing Analytics Software for Small Business - Page 3

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

eMas

eMaS is a performance marketing technology platform that helps agencies, brands and advertisers measure, optimize and scale their digital performance. The platform enables companies to build and manage their own affiliate, referral, partner and influencer programs, while tracking clicks, leads and conversions with full visibility across the customer journey. For agencies, eMaS provides a flexible environment to manage multiple clients and campaigns from a single platform, with scalable reporting, attribution and campaign management capabilities. More than technology, eMaS combines data, expertise and ongoing support to help marketing teams make better decisions, optimize performance and identify what truly drives growth. Performance. Technology. Partnership.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate eMas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind eMas?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 13% Large

What Are Recent G2 Reviews of eMas?

OpenRush

Marketing data lives in dozens of disconnected tools, and AI agents can't act on data they can't reach. OpenRush unifies it into a single layer, accessible via MCP and API, so agents can plan, decide, and act from one source of truth. With a single prompt, you can understand exactly how your business is performing across SEO, web analytics, and ads. We're building the data foundation for high-performing marketing teams in the agent era.

Average Rating: 4.7/5.0

Total Reviews: 24

How Do G2 Users Rate OpenRush?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 9.7/10 (Category avg: 9.0/10)

Who Is the Company Behind OpenRush?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of OpenRush?

ASK BOSCO®

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channel performance in real time. Key benefits include better decision-making, increased revenue, reduced costs, improved efficiency, and personalized dashboards. It automates data collection from websites, social, and ad platforms, saving time while enabling predictive planning and forecasting with 96% accuracy. The platform also features AI Analyst, a conversational assistant that lets you ask natural-language questions about your data (e.g. “What were my top-performing channels last month?”) and instantly get visual, drillable insights. No coding or spreadsheets needed. ASK BOSCO® also helps optimize marketing budgets, provides 12-month planning tools, and delivers competitor insights by ranking your domain’s online performance across organic and paid media. Ideal for agencies, ecommerce brands, and in-house teams, ASK BOSCO® enhances performance through smart automation, transparency, and ease of use—all in one powerful dashboard.

Average Rating: 4.8/5.0

Total Reviews: 59

How Do G2 Users Rate ASK BOSCO®?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind ASK BOSCO®?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 64% Small, 27% Medium

What Do G2 Reviewers Say About ASK BOSCO®?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ASK BOSCO®, enhancing efficiency with intuitive dashboards and customizable reports.
  • Users love the integrated reporting features of ASK BOSCO®, simplifying data analysis and enhancing decision-making efficiency.
  • Users value the integrated dashboard of ASK BOSCO® for simplifying multi-channel performance analysis and enhancing decision-making.
  • Users love the dashboard customization of ASK BOSCO®, streamlining data access for enhanced efficiency and decision-making.
  • Users praise the dashboard usability of ASK BOSCO®, finding it intuitive and efficient for performance analysis.
Cons
  • Users experience a steep learning curve with ASK BOSCO®, though support is available for assistance.
  • Users find the limited control over campaign management frustrating when creating budget plans in ASK BOSCO®.
  • Users find the setup process cumbersome due to the need to contact support for data connectors.
  • Users find the difficult onboarding process a hurdle due to the need for team assistance with data connectors.
  • Users find the difficult setup process cumbersome, requiring team assistance for data connectors, despite long-term benefits.

What Are Recent G2 Reviews of ASK BOSCO®?

What Are G2 Users Discussing About ASK BOSCO®?

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Detrics

Detrics is an intuitive and the easiest to use data connector that eliminates the tedious work of reporting by eliminating all manual tasks in the process. By integrating seamlessly with major platforms including Google Ads, Facebook (Meta) Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, and many others, Detrics automates your data workflow extraction tasks. Detrics imports live data directly into your preferred data visualizations tools like Google Sheets and Looker Studio for users to build comprehensive dashboards. This streamlined approach dramatically reduces time spent on repetitive tasks, eliminates manual errors, and saves significant costs compared to expensive enterprise alternatives - all while offering a robust forever-free plan. Key standout features include automated reports that run on custom schedules, real-time data syncing through scheduled queries, advanced data filtering capabilities, and reusable query templates for consistent reporting. Detrics is perfectly suited for marketers, freelancers, and agencies who demand efficiency without compromising on data quality or insights. If you're ready to start automating, saving time, and taking your data analytics, marketing & ecommerce reports to the next level, Detrics has got you covered!

Average Rating: 4.9/5.0

Total Reviews: 68

How Do G2 Users Rate Detrics?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Detrics?

  • Seller: Detrics
  • Year Founded: 2022
  • HQ Location: Buenos Aires, AR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 67% Small, 25% Medium

What Do G2 Reviewers Say About Detrics?

AI-generated summary from verified user reviews

Pros
  • Users commend the revolutionary ease of use of Detrics, facilitating quick implementation and seamless integration with systems.
  • Users highlight the time-saving automation of Detrics, freeing up over 5 hours weekly with reliable real-time data.
  • Users commend the ease of integration with CRM systems, enhancing workflow and supporting efficient implementations.
  • Users value the easy integrations with existing systems, enhancing productivity and enabling smooth implementation and usage.
  • Users value the time-saving automation of Detrics, reporting over 5 hours saved weekly with reliable real-time data.
Cons
  • Users encounter integration issues with Detrics, requiring manual data imports for key sales channels and tools.
  • Users find the limited integrations frustrating, requiring manual imports for essential data from key platforms.
  • Users are frustrated by the lack of compatibility with CRM systems, requiring manual data imports for sales pipelines.
  • Users face integration difficulties with Detrics, requiring manual imports for essential sales data, complicating workflows.
  • Users desire more advanced customization options for dashboards in Detrics to enhance their analytical capabilities.

What Are Recent G2 Reviews of Detrics?

Dreamdata

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next. 81% of a B2B customer journey happens before your sales team says hello. The decision on where the next marketing dollar goes still gets made on the 19% that reaches the CRM. Dreamdata gets rid of that black box. We unify all your GTM data into one account-based data model, including the anonymous visits and ad impressions your CRM never sees, organized by account and tied to revenue. Automatically without a village of Ops or professional services. See what's working across your entire customer journey. Ask Dreamdata AI about marketing's impact and get numbers that trace back to the contacts, companies, and deals behind the revenue. Then feed your ad platforms enriched pipeline data to make them more efficient, and target in-market accounts using intent signals from across your stack. Key offerings - Customer Journey & Multi-Touch Attribution: See every touch across your customer journeys and analyze the performance of every channel, campaign, and content piece. - Dreamdata AI: Ask in plain English and get reports from an AI that knows your GTM. In our Analytics Agent, your own LLM via our MCP Server, or run custom agents on your Data Warehouse. - Audience Targeting: Build ad audiences from AI signals across all your GTM data and sync them directly to LinkedIn, Google, Meta, and Microsoft Ads. - Conversion Syncs: Sync enriched pipeline data back to LinkedIn, Google, Meta, and Microsoft Ads to automatically optimize campaigns for revenue, not clicks. Try Dreamdata with your own data before you commit.

Average Rating: 4.7/5.0

Total Reviews: 276

How Do G2 Users Rate Dreamdata?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Dreamdata?

  • Seller: dreamdata.io
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Copenhagen, Capital Region
  • LinkedIn® Page: www.linkedin.com
    109 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Head of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 33% Small

What Do G2 Reviewers Say About Dreamdata?

AI-generated summary from verified user reviews

Pros
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their marketing efforts significantly.
  • Users value the attribution accuracy of Dreamdata, effectively linking marketing efforts to revenue outcomes and customer journeys.
  • Users value the in-depth customer journey insights provided by Dreamdata, enhancing their understanding and performance optimization.
  • Users value the insights provided by Dreamdata, enhancing their understanding of customer journeys and improving performance.
  • Users value the ease of use of Dreamdata, praising its intuitive interface and seamless implementation features.
Cons
  • Users experience a steep learning curve with Dreamdata, finding setup and navigation quite challenging initially.
  • Users have noted the missing features in Dreamdata, particularly the lack of comprehensive comparison and funnel reporting options.
  • Users express frustration with inadequate reporting options in Dreamdata, highlighting a lack of customizability and essential features.
  • Users find the interface not intuitive and emphasize the steep learning curve for maximizing Dreamdata's capabilities.
  • Users express frustration with poor reporting capabilities, noting that manual setup hampers efficiency and usability.

What Are Recent G2 Reviews of Dreamdata?

What Are G2 Users Discussing About Dreamdata?

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

Average Rating: 4.5/5.0

Total Reviews: 727

How Do G2 Users Rate CTM?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind CTM?

  • Seller: CTM
  • Company Website:
  • Year Founded: 2009
  • HQ Location: 231 Najoles Rd Suite 500, Millersville, MD 21108
  • LinkedIn® Page: www.linkedin.com
    133 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 65% Small, 30% Medium

What Do G2 Reviewers Say About CTM?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of CTM, which is always quick to assist and resolve issues.
  • Users value the ease of use of CTM, appreciating its intuitive interface and strong support resources.
  • Users value the extensive features and excellent customer support of CTM, enhancing day-to-day operations and training.
  • Users benefit from accurate call tracking with CTM, providing valuable insights to optimize marketing strategies and enhance training.
  • Users highlight the user-friendly interface and effective customer support, enhancing their overall experience with CTM.
Cons
  • Users find the learning curve steep, making it difficult to utilize the full potential of CTM effectively.
  • Users find the complexity overwhelming due to extensive options and advanced features that are difficult to navigate.
  • Users find difficult navigation in CallTrackingMetrics, particularly for new users, complicating their experience while accessing features.
  • Users find the steep learning curve of CTM challenging, making initial setup and integration difficult.
  • Users face challenges due to the missing functionality of preset templates and limited global number availability on CTM.

What Are Recent G2 Reviews of CTM?

What Are G2 Users Discussing About CTM?

ThoughtMetric

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

Average Rating: 4.7/5.0

Total Reviews: 42

How Do G2 Users Rate ThoughtMetric?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind ThoughtMetric?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 81% Small, 19% Medium

What Do G2 Reviewers Say About ThoughtMetric?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the attribution accuracy of ThoughtMetric, citing valuable insights and improved decision-making for campaigns.
  • Users value the exceptional customer support of ThoughtMetric, appreciating the helpful guidance throughout their experience.
  • Users appreciate the ease of use and intuitive design of ThoughtMetric, enhancing their marketing insights effortlessly.
  • Users find ThoughtMetric's exceptional support and easy setup invaluable for optimizing their marketing strategies and budgets.
  • Users appreciate the easy setup and customer journey tracking, making ThoughtMetric a top choice for small businesses.
Cons
  • Users express concerns about inadequate reporting, wishing for more detailed insights and customizable features in ThoughtMetric.
  • Users find the complex reporting for new customers limits the ability to access precise order details effectively.
  • Users find data inaccuracy frustrating as it's hard to keep revenue numbers updated with frequent order amendments.
  • Users face data management issues with ThoughtMetric, struggling to keep revenue figures current amid frequent order changes.
  • Users feel frustrated by the lack of customization options in ThoughtMetric, limiting their ability to tailor reports effectively.

What Are Recent G2 Reviews of ThoughtMetric?

Dataslayer.ai

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, LinkedIn, and more, so you can automate data extraction, reporting, and visualization without the headache. With Dataslayer.ai, you can pull data from multiple sources straight into Google Sheets, Looker Studio, BigQuery or your favorite BI tools. This saves you loads of time and cuts down on manual errors, helping you make better decisions, run stronger campaigns, and get valuable insights faster. Some standout features include automated reports, real-time data syncing, customizable dashboards, and powerful data filters. Whether you're a marketer, agency, or business, Dataslayer.ai helps you stay on top of your marketing analytics, boost efficiency, and get the results you're after. If you're ready to ditch the manual work and take your marketing data game to the next level, Dataslayer.ai has got you covered!

Average Rating: 4.8/5.0

Total Reviews: 310

How Do G2 Users Rate Dataslayer.ai?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Dataslayer.ai?

Who Uses This Product?

  • Who Uses This: CEO, Marketing Consultant
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 63% Small, 30% Medium

What Do G2 Reviewers Say About Dataslayer.ai?

AI-generated summary from verified user reviews

Pros
  • Users find Dataslayer.ai to be easy to use, making complex tasks quick and efficient even for beginners.
  • Users love the seamless integrations of Dataslayer.ai, connecting marketing data effortlessly and saving valuable time.
  • Users appreciate the friendly and supportive customer support of Dataslayer.ai, enhancing their onboarding experience and satisfaction.
  • Users value the large number of connectors offered by Dataslayer.ai, enhancing their marketing analytics capabilities significantly.
  • Users praise the intuitive dashboard and stable connectors of Dataslayer.ai, appreciating its ease of use for reporting.
Cons
  • Users find the missing features of Dataslayer.ai limiting, especially regarding data blending on the free trial.
  • Users express frustration with the limited API calls and row limits on the free plan, hindering full automation.
  • Users find some features difficult to learn, but navigation improves with familiarity and practice over time.
  • Users find Dataslayer.ai expensive, prompting requests for a free trial and better integration options without additional costs.
  • Users find the lack of essential metrics for TikTok complicates their experience and makes getting started challenging.

What Are Recent G2 Reviews of Dataslayer.ai?

What Are G2 Users Discussing About Dataslayer.ai?

Coefficient

Coefficient is a new way to work with your company data better, faster, and more accurately without ever leaving your spreadsheet, integrating with the tools you already use. Install the Coefficient Excel or Google Sheets extension and use it in a new or existing sheet in seconds. Once installed, Coefficient lives as a sidebar companion so your company data is only a couple of clicks away at any time. Any data source that you work with is available directly in your Coefficient sidebar – such as Salesforce, HubSpot, Snowflake, NetSuite, QuickBooks, MySQL, and Looker – with the ability to consolidate your data from multiple systems into one spreadsheet. Use Coefficient filters to easily customize your imports to only work with the data you need, keeping your spreadsheets performant. Quickly go back anytime to add more data in the same report. Never rebuild the same analysis twice by keeping your data up to date with scheduled updates. And, use Coefficient alerts to trigger Slack or email messages anytime your spreadsheet updates. Now, you can turn your spreadsheet into the most flexible, powerful monitoring system across all of your company data. Say “goodbye” to manual data workflows and “hello” to connected spreadsheets.

Average Rating: 4.7/5.0

Total Reviews: 206

How Do G2 Users Rate Coefficient?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Coefficient?

  • Seller: Coefficient
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    70 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Medium, 35% Small

What Do G2 Reviewers Say About Coefficient?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Coefficient, enjoying seamless data extraction and hassle-free synchronization across tools.
  • Users value the automation capabilities of Coefficient, making data management effortless and efficient.
  • Users appreciate the seamless integrations of Coefficient, enabling effortless data flow between systems like Salesforce and QuickBooks.
  • Users value the time-saving automation of Coefficient, reclaiming hours in their weekly reporting tasks.
  • Users find easy integrations with Coefficient seamless, enhancing productivity and simplifying their data workflow considerably.
Cons
  • Users find the limited filtering options in Coefficient restrictive and detrimental to their data analysis experience.
  • Users find the feature limitations of Coefficient frustrating, particularly with filtering and integration challenges.
  • Users find the limit of Google Sheets for multiple filters and imports restricts their data management capabilities.
  • Users find the missing features in Coefficient limiting, especially with filters and integrating charts from SFDC.
  • Users face integration issues with Coefficient, leading to frustrating limitations when connecting to other tools and systems.

What Are Recent G2 Reviews of Coefficient?

Google Cloud BigQuery

Google Cloud BigQuery is a software designed to help organizations maximize value from their data through a fully managed, AI-ready analytics platform. The software provides multi-engine, multi-format, and multi-cloud data analytics capabilities by leveraging Google's serverless infrastructure to run queries at massive scale without manual resource management. It automates storage and compute scaling and reduces the operational overhead traditionally associated with managing on-premises or self-hosted data warehouses. Google Cloud BigQuery addresses the challenge of extracting timely, actionable insights from large and complex datasets by enabling fast SQL-based queries across structured and semi-structured data. The software supports a free tier of 10 GiB of storage and up to 1 TiB of queries per month, with integrations across Google Ads, GA4, and a broad ecosystem of data engineering and business intelligence tools.

Average Rating: 4.5/5.0

Total Reviews: 1,157

How Do G2 Users Rate Google Cloud BigQuery?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Google Cloud BigQuery?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 38% Large, 35% Medium

What Do G2 Reviewers Say About Google Cloud BigQuery?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Google Cloud BigQuery, enabling fast analysis without needing to manage infrastructure.
  • Users appreciate the incredible speed of BigQuery, making data processing effortless and efficient for large datasets.
  • Users appreciate the fast querying capabilities of Google Cloud BigQuery, enabling quick analysis of massive datasets effortlessly.
  • Users value the seamless integrations of Google Cloud BigQuery, enhancing analytics and supporting various data types effortlessly.
  • Users value the query efficiency of BigQuery, enabling fast analysis of massive datasets with minimal effort.
Cons
  • Users find the cost structure expensive, especially with complex queries leading to rapidly escalating charges.
  • Users often face query issues with BigQuery, as inefficient queries can rapidly increase costs and complicate budgeting.
  • Users face cost issues with Google Cloud BigQuery, often leading to unexpectedly high bills and budget management challenges.
  • Users find the cost management challenging, facing unpredictable pricing and needing strict governance to maintain budgets.
  • Users find the steep learning curve for advanced features challenging, requiring significant time and effort to master.

What Are Recent G2 Reviews of Google Cloud BigQuery?

What Are G2 Users Discussing About Google Cloud BigQuery?

OWOX

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

Average Rating: 4.9/5.0

Total Reviews: 290

How Do G2 Users Rate OWOX?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind OWOX?

  • Seller: OWOX
  • Year Founded: 2002
  • HQ Location: WALNUT, California
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Chief Marketing Officer, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Small, 43% Medium

What Do G2 Reviewers Say About OWOX?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OWOX, finding it reliable and quick to implement without issues.
  • Users appreciate the excellent support team and flexibility of OWOX in addressing their unique needs.
  • Users value the transparency and accessibility of data ownership with OWOX, enhancing their data management capabilities.
  • Users value the excellent customer support from OWOX, appreciating their responsiveness and ongoing assistance.
  • Users value the ease of use and insightful analytics of OWOX, significantly enhancing their data-driven decisions.
Cons
  • Users face data management issues with OWOX, highlighting bugs and scheduling reliability concerns affecting their experience.
  • Users face error handling challenges with OWOX, often requiring dedicated resources for troubleshooting and issue resolution.
  • Users find the pricing structure expensive, wishing for more affordable options to enhance their experience.
  • Users feel the integration issues with third-party apps hinder the overall functionality of OWOX.
  • Users desire more step-by-step instructions and greater reliability in scheduling features for OWOX.

What Are Recent G2 Reviews of OWOX?

What Are G2 Users Discussing About OWOX?

Optimove

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.

Average Rating: 4.6/5.0

Total Reviews: 233

How Do G2 Users Rate Optimove?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Optimove?

  • Seller: Optimove
  • Company Website:
  • Year Founded: 2012
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, CRM Specialist
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 51% Medium, 31% Small

What Do G2 Reviewers Say About Optimove?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Optimove, benefiting from its intuitive interface and efficient automation features.
  • Users value the dedicated customer support of Optimove, enhancing their experience with expert assistance and seamless operations.
  • Users value the seamless integration of data-driven insights in Optimove, enhancing personalized customer engagement and campaign efficiency.
  • Users value the robust analytics of Optimove, enhancing their ability to measure and optimize campaign performance effectively.
  • Users value the advanced customer segmentation of Optimove, enhancing targeted marketing and overall engagement effectively.
Cons
  • Users find a steep learning curve with Optimove, noting the complexity can be overwhelming initially.
  • Users often face slow performance with Optimove, experiencing long wait times and system delays during heavy usage.
  • Users find the campaign reporting limitations frustrating, particularly the difficulty in accessing raw data for analysis.
  • Users find the missing features in Optimove limit effectiveness, noting the need for better scheduling and deliverability tools.
  • Users express frustration with data management issues, including flawed batch processes and lack of campaign portability.

What Are Recent G2 Reviews of Optimove?

What Are G2 Users Discussing About Optimove?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,977

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 7.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®
  • Phone: 415.683.2660

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find the navigation unintuitive, making it challenging to navigate and manage campaigns effectively.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Coupler.io

Coupler.io is a no-code data integration platform that connects 400+ sources and turns them into insights, all in one place. Collect data from your cloud apps, transform it, and load it into spreadsheets, BI tools, data warehouses, or AI agents. No complex setup or technical expertise required. Trusted by 1M+ users at companies like Uber, Netflix, and Airbus, Coupler.io helps marketers, analysts, business owners, sales teams, ecommerce brands, and finance professionals automate their data workflows. With 1,800+ ready-made integrations, you can automatically pull data from Google Ads, Facebook Ads, TikTok Ads, Amazon Ads, Google Analytics, Shopify, QuickBooks, and many more. Blend data from multiple sources and send it to Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Built-in transformations make data prep simple: join and append data sets, filter, add formulas, or start from ready-made templates. To get reporting off the ground fast, use Coupler.io’s in-app dashboards, browse the free template gallery for third-party BI tools, or build your own dashboards from scratch. Coupler.io is SOC 2 certified and follows the highest standards of data security and privacy to keep your data protected. Take full control of your data, see what works, and scale it with Coupler.io.

Average Rating: 4.8/5.0

Total Reviews: 104

How Do G2 Users Rate Coupler.io?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Coupler.io?

  • Seller: Railsware
  • Year Founded: 2007
  • HQ Location: Pasadena, CA, USA
  • LinkedIn® Page: www.linkedin.com
    172 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Marketing and Advertising
  • Company Size: 67% Small, 28% Medium

What Do G2 Reviewers Say About Coupler.io?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Coupler.io, enabling seamless data integration without complex setups.
  • Users highlight the incredible time savings with Coupler.io, reducing tasks from hours to mere seconds.
  • Users commend Coupler.io for its powerful automation, significantly enhancing reporting speed and reducing manual work.
  • Users value the massive integration library of Coupler.io, enabling quick connections to various platforms for efficient workflows.
  • Users value the seamless data integration capabilities of Coupler.io, significantly enhancing their reporting efficiency and analytics.
Cons
  • Users find the difficult setup of Coupler.io challenging, particularly for complex data models and niche integrations.
  • Users find the complex setup of Coupler.io cumbersome, requiring trial and error for advanced configurations.
  • Users experience a small learning curve with data schemas and interfaces, but it improves significantly with familiarity.
  • Users find Coupler.io to be quite expensive, especially for smaller teams needing multiple connections.
  • Users note a lack of information in Coupler.io, particularly for advanced features and complex data models.

What Are Recent G2 Reviews of Coupler.io?

What Are G2 Users Discussing About Coupler.io?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Data Collection: 8.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Quantcast Platform, simplifying report creation and campaign management.
  • Users value the intuitive user interface and effective audience insights provided by the Quantcast Platform.
  • Users value the user-friendly platform for campaign management, enabling easy report creation and effective optimization.
  • Users appreciate the ease of use in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
  • Users highlight the excellent customer support of Quantcast, ensuring quick responses and effective problem-solving assistance.
Cons
  • Users find the missing features in Quantcast Platform frustrating, particularly due to absence of bulk editing options.
  • Users find the limited features of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing.
  • Users struggle with poor reporting due to limited API connections and the lack of automated summary data for conversions.
  • Users face issues with reporting capabilities, as automated reports often fail and API connections are lacking.
  • Users are frustrated with the reporting limitations of Quantcast Platform, facing delays and incomplete conversion data.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated