I have been using Dreamdata for four years now. During that time, we’ve gone through different marketing systems, added new supporting systems, made changes to our paid engine, and even changed our ICP. At every step, we’ve still been able to map everything into Dreamdata and continue to see the full customer journey.

Over a longer period, we also tried moving all the data into our PowerBI setup, but we were never able to replicate anything truly useful there. What I like most about Dreamdata is the ability to consistently connect marketing and sales touches directly to revenue.

In recent months, I’ve used it to really drill down into our marketing channels, and then go even deeper into our paid campaigns and channels, to show the real story from MQL to revenue. Especially after the new AI analytics—which I was lucky to test—we can clearly see our black spots. That has made it much easier for me to go to leadership, show where the gaps are, and push for changes.

I’ve always been data-driven, but Dreamdata makes it much simpler to get to the insights and tell the story. Review collected by and hosted on G2.com.

It can still be difficult when I have so many different angles I can view the same thing from, and I can’t always remember where I saw what. That said, the AI Analytics has helped with that. Review collected by and hosted on G2.com.