# Best Identity and Access Management (IAM) Software for Small Business

## How Many Identity and Access Management (IAM) Software Products Does G2 Track?

**Total Products under this Category:** 221

### Category Stats (Jul 2026)

- **Average Rating:** 4.47/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Jellyfish by Cogito Group (+5.56%) - Among all products in this category, Jellyfish by Cogito Group recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Identity and Access Management (IAM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 25,900+ Authentic Reviews
- 221+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Identity and Access Management (IAM) Software
 ![G2 Grid® for Identity and Access Management (IAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-and-access-management-iam/grids.png?focus%5B%5D=36316&focus%5B%5D=633&focus%5B%5D=21375&focus%5B%5D=1308836&focus%5B%5D=22264&focus%5B%5D=20164&focus%5B%5D=107342&focus%5B%5D=4533)

Highlighted products: JumpCloud, Okta, Google Cloud Identity & Access Management (IAM), AWS Vertrified Access, Auth0, AWS Identity and Access Management (IAM), NordPass Business, and 1Password.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-and-access-management-iam/grids.json?focus%5B%5D=jumpcloud&focus%5B%5D=okta&focus%5B%5D=google-cloud-identity-access-management-iam&focus%5B%5D=aws-vertrified-access&focus%5B%5D=auth0&focus%5B%5D=aws-identity-and-access-management-iam&focus%5B%5D=nordpass-business&focus%5B%5D=1password&segment=small-business)

**Sponsored**

### Hire2Retire

RoboMQ’s Hire2Retire is an Identity Governance and Administration (IGA) solution designed to manage the complete workforce lifecycle, encompassing joiners, movers, and leavers (JML) events such as hiring, role changes, department transfers, terminations, and long-term leaves. This solution effectively bridges the gap between HR systems and IT infrastructure by synchronizing identity data with platforms like Active Directory (AD), Entra ID, Okta, and Google Workspace. By ensuring that user access and privileges are consistently aligned with their roles within the organization, Hire2Retire enhances overall operational efficiency. Targeted primarily at mid to large, fast-growing organizations, Hire2Retire addresses the challenges associated with manual and fragmented lifecycle management processes. Traditional methods of onboarding and offboarding can be slow, error-prone, and resource-intensive, often leading to security vulnerabilities, compliance risks, and diminished employee experiences. By automating these processes, Hire2Retire not only streamlines operations but also significantly reduces operational overhead, allowing organizations to focus on more strategic initiatives. One of the standout features of Hire2Retire is its extensive integration capabilities. With connections to 27 HR and Applicant Tracking Systems (ATS), major identity providers, and over 10 leading service management platforms such as ServiceNow, Salesforce, SolarWinds, and FreshService, the solution enables seamless identity orchestration. Its robust library of connectors allows for the automatic provisioning and deprovisioning of access to third-party applications based on profile-driven entitlements, making it a scalable and flexible IGA solution that adapts to the needs of modern enterprises. From a governance and security standpoint, Hire2Retire enforces role-based access control and continuously aligns user privileges with their job functions. This ensures that employees have the right level of access at all times, reducing the risk of over-provisioning. Additionally, timely deprovisioning during terminations or role changes helps prevent unauthorized access, protecting the organization from potential security breaches and reputational risks. Hire2Retire supports organizational compliance with key regulatory frameworks and standards including SOX, HIPAA, ISO 27001, and GDPR, providing complete audit trails for every identity lifecycle event.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=257&secure%5Bchosen_at%5D=2026-07-29T07%3A01%3A32Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=168476&secure%5Bresource_id%5D=257&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-and-access-management-iam%2Fsmall-business&secure%5Btoken%5D=27d12c4f455f3dd017a0eb86fe41d08235f4cea4740be47f05dc90cf27197d4a&secure%5Burl%5D=https%3A%2F%2Fwww.robomq.io%2Fproducts%2Fhire2retire%2F&secure%5Burl_type%5D=paid_promos)

[
JumpCloud
](https://www.g2.com/products/jumpcloud/reviews)

By [JumpCloud Inc.](https://www.g2.com/sellers/jumpcloud-inc)

[

4.5/5(4,039)

](https://www.g2.com/products/jumpcloud/reviews)

What do users say?

Users consistently praise JumpCloud for its ease of use and centralized management capabilities, which simplify identity and device management across multiple platforms. The intuitive interface and se

Pros and Cons

[
Ease of Use (881)
](https://www.g2.com/products/jumpcloud/reviews?qs=pros-and-cons)[
Missing Features (382)
](https://www.g2.com/products/jumpcloud/reviews?qs=pros-and-cons)

### [JumpCloud](https://www.g2.com/products/jumpcloud/reviews)

JumpCloud is a software designed to unify identity, device, and access management across organizations of all sizes. The software provides secure management of user identities and multi-OS devices by leveraging a single cloud-based platform supporting Windows, Apple, Linux, and Android. It automates user provisioning and access workflows and reduces the complexity of managing distributed IT environments. JumpCloud addresses the challenge of enabling secure remote work by giving IT teams and MSPs centralized control over devices and access policies. The software supports cross-platform device management, troubleshooting, and security enforcement for mid-market and small-business environments.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,909

#### How Do G2 Users Rate JumpCloud?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Tracking:** 8.4/10 (Category avg: 8.7/10)
- **User provisioning:** 9.0/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind JumpCloud?

- **Seller:** [JumpCloud Inc.](https://www.g2.com/sellers/jumpcloud-inc)
- **Company Website:** jumpcloud.com
- **Year Founded:** 2012
- **HQ Location:** Louisville, CO
- **Twitter:** @JumpCloud  
36,368 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38d1c7ef6377c3d34e3c2bdc6937f8550e2a1a3b27d60788f3502de0910d7b82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjumpcloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
974 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** IT Manager, System Administrator
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About JumpCloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of JumpCloud, finding user management across systems straightforward and intuitive.
- Users value the **unified device management** in JumpCloud, allowing seamless management of diverse platforms in one console.
- Users value the **enhanced security features** of JumpCloud, ensuring a secure and flexible management of users.
- Users value the **seamless integrations** with popular SaaS apps, streamlining management across various systems effortlessly.
- Users value the **remote user management** capabilities, enjoying seamless integration and intuitive interfaces across multiple systems.

##### Cons

- Users find the **missing features** in JumpCloud, such as improved macOS controls and better integrations, limit functionality.
- Users experience **confusion with settings** and note that features require clearer instructions for better usability.
- Users note the **limited features** of JumpCloud, especially its smaller SSO app catalog compared to competitors like Okta.
- Users find **macOS deployment issues** and limited integrations hinder effective management, affecting overall user experience and functionality.
- Users feel the **user interface needs improvement** , as it should be more user-friendly and interactive.

#### What Are Recent G2 Reviews of JumpCloud?

**["Centralized IT Management with Seamless SSO"](https://www.g2.com/survey_responses/jumpcloud-review-11883596)**

**Rating:** 5.0/5.0 stars

_— Boris C._

[Read full review](https://www.g2.com/survey_responses/jumpcloud-review-11883596)

**["Effortless User Management, Continual Feature Updates"](https://www.g2.com/survey_responses/jumpcloud-review-8832918)**

**Rating:** 4.5/5.0 stars

_— Juan R._

[Read full review](https://www.g2.com/survey_responses/jumpcloud-review-8832918)

#### What Are G2 Users Discussing About JumpCloud?

- [How is JumpCloud redefining identity and access management in hybrid IT environments for tech companies?](https://www.g2.com/discussions/how-is-jumpcloud-redefining-identity-and-access-management-in-hybrid-it-environments-for-tech-companies) - 1 comment, 4 upvotes
- [What is JumpCloud used for?](https://www.g2.com/discussions/jumpcloud-what-is-jumpcloud-used-for) - 3 comments, 4 upvotes
- [Can JumpCloud replace Active Directory?](https://www.g2.com/discussions/jumpcloud-can-jumpcloud-replace-active-directory) - 3 comments, 1 upvote
- [Is JumpCloud secure?](https://www.g2.com/discussions/is-jumpcloud-secure) - 2 comments, 3 upvotes
- [What is JumpCloud?](https://www.g2.com/discussions/what-is-jumpcloud) - 1 comment

[
Okta
](https://www.g2.com/products/okta/reviews)

By [Okta](https://www.g2.com/sellers/okta)

[

4.5/5(1,353)

](https://www.g2.com/products/okta/reviews)

What do users say?

Users consistently praise Okta for its ease of use and secure access to multiple applications through single sign-on (SSO) and multi-factor authentication (MFA). The platform simplifies identity manag

Pros and Cons

[
Ease of Use (207)
](https://www.g2.com/products/okta/reviews?qs=pros-and-cons)[
Authentication Issues (77)
](https://www.g2.com/products/okta/reviews?qs=pros-and-cons)

### [Okta](https://www.g2.com/products/okta/reviews)

Okta is a software designed to secure AI, machine, and human identity across any technology environment. The software provides authentication, authorization, and access management by leveraging a cloud-native identity platform trusted by leading global brands. It automates identity verification workflows and reduces the risk of unauthorized access for users, employees, and partners. Okta addresses the challenge of securing diverse digital ecosystems by empowering businesses and developers with customer and workforce identity solutions. The software supports AI agent protection, single sign-on, and identity governance across enterprise and mid-market organizations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,322

#### How Do G2 Users Rate Okta?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Tracking:** 9.1/10 (Category avg: 8.7/10)
- **User provisioning:** 9.4/10 (Category avg: 9.1/10)
- **On-premises solution:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Okta?

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta  
42,953 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 38% Large

#### What Do G2 Reviewers Say About Okta?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Okta's **ease of use** remarkable, streamlining access and enhancing security across multiple sites.
- Users value the **flexible dual factor authentication** of Okta, enhancing security while simplifying access across multiple platforms.
- Users value Okta's **single sign-on security** that simplifies access, enhances security, and boosts overall productivity.
- Users benefit from **streamlined access** with Okta's Single Sign-On, simplifying login processes and enhancing security effortlessly.
- Users love Okta for its **easy access** , streamlining login processes and enhancing productivity with a single sign-on feature.

##### Cons

- Users report **authentication issues** with Okta, leading to frustrating delays and access problems across multiple applications.
- Users find the **login issues** with Okta frustrating, as it can be slow and tedious, impacting accessibility.
- Users find Okta's pricing to be **high and lacking transparency** , making it challenging for smaller organizations to manage costs.
- Users find the **setup process complex** , especially when managing policies and troubleshooting access issues.
- Users find the **frequent authentication prompts** disruptive, especially when logged in on the same device.

#### What Are Recent G2 Reviews of Okta?

**["Seamless SSO and Reliable Identity Management with Okta"](https://www.g2.com/survey_responses/okta-review-13140989)**

**Rating:** 4.5/5.0 stars

_— Patil A._

[Read full review](https://www.g2.com/survey_responses/okta-review-13140989)

**["Okta Makes IAM and SSO Seamless with Strong, Easy-to-Deploy MFA"](https://www.g2.com/survey_responses/okta-review-13109287)**

**Rating:** 4.0/5.0 stars

_— Maulik V._

[Read full review](https://www.g2.com/survey_responses/okta-review-13109287)

#### What Are G2 Users Discussing About Okta?

- [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) - 1 comment
- [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) - 2 comments, 1 upvote
- [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/what-are-the-4-a-s-of-cloud-identity)
- [How do I enable MFA in Okta?](https://www.g2.com/discussions/how-do-i-enable-mfa-in-okta)
- [Why do companies use Okta?](https://www.g2.com/discussions/why-do-companies-use-okta) - 1 comment

[
Google Cloud Identity &...
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews)

By [Google](https://www.g2.com/sellers/google)

[

4.4/5(59)

](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews)

What do users say?

Users consistently praise the ease of use and strong security features of Google Cloud Identity & Access Management (IAM), highlighting its ability to manage access effectively while maintaining a

Pros and Cons

[
Ease of Use (20)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?qs=pros-and-cons)[
Difficult Learning (10)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?qs=pros-and-cons)

### [Google Cloud Identity & Access Management (IAM)](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews)

Google Cloud Identity & Access Management (IAM) is a software designed to provide fine-grained access control and visibility for centrally managing cloud resources. The software provides precise permission management and resource-level access governance by leveraging Google Cloud's infrastructure. It automates access policy enforcement across cloud environments and reduces the risk of over-provisioned permissions. Google Cloud Identity & Access Management (IAM) addresses the challenge of managing distributed cloud resource access by centralizing control and auditability in a single platform. The software supports small-business and mid-market organizations managing access across Google Cloud services and integrated applications.

**Average Rating:** 4.4/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Google Cloud Identity & Access Management (IAM)?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Tracking:** 8.7/10 (Category avg: 8.7/10)
- **User provisioning:** 9.1/10 (Category avg: 9.1/10)
- **On-premises solution:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google Cloud Identity & Access Management (IAM)?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 46% Small, 25% Medium

#### What Do G2 Reviewers Say About Google Cloud Identity & Access Management (IAM)?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Google Cloud IAM, highlighting its simple integration and user-friendly interface.
- Users value the **effective security features** of Google Cloud IAM, enhancing API management and user access control.
- Users appreciate the **intuitive management** of access and permissions in Google Cloud IAM, enhancing security and visibility.
- Users appreciate the **ease of access management** in Google Cloud IAM, enhancing security and efficiency across projects.
- Users appreciate the **accessible and user-friendly role-based access control** of Google Cloud IAM for efficient permissions management.

##### Cons

- Users find the **difficult learning curve** of Google Cloud IAM makes it confusing to navigate roles and permissions.
- Users find the **complexity of IAM** overwhelming, noting a steep learning curve that complicates access management.
- Users find the **complex usage** of Google Cloud IAM overwhelming, particularly with roles, permissions, and troubleshooting access issues.
- Users warn that **access permissions can be confusing** , leading to potential security risks and complicating project management.
- Users find the setup process for IAM to be **complex and confusing** , particularly with managing roles and permissions.

#### What Are Recent G2 Reviews of Google Cloud Identity & Access Management (IAM)?

**["Strong, Flexible Access Control and Auditability with Google Cloud IAM"](https://www.g2.com/survey_responses/google-cloud-identity-access-management-iam-review-12224469)**

**Rating:** 5.0/5.0 stars

_— Rene M._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-access-management-iam-review-12224469)

**["Clean Resource Hierarchy and IAM Recommender Make Access Management Easy"](https://www.g2.com/survey_responses/google-cloud-identity-access-management-iam-review-12218866)**

**Rating:** 4.5/5.0 stars

_— Koh W._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-access-management-iam-review-12218866)

[
Auth0
](https://www.g2.com/products/auth0/reviews)

By [Okta](https://www.g2.com/sellers/okta)

[

4.3/5(278)

](https://www.g2.com/products/auth0/reviews)

What do users say?

Users consistently praise Auth0 for its ease of use and flexibility in implementing secure authentication solutions. The platform simplifies complex identity management tasks, allowing developers to f

Pros and Cons

[
Ease of Use (52)
](https://www.g2.com/products/auth0/reviews?qs=pros-and-cons)[
Expensive (26)
](https://www.g2.com/products/auth0/reviews?qs=pros-and-cons)

### [Auth0](https://www.g2.com/products/auth0/reviews)

Auth0 is a software designed to provide secure authentication and authorization for web, mobile, and legacy applications for any user at scale. The software provides Universal Login, Fine Grained Authorization, and single sign-on by leveraging OAuth 2.0, standards-based protocols, and a central authorization server that keeps credentials from being transferred across sources. It automates authentication flows for native and web applications and reduces exposure to phishing and credential stuffing attacks. Auth0 addresses the challenge of integrating flexible, customizable identity management across diverse application types by going beyond role-based access control with fine-grained authorization capabilities. The software supports billions of monthly login transactions, SSO enablement, and integration with the broader Okta identity platform for small-business and mid-market customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 269

#### How Do G2 Users Rate Auth0?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Tracking:** 9.0/10 (Category avg: 8.7/10)
- **User provisioning:** 8.9/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Auth0?

- **Seller:** [Okta](https://www.g2.com/sellers/okta)
- **Company Website:** okta.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, California
- **Twitter:** @okta  
42,953 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,513 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About Auth0?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Auth0, simplifying security setup and boosting development efficiency.
- Users appreciate the **robust security features** of Auth0, which simplify authentication without hindering development speed.
- Users appreciate the **ease of authentication** with Auth0, enjoying secure and flexible integration without development slowdowns.
- Users appreciate the **diverse and flexible integrations** Auth0 offers, simplifying authentication and enhancing security across applications.
- Users value the **easy integrations** of Auth0, simplifying the addition of various authentication methods efficiently.

##### Cons

- Users find Auth0 to be **expensive** , especially as necessary features are locked behind higher-tier pricing structures.
- Users find that the **cost of Auth0 escalates** with usage, particularly for essential advanced features in production.
- Users find the **expensive pricing** of Auth0 a significant drawback, especially as features become necessary for growth.
- Users find the **difficult learning curve** of Auth0 challenging, especially for newcomers looking for a simpler experience.
- Users find the **complexity of the configuration UI** challenging, especially for beginners and those seeking intuitive design.

#### What Are Recent G2 Reviews of Auth0?

**["Auth0 Makes Secure Authentication Easy for a Beginner Developer"](https://www.g2.com/survey_responses/auth0-review-12955437)**

**Rating:** 5.0/5.0 stars

_— Sunshine H._

[Read full review](https://www.g2.com/survey_responses/auth0-review-12955437)

**["A strong option for B2B, Organizations, and more advanced access control"](https://www.g2.com/survey_responses/auth0-review-13109133)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/auth0-review-13109133)

#### What Are G2 Users Discussing About Auth0?

- [What is Auth0 used for?](https://www.g2.com/discussions/auth0-what-is-auth0-used-for)
- [Is auth0 free?](https://www.g2.com/discussions/is-auth0-free)
- [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) - 1 comment
- [Is auth0 good?](https://www.g2.com/discussions/is-auth0-good)
- [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) - 1 comment

[
AWS Vertrified Access
](https://www.g2.com/products/aws-vertrified-access/reviews)

By [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)

[

4.7/5(38)

](https://www.g2.com/products/aws-vertrified-access/reviews)

What do users say?

Users consistently praise the product for its secure access without the need for traditional VPNs, which simplifies workflows and enhances security. The zero-trust approach allows for fine-grained acc

Pros and Cons

[
Security (14)
](https://www.g2.com/products/aws-vertrified-access/reviews?qs=pros-and-cons)[
Difficult Learning (10)
](https://www.g2.com/products/aws-vertrified-access/reviews?qs=pros-and-cons)

### [AWS Vertrified Access](https://www.g2.com/products/aws-vertrified-access/reviews)

AWS Vertrified Access is a software designed to enable secure, VPN-less access to corporate applications and resources based on user identity and device security status. The software provides fine-grained access policies, continuous request evaluation, and device posture assessment by leveraging zero trust principles and integration with AWS IAM Identity Center and third-party identity providers. It automates real-time access decisions and reduces the risks associated with traditional remote connectivity and long-standing VPN dependencies. AWS Vertrified Access addresses the challenge of securely connecting remote users to corporate applications by centralizing policy management and enforcing security criteria before granting access. The software supports HTTP(S) and non-HTTP(S) applications including databases and EC2 instances over SSH, TCP, and RDP, with comprehensive logging for audit and incident response.

**Average Rating:** 4.7/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate AWS Vertrified Access?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Tracking:** 9.3/10 (Category avg: 8.7/10)
- **User provisioning:** 9.3/10 (Category avg: 9.1/10)
- **On-premises solution:** 9.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AWS Vertrified Access?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 53% Medium, 29% Small

#### What Do G2 Reviewers Say About AWS Vertrified Access?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **enhanced security** of AWS Verified Access through its Zero Trust and identity validation features.
- Users appreciate the **reliability** of AWS Verified Access, ensuring secure and stable access to applications across locations.
- Users appreciate the **intuitive zero-trust security approach** of AWS Verified Access, enhancing productivity while ensuring robust access control.
- Users appreciate the **strong security and controlled access** of AWS Verified Access for seamless application management.
- Users appreciate the **seamless integrations** of AWS Verified Access, enhancing security while simplifying access management without a VPN.

##### Cons

- Users find the **difficult learning curve** challenging, with complex documentation and setup processes that confuse newcomers.
- Users find the **initial setup complex** , particularly for those new to AWS identity services and Zero Trust architectures.
- Users highlight a **lack of information** in AWS Verified Access, making setup and troubleshooting challenging for newcomers.
- Users find the **learning curve steep** for AWS Verified Access, especially for those new to AWS identity services.
- Users find AWS Verified Access **expensive** , especially with costs increasing for multiple users and fluctuating usage patterns.

#### What Are Recent G2 Reviews of AWS Vertrified Access?

**["Strong Security and Controlled Access for Our AWS-Hosted PMS"](https://www.g2.com/survey_responses/aws-vertrified-access-review-12246958)**

**Rating:** 5.0/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/aws-vertrified-access-review-12246958)

**["Clean, Scalable App-Level Access Control with AWS Verified Access"](https://www.g2.com/survey_responses/aws-vertrified-access-review-12213090)**

**Rating:** 5.0/5.0 stars

_— Rene M._

[Read full review](https://www.g2.com/survey_responses/aws-vertrified-access-review-12213090)

[
AWS IAM
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews)

By [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)

[

4.5/5(164)

](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews)

What do users say?

Users consistently praise the fine-grained access control and seamless integration with AWS services provided by AWS Identity and Access Management (IAM). This flexibility allows for precise managemen

Pros and Cons

[
Security (31)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?qs=pros-and-cons)[
Complexity (22)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?qs=pros-and-cons)

### [AWS Identity and Access Management (IAM)](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews)

AWS Identity and Access Management (IAM) is a software designed to securely control access to AWS services and resources for authenticated and authorized users. The software provides centralized access control, granular permissions, identity federation, and multi-factor authentication by leveraging the AWS cloud infrastructure. It automates permission management and temporary credential issuance and reduces the risk associated with long-term credentials and unauthorized access. AWS Identity and Access Management (IAM) addresses the critical need for secure and compliant access governance in AWS environments by enabling fine-grained least-privilege controls across users and workloads. The software supports identity federation with corporate directories and third-party providers, regulatory compliance, and enhanced security posture for mid-market and enterprise AWS deployments.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate AWS Identity and Access Management (IAM)?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Tracking:** 8.5/10 (Category avg: 8.7/10)
- **User provisioning:** 9.2/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AWS Identity and Access Management (IAM)?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 34% Medium, 32% Large

#### What Do G2 Reviewers Say About AWS Identity and Access Management (IAM)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **fine-grained access control** of AWS IAM, enhancing security for critical AWS infrastructure management.
- Users appreciate the **ease of use** of AWS IAM, enabling simple management of permissions and user access effortlessly.
- Users value the **fine-grained access control** in AWS IAM, enabling precise permission management and enhanced security.
- Users value the **intuitive fine-grained access control** provided by AWS IAM for secure and efficient permissions management.
- Users value the **easy management** of users, roles, and permissions, enhancing both security and operational efficiency.

##### Cons

- Users find the **complexity** of AWS IAM challenging, especially with setup and policy management for beginners.
- Users find the **learning curve for IAM complex** , making it challenging to manage policies and permissions effectively.
- Users find the **learning curve steep** with AWS IAM, making it challenging for beginners to navigate its complexities.
- Users find **error handling complex** , making it difficult to troubleshoot and manage permissions effectively in AWS IAM.
- Users experience a **lack of clear information** , making IAM setups complex and policies difficult to understand.

#### What Are Recent G2 Reviews of AWS Identity and Access Management (IAM)?

**["AWS IAM: Fine-Grained, Seamless Access Control for Secure Permissions at Scale"](https://www.g2.com/survey_responses/aws-identity-and-access-management-iam-review-12224065)**

**Rating:** 5.0/5.0 stars

_— Rene M._

[Read full review](https://www.g2.com/survey_responses/aws-identity-and-access-management-iam-review-12224065)

**["Granular and scalable access control with AWS IAM"](https://www.g2.com/survey_responses/aws-identity-and-access-management-iam-review-12610078)**

**Rating:** 5.0/5.0 stars

_— Caleb F._

[Read full review](https://www.g2.com/survey_responses/aws-identity-and-access-management-iam-review-12610078)

[
NordPass Business
](https://www.g2.com/products/nordpass-business/reviews)

By [Nord Security](https://www.g2.com/sellers/nord-security)

[

4.5/5(642)

](https://www.g2.com/products/nordpass-business/reviews)

What do users say?

Users consistently praise the ease of use and strong security features of NordPass Business, highlighting its ability to simplify password management and enhance team collaboration. The intuitive inte

Pros and Cons

[
Ease of Use (194)
](https://www.g2.com/products/nordpass-business/reviews?qs=pros-and-cons)[
Password Management (90)
](https://www.g2.com/products/nordpass-business/reviews?qs=pros-and-cons)

### [NordPass Business](https://www.g2.com/products/nordpass-business/reviews)

NordPass Business is a software designed to provide businesses with a password management solution that upholds rigorous privacy and security standards. The software provides secure password storage, sharing, and company-wide policy enforcement by leveraging the industry-leading XChaCha20 encryption algorithm. It automates access management and credential monitoring and reduces the risk of unwanted credential exposure across organizational resources. NordPass Business addresses the challenge of maintaining consistent cybersecurity hygiene across teams by offering an intuitive interface that ensures seamless adoption and straightforward account access. The software supports 24/7 technical assistance, small-business and mid-market deployments, and is trusted by more than 9,000 businesses worldwide.

**Average Rating:** 4.5/5.0

**Total Reviews:** 641

#### How Do G2 Users Rate NordPass Business?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Tracking:** 8.3/10 (Category avg: 8.7/10)
- **User provisioning:** 8.5/10 (Category avg: 9.1/10)
- **On-premises solution:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind NordPass Business?

- **Seller:** [Nord Security](https://www.g2.com/sellers/nord-security)
- **Company Website:** nordsecurity.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @NordPass  
9,488 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc0fe2effca8c22d09b4287da16f84ff9b51497e955f6551ca292fbd8ee7a216&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnordsecurity%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,915 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, CTO
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 72% Small, 25% Medium

#### What Do G2 Reviewers Say About NordPass Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of NordPass Business, simplifying password management with efficient features and integration.
- Users commend the **robust security measures** of NordPass Business, enhancing password management and protecting sensitive data.
- Users love the **convenience of password management** with NordPass, enjoying seamless access and secure storage of passwords.
- Users appreciate the **intuitive design** of NordPass Business, enhancing user experience and security for their business needs.
- Users value the **seamless password sharing** capabilities of NordPass Business, enhancing security and collaboration in the workplace.

##### Cons

- Users experience **inconsistent password management** with NordPass, encountering issues with saved passwords and autofill options.
- Users face **password issues** with NordPass Business, including unreliable autosave and conflicts with autofill options.
- Users face **login issues** with NordPass Business, including timeouts, quick logouts, and inconsistent password filling.
- Users experience frequent **autofill issues** , facing glitches and unnecessary prompts that complicate form-filling tasks.
- Users face frequent **browser extension issues** , including bugs and limitations that hinder smooth functionality and usability.

#### What Are Recent G2 Reviews of NordPass Business?

**["Simple, Secure Team Password Management with NordPass Business"](https://www.g2.com/survey_responses/nordpass-business-review-12856345)**

**Rating:** 4.0/5.0 stars

_— Nagesh B._

[Read full review](https://www.g2.com/survey_responses/nordpass-business-review-12856345)

**["Enhances Security with Group Sharing"](https://www.g2.com/survey_responses/nordpass-business-review-10473026)**

**Rating:** 5.0/5.0 stars

_— Curtis L._

[Read full review](https://www.g2.com/survey_responses/nordpass-business-review-10473026)

[
1Password
](https://www.g2.com/products/1password/reviews)

By [1Password](https://www.g2.com/sellers/1password)

[

4.6/5(1,809)

](https://www.g2.com/products/1password/reviews)

What do users say?

Users consistently praise ease of use and strong security features of 1Password, highlighting its ability to securely store and autofill passwords across devices. The intuitive interface and seamless

Pros and Cons

[
Ease of Use (332)
](https://www.g2.com/products/1password/reviews?qs=pros-and-cons)[
Password Management (95)
](https://www.g2.com/products/1password/reviews?qs=pros-and-cons)

### [1Password](https://www.g2.com/products/1password/reviews)

1Password is a software designed to improve enterprise password security, visibility, and control over how passwords and company data are protected. The software provides password management, IAM infrastructure integration, and security policy enforcement by leveraging an enterprise-grade platform trusted by over 180,000 businesses. It automates password generation and security policy application at scale and reduces risk from weak, reused, or exposed credentials. 1Password addresses the challenge of maintaining strong credential hygiene across large organizations by enabling proactive threat management and detailed password security posture reporting. The software supports integration with existing IAM infrastructure, company-wide policy enforcement, and secure sign-in workflows for small-business and mid-market environments.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,790

#### How Do G2 Users Rate 1Password?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Tracking:** 9.3/10 (Category avg: 8.7/10)
- **User provisioning:** 9.2/10 (Category avg: 9.1/10)
- **On-premises solution:** 9.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind 1Password?

- **Seller:** [1Password](https://www.g2.com/sellers/1password)
- **Company Website:** 1password.com
- **Year Founded:** 2005
- **HQ Location:** Ontario
- **Twitter:** @1Password  
139,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=019e2bdb11b7eb29035cc0fc35f19b1f836fa4557f91cfd19f8fdbb3aa57189d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1password%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,930 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Small, 32% Medium

#### What Do G2 Reviewers Say About 1Password?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise 1Password for its **ease of use** , providing a simple and secure way to manage passwords effectively.
- Users value the **robust security** of 1Password, enhancing their peace of mind while managing passwords effortlessly.
- Users value the **secure and easy password management** provided by 1Password, enhancing their peace of mind and efficiency.
- Users appreciate the **intuitive design** of 1Password, simplifying password management across all devices effortlessly.
- Users appreciate the **easy access** provided by 1Password, enabling quick logins and seamless credential management across devices.

##### Cons

- Users express a desire for improved **password tracking and management** features in 1Password for better usability.
- Users feel that the **pricing can be high** for personal use, which adds to the overall burden of the service.
- Users experience **login issues** with 1Password, particularly with browser extensions failing to detect logins consistently.
- Users face **autofill issues** with 1Password, leading to unwanted credentials filling and limited control over logins.
- Users find the **cost of 1Password high** , as it lacks a free plan and requires a paid subscription after a trial.

#### What Are Recent G2 Reviews of 1Password?

**["Seamless, Simple Password Management Across Desktop and Mobile"](https://www.g2.com/survey_responses/1password-review-12976873)**

**Rating:** 5.0/5.0 stars

_— Roger B._

[Read full review](https://www.g2.com/survey_responses/1password-review-12976873)

**["1Password Makes Daily Sign-Ins Fast, Secure, and Organized"](https://www.g2.com/survey_responses/1password-review-13131940)**

**Rating:** 4.5/5.0 stars

_— Kunal S._

[Read full review](https://www.g2.com/survey_responses/1password-review-13131940)

#### What Are G2 Users Discussing About 1Password?

- [I'm struggling with 1Password's secure sharing features. Can anyone explain the best way to use them?](https://www.g2.com/discussions/i-m-struggling-with-1password-s-secure-sharing-features-can-anyone-explain-the-best-way-to-use-them) - 3 comments, 2 upvotes
- [What is 1Password used for?](https://www.g2.com/discussions/1password-what-is-1password-used-for) - 3 comments
- [Is 1password any good?](https://www.g2.com/discussions/is-1password-any-good) - 4 comments, 4 upvotes
- [What is 1password used for?](https://www.g2.com/discussions/what-is-1password-used-for) - 2 comments
- [Can you use 1password for free?](https://www.g2.com/discussions/can-you-use-1password-for-free) - 3 comments, 2 upvotes

[
Rippling IT
](https://www.g2.com/products/rippling-it/reviews)

By [Rippling](https://www.g2.com/sellers/rippling)

[

4.7/5(1,119)

](https://www.g2.com/products/rippling-it/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Rippling, highlighting how it simplifies HR, payroll, and IT management tasks. Many appreciate the platform's ability to consolidat

Pros and Cons

[
Ease of Use (675)
](https://www.g2.com/products/rippling-it/reviews?qs=pros-and-cons)[
Missing Features (164)
](https://www.g2.com/products/rippling-it/reviews?qs=pros-and-cons)

### [Rippling IT](https://www.g2.com/products/rippling-it/reviews)

Rippling IT is a software designed to unify identity, device, access, and security management for organizations seeking to streamline IT operations. The software provides app provisioning, device configuration, compliance enforcement, and endpoint protection by leveraging a single centralized dashboard. It automates the full employee lifecycle from onboarding to offboarding and reduces manual IT work by automatically granting, revoking, and governing access. Rippling IT addresses the challenges of fragmented IT tooling and security gaps by centralizing least-privilege controls, real-time monitoring, and automated patching in one platform. The software supports instant offboarding lockouts, secure device recovery, and full visibility across hardware, software, and user risk for mid-market organizations.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,052

#### How Do G2 Users Rate Rippling IT?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Tracking:** 9.2/10 (Category avg: 8.7/10)
- **User provisioning:** 9.4/10 (Category avg: 9.1/10)
- **On-premises solution:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Rippling IT?

- **Seller:** [Rippling](https://www.g2.com/sellers/rippling)
- **Company Website:** www.rippling.com
- **Year Founded:** 2016
- **HQ Location:** San Francisco, CA
- **Twitter:** @Rippling  
12,402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6d112b753319aa9458bfca2094808dab9c6c0f3f379a165ec2f0cd150d38d1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17988315%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,523 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Medium, 26% Small

#### What Do G2 Reviewers Say About Rippling IT?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Rippling IT's **ease of use** exceptional, allowing quick access to tasks and streamlined management of work processes.
- Users find Rippling to be **highly intuitive** , making it easy to navigate and manage essential tasks efficiently.
- Users love the **user-friendly interface** of Rippling IT, making navigation and processes easy and intuitive.
- Users appreciate the **easy access** provided by Rippling, streamlining login and enhancing organizational efficiency.
- Users appreciate the **simple and intuitive interface** of Rippling IT, making navigation and organization effortless.

##### Cons

- Users are disappointed with the **missing features** in Rippling IT, especially regarding integration and credential management.
- Users find the **limited features** of Rippling IT frustrating, as navigation and support could be improved.
- Users suggest that **improvement is needed** in Rippling IT's menu organization and feature set functionality for better usability.
- Users find the **learning curve steep** , especially for those who aren't tech-savvy, making setup tedious at times.
- Users experience **poor customer support** from Rippling, with friendly but ineffective assistance during critical implementation phases.

#### What Are Recent G2 Reviews of Rippling IT?

**["IT provisioning and app access made completely painless for everyday employees."](https://www.g2.com/survey_responses/rippling-it-review-13035351)**

**Rating:** 5.0/5.0 stars

_— Kupeshanth K._

[Read full review](https://www.g2.com/survey_responses/rippling-it-review-13035351)

**["Focus on Centralized Management, Focus on Ease of Use & Visibility"](https://www.g2.com/survey_responses/rippling-it-review-13062629)**

**Rating:** 5.0/5.0 stars

_— Mihir M._

[Read full review](https://www.g2.com/survey_responses/rippling-it-review-13062629)

[
Microsoft Entra ID
](https://www.g2.com/products/microsoft-entra-id/reviews)

By [Microsoft](https://www.g2.com/sellers/microsoft)

[

4.5/5(912)

](https://www.g2.com/products/microsoft-entra-id/reviews)

What do users say?

Users consistently praise the centralized identity management and strong security features of Microsoft Entra ID, highlighting its seamless integration with Microsoft services that simplifies access c

Pros and Cons

[
Ease of Use (129)
](https://www.g2.com/products/microsoft-entra-id/reviews?qs=pros-and-cons)[
Complexity (56)
](https://www.g2.com/products/microsoft-entra-id/reviews?qs=pros-and-cons)

### [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews)

Microsoft Entra ID is a software designed to provide complete identity and access management with integrated security for connecting users to their apps, devices, and data. The software provides adaptive access, single sign-on, passwordless authentication, and identity governance by leveraging multi-factor authentication and Conditional Access policies. It automates user provisioning and access reviews and reduces the risk of identity compromise across internal and external users. Microsoft Entra ID addresses the challenge of unified identity management in complex hybrid environments by connecting all users to all apps and devices through a centralized platform. The software supports Cloud Infrastructure Entitlement Management, decentralized identity, and identity verification as part of the broader Microsoft Entra product family.

**Average Rating:** 4.5/5.0

**Total Reviews:** 873

#### How Do G2 Users Rate Microsoft Entra ID?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Tracking:** 8.8/10 (Category avg: 8.7/10)
- **User provisioning:** 9.0/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Microsoft Entra ID?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, System Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Medium, 37% Large

#### What Do G2 Reviewers Say About Microsoft Entra ID?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Microsoft Entra ID, highlighting its smooth initial setup and efficient management.
- Users value the **strong security features** of Microsoft Entra ID, including MFA and Conditional Access for enhanced protection.
- Users appreciate the **seamless SSO** of Microsoft Entra ID, enhancing efficiency across various platforms and services.
- Users value the **strong security and seamless management** of identities in Microsoft Entra ID, enhancing protection and integration.
- Users value the **seamless integration** of Microsoft Entra ID with Microsoft cloud services, enhancing identity and access management efficiency.

##### Cons

- Users find Microsoft Entra ID's **complexity** in configuration and licensing to be a significant challenge in management.
- Users find the **cost of Microsoft Entra ID** to be significant, especially for larger organizations needing advanced features.
- Users find **Microsoft Entra ID's complex administration** frustrating, especially with configuration and management of security settings.
- Users find the learning curve for **difficult features and configurations** in Microsoft Entra ID to be quite steep.
- Users find the **complex setup** of Microsoft Entra ID challenging, particularly with Conditional Access and security configurations.

#### What Are Recent G2 Reviews of Microsoft Entra ID?

**["Entra ID P2 Makes Conditional Access and Security Policies Easy to Configure"](https://www.g2.com/survey_responses/microsoft-entra-id-review-12889489)**

**Rating:** 4.5/5.0 stars

_— Ankit G._

[Read full review](https://www.g2.com/survey_responses/microsoft-entra-id-review-12889489)

**["Microsoft Entra is one of best Modern and Robust Cloud Identity and Access Management Platform"](https://www.g2.com/survey_responses/microsoft-entra-id-review-12609554)**

**Rating:** 5.0/5.0 stars

_— Kush Kumar K._

[Read full review](https://www.g2.com/survey_responses/microsoft-entra-id-review-12609554)

#### What Are G2 Users Discussing About Microsoft Entra ID?

- [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) - 1 comment, 1 upvote
- [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) - 4 comments
- [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) - 2 comments
- [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) - 3 comments
- [How does Azure integrate with Active Directory?](https://www.g2.com/discussions/how-does-azure-integrate-with-active-directory) - 1 comment

[
IBM Verify CIAM
](https://www.g2.com/products/ibm-verify-ciam/reviews)

By [IBM](https://www.g2.com/sellers/ibm)

[

4.3/5(189)

](https://www.g2.com/products/ibm-verify-ciam/reviews)

What do users say?

Users consistently praise the product for its robust security and seamless user experience, particularly highlighting features like multi-factor authentication and adaptive access controls. Many appre

Pros and Cons

[
Security (61)
](https://www.g2.com/products/ibm-verify-ciam/reviews?qs=pros-and-cons)[
Complex Setup (38)
](https://www.g2.com/products/ibm-verify-ciam/reviews?qs=pros-and-cons)

### [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews)

IBM Verify CIAM is a software designed to centrally manage customer and workforce identity and access across cloud, on-premises, and hybrid environments. The software provides single sign-on, multifactor authentication, adaptive AI-based access, passwordless access, and lifecycle and consent management by leveraging a single-stack architecture with reverse proxy capabilities. It automates identity lifecycle events and directory unification and reduces friction associated with migrating from on-premises to cloud identity systems. IBM Verify CIAM addresses the challenges of complex enterprise identity governance and legacy system integration by supporting CRM applications, federated client workforces, and over 150,000 authorization groups. The software supports FedRAMP authorization, SOC 2, ISO 27001, and PCI DSS compliance, and is deployed across Mac, iOS, Android, Windows, Linux, and Z mainframe operating systems for enterprise and mid-market customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 177

#### How Do G2 Users Rate IBM Verify CIAM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Tracking:** 8.6/10 (Category avg: 8.7/10)
- **User provisioning:** 8.6/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind IBM Verify CIAM?

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** www.ibm.com
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 52% Large, 39% Medium

#### What Do G2 Reviewers Say About IBM Verify CIAM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust security features** of IBM Verify, enhancing safety in customer registrations and logins.
- Users value the **ease of use** of IBM Verify CIAM, appreciating its straightforward setup and user-friendly interface.
- Users value the **customizable authentication flows** of IBM Verify CIAM, enhancing security and user experience effectively.
- Users appreciate the **security and reliability** of IBM Verify CIAM, enhancing user experience with flexible authentication options.
- Users appreciate the **extra security layers** provided by MFA authentication in IBM Verify, enhancing overall safety during logins.

##### Cons

- Users find the **initial setup and configuration complex** , especially lacking streamlined documentation for easier onboarding.
- Users find the **initial setup and configuration overly complex** , especially without prior IAM experience, complicating the onboarding process.
- Users find the **difficult learning curve** of IBM Verify CIAM challenging, especially without prior IAM experience.
- Users struggle with the **difficult setup** of IBM Verify CIAM, facing a steep learning curve and complex configurations.
- Users find the **initial setup and configuration overly complex** , leading to a steeper learning curve and confusion.

#### What Are Recent G2 Reviews of IBM Verify CIAM?

**["Easy SSO & MFA Management with a Helpful Login Activity Dashboard"](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)**

**Rating:** 4.0/5.0 stars

_— Divyanshi B._

[Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)

**["Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration"](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)**

**Rating:** 4.5/5.0 stars

_— Vamshi Pasala Narayan V._

[Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)

#### What Are G2 Users Discussing About IBM Verify CIAM?

- [What are the benefits and drawbacks of using IBM Security Verify for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-ibm-security-verify-for-identity-and-access-management) - 1 upvote

[
Descope
](https://www.g2.com/products/descope/reviews)

By [Descope](https://www.g2.com/sellers/descope)

[

4.8/5(86)

](https://www.g2.com/products/descope/reviews)

What do users say?

Users consistently praise Descope for its ease of use and exceptional customer support, highlighting how quickly they can implement authentication solutions without extensive coding. The platform's in

Pros and Cons

[
Ease of Use (15)
](https://www.g2.com/products/descope/reviews?qs=pros-and-cons)[
Complex Setup (6)
](https://www.g2.com/products/descope/reviews?qs=pros-and-cons)

### [Descope](https://www.g2.com/products/descope/reviews)

Descope is a drag & drop customer authentication and identity management platform. Our no / low code CIAM solution helps organizations easily create and customize their entire user journey using visual workflows – from authentication and authorization to MFA and federated SSO. Hundreds of customers including GoFundMe, Navan, You.com, and Branch use Descope to reduce user friction, prevent account takeover, and get a unified view of their customer journey. Descope was named a Momentum Leader in the G2 Fall Reports for the CIAM and Passwordless categories. Descope also provides a connector ecosystem with dozens of third-party services for use cases such as identity verification, fraud prevention, risk-based authentication, and identity orchestration. Descope is built on a scalable multi-tenant architecture with high availability that can support advanced enterprise requirements. Founded in 2022, Descope is backed by Lightspeed and Notable Capital (previously GGV Capital) and is a member of the FIDO Alliance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 86

#### How Do G2 Users Rate Descope?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Tracking:** 9.5/10 (Category avg: 8.7/10)
- **User provisioning:** 9.8/10 (Category avg: 9.1/10)
- **On-premises solution:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Descope?

- **Seller:** [Descope](https://www.g2.com/sellers/descope)
- **Company Website:** www.descope.com
- **Year Founded:** 2022
- **HQ Location:** Los Altos, California
- **Twitter:** @descopeinc  
651 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8489c78a7390d13b70d4bb0e1cb697e18a43f51e4c54ba2d55eb41aa2cd0f6c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdescope%2F&secure%5Burl_type%5D=linkedin_company_website)  
109 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CTO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 84% Small, 15% Medium

#### What Do G2 Reviewers Say About Descope?

_AI-generated summary from verified user reviews_

##### Pros

- Users highly value the **ease of use** of Descope, finding setup and usage smooth and satisfying for all skill levels.
- Users highlight the **exceptional customer support** from Descope, appreciating quick responses and helpful guidance for complex issues.
- Users value Descope for providing **trusted authentication and authorization** , simplifying integration and ensuring best practices.
- Users praise the **implementation ease** of Descope, appreciating its seamless integration and user-friendly interface.
- Users highlight the **easy setup** of Descope, appreciating its quick deployment and intuitive user experience.

##### Cons

- Users find the **complex setup** process challenging, requiring significant time and effort for proper configuration.
- Users find the **difficult learning curve** of Descope challenging, particularly when integrating flows with a unique setup.
- Users find the **outdated documentation** a hurdle, making advanced feature implementation and customization more challenging.
- Users find the **complexity** of Descope's advanced features and setup process can hinder smooth implementation and customization.
- Users find the **difficult learning process** of Descope challenging, requiring time and support to fully grasp its capabilities.

#### What Are Recent G2 Reviews of Descope?

**["Game-Changing WYSIWYG Auth Flows with Integrations That Scale"](https://www.g2.com/survey_responses/descope-review-12672849)**

**Rating:** 4.5/5.0 stars

_— Vishesh B._

[Read full review](https://www.g2.com/survey_responses/descope-review-12672849)

**["Works great for our multi-tenant B2B auth needs"](https://www.g2.com/survey_responses/descope-review-12183990)**

**Rating:** 5.0/5.0 stars

_— Arun K._

[Read full review](https://www.g2.com/survey_responses/descope-review-12183990)

[
FusionAuth
](https://www.g2.com/products/fusionauth/reviews)

By [FusionAuth](https://www.g2.com/sellers/fusionauth)

[

4.5/5(139)

](https://www.g2.com/products/fusionauth/reviews)

What do users say?

Users consistently praise FusionAuth for its ease of use and flexibility, making it a reliable choice for managing authentication across various applications. The straightforward setup process and com

Pros and Cons

[
Ease of Use (49)
](https://www.g2.com/products/fusionauth/reviews?qs=pros-and-cons)[
Complexity (28)
](https://www.g2.com/products/fusionauth/reviews?qs=pros-and-cons)

### [FusionAuth](https://www.g2.com/products/fusionauth/reviews)

FusionAuth is a customer identity and access management (CIAM) platform specifically engineered to address the challenges of security, scalability, and developer efficiency. This solution is designed for organizations seeking to enhance their identity management processes while ensuring compliance with stringent regulatory standards such as GDPR and SOC2. By offering a flexible deployment model, FusionAuth allows users to maintain control over their data residency, whether in the cloud, on-premises, or in hybrid environments. Targeted towards developers and organizations that require robust identity solutions, FusionAuth is particularly beneficial for businesses experiencing rapid growth or those that need to streamline their authentication processes. Its API-first architecture enables organizations to embed identity management directly into their existing workflows, reducing the operational burden associated with traditional identity providers. This capability is especially valuable for companies that wish to eliminate the complexities and costs associated with maintaining homegrown authentication systems. Key features of FusionAuth include its flexible deployment options, which empower organizations to choose how and where they host their identity management solution. This flexibility is complemented by an API-driven architecture, where every feature is accessible through APIs, allowing for seamless integration and management of identity as part of the overall infrastructure. This approach not only enhances developer velocity but also ensures that organizations can adapt their identity solutions to meet evolving business needs without being locked into a single vendor's cloud. Additionally, FusionAuth offers predictable pricing models that help organizations avoid unexpected costs commonly associated with monthly active user (MAU) surges. This transparency in pricing is a significant advantage for businesses looking to scale without incurring excessive expenses. The platform has demonstrated its effectiveness across various industries, with notable success stories highlighting its ability to handle massive traffic surges, reduce operational bottlenecks, and lower engineering burdens. For instance, Bilt leveraged FusionAuth to manage high traffic volumes while ensuring compliance with data residency requirements. Similarly, Vatix transitioned from a cumbersome homegrown system to FusionAuth, enabling their Customer Success team to onboard clients quickly and efficiently. UrbanSitter's implementation of FusionAuth significantly reduced their authentication development time, allowing them to focus on core product innovation. These examples illustrate how FusionAuth not only enhances security and compliance but also drives operational efficiency and cost savings for organizations across diverse sectors.

**Average Rating:** 4.5/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate FusionAuth?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Tracking:** 8.4/10 (Category avg: 8.7/10)
- **User provisioning:** 8.6/10 (Category avg: 9.1/10)
- **On-premises solution:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind FusionAuth?

- **Seller:** [FusionAuth](https://www.g2.com/sellers/fusionauth)
- **Company Website:** fusionauth.io
- **Year Founded:** 2009
- **HQ Location:** Broomfield, US
- **Twitter:** @FusionAuth  
2,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f9dc39ec44bbf34e28985ca870f49b027f7ec84a568c53685eaa9bc50306e5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11861048%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, CTO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Small, 45% Medium

#### What Do G2 Reviewers Say About FusionAuth?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of FusionAuth, making setup and administration simple and efficient.
- Users value the **seamless integrations** with multiple authentication methods and third-party services for enhanced flexibility.
- Users value the **easy integrations** with third parties, enhancing accessibility and functionality within their systems.
- Users love the **integrated tools and customization** in FusionAuth, streamlining authentication and enhancing ease of use.
- Users value the **excellent customer support** of FusionAuth that efficiently resolves issues and enhances user experience.

##### Cons

- Users find the **complexity** of FusionAuth's configuration and learning curve challenging, complicating their overall experience.
- Users face a **difficult learning curve** with FusionAuth's UI and advanced implementation details, complicating the integration process.
- Users find the **complex setup** process of FusionAuth challenging, leading to longer onboarding and configuration issues.
- Users note a significant **learning curve** with FusionAuth, making it challenging for new teams to adapt effectively.
- Users find the **limited customization** options in FusionAuth frustrating, hindering their ability to tailor the platform effectively.

#### What Are Recent G2 Reviews of FusionAuth?

**["Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price"](https://www.g2.com/survey_responses/fusionauth-review-12481920)**

**Rating:** 4.5/5.0 stars

_— Idan Y._

[Read full review](https://www.g2.com/survey_responses/fusionauth-review-12481920)

**["Powerful, Flexible Authentication with Effortless Setup and a Great UI"](https://www.g2.com/survey_responses/fusionauth-review-12527838)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/survey_responses/fusionauth-review-12527838)

#### What Are G2 Users Discussing About FusionAuth?

- [What is the difference between Okta and Auth0?](https://www.g2.com/discussions/what-is-the-difference-between-okta-and-auth0)
- [Is FusionAuth free?](https://www.g2.com/discussions/is-fusionauth-free) - 1 comment
- [How do you use FusionAuth?](https://www.g2.com/discussions/how-do-you-use-fusionauth)
- [Why use FusionAuth?](https://www.g2.com/discussions/why-use-fusionauth)

[
PropelAuth
](https://www.g2.com/products/propelauth/reviews)

By [PropelAuth](https://www.g2.com/sellers/propelauth)

[

5/5(31)

](https://www.g2.com/products/propelauth/reviews)

What do users say?

Users consistently praise PropelAuth for its ease of use and responsive support, highlighting how quickly they can integrate and manage authentication without significant overhead. The product's relia

Pros and Cons

[
Customer Support (6)
](https://www.g2.com/products/propelauth/reviews?qs=pros-and-cons)[
Customization Difficulties (3)
](https://www.g2.com/products/propelauth/reviews?qs=pros-and-cons)

### [PropelAuth](https://www.g2.com/products/propelauth/reviews)

PropelAuth is the only authentication solution designed to help your company grow. Teams of all sizes are using PropelAuth to close Enterprise contracts with companies like Adobe, PWC, and Hubspot - because when you integrate PropelAuth, you get the full suite of features you need to pass security reviews and support customers at scale.

**Average Rating:** 5.0/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate PropelAuth?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Tracking:** 9.7/10 (Category avg: 8.7/10)
- **User provisioning:** 9.6/10 (Category avg: 9.1/10)
- **On-premises solution:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind PropelAuth?

- **Seller:** [PropelAuth](https://www.g2.com/sellers/propelauth)
- **Year Founded:** 2021
- **HQ Location:** Redwood City, CA
- **Twitter:** @PropelAuth  
416 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef31d6b9bdc22569c6bfde0eae43b25a60afe3e4f76dd200e5dfafc197fda76d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropelauth%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 90% Small, 6% Medium

#### What Do G2 Reviewers Say About PropelAuth?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **fast and knowledgeable support** of PropelAuth, enhancing their experience with reliable user management solutions.
- Users value the **reliability** of PropelAuth, enabling seamless integration and consistent performance for diverse authentication needs.
- Users love PropelAuth for its **intuitive management interface** , making complex authentication workflows simple and efficient.
- Users value the **seamless SSO integration** of PropelAuth, facilitating easy onboarding and enterprise functionality.
- Users commend the **excellent SSO support** of PropelAuth, simplifying client onboarding with a user-friendly interface.

##### Cons

- Users desire more **customization options** for PropelAuth to enhance flexibility and support complex workflows.
- Users desire more **limited customization** options for tailored experiences, especially for complex use cases and workflows.
- Users desire more **customization options** for complex use cases but still find the core product reliable.
- Users desire more **complex setup options** for tenant customization and hierarchies, indicating potential limitations in advanced configurations.

#### What Are Recent G2 Reviews of PropelAuth?

**["A Reliable, Scalable Auth Solution That Just Works"](https://www.g2.com/survey_responses/propelauth-review-11304782)**

**Rating:** 5.0/5.0 stars

_— Gil R._

[Read full review](https://www.g2.com/survey_responses/propelauth-review-11304782)

**["Effortless Authentication with Stellar Support"](https://www.g2.com/survey_responses/propelauth-review-12822669)**

**Rating:** 5.0/5.0 stars

_— Joe S._

[Read full review](https://www.g2.com/survey_responses/propelauth-review-12822669)

[
Google Cloud Identity
](https://www.g2.com/products/google-cloud-identity/reviews)

By [Google](https://www.g2.com/sellers/google)

[

4.3/5(34)

](https://www.g2.com/products/google-cloud-identity/reviews)

What do users say?

Users consistently praise the product for its easy user management and seamless integration with Google services, which simplifies access control and enhances security. The straightforward admin conso

Pros and Cons

[
Security (11)
](https://www.g2.com/products/google-cloud-identity/reviews?qs=pros-and-cons)[
Difficult Learning (7)
](https://www.g2.com/products/google-cloud-identity/reviews?qs=pros-and-cons)

### [Google Cloud Identity](https://www.g2.com/products/google-cloud-identity/reviews)

Google Cloud Identity is a software designed to unify identity, access, app, and device management for IT and security teams seeking to protect company data and enable digital workplaces. The software provides integrated IAM and enterprise mobility management capabilities by leveraging Google's cloud infrastructure to centralize control over users, apps, and devices. It automates access and device policy enforcement and reduces the complexity of managing disparate identity and endpoint tools. Google Cloud Identity addresses the challenge of securing distributed workforces and data by giving IT teams a single platform to maximize end-user efficiency and enforce governance. The software supports digital workspace transitions, mid-market and small-business deployments, and integration with Google Cloud services and third-party applications.

**Average Rating:** 4.3/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Google Cloud Identity?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.2/10)
- **Tracking:** 8.3/10 (Category avg: 8.7/10)
- **User provisioning:** 9.7/10 (Category avg: 9.1/10)
- **On-premises solution:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google Cloud Identity?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 29% Small

#### What Do G2 Reviewers Say About Google Cloud Identity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ironclad security** of Google Cloud Identity, appreciating its seamless SSO and minimal user friction.
- Users value the **seamless integration** of Google Cloud Identity with Google Workspace and other apps for efficient management.
- Users appreciate the **ease of use** of Google Cloud Identity, simplifying user management and secure access controls.
- Users appreciate the **easy management** of Google Cloud Identity, streamlining user and access management across systems.
- Users value the **seamless SSO experience** of Google Cloud Identity, enhancing security without sacrificing convenience.

##### Cons

- Users find the **difficult learning curve** of Google Cloud Identity challenging for new administrators and complex environments.
- Users find the **complexity of setup and configuration** in Google Cloud Identity challenging, especially for beginners.
- Users find the **learning curve steep** with Google Cloud Identity, making initial setup and configuration challenging.
- Users find the features of Google Cloud Identity to be **limited and confusing** , especially when set up for small teams.
- Users find the **pricing steep** for Google Cloud Identity, particularly challenging for smaller organizations needing basic features.

#### What Are Recent G2 Reviews of Google Cloud Identity?

**["Secure, Centralized Identity Management with Seamless Google Workspace Integration"](https://www.g2.com/survey_responses/google-cloud-identity-review-12930308)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-review-12930308)

**["Stable, Reliable Experience with Google Cloud Identity"](https://www.g2.com/survey_responses/google-cloud-identity-review-12716936)**

**Rating:** 4.0/5.0 stars

_— Victor S._

[Read full review](https://www.g2.com/survey_responses/google-cloud-identity-review-12716936)

#### What Are G2 Users Discussing About Google Cloud Identity?

- [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/google-cloud-identity-what-are-the-4-a-s-of-cloud-identity)
- [What is GCP identity platform?](https://www.g2.com/discussions/google-cloud-identity-what-is-gcp-identity-platform)
- [What is Google Cloud identity?](https://www.g2.com/discussions/what-is-google-cloud-identity)

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- [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa)
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- [Passwordless Authentication](/categories/passwordless-authentication)
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- [Password Policy Enforcement](/categories/password-policy-enforcement)
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- [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools)
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[Browse Identity and Access Management (IAM) Themes](/categories/identity-and-access-management-iam/themes)

 ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller")
BS

Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)

Updated 

Products classified in the overall Identity and Access Management (IAM) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Identity and Access Management (IAM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Identity and Access Management (IAM) category.

In addition to qualifying for inclusion in the Identity and Access Management (IAM) Software category, to qualify for inclusion in the Small Business Identity and Access Management (IAM) Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Top Tools at a Glance

| 

 | 

SSO and lifecycle automation across SaaS apps

 | 

User Review

"Okta Makes IAM and SSO Seamless with Strong, Easy-to-Deploy MFA"

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| 

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Cross-platform device and identity unification

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User Review

"Centralized IT Management with Seamless SSO"

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| 

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Hybrid identity with Microsoft 365 SSO

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User Review

"Entra ID P2 Makes Conditional Access and Security Policies Easy to Configure"

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| 

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Fine-grained AWS resource permissions at scale

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User Review

"Granular and scalable access control with AWS IAM"

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| 

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Role-based GCP resource access with workload identity

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User Review

"Strong, Flexible Access Control and Auditability with Google Cloud IAM"

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| 

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HR-driven SSO and automated access provisioning

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User Review

"IT provisioning and app access made completely painless for everyday employees."

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| 

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Push-based MFA for remote access workflows

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User Review

"Effortless Security Compliance with Cisco Duo"

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| 

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VPN-free application access with zero-trust policies

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User Review

"Strong Security and Controlled Access for Our AWS-Hosted PMS"

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| 

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Customer identity with adaptive risk-based authentication

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User Review

"Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration"

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| 

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Oracle-native SSO and centralized identity provisioning

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User Review

"Oracle IDCS offers a comprehensive suite for identity governance, single sign-on (SSO)."

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Show More

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## How Do You Choose the Right Identity and Access Management (IAM) Software?

### What You Should Know About Identity and Access Management (IAM) Software

### What is Identity and Access Management (IAM) Software?

Companies use identity and access management (IAM) software to both enforce their security controls regarding who has access to corporate assets and to promote worker productivity with ease of access to the tools they need to do their jobs. IAM software achieves this by allowing only authorized and authenticated users, such as employees, contractors, and devices, to access corporate resources at their appropriate permission level based on predetermined policy-based controls. 

Using IAM software, company administrators can quickly provision, deprovision, or change user identities and access rights to corporate assets at scale. Each user is granted the right level of access permissions based on their user or group membership type. This makes it easier for security teams to manage who has access to what accounts at scale, and for end users to quickly gain access to the tools they need to do their jobs instead of waiting for their individual accounts to be provisioned one by one. For example, a newly promoted departmental leader at a company may need permissions to fully access the proprietary data stored within an application. This can easily be granted to them due to their management group membership, while a junior-level employee would not need that kind of granular access, so they would only be permissioned to view non sensitive data stored within the application. IAM software also tracks user activity, enabling administrators to confirm that users are accessing corporate assets in compliance with company policies.

Using IAM software and utilizing policy-based controls to enforce least privilege strategies, companies can protect against unauthorized access from both external actors like hackers and non permissioned internal users (insider threats) who have insufficient access level permissions. IAM software is used as an important component of a company’s zero-trust, least-privilege security model, where all users’ identities are verified prior to granting access to corporate resources. This is different from prior security models that enforced perimeter security where once a user is inside the corporate network, they are granted free access and movement across the network, and not required to be authenticated again to use other applications.

**What Does IAM Stand For?**

IAM, sometimes also listed as IdAM, stands for identity and access management. IAM software is sometimes also referred to as workforce identity or employee identity management. Other acronyms related to IAM include CIAM for [customer identity and access management (CIAM)](https://www.g2.com/categories/customer-identity-and-access-management-ciam)software which is used for customer-related identity management. Similarly, for government-related identity products, the acronym ICAM stands for Identity, credential, and access management. Another acronym, IDaaS, stands for identity as a service.

### What are the Common Features of Identity and Access Management (IAM) Software?

The following are some core features within IAM software:

**Authentication:** IAM providers offer multi-factor authentication (MFA) methods for users to prove their identity prior to being granted access to corporate resources. MFA requires more than a single authentication factor, such as only a username and password. Authentication factors can include one-time passcodes (OTPs), software tokens, mobile-push, hardware tokens, and more. More advanced authentication methods include biometric authentication and passwordless authentication. 

More recently, IAM providers are utilizing risk-based authentication (RBA) methods, also known as contextual authentication, intelligent MFA, or adaptive MFA, which analyzes real-time information about users, such as their IP addresses, devices, and behaviors to continually verify their identity. 

**Identity lifecycle management or user provisioning and deprovisioning:** IAM software providers offer administrators the ability to manage the lifecycle of an identity—from quickly provisioning to deprovisioning, along with user changes including attributes, roles, permissions, and other entitlements. Some IAM providers also offer a universal directory.

**Directory:** IAM providers will either integrate with existing directory providers or offer a universal directory service.

**Single sign-on (SSO):** IAM software provides SSO functionality to enable end users to access their business applications all in one place and requiring them to authenticate once.

**User activity monitoring:** IAM software enables administrators to track user activity, including anomalous activity. This kind of auditing is to ensure compliance with secure access control policies. IAM solutions often provide standard reports for this.

### What are the Benefits of Identity and Access Management (IAM) Software?

**Security:** The main benefit of implementing identity and access manager software is for improved security. IAM software manages access governance, allowing only verified, authorized, and permissioned users to access company assets. This helps mitigate risks from external hackers or insider threats.

**Productivity or enabling the workforce:** In addition to improved security, companies that deploy IAM software to streamline the login experience, may lead to productivity gains with users. Having a simple to use security product with SSO requiring only one login and that also organizes the user’s corporate applications and accounts all in one place can save the user time and frustration. 

**Regulatory compliance:** Many global governmental or industry regulations require companies to have security controls to be in place. Identity management is a major component of a well-rounded information security program.

### Who Uses Identity and Access Management (IAM) Software?

**Information security (infosec) professionals:** Infosec professionals use IAM software as a foundational component of their security program.

**IT Administrators:** IT admins may be responsible for managing IAM software, especially as it relates to provisioning and deprovisioning users.

**End users and devices:** End users such as employees or contractors use IAM software in their day-to-day work activities to access corporate assets needed to do their jobs. Devices such as internet of things (IoT) devices require the validity of their identity in order to access corporate resources, including other IoT devices.

### What are the Alternatives to Identity and Access Management (IAM) Software?

Alternatives to IAM solutions can replace this type of software, either partially or completely include:

[Single sign-on (SSO) software](https://www.g2.com/categories/single-sign-on-sso): SSO software, which is a component of a complete IAM software solution, is an authentication tool that allows users to sign into multiple applications or databases with a single set of credentials. SSO software will not have identity governance and user lifecycle management features that an IAM solution would provide.

[Multi-factor authentication (MFA) software](https://www.g2.com/categories/multi-factor-authentication-mfa): MFA, which is a component of a complete IAM software solution, is used to have users prove their identity in two or more ways before granting them access privileges to corporate accounts. There are many types of authentication factors above the standard single factor of login credentials like usernames and passwords, including something the user has like a mobile device or security token, something the user is, such as a scan of their faceprint or fingerprint, or somewhere the user is, like their geographical location and IP address. Newer forms of MFA include risk-based authentication and passwordless authentication.

[Password manager software](https://www.g2.com/categories/password-manager): Password manager software, or password management software, stores a user's individual passwords through either an encrypted vault downloaded to a user’s computer or mobile device, or digitally through browser plugins or extensions. The passwords stored in this software are managed by the user, not by a corporate administrator.

#### Software Related to Identity and Access Management (IAM) Software

Related solutions that can be used together with IAM software include many types of [identity management software](https://www.g2.com/categories/identity-management):

[Customer identity and access management (CIAM) software](https://www.g2.com/categories/customer-identity-and-access-management-ciam) **:** CIAM software is similar to IAM software, but used for customer identities instead of workforce identities like employees, contractors, and corporate devices. 

[Privileged access management (PAM) software](https://www.g2.com/categories/privileged-access-management-pam) **:** PAM software helps companies protect the most critical IT resources by ensuring the credentials of their privileged accounts, such as admin accounts are only accessed by those with proper permissions to do so. When users access these privileged accounts, they must check in and check out and are often monitored during the time they are using the privileged account. PAM solutions are used in conjunction with IAM software, which provides authentication of general user identities; PAM software, however, provides more granular control and visibility of administrative or privileged user identities. 

[User provisioning and governance tools](https://www.g2.com/categories/user-provisioning-and-governance-tools) **:** User provisioning and governance tools enable companies to manage user account identities throughout their lifecycle, including provisioning and deprovisioning. These solutions are often deployed on-premises, but many tools are offering cloud-based solutions, as well. 

[Cloud directory services software](https://www.g2.com/categories/cloud-directory-services) **:** Similar to user provisioning and governance tools, cloud directory services software enables companies to manage user identities throughout their lifecycle, including provisioning and deprovisioning, in a cloud-deployed manner. Companies use these tools as they transition away from traditional on premises or locally operating identity management software to cloud services and SaaS applications. 

### Challenges with Identity and Access Management (IAM) Software

Identity management solutions and IAM systems can come with their own set of challenges. 

**Policy and group management:** Managing corporate access policies and group management is a company policy-related issue, not necessarily a technical one. It can get overwhelming for IAM administrators when companies have undefined or even conflicting policies as to which users have access to what resources. Administrators may be asked by leadership to provide users with much higher levels of access than their policy or group access control would normally allow, thus introducing risks into the environment.

**Identity for cloud vs. on-premises applications:** Depending on the company’s technology stack, businesses may have a mix of both on-premises and cloud-based applications and resources. Companies must ensure that their IAM solution has connectors to the types of systems they need support for, especially for hybrid IT environments.

**Insufficient MFA methods:** It is important that the MFA component of the identity program is strong to prevent unauthorized use which can lead to data breaches. Many IAM providers are moving away from less secure MFA methods, such as email one-time-passcodes to stronger authentication methods like risk-based authentication or contextual authentication.

### How to Buy Identity and Access Management (IAM) Software

#### Requirements Gathering (RFI/RFP) for Identity and Access Management (IAM) Software

When gathering and prioritizing the company's requirements, it is important to consider the following factors.

**Ease for end users:** In order for IAM software to be effective, end users have to actually use it. The IAM solution must be easy to use by the end user and become part of their everyday routine. 

**Authentication methods:** Are there limitations on the types of authentication factors that the company’s employees, contractors, and devices can use? For example, employees may be able to use authentication methods such as hardware tokens and biometrics, while temporary contractors might rely on in-app mobile pushes or OTPs sent via email, SMS, or phone. Additionally, if employees in a manufacturing facility or healthcare unit cannot carry a mobile phone with them, authentication factors requiring a mobile device may not be suitable.

**Regional considerations** : Is the company global? Does the IAM solution need to support multiple languages, use cases, and adhere to local data protection regulations? Businesses must ensure the IAM provider can accommodate the company’s geographic and regional-based needs.

**Integrations** : Companies should determine which integrations are important to them. The most critical integration would likely be the user directory solution, such as an HR system, if a directory is not provided by or being used within the IAM solution.

**Timeline:** The company must decide how quickly they need to implement the solution.

**Level of support** : Buyers should know if they require high-quality support or if they prefer implementing the solution in house.

#### Compare Identity and Access Management (IAM) Software Products

**Create a long list**

There are many providers of IAM software. The best way to begin narrowing the search for products that would work well for the company would be to start by company segment size, such as small, medium, or enterprise-size businesses. By visiting the [Identity and Access Management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam) page on G2.com, buyers can filter solutions by market segment using the left-hand filter radio buttons.

**Create a short list**

After looking through IAM solutions for particular company size, buyers should ensure it meets the authentication and regional needs. If a specific language is a requirement, buyers can filter solutions by language by visiting the [Identity and Access Management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam) page on G2.com. For other requirements, such as how easy it is to use, the “[Easiest to use](https://www.g2.com/categories/identity-and-access-management-iam?tab=easiest_to_use)” section of the Identity and Access Management (IAM) software page on G2 helps compare options. Users can further narrow the selection by reading user reviews, checking the product’s ranking on the [G2 Grid® report for the Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam#grid)software category, and reading other related IAM-related [resources](https://www.g2.com/categories/identity-and-access-management-iam/resources).

**Conduct demos**

At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Potential buyers can contact many vendors directly on g2.com to request demos by selecting the “Get a quote” button. 

#### Selection of Identity and Access Management (IAM) Software

**Choose a selection team**

The selection team should include the day-to-day administrator of this product, who is likely an information security or related cybersecurity professional or an IT administrator professional. Companies may also consider having someone from HR join the selection committee to provide context regarding new hire onboarding and employee offboarding, as it relates to the user provisioning or deprovisioning aspect of IAM software. And lastly, it is important to include a typical day-to-day end user to ensure that the end user experience is easy to use and can be widely adopted by the workforce.

**Negotiation**

When negotiating the contract, buyers must consider pricing, implementation, and support. Typically longer length contracts and larger license counts can improve price discounting. 

**Final decision**

The final decision maker should likely be the day-to-day administrator of the solution, likely an information security professional or an IT administrator professional, with input from other stakeholders on the selection team. Prior to purchasing an IAM solution, buyers should check if they can get a trial period to test with a small number of users before going all in on the product. If the tool is well received by end users and administrators, businesses can feel more confident in their purchase.

### Which IAM platform is best for managing user roles?

When choosing an IAM platform that's best for managing user roles, I would consider some of these popular IAM platforms:

- [Salesforce Platform ](https://www.g2.com/products/salesforce-platform/reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews)

These platforms are known for their robust features and efficient management of user roles.

### What is the best identity management tool with multi-factor authentication?

If you're seeking identity management tools with multi-factor authentication, here are some top options to consider:

- [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews): excels with its risk-based conditional access that can dynamically require different authentication factors based on login patterns, device health, and location signals.
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews): provides a cloud-based directory platform that manages user identities, devices, and access across various systems. It supports multiple operating systems and offers features like SSO, MFA, and device management, catering well to hybrid and remote work environments.
- [Okta](https://www.g2.com/products/okta/reviews): offers robust identity management features, including single sign-on (SSO) and multi-factor authentication (MFA). It’s highly scalable and integrates well with various applications