I have been using Prepr for some time now for content-driven websites and marketing platforms, and what particularly appeals to me is that it is more than "just" a headless CMS. It combines content management with personalization and A/B testing, without the need to immediately integrate various external tools. This makes it especially interesting for teams that are serious about conversion and lead generation.

I find it great that with Prepr CMS you can easily create, manage, and publish content with a full content team. The user-friendly nature and the attractive appearance of the platform are also plus points for me. Especially the Visual Editing feature is amazing; it allows me to adjust 'live' content and immediately see the result, which saves me a lot of time. The shared media library also proves to be very handy. The initial setup of Prepr CMS was moreover child's play and really very easy, and the longer I work with it, the more cool features I discover.

I really find the A/B testing a wonderful feature of Prepr CMS because we can quickly switch content without using an external service. Additionally, the developer tools are also very cool, especially because we can easily see on the front-end which block we are loading or need to adjust. It makes it easier for us to measure which content works or doesn't work. The initial setup was super simple and we could start right away!