G2

Noémi L.

Digital product owner

Mid-Market (51-1000 emp.)

10/22/2025

"A Truly Empowering CMS Experience"

4.5/5

What do you like best about Kontent.ai?

Kontent.ai has become a key enabler of our digital content strategy

What I appreciate most about Kontent.ai is its flexible and well-structured content model. It allows us to create reusable, modular content that scales efficiently across multiple insurance portals and markets, while maintaining consistency and governance.

The implementation was smooth and straightforward, enabling our team to adopt the platform quickly and start delivering value without a lengthy transition period. Today, we use Kontent.ai as a central content hub integrated with our internally developed portals, where content is dynamically consumed across different digital journeys. This modular approach gives us the agility to respond to changing business requirements while keeping content management efficient and maintainable.

Another major strength is its support for localization and content operations. Managing multilingual content across several countries is significantly easier thanks to the structured content model and integration capabilities. Combined with comprehensive documentation and high-quality learning resources, onboarding new team members and expanding expertise is a seamless experience.

The support team consistently delivers excellent service. They are responsive, knowledgeable, and genuinely focused on helping customers succeed. On top of that, the platform continues to evolve with meaningful improvements and new capabilities, demonstrating a strong commitment to innovation and customer needs.

I would highly recommend Kontent.ai to organizations looking for a scalable, future-ready CMS that empowers both business and technical teams while providing the flexibility needed for modern digital experiences. Review collected by and hosted on G2.com.

What do you dislike about Kontent.ai?

While the platform evolves rapidly, I would appreciate more transparency around upcoming changes, particularly when existing features are being deprecated or removed. Better visibility into these updates would make change management easier for customers. Review collected by and hosted on G2.com.

What problems is Kontent.ai solving and how is that benefiting you?

Kontent.ai helps us solve the challenge of managing consistent, scalable content across multiple digital channels, countries, and insurance products. Its structured content model allows us to create content once and reuse it across our internally developed portals, reducing duplication and ensuring consistency.

The platform empowers business teams to manage content independently while enabling seamless integration with our digital ecosystem. This significantly reduces development effort for content changes, accelerates time-to-market, and gives us the flexibility to adapt quickly to evolving business requirements.

Additionally, Kontent.ai plays an important role in our localization strategy, helping us manage multilingual content efficiently across several markets. As a result, we've improved content governance, streamlined content operations, and delivered a more consistent customer experience across our digital products. Review collected by and hosted on G2.com.