Better Email is the email creation platform for enterprise marketing teams. It is where on-brand email gets designed, reviewed, approved, and shipped. It works alongside the ESP you already use, and it does not send your email.
YOUR DESIGN SYSTEM, NOT A TEMPLATE LIBRARY
Instead of rigid HTML templates that need a developer every time something changes, Better Email gives you an Email Design System: a library of modular, reusable components with your logo, color, type, and spacing locked at the system level. Marketers assemble campaigns by drag and drop. Nobody can pick an off-brand color, because the option is not there. Components are built on Liquid, so your developers keep full control of the logic underneath.
BETTY, YOUR AI EMAIL DESIGNER
Betty builds a complete, on-brand email in under two minutes from a prompt, a website URL, a Word document, a PDF, or a set of images. Because Betty works inside your locked design system, the output is on-brand and inside your editorial rules by construction. That is what makes AI usable in a regulated, multi-approval organization rather than a novelty.
COLLABORATION AND APPROVALS WHERE THE WORK HAPPENS
Real-time multi-user editing. Comments pinned directly onto the email. Granular roles and folder-level permissions for multi-brand and agency setups. Structured approval workflows where open comments block export, so nothing ships without sign-off. Reviewers and approvers do not need a paid seat, so you are never charged for someone who only signs off.
BUILT FOR SCALE AND FOR MULTIPLE MARKETS
Localization keeps one campaign in every language in sync. Dynamic content and segmentation are authored in your ESP's native syntax, so personalization does not have to be rebuilt on export. Product feeds from Shopify, WooCommerce, Magento, and XML or JSON fill product emails from your catalog automatically.
QUALITY AND ACCESSIBILITY BEFORE ANYTHING SHIPS
Automated pre-flight checks, accessibility scoring aligned to WCAG and the European Accessibility Act, and preview in 17 real email clients. Tryg became the first EAA-compliant insurer in Denmark on Better Email, live across three brands in three days.
KEEP YOUR ESP
One-click export to Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365 Customer Insights Journeys, Braze, Klaviyo, Adobe Experience Cloud and Campaign, SAP Emarsys, Customer.io, Oracle Responsys, Agillic, and more. Campaign performance data flows back from your ESP onto the campaign, so you can see what worked. If your platform is not on the list, we build the integration in days.
MOVING OFF A LEGACY EMAIL BUILDER
Teams migrating from Taxi for Email and similar platforms do not start over. The design-system thinking transfers directly, and the work you already did becomes the input rather than something to redo. Send us your existing email design system and we will rebuild it in Better Email for you, free, within three days, in your own sandbox. Norlys moved more than 500 templates in three days.
RESULTS CUSTOMERS REPORT
Up to 10x faster production. 88% less time per campaign. Fritz Hansen scaled from 50 to 750 emails a year and saved 9,000 hours annually. Norlys runs 829 campaigns a year across two brands on two separate Salesforce Marketing Cloud instances. Co-op supports more than 500 million customer communications a year.
ENTERPRISE READY, AND EUROPEAN
SSO and SAML, SCIM provisioning, audit logs, approval workflows, uptime SLAs, and a dedicated support channel. Made in Denmark, with European data residency and a GDPR-native architecture, so your email production is not subject to the US CLOUD Act. Email production is the only thing we do.
Trusted by Co-op, Norlys, Tryg, Fritz Hansen, Dinesen, DBA, and BLS Hafnia.
"Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale." Tara Knowles, Lead CRM Technology Developer, Co-op
Average Rating: 5.0/5.0
Total Reviews: 4
How Do G2 Users Rate Better Email?
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Integrations: 10.0/10 (Category avg: 8.5/10)
Who Is the Company Behind Better Email?
Who Uses This Product?
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Company Size: 75% Small, 25% Medium
