G2

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

9/21/2025

"Easy to use, good UI"

5/5

What do you like best about Pendula?

We use Pendula as our primary communications tool for Sales and Marketing along with Customer Lifecycle. Introducing SMS into our tool kit has enabled us to improve ARPU and bundle rates, as well as winning back churned customers with dynamic, targeted flows.

With our custom solution that Pendula helped us build, we are able to trigger journeys based on behavioural and transactional data, automate replies, and hand off to our sales team in a structured, measurable way. Whether it’s a promo push, promo campaign or post-activation nudge, Pendula helps us execute quickly and scale comms without sacrificing personalisation. Review collected by and hosted on G2.com.

What do you dislike about Pendula?

Occasionally, reporting visibility can be limited when comparing complex journeys across time or customer segments — especially when wanting to drill into link-level engagement or conversion trends. While standard reporting covers key metrics well, more flexible dashboards or integrations would help our teams self-serve deeper insights. Review collected by and hosted on G2.com.

What problems is Pendula solving and how is that benefiting you?

Pendula solves the challenge of delivering timely, personalised communications at scale without relying on dev or heavy manual processes. Before Pendula, sending SMS or building automated customer journeys required multiple tools and workarounds.

Now, we can launch, test and optimise flows across the full customer lifecycle, from onboarding to win-back, all from one platform. This has directly improved our speed to market, reduced churn, increased bundle attach rates, and enhanced the overall customer experience. Review collected by and hosted on G2.com.