Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS.
Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money.
Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions.
With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more.
Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters.
For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted.
For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money?
Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting.
Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door.
Average Rating: 4.9/5.0
Total Reviews: 7
How Do G2 Users Rate Reaktion?
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Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
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Accounting Systems: 10.0/10 (Category avg: 7.7/10)
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Data Mapping: 10.0/10 (Category avg: 8.7/10)
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CRM and Marketing Automation Systems: 10.0/10 (Category avg: 8.2/10)
Who Is the Company Behind Reaktion?
What Do G2 Reviewers Say About Reaktion?
AI-generated summary from verified user reviews
Pros
- Users commend the exceptional customer support of Reaktion, highlighting their kindness and effective assistance throughout the process.
- Users value the accurate attribution tracking of Reaktion, enabling smarter budget allocation and improved campaign performance.
- Users praise the ease of use of Reaktion, highlighting its intuitive setup and outstanding customer support.
- Users highlight the easy setup of Reaktion, making integration seamless and enhancing overall efficiency.
- Users appreciate the reliable data and insightful tracking capabilities of Reaktion, enhancing decision-making and efficiency.
Cons
- Users note the expensive pricing of Reaktion, though many feel the value justifies the cost.
- Users find the learning curve steep, making it challenging for less experienced members to prioritize data effectively.
