Best Demand Side Platform (DSP) - Page 10
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Featured Demand Side Platform (DSP) At A Glance
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TrafficHaus is proud to use a platform built for publishers by publishers to give them greater control of their inventory and ultimately help them increase traffic.
- 100% Small-Business
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Union Media Group is a technology driven company. We nurture our programmatic Ad stack, by gaining expertise from the market and putting together most experienced product and developers team. Today U
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Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value.
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Yellowhammer has developed a Performance Trading Platform.
