Best Demand Side Platform (DSP) - Page 9
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Featured Demand Side Platform (DSP) At A Glance
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- Overview
- User Satisfaction
- Seller Details
Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was d
444 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Programmatic made easy.
220 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Mapendo's A.I.-powered programmatic technology achieves high scalability for your app install campaigns, generating large volumes of installs and post-install events. We are integrated with multiple
- Overview
- User Satisfaction
- Seller Details
We make programmatic advertising easy. Match2One helps you find new customers online by placing ads across 1000's of websites in relevant contextual categories in front of people who are likely to
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter,
- Marketing and Advertising
- 57% Mid-Market
- 29% Small-Business
13,086,922 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.
- Overview
- User Satisfaction
- Seller Details
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutio
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns inclu
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered enti
- Leisure, Travel & Tourism
- 64% Mid-Market
- 29% Small-Business
- Overview
- User Satisfaction
- Seller Details
Smadex is the leading mobile-first DSP for branding and performance advertisers. Its strong programmatic technology enables advertisers to acquire the highest quality customers and reach their target
- Overview
- User Satisfaction
- Seller Details
Splicky offers programmatic multiscreen advertising solutions.
- Overview
- User Satisfaction
- Seller Details
With SmartyAds White Label SSP publishers receive an ultimate control over their inventory monetization, maximize the value of their inventory, and achieve unparallelled customization opportunities fo
- 100% Small-Business
399 Twitter followers
- Overview
- User Satisfaction
- Seller Details
TrafficAvenue is a programmatic DSP for targeting and retargeting.
