Best Customer Data Platforms (CDP) - Page 16
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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- Overview
- User Satisfaction
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NetWise is the leading provider of B2B Audience Data to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Our unique B2B Data Products enable true multi-channel
- Overview
- User Satisfaction
- Seller Details
NP6 offers an activation marketing platform to more than 400 customers allowing them, thanks to a single customer repository, to simply activate their cross-channel marketing messages via various mark
- Overview
- User Satisfaction
- Seller Details
OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of custo
21,620 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Oyster CDP - An Engine that drives customer intelligence. Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer
- Overview
- User Satisfaction
- Seller Details
Pano surfaces key customer data across your existing platforms and brings it together into a simple, personalized snapshot. While keeping the customer data tools you already use, Pano is able to ident
- Overview
- User Satisfaction
- Seller Details
The Home Button for Your Airport The FetchyFox AI Passenger Experience Platform (PEP) empowers airports to deliver a unified, predictable journey for every traveler - without requiring an app downlo
- Overview
- User Satisfaction
- Seller Details
With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment.
- 100% Small-Business
1,485 Twitter followers
- Overview
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Predictable Media is a Customer Data Platform (CDP) that democratizes data infrastructure, allowing you to build and sync audiences across multiple marketing tools. Codeless, Simple & for Everyon
- Overview
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Quintessence is a Customer Data Platform to unify all personal data (On and Offline, contact information, consent, transactions, navigation / cookies, return campaigns, calculated indicators ....) Des
6,567 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Octopi Commerce has been awarded the following... - * “Top Ten Best Artificial Intelligence Solution Providers for 2020.” - * “Top Twenty Best Retail Technology Solution Providers for 2020.” - * “To
- Overview
- User Satisfaction
- Seller Details
ReBid is an Advertisers’ Customer Data Platform (CDP) built specifically for the advanced data-driven marketer to thrive in the cookieless world. It's the world's only CDP with 100+ Ad platform integr
- Overview
- User Satisfaction
- Seller Details
Recordsure provides game-changing speech and document analytics for regulated industries. We turn your customer conversations and documentation into valuable insights which drive performance and cult
731 Twitter followers
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- User Satisfaction
- Seller Details
Customer Data Platform (CDP) is an enterprise software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. It col
- Overview
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refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience. This empowers retailers to know, engage and retain their in-store cust
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