
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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OpenText™ Experience CDP unifies customer data to enable organizations to deliver the right interaction at the right time, in the right place and in the right context. Providing a common view of customer profile and audience data across various touchpoints, Experience CDP allows businesses to provide relevant and contextual customer experiences and communications.
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This description is provided by the seller.
Oyster CDP - An Engine that drives customer intelligence. Oyster is not just a customer data platform (CDP). It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software”. When added to the top of an enterprise’s Martech stack, it helps manage your customer experience across every touchpoint – marketing, customer service, and product. Oyster adds agility to an enterprise’s analytics. The AI-infused Oyster CDP (customer data platform) is packed with automation capabilities that make day-to-day marketing tasks highly effective. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells. Oyster’s CDP algorithm auto-checks incoming data quality. Then, the identity resolution CDP algorithm is deployed to identify customers. On an ongoing basis the addresses, emails, phone numbers, and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.
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Pano surfaces key customer data across your existing platforms and brings it together into a simple, personalized snapshot. While keeping the customer data tools you already use, Pano is able to identify relevant information for a full-spectrum view of a customer, unique to you. No more tab-switching and digging for data. With Pano, everyone can find what they’re looking for.
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This description is provided by the seller.
The Home Button for Your Airport The FetchyFox AI Passenger Experience Platform (PEP) empowers airports to deliver a unified, predictable journey for every traveler - without requiring an app download. PEP is a real-time, AI-powered platform that personalizes the airport experience across the entire journey, from Home to Gate. Designed to integrate effortlessly with existing airport infrastructure, it gives passengers the information, access, and confidence they need - while giving airports the data, insight, and control they’ve never had before.
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This description is provided by the seller.
With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.
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Predictable Media is a Customer Data Platform (CDP) that democratizes data infrastructure, allowing you to build and sync audiences across multiple marketing tools. Codeless, Simple & for Everyone
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Quintessence is a Customer Data Platform to unify all personal data (On and Offline, contact information, consent, transactions, navigation / cookies, return campaigns, calculated indicators ....) Describing your customers and prospects. Quintessence is powered by your business systems: eCommerce, SAV, CRM, DMP ... to create a 360 ° vision of each individual and allow to create complex and predictive segments that will then be used in your Marketing tools Automation, reporting / BI, customization and A / B testing, etc.
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Octopi Commerce has been awarded the following... - * “Top Ten Best Artificial Intelligence Solution Providers for 2020.” - * “Top Twenty Best Retail Technology Solution Providers for 2020.” - * “Top Ten Customer Data Platform (CDP) Solution Provider of 2019.” - * “Top Ten Customer Relationship Management (CRM) Platforms for 2019.” - * “Company of the Year for 2019.” Octopi Commerce is a SaaS and AI technology leader providing smart scheduling and offer personalization at scale. It’s flagship platform is the “REACH” CDP, uniquely integrated into the POS. Key features such as AutoFill, Client Connect and Reputation Radar are Powered by Leading- Edge Artificial Intelligence and Machine Learning Systems. REACH automatically fills last minute appointments and cancellations with a 400% ROI guarantee. By correlating client data and preferences to optimize marketing outcomes, REACH provides highly personalized client experiences for appointment-based businesses. In addition, the platform delivers measurable results while streamlining merchant communications via conversational commerce with the right offer to the right person in the right place at the right time. REACH solves merchant attraction, acquisition, retention and engagement challenges in partnership with POS Developers and allows the POS to share in downline profitability. Octopi and POS Developers are now able to bring cutting edge Enterprise Level SaaS technology powered by Artificial Intelligence and Machine Learning (AI & ML) to small and medium size businesses around the world. Octopi is a conglomerate, with offices in Scottsdale, Arizona, Silicon Valley, California and India, having made several acquisitions with decades of industry and channel expertise. “It’s ALL within REACH!” Simple. Automated. Intelligent... Octopi.
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ReBid is an Advertisers’ Customer Data Platform (CDP) built specifically for the advanced data-driven marketer to thrive in the cookieless world. It's the world's only CDP with 100+ Ad platform integrations that bridges the gap between the pre-click customer journey and business outcomes, offering a truly end-to-end, Ad-to-Acquisition solution. We've tailored our platform to go beyond the usual post-click analysis, illuminating the entire funnel, providing unparalleled visibility from initial ad engagement right through to final transaction. We enable you to stitch together complex omni-channel customer journeys, offering real-time insights that empower critical data-driven decision-making. Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations.
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Recordsure provides game-changing speech and document analytics for regulated industries. We turn your customer conversations and documentation into valuable insights which drive performance and culture. Our cutting-edge technology combines human-level intelligence with machine-powered capability to support compliance, customer care, risk management and sales at scale. Whether it’s for everyday monitoring or past business reviews, our tools unlock valuable insights for driving performance, culture and risk management. Recordsure doesn’t replace the human decision maker. But by taking them straight to the needle in the haystack they can invest all their time on valuable activity rather than administrative chores. In practice, they should never have to listen to a recording from end to end or read a case file cover to cover ever again.
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This description is provided by the seller.
Customer Data Platform (CDP) is an enterprise software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. It collects and structures real-time data into individual, centralized customer profiles.
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This description is provided by the seller.
refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience. This empowers retailers to know, engage and retain their in-store customers. Retailers such as Puma, Sostrene Grene, Gusti Leather and many more use refive to: - Identify in-store customers and capture zero-party purchase, personal, behavioural and interaction data anonymously and frictionlessly using thoughtful touchpoints - Combine captured in-store and online data to create granular customer profiles and derive actionable AI-powered insights and predictions into customer behaviour that power marketing and operational decisions - Engage digitally with customers in-store and post-purchase in a personalised way using a range of interactions from digital receipts through wallet passes, Whatsapp and more We achieve this without the overheads of apps, loyalty programs or complex hardware. By finally having a 360-degree view of customers’ behaviour across channels, retailers have increased customer retention, purchase frequency and basket sizes.
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This description is provided by the seller.
Related Marketing Cloud (RMC) is a personalisation and marketing automation tool for data-driven Omni-channel marketing. One-to-one consumer relationships powered by all in one platform to drive higher revenue, improve customer lifetime value, grow audience, and boost performance. We are proud to provide you the following services: Customer Data Platform, Email Marketing, Mobile Marketing, Web Targeting, Product Recommendation, Customer Journey Manager
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This description is provided by the seller.
Retain is the first Customer Insights Engine (CIE) that enables everyone responsible for delighting customers to be customer-obsessed.
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This description is provided by the seller.
Retina uses next-gen algorithms and the data you already collect to pinpoint your highest-value customers and deliver the insights you need to reach more just like them.
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