Conversive
Conversive (formerly SMS Magic) is a CRM-native messaging that grows into intelligent customer engagement It helps enterprises engage customers across SMS, WhatsApp, and other messaging channels directly from Salesforce and Zoho. It starts with compliant, high-volume messaging and scales into conversational workflows, lifecycle automation, and AI-assisted engagement. For years, organizations have used SMS Magic to power CRM-native communication at scale. Conversive extends that foundation with conversational engagement, workflow orchestration, and intelligent automation, so teams can move from sending messages to managing complete customer journeys. Conversive (formerly SMS Magic) comes with these platform capabilities:- 1. Foundation: CRM-native messaging: SMS, WhatsApp, shared inboxes, templates, opt-in management, compliance controls. Engagement 2. Conversational workflows: Two-way conversations, routing, automation, reminders, follow-ups, and omnichannel engagement. Journey Orchestration 3. AI-powered lifecycle orchestration: Intent detection, workflow orchestration, customer lifecycle automation, and intelligent engagement across teams. Products available within the Conversive (formerly SMS Magic) platform 1. SMS Magic for Salesforce: Native Salesforce SMS and WhatsApp engagement 2. SMS Magic for Zoho: Integrated messaging for Zoho CRM workflows 3. SMS Magic: Multichannel messaging infrastructure and compliance controls 4. Conversive: Conversational engagement and lifecycle orchestration layer Conversive (formerly SMS Magic) is urpose-built for high-volume and regulated customer engagement. 1. Education - Admissions, enrollment reminders, fee notifications, and student engagement at scale. 2. Real Estate - Lead response, appointment coordination, and agent-client communication across channels. 3. Healthcare - HIPAA-compliant messaging, patient reminders, care coordination, and conversational patient engagement. 4. BFSI - Secure customer communication, compliance workflows, servicing automation, and lifecycle orchestration. Conversive introduces AI-assisted engagement for organizations that need more than messaging: i) Conversation routing and prioritization ii) Automated follow-up workflows iii) Customer lifecycle automation iv) Intent-aware engagement v) Operational insights and orchestration
Average Rating: 4.0/5.0
Total Reviews: 115
How Do G2 Users Rate Conversive?
- Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.2/10)
Who Is the Company Behind Conversive?
- Seller: Conversive
- Company Website:
- Year Founded: 2008
- HQ Location: Henderson, US
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LinkedIn® Page: www.linkedin.com
305 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Financial Services, Legal Services
- Company Size: 60% Small, 36% Medium
What Do G2 Reviewers Say About Conversive?
AI-generated summary from verified user reviews
Pros
- Users highlight the enhanced customer engagement from SMS-Magic, boosting marketing efficiency and communication with clients.
- Users praise the ease of use of SMS-Magic, enjoying seamless integration and efficient communication across platforms.
- Users value the seamless CRM integration of SMS-Magic, enhancing customer engagement and marketing campaign effectiveness.
- Users praise the responsive customer support of SMS-Magic, enhancing overall satisfaction and effective client communication.
- Users praise the easy integration of SMS-Magic, enabling smooth communication with minimal disruptions in their workflows.
Cons
- Users find the difficult setup of SMS-Magic challenging due to its complexity and numerous components involved.
- Users find the pricing high for small teams, especially with increasing message volume impacting budget considerations.
- Users find the learning curve steep due to complex setups and limited support, leading to frustration and dissatisfaction.
- Users find the initial setup complex, making workflow configuration and integrations a challenging experience.
- Users report poor customer support from SMS-Magic, experiencing unresponsiveness and unresolved issues that hinder user satisfaction.
What Are Recent G2 Reviews of Conversive?
"Fast, Easy to Use, but Camera Needs Improvement"
Rating: 5.0/5.0 stars
— Mr Kyle.J J.
"Seamless CRM SMS Integration with Two-Way Messaging and Smart Automation"
Rating: 5.0/5.0 stars
— Sanket P.

