# Best Consent Management Platforms for Small Business - Page 2

*By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)*


Products classified in the overall Consent Management Platform (CMP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Consent Management Platform (CMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Consent Management Platform (CMP) category.

In addition to qualifying for inclusion in the Consent Management Platforms category, to qualify for inclusion in the Small Business Consent Management Platforms category, a product must have at least 10 reviews left by a reviewer from a small business.





## Top Consent Management Platforms at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [AdOpt](https://www.g2.com/products/adopt-adopt/reviews) | 4.9/5.0 (409 reviews) | LGPD/GDPR cookie consent with no-code deployment | "[Intuitive Platform with Exceptional Real-Time Support Including Sundays](https://www.g2.com/survey_responses/adopt-review-13094046)" |
| 2 | [Cookiebot by Usercentrics](https://www.g2.com/products/cookiebot-by-usercentrics/reviews) | 4.2/5.0 (178 reviews) | GTM-native cookie consent and compliance automation | "[Updated Review of Cookiebot for my preferred cookie solution](https://www.g2.com/survey_responses/cookiebot-by-usercentrics-review-10820780)" |
| 3 | [CookieScript](https://www.g2.com/products/cookiescript/reviews) | 4.6/5.0 (517 reviews) | GTM-native cookie consent with geo-targeting | "[CookieScript Makes Compliance Effortless with Reliable Scanning and Clean Integration](https://www.g2.com/survey_responses/cookiescript-review-12580384)" |
| 4 | [Captain Compliance](https://www.g2.com/products/captain-compliance/reviews) | 4.6/5.0 (154 reviews) | Multi-jurisdiction consent lifecycle with audit-ready documentation | "[Detailed Data Inventory Mapping with Excellent Automated Classification](https://www.g2.com/survey_responses/captain-compliance-review-13127618)" |
| 5 | [Usercentrics](https://www.g2.com/products/usercentrics/reviews) | 4.4/5.0 (220 reviews) | Multi-region consent deployment with GTM integration | "[Allround tool for consent management with excellent integrations and easy user interface](https://www.g2.com/survey_responses/usercentrics-review-9885475)" |
| 6 | [Axeptio](https://www.g2.com/products/axeptio/reviews) | 4.7/5.0 (143 reviews) | Brand-native GDPR consent with GTM integration | "[Axeptio: simple consent banner to integrate, customizable and GDPR compliant](https://www.g2.com/survey_responses/axeptio-review-13078904)" |
| 7 | [Ketch](https://www.g2.com/products/ketch/reviews) | 4.6/5.0 (158 reviews) | Multi-jurisdiction consent orchestration with rapid deployment | "[Intuitive and User-Friendly, Yet Powerful Privacy & Data Governance](https://www.g2.com/survey_responses/ketch-review-13060295)" |
| 8 | [CookieYes](https://www.g2.com/products/cookieyes/reviews) | 4.8/5.0 (297 reviews) | GDPR-compliant cookie consent with Google Consent Mode | "[Excellent, Responsive Support That Quickly Resolved My Setup Issue](https://www.g2.com/survey_responses/cookieyes-review-13131997)" |
| 9 | [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | 4.5/5.0 (3,786 reviews) | Salesforce-native customer data privacy and consent | "[There's something for every user level](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-10567340)" |
| 10 | [iubenda](https://www.g2.com/products/iubenda/reviews) | 4.5/5.0 (45 reviews) | Multi-site GDPR consent with auto-updating policies | "[Reliable solution with pitfalls in integration](https://www.g2.com/survey_responses/iubenda-review-12563289)" |


## G2 Grid® for Consent Management Platforms
![G2 Grid® for Consent Management Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/consent-management-platform-cmp/grids.png?focus%5B%5D=76970&focus%5B%5D=140963&focus%5B%5D=64388&focus%5B%5D=138867&focus%5B%5D=54433&focus%5B%5D=64773&focus%5B%5D=106517&focus%5B%5D=1545921)
Highlighted products: Cookiebot by Usercentrics, AdOpt, CookieScript, CookieYes, Axeptio, iubenda, Usercentrics, and BigID CMP Express.
Underlying data: [Grid® JSON](https://www.g2.com/categories/consent-management-platform-cmp/grids.json?focus%5B%5D=cookiebot-by-usercentrics&focus%5B%5D=adopt-adopt&focus%5B%5D=cookiescript&focus%5B%5D=cookieyes&focus%5B%5D=axeptio&focus%5B%5D=iubenda&focus%5B%5D=usercentrics&focus%5B%5D=bigid-cmp-express&segment=small-business)


## How Many Consent Management Platforms Products Does G2 Track?
**Total Products under this Category:** 146

### Category Stats (Jul 2026)
- **Average Rating**: 4.54/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: TrueVault (+0.78%) - Among all products in this category, TrueVault recorded the largest rating increase compared to last month
*Last updated: July 21, 2026*


## How Does G2 Rank Consent Management Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,500+ Authentic Reviews
- 146+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Consent Management Platforms Is Best for Your Use Case?

- **Best for Small Businesses:** [Cookiebot by Usercentrics](https://www.g2.com/products/cookiebot-by-usercentrics/reviews)
- **Best for Mid-Market:** [Ketch](https://www.g2.com/products/ketch/reviews)
- **Best for Enterprise:** [TrustArc](https://www.g2.com/products/trustarc/reviews)
- **Highest User Satisfaction:** [AdOpt](https://www.g2.com/products/adopt-adopt/reviews)
- **Best Free Software:** [CookieScript](https://www.g2.com/products/cookiescript/reviews)


---

**Sponsored**

### Ketch

Ketch is redefining responsible data use for the AI era. The Ketch Platform helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. The Ketch platform includes products for: - Consent and Preference Management - Marketing Preference Management - Data Subject Rights Fulfillment - Data Mapping, Discovery, and Classification - Risk Assessments and Reporting Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Customers report their favorite aspects of the Ketch platform include: - Intuitive, easy-to-use interface for non-technical team members. - No coding required for creating policies, building automations, and customizing privacy notices. - Pre-built integration library including popular systems and applications. - Responsive, proactive, and consistent customer support. Learn more at ketch.com.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2189&secure%5Bchosen_at%5D=2026-07-22T09%3A20%3A45Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=139892&secure%5Bresource_id%5D=2189&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconsent-management-platform-cmp%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=94433563f1e32b9d9312dd304a6f73787af17bab85d1a96d215f6be1b1f8644d&secure%5Burl%5D=https%3A%2F%2Fwww.ketch.com%2Fpricing&secure%5Burl_type%5D=paid_promos)

---

## What Are the Top-Rated Consent Management Platforms Products in 2026?
### 1. [CookieHub](https://www.g2.com/products/cookiehub/reviews)
CookieHub is a consent management platform that helps websites comply with GDPR and other privacy regulations. It automatically scans and categorizes cookies, manages user consent, and enforces those choices across your site. The platform provides granular control over consent behavior and a customizable banner that integrates seamlessly with your website. With support for frameworks like Google Consent Mode v2 and IAB TCF, CookieHub is designed for accurate, reliable consent handling without adding complexity.


**Average Rating:** 5.0/5.0
**Total Reviews:** 12
**How Do G2 Users Rate CookieHub?**

- **End-user management:** 9.8/10 (Category avg: 9.0/10)
- **Ease of Admin:** 9.6/10 (Category avg: 8.9/10)
- **Integrations:** 9.3/10 (Category avg: 8.8/10)
- **Audit trails:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind CookieHub?**

- **Seller:** [CookieHub](https://www.g2.com/sellers/cookiehub)
- **Year Founded:** 2018
- **HQ Location:** Reykjanesbær, IS
- **LinkedIn® Page:** https://www.linkedin.com/company/70243101 (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 83% Small-Business, 8% Enterprise


#### What Are CookieHub's Pros and Cons?

**Pros:**

- Cookie Management (2 reviews)
- Ease of Use (2 reviews)
- Customer Support (1 reviews)
- Documentation (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Complex Configuration (1 reviews)
- Expensive (1 reviews)
- Limited Features (1 reviews)


### What Do G2 Reviewers Say About CookieHub?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **hassle-free cookie management** with CookieHub, streamlining compliance and eliminating maintenance issues.
- Users find CookieHub **easy to use** , especially appreciating its simple integration and minimal documentation needed.
- Users appreciate the **fast and competent customer support** of CookieHub, enhancing their overall experience and satisfaction.
- Users value the **comprehensive documentation** provided by CookieHub, aiding in legal compliance and implementation.
- Users find **easy integrations** with CookieHub, particularly appreciating the seamless WordPress plugin experience.

**Cons:**

- Users find the **complex configuration** for multiple domains cumbersome and time-consuming, complicating their setup process.
- Users find the service a bit **costly** , yet believe it's worth every penny spent.
- Users find the **limited features** of CookieHub challenging, especially when managing configurations for multiple websites.

#### What Are Recent G2 Reviews of CookieHub?

**"[very easy to use and verify the website to show cookies banner on website](https://www.g2.com/survey_responses/cookiehub-review-10629537)"**

**Rating:** 5.0/5.0 stars
*— Muhammad A.*

[Read full review](https://www.g2.com/survey_responses/cookiehub-review-10629537)

---

**"[Migrated to CookieHub for unified consent and automated compliance](https://www.g2.com/survey_responses/cookiehub-review-11220340)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/cookiehub-review-11220340)

---


#### What Are G2 Users Discussing About CookieHub?

- [What is CookieHub used for?](https://www.g2.com/discussions/what-is-cookiehub-used-for)

### 2. [Secure Privacy](https://www.g2.com/products/secure-privacy/reviews)
Secure Privacy is an all-in-one Cookie & Consent Management Platform (CMP) built for modern digital marketing, growth, and compliance teams who want to stay ahead of global privacy laws—without sacrificing conversions, insights, or performance. Trusted by global brands, Secure Privacy helps you protect user data, build trust, and unlock smarter marketing with seamless consent management across your entire digital ecosystem. Why Marketers Choose Secure Privacy 🔥 Stay Compliant Worldwide—Effortlessly Comply with 55+ global privacy regulations, including GDPR, CCPA/CPRA, LGPD, India’s DPDP Act, and more—automatically and continuously. No legal headaches. No manual updates. 🎯 Boost Trust. Improve Consent Rates. Launch a fully customizable, brand-friendly cookie banner that gives users clear choices while encouraging opt-ins—helping you turn compliance into a better user experience. 📊 Smarter Marketing with Google, and META Consent Mode Secure Privacy integrates seamlessly with Google and META Consent Mode, allowing Google Analytics, Google Ads, and marketing platforms to respect user consent while preserving attribution, conversion modeling, and campaign performance. 🛡️ Audit-Ready Consent Records Every consent choice is securely stored and logged, giving you instant access to compliance-ready audit trails and peace of mind. 🔍 Automatic Cookie & Tracker Control Our advanced website scanner detects and categorizes cookies, pixels, and trackers, blocking non-essential technologies until consent is given—protecting users and your brand reputation. 📄 Always-Up-to-Date Privacy & Cookie Policies Generate and automatically update legally compliant privacy and cookie policies that stay aligned with your site’s technologies and evolving regulations. 🌍 Global Reach with 70+ Languages Deliver localized consent experiences for international visitors with multilingual banners and policies—perfect for scaling global businesses. 🔐 Built-In DSAR Automation Easily add Data Subject Access Request (DSAR) forms to your website, empowering users to access, download, or delete their data while reducing operational workload. The Secure Privacy Advantage ✔ Faster compliance setup ✔ Higher user trust and transparency ✔ Better marketing performance with privacy-first analytics ✔ Reduced legal and regulatory risk ✔ Designed for marketers, not just lawyers 🚀 Get started with Secure Privacy today and transform privacy compliance into a growth advantage for your business.


**Average Rating:** 4.9/5.0
**Total Reviews:** 111
**How Do G2 Users Rate Secure Privacy?**

- **End-user management:** 9.7/10 (Category avg: 9.0/10)
- **Ease of Admin:** 9.1/10 (Category avg: 8.9/10)
- **Integrations:** 9.7/10 (Category avg: 8.8/10)
- **Audit trails:** 9.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Secure Privacy?**

- **Seller:** [Secure Privacy](https://www.g2.com/sellers/secure-privacy)
- **Year Founded:** 2017
- **HQ Location:** Birkerod, Copenhagen
- **Twitter:** @SecurePrivacyAI (6,544 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18381684/ (13 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Accounting
- **Company Size:** 59% Mid-Market, 21% Enterprise



#### What Are Recent G2 Reviews of Secure Privacy?

**"[Secure Privacy services works great!](https://www.g2.com/survey_responses/secure-privacy-review-8682368)"**

**Rating:** 5.0/5.0 stars
*— Ben Taarit A.*

[Read full review](https://www.g2.com/survey_responses/secure-privacy-review-8682368)

---

**"[It helped me greatly with cookie compliance!](https://www.g2.com/survey_responses/secure-privacy-review-9755844)"**

**Rating:** 5.0/5.0 stars
*— Shabbir J.*

[Read full review](https://www.g2.com/survey_responses/secure-privacy-review-9755844)

---


#### What Are G2 Users Discussing About Secure Privacy?

- [What is your primary use case for Secure Privacy, and how has it helped in GDPR compliance?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-secure-privacy-and-how-has-it-helped-in-gdpr-compliance)
- [What is Secure Privacy used for?](https://www.g2.com/discussions/what-is-secure-privacy-used-for)
- [What are the methods of data security?](https://www.g2.com/discussions/what-are-the-methods-of-data-security)
- [What is the most secure way of protecting data?](https://www.g2.com/discussions/what-is-the-most-secure-way-of-protecting-data)
- [How can we protect our privacy?](https://www.g2.com/discussions/how-can-we-protect-our-privacy)

### 3. [Cookie Information](https://www.g2.com/products/cookie-information/reviews)
Cookie Information is the #1 Consent Management Platform for marketers. Cookie Information’s consent management platform makes collecting user consent for cookies and tracking easy. It helps organizations balance user privacy with valuable data insights through transparent data collection practices and native integration with Consent Mode v2. Highlights of Cookie Information’s offer: - Consent solution for both web and mobile. - Compliant with regulations like GDPR, CCPA, and PECR and standards like IAB’s TCF. - Easily integrates with Google Consent Mode v2 and complies with EU user consent policy. - Verified consent banner templates with the ability to customisecustomize them to fit your brand. - Integrates with Google Tag Manager, Piwik PRO Tag Manager, WordPress, Shopify, Drupal, and Optimizely. These measures are designed to protect what matters most: the organization's assets, including websites, apps, and reputation.


**Average Rating:** 4.4/5.0
**Total Reviews:** 45
**How Do G2 Users Rate Cookie Information?**

- **End-user management:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Admin:** 8.4/10 (Category avg: 8.9/10)
- **Integrations:** 8.6/10 (Category avg: 8.8/10)
- **Audit trails:** 8.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Cookie Information?**

- **Seller:** [Cookie Information A/S](https://www.g2.com/sellers/cookie-information-a-s)
- **Year Founded:** 2011
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** https://www.linkedin.com/company/cookie-information/ (41 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 53% Small-Business, 33% Mid-Market


#### What Are Cookie Information's Pros and Cons?

**Pros:**

- Compliance Management (1 reviews)
- Cookie Management (1 reviews)
- Customer Satisfaction (1 reviews)
- Customer Support (1 reviews)
- Design Quality (1 reviews)

**Cons:**

- Data Management Issues (1 reviews)
- Lack of Mobile Accessibility (1 reviews)
- Poor Customer Support (1 reviews)


### What Do G2 Reviewers Say About Cookie Information?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **best-in-class cookie compliance** that supports diverse business needs and integrates seamlessly with platforms.
- Users commend the **best-in-class cookie compliance** of Cookie Information, appreciating its strong support and easy integrations.
- Users value the **excellent customer support** and responsiveness to feedback within Cookie Information's compliance solution.
- Users praise the **excellent customer support** and active feedback incorporation that enhances their experience with Cookie Information.
- Users commend the **design quality** of Cookie Information, ensuring excellent cookie compliance and seamless integrations.

**Cons:**

- Users find the **backend data presentation lacking** , making it difficult to extract consent level information efficiently.
- Users report a **lack of mobile accessibility** , making it difficult to manage subscriptions effectively.
- Users express frustration with **poor customer support** , facing difficulties with subscriptions and cancellation processes.

#### What Are Recent G2 Reviews of Cookie Information?

**"[Great CMP solution for all sizes of businesses](https://www.g2.com/survey_responses/cookie-information-review-10821343)"**

**Rating:** 5.0/5.0 stars
*— Rasmus Frølund T.*

[Read full review](https://www.g2.com/survey_responses/cookie-information-review-10821343)

---

**"[Simplify your CoMo v2 roll out](https://www.g2.com/survey_responses/cookie-information-review-11075231)"**

**Rating:** 4.5/5.0 stars
*— Doug H.*

[Read full review](https://www.g2.com/survey_responses/cookie-information-review-11075231)

---




## What Is Consent Management Platforms?

[Data Privacy Software](https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806)

## What Software Categories Are Similar to Consent Management Platforms?

- [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management)
- [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar)
- [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia)
- [Data Breach Notification Software](https://www.g2.com/categories/data-breach-notification)
- [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking)
- [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery)
- [Privacy Policy Generator Software](https://www.g2.com/categories/privacy-policy-generator)


---

## How Do You Choose the Right Consent Management Platforms?

### What You Should Know About Consent Management Platform (CMP) Software

### What is Consent Management Platform (CMP) Software?

Companies use consent management platform (CMP) to legally capture a website or application user’s consent prior to tracking, collecting, sharing, selling, and processing the user’s data. CMP software notifies users on the ways their online activities may be tracked, the purposes for which those activities are tracked, the legal bases used to track them, and which specific entities and vendors seek to track them. Notifying the user and collecting their consent choices are facilitated by a pop-up banner on a website or within an application. Users are given the explicit choice to grant, refuse, or revoke consent to having their online activities collected, used, or sold by one, some, or all of these parties. The CMP tool, which has a legal basis to store consent data, will then pass the user’s explicit and granular consent choices on data collection to third parties like advertisers and publishers prior to those entities processing the user’s data.

CMP software was initially developed to assist companies in complying with the European Union’s General Data Protection Regulation (GDPR) and can be used to capture consent under other data privacy laws or data protection regulations, as well. In order to process a user’s data under the GDPR, a minimum of one of the six lawful bases for processing data as cited under Article 6 of the GDPR must be met. The six bases include consent, contract, legal obligation, vital interest, public task, and legitimate interest. CMPs assist companies with processing under the lawful basis of consent. Some CMPs also enable users to exercise their right to object to legitimate interest bases, as well.

CMP software can also be used to comply with the California Consumer Privacy Act (CCPA) by powering a website’s “do not sell” button; the CCPA does not require a consent pop-up like GDPR, however.

**What Does CMP Stand For?**

In the data privacy and digital advertising industries, CMP stands for consent management platform. This acronym is sometimes used for consent management providers, as well. 

### What are the Common Features of Consent Management Platform (CMP) Software?

The following are some core features within CMP software:

**Multi-language support:** CMP software should offer multiple languages. In order to gain a user’s informed and explicit consent to process personal data, the user should be communicated with in their preferred language. 

**Customizable design:** Many CMP providers offer customizable CSS design themes to ensure that the pop-up banner’s colors and fonts reflect the company’s branding. Having consistent branding in the pop-up improves end-user consent opt-in rates to allow tracking, which is why this feature is important.

**Administration interface:** CMPs should offer easy to understand, intuitive administrative interfaces, often with reporting features.

**Mobile software development kit (SDK):** For companies seeking to collect user consent within applications, having a mobile SDK is important.

**Cross-domain and cross-device consent management:** This enables companies to utilize user consent across domains and devices.

### What are the Benefits of Consent Management Platform (CMP) Software?

**Meet legal requirements:** The main benefit of using a CMP is to meet legal requirements of data privacy and data protection regulations by lawfully processing user data.

**Improve user opt-in rates:** Using a CMP with a well-designed pop-up banner can improve user’s consent to processing opt-in rates. This is important for companies wishing to sell advertisements.

### Who Uses Consent Management Platform (CMP) Software?

Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, these professionals are from information technology (IT), data privacy and protection, or marketing backgrounds.

**IT administrators:** Given that CMP must integrate with a company’s websites and applications, many IT administrators deploy CMP software on behalf of their companies.

**Data privacy and data protection professionals:** Data privacy and data protection professionals may be responsible for their company’s use of CMP software, as this relates to their ongoing compliance with global data privacy regulations.

**Marketing professionals:** Marketers may utilize CMP software, in particular those working in adtech, martech, digital marketing, or e-commerce areas who need to work with consented data.

#### Software Related to Consent Management Platform (CMP) Software

Solutions that are related to CMP software include:

[Cookie and website tracker scanning software](https://www.g2.com/categories/cookie-and-website-tracker-scanning) **:** Cookie and tracker scanning software scans websites to identify and list what cookies, beacons, tags, tracking pixels, local objects, and other website tracking technologies, such as plug-ins or integrated content like videos, are present on company websites. 

[Privacy policy generator software](https://www.g2.com/categories/privacy-policy-generator) **:** Privacy policy generator software helps companies generate and maintain privacy policies. Some CMP tools offer privacy policy management within their solutions.

[Data privacy management software](https://www.g2.com/categories/data-privacy-management) **:** Data privacy management software provides comprehensive solutions for companies to manage their privacy program, including replying to consumer requests or data subject requests (DSR/DSAR), mapping sensitive data, and more.

[Customer data platform (CDP) software](https://www.g2.com/categories/customer-data-platform-cdp) **:** CDPs are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Though not universal, some CDP solutions offer consent management functions, as well.

[Data management platform (DMP) software](https://www.g2.com/categories/data-management-platform-dmp) **:** DMP software analyzes company customer, audience, and marketing data by pulling in and storing data from multiple sources such as first-party websites and software, third-party data providers, and offline sources.

[Publisher ad management software](https://www.g2.com/categories/publisher-ad-management): Publisher ad management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. There are multiple types of publisher adtech ad management software available on the market, including [a](https://www.g2.com/categories/app-monetization)[pp monetization software](https://www.g2.com/categories/app-monetization), [publisher ad server software](https://www.g2.com/categories/publisher-ad-server), [search monetization software](https://www.g2.com/categories/search-monetization), and [supply side platform (SSP) software](https://www.g2.com/categories/supply-side-platform-ssp).

[Advertiser campaign management software:](https://www.g2.com/categories/advertiser-campaign-management) Advertiser campaign management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video.

### Challenges with Consent Management Platform (CMP) Software

Software solutions can come with their own set of challenges. Some things to consider include: 

**Legal review:** It is important that companies seek the advice of their own legal teams to ensure the verbiage written within CMP pop-up banners meets their company’s unique requirements and obligations.

**Geo specificity** : Many companies want to customize their user experience to meet the regulatory requirements necessary for a specific location. For example, in the European Union, a consent banner is required, while in California, it is not. 

### Which Companies Should Buy Consent Management Platform (CMP) Software?

Any company that must comply with data privacy regulations that require obtaining user consent prior to processing their data, such as the European Union’s GDPR, should buy a CMP solution to ensure they are legally capturing and honoring user consents.  

### How to Buy Consent Management Platform (CMP) Software

#### Requirements Gathering (RFI/RFP) for Consent Management Platform (CMP) Software

It is important to identify a company’s unique requirements prior to selecting a consent management solution. For example, it is vital that buyers select a provider that supports the languages of their customer base. Businesses also need to decide where the user consent data will be stored, whether that be by the CMP provider or by the company itself. It may be important to the company that the CMP provider is approved and registered with the industry group that has set some standards for CMPs, the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF), as well. 

#### Compare Consent Management Platform (CMP) Software Products

**Create a long list**

The long list of requirements should include languages supported and the robustness of banner customization to promote user opt-in rates. Buyers must also consider whether the administration is simple and easy, if the CMP provider has prebuilt lists of common vendors and third parties, if they have template privacy policies and other documents that buyers can use, and whether the provider offers a mobile software development kit if they plan to use this with mobile applications.

By visiting G2.com’s category for Consent Management Platform (CMP) software, buyers may sift through the CMP solutions and add products to their “My List” within G2.com.

**Create a short list**

Once buyers have created a short list within “My List” at G2.com, they can further sort their options by checking the product’s ratings on the G2 GridⓇ and reading user reviews to get an understanding of how their peers experience the software.

**Conduct demos**

After narrowing down the selection, buyers must contact the vendors to schedule demonstrations of the solution. Businesses can contact many vendors directly on G2.com to request demos by selecting the “Get a Quote” button. At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Questions to consider including are: Does this support the languages we require? Can we customize the pop-up banners to match our branding? Does the vendor store the consent data or does the company? Is this product registered with the IAB TCF?

#### Selection of Consent Management Platform (CMP) Software

**Choose a selection team**

The software selection team should include the person responsible for setting up and maintaining the CMP software and likely someone from the company’s legal or compliance team to ensure it meets the company’s legal obligations.

**Negotiation**

Considering that these are relatively lightweight solutions, vendors may not be keen to negotiate on price and may stick to their standard pricing. Buyers may be able to negotiate for implementation assistance, however. 

**Final decision**

Once the person responsible for setting up and maintaining the CMP software approves of the specific product and the company’s legal team approves the purchase, businesses should feel confident moving forward with a CMP tool. After implementing and using the tool, it helps to leave a review on G2.com, sharing their experience to assist other future CMP buyers in their decision-making process.