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Best Attribution Software - Page 8

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.

The best attribution software solutions are usually a software hub that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.

Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.

To qualify for inclusion in the Attribution category, a product must:

Track multiple marketing and communication channels, like TV, social media, phone, email, and digital advertising channels, to capture data on the interactions between the company and its prospects or customers
Use multiple attribution models like single-touch attribution, when all attribution is assigned to only one event, fractional attribution that includes multiple events in the attribution, with equal or different weights, or algorithmic attribution, which uses data science for advanced attribution criteria and models
Provide dashboards and visualizations based on relevant historical data and user-defined key performance indicators (KPI) for users to understand which activities performed better and why
Integrate with software solutions used by sales, marketing, or public relations departments
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117 Listings in Attribution Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Mperativ Revenue Marketing Platform features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Mperativ
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Mperativ Revenue Marketing Platform features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Mperativ
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue ac

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 75% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Neustar PlatformOne Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    1
    Audience Activation
    1
    Data Management
    1
    Integrations
    1
    Real-Time Processing
    1
    Cons
    Sync Issues
    1
    Tracking Issues
    1
  • User Satisfaction
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  • Neustar PlatformOne features and usability ratings that predict user satisfaction
    7.5
    Has the product been a good partner in doing business?
    Average: 9.3
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Neustar
    Year Founded
    1996
    HQ Location
    Sterling, VA
    Twitter
    @Neustar
    10,939 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,014 employees on LinkedIn®
    Ownership
    NYSE: NSR
Product Description
How are these determined?Information
This description is provided by the seller.

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue ac

Users
No information available
Industries
No information available
Market Segment
  • 75% Mid-Market
  • 25% Small-Business
Neustar PlatformOne Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
1
Audience Activation
1
Data Management
1
Integrations
1
Real-Time Processing
1
Cons
Sync Issues
1
Tracking Issues
1
Neustar PlatformOne features and usability ratings that predict user satisfaction
7.5
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Neustar
Year Founded
1996
HQ Location
Sterling, VA
Twitter
@Neustar
10,939 Twitter followers
LinkedIn® Page
www.linkedin.com
1,014 employees on LinkedIn®
Ownership
NYSE: NSR

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  • Overview
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  • We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Nielsen Sales Lift features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,383 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    27,360 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Nielsen Sales Lift features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,383 Twitter followers
LinkedIn® Page
www.linkedin.com
27,360 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
Entry Level Price:$75,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Paramark is a true marketing measurement platform that challenges traditional multi-touch attribution by combining Marketing Mix Modeling (MMM), incrementality testing, and validated attribution into

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Paramark features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Paramark
    Year Founded
    2023
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Paramark is a true marketing measurement platform that challenges traditional multi-touch attribution by combining Marketing Mix Modeling (MMM), incrementality testing, and validated attribution into

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Paramark features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Paramark
Year Founded
2023
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical i

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Quality Analytics - TV & Radio Attribution features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2014
    HQ Location
    Los Angeles, US
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical i

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Quality Analytics - TV & Radio Attribution features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2014
HQ Location
Los Angeles, US
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimize for revenue at every step of your funnel

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • SegMetrics features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    HQ Location
    Portland, US
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimize for revenue at every step of your funnel

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
SegMetrics features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
Portland, US
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attri

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Smart Copilot features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attri

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Smart Copilot features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Sparkfly features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sparkfly
    Year Founded
    2001
    HQ Location
    Atlanta, US
    Twitter
    @SparkflyBiz
    264 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    52 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Sparkfly features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Sparkfly
Year Founded
2001
HQ Location
Atlanta, US
Twitter
@SparkflyBiz
264 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sylvan is a preformance and attribution capability that gives you tools to frequently analyze the sources of return, providing feedback on the investement process.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Sylvan features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Windsor, CT
    Twitter
    @SSCTechnologies
    4,814 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,027 employees on LinkedIn®
    Ownership
    NASDAQ: SSNC
Product Description
How are these determined?Information
This description is provided by the seller.

Sylvan is a preformance and attribution capability that gives you tools to frequently analyze the sources of return, providing feedback on the investement process.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Sylvan features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2001
HQ Location
Windsor, CT
Twitter
@SSCTechnologies
4,814 Twitter followers
LinkedIn® Page
www.linkedin.com
1,027 employees on LinkedIn®
Ownership
NASDAQ: SSNC
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Achieve More Revenue With Real Attribution

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TradeTracker Real Attribution features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2004
    HQ Location
    Almere , NL
    Twitter
    @tradetrackercom
    471 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Achieve More Revenue With Real Attribution

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
TradeTracker Real Attribution features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2004
HQ Location
Almere , NL
Twitter
@tradetrackercom
471 Twitter followers
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®
0 ratings
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Venon is a marketing attribution and conversion tracking platform designed for e-commerce businesses to measure the performance of their paid advertising campaigns across platforms such as Meta, Googl

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Venon features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Venon
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Venon is a marketing attribution and conversion tracking platform designed for e-commerce businesses to measure the performance of their paid advertising campaigns across platforms such as Meta, Googl

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Venon features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Venon
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
0 ratings
Save to My Lists
Entry Level Price:Contact Us
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wehave is a privacy-safe **data clean room** that makes sponsorships measurable. We focus on: ✔ Conversions ✔ Revenue ✔ Loyalty A way to see how many fans from a sponsorship actually become customers

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • wehave features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    wehave
    Year Founded
    2023
    HQ Location
    antwerpen, BE
    LinkedIn® Page
    www.linkedin.com
    8 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wehave is a privacy-safe **data clean room** that makes sponsorships measurable. We focus on: ✔ Conversions ✔ Revenue ✔ Loyalty A way to see how many fans from a sponsorship actually become customers

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
wehave features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
wehave
Year Founded
2023
HQ Location
antwerpen, BE
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®