Avalara

Neustar PlatformOne

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4/5

(4)

Avalara

It's been two months since this profile received a new review

Neustar PlatformOne Reviews & Product Details

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Neustar PlatformOne Media

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Neustar PlatformOne

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MF

Michal F.

Cybersecurity Risk Analyst

Small-Business (50 or fewer emp.)

3/17/2025

"Brands turn this customer data into market strategies"

4/5

What do you like best about Neustar PlatformOne?

One of the best things is the opportunity to combine the customer data from several sources and have the information in real-time. As for the identity resolution it will allow me to make highly targeted campaigns by reaching customers with precision. Review collected by and hosted on G2.com.

What do you dislike about Neustar PlatformOne?

I have once or twice come across the issue of the delay in data synchronization across the different channels. This may sometimes cause delay in the campaign implementation especially where large volumes of data need to be processed or during rush hours. Review collected by and hosted on G2.com.

EI

Verified User in Insurance

Mid-Market (51-1000 emp.)

5/9/2018

"The definitive platform for combining online and offline insights"

5/5

What do you like best about Neustar PlatformOne?

Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components (e.g., DSPs); 2) Offline analytics and on-boarding - allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building; 3) The analytics - Neustar has a proprietary framework called Element One that allows grouping customers into clusters based on desired KPIs (e.g., online ad responsiveness) and obtaining deep insights about the characteristics of each cluster. Then you can target similar prospects via look-alike modeling. Review collected by and hosted on G2.com.

What do you dislike about Neustar PlatformOne?

The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components. But the sales engineering and support teams are super helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Neustar PlatformOne:

Make sure you have a clear upfront understanding of what you intend to use the platform for, as there are many components. Don't buy what you don't need. Review collected by and hosted on G2.com.

What problems is Neustar PlatformOne solving and how is that benefiting you?

1. Better multi-channel targeting 2. Customer intelligence 3. 360 view of channel efficiency, including connecting online and offline. Review collected by and hosted on G2.com.

JP

JoonYoung P.

Data Scientist

Mid-Market (51-1000 emp.)

9/13/2018

"Standard"

2.5/5

What do you like best about Neustar PlatformOne?

It is a pretty standard DMP with standard features. Review collected by and hosted on G2.com.

What do you dislike about Neustar PlatformOne?

the GUI is not as intuitive as it could be. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/13/2016

"Powerful Audience Segmentation Tool"

4.5/5

What do you like best about Neustar PlatformOne?

Great to slice and dice audiences based on index and reach. Review collected by and hosted on G2.com.

What do you dislike about Neustar PlatformOne?

There is no feature to easily load audiences into my preferred DSP other than manually selecting segments. Review collected by and hosted on G2.com.

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Identity Resolution

Data Management Platform (DMP)

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Pros and Cons Details

Neustar

4/5

(4)

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