Neustar PlatformOne Reviews & Product Details


What is Neustar PlatformOne?

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

Write a Review

Neustar PlatformOne Screenshots


Neustar PlatformOne Profile Details

Neustar PlatformOne Profile Details

Vendor
Neustar
Company Website
Year Founded
1996
Total Revenue (USD mm)
1,209
HQ Location
Sterling, VA
Ownership
NYSE: NSR
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
2,012
Twitter
@neustar
Twitter Followers
12,178
Show moreShow fewer

Companies Using Neustar PlatformOne

General Electric
Bank of America
AT&T
T-Mobile
Capital One
JCPenney
Allstate
Nordstrom
NBCUniversal
Toyota
Lenovo
Time Warner Cable

Neustar PlatformOne Reviews

Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
For Category
All Industries
Write a Review
1-3 of 3 total Neustar reviews

Neustar PlatformOne Reviews

Write a Review
Filter By
Connections
Show reviews that mention
1-3 of 3 total Neustar reviews
Copy Review URL
EI
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
Copy Review URL

"The definitive platform for combining online and offline insights"

What do you like best?

Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components (e.g., DSPs); 2) Offline analytics and on-boarding - allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building; 3) The analytics - Neustar has a proprietary framework called Element One that allows grouping customers into clusters based on desired KPIs (e.g., online ad responsiveness) and obtaining deep insights about the characteristics of each cluster. Then you can target similar prospects via look-alike modeling.

What do you dislike?

The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components. But the sales engineering and support teams are super helpful.

Recommendations to others considering the product:

Make sure you have a clear upfront understanding of what you intend to use the platform for, as there are many components. Don't buy what you don't need.

What problems are you solving with the product? What benefits have you realized?

1. Better multi-channel targeting 2. Customer intelligence 3. 360 view of channel efficiency, including connecting online and offline.

Copy Review URL
Data Scientist
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
Copy Review URL

"Standard"

What do you like best?

It is a pretty standard DMP with standard features.

What do you dislike?

the GUI is not as intuitive as it could be.

Recommendations to others considering the product:

compare with Adobe platform if you'd like.

What problems are you solving with the product? What benefits have you realized?

we are using it for targeting and segmentation purposes and reporting.

Copy Review URL
UM
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Powerful Audience Segmentation Tool"

What do you like best?

Great to slice and dice audiences based on index and reach.

What do you dislike?

There is no feature to easily load audiences into my preferred DSP other than manually selecting segments.

Recommendations to others considering the product:

Definitely build out audiences here first. Very helpful for determining targeting in all other mediums.

What problems are you solving with the product? What benefits have you realized?

Great scalable targeting capabilities.

There are not enough reviews of Neustar PlatformOne for G2 to provide buying insight. Below are some alternatives with more reviews:

1
Clearbit Logo
Clearbit
4.5
(349)
Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven.
2
MediaMath TerminalOne Marketing OS™ Logo
MediaMath TerminalOne Marketing OS™
3.9
(115)
MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals.
3
dataxu Logo
dataxu
3.8
(84)
dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels.
4
SurveyCTO Logo
SurveyCTO
4.7
(45)
A powerful, secure, super reliable online/offline mobile data collection app
5
V12 Data Logo
V12 Data
4.1
(43)
Marketing Automation Platform powered by Acquisition Data
6
IgnitionOne Customer Intelligence Platform Logo
IgnitionOne Customer Intelligence Platform
3.3
(35)
IgnitionOne’s Customer Intelligence Platform (CIP) enables marketers to identify and engage their most valuable customers in real-time to power true omnichannel personalization. The IgnitionOne CIP provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results.
7
Amobee DSP Logo
Amobee DSP
3.5
(34)
A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.
8
SAP Data Management Logo
SAP Data Management
3.9
(30)
SAP Data Services allows you to deliver information to all your business functions with the ability to integrate, transform, and manage your data at the project or enterprise level.
9
Mapp Cloud Logo
Mapp Cloud
3.7
(30)
Our all-in-one platform, Mapp Cloud, helps B2C brands understand and act on real-time customer behavior; orchestrate, personalize, and automate cross-channel engagements; and acquire new customers with our sophisticated DMP. Built on top of our own CDP, Mapp enables customer-centric marketing.
10
Openprise Logo
Openprise
4.9
(24)
The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing and enrichment, account scoring, and many more.
Show more

Neustar User Ratings

5.0
Ease of Use
Average: 8.0*
9.2
Quality of Support
Average: 8.7*
5.8
Ease of Setup
Average: 7.6*
* Data Management Platform (DMP) Category
Do you work for Neustar?