Neustar PlatformOne Reviews
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Write a ReviewEI
Executive Sponsor in Insurance
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?
Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components (e.g., DSPs); 2) Offline analytics and on-boarding - allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building; 3) The analytics - Neustar has a proprietary framework called Element One that allows grouping customers into clusters based on desired KPIs (e.g., online ad responsiveness) and obtaining deep insights about the characteristics of each cluster. Then you can target similar prospects via look-alike modeling. Review collected by and hosted on G2.com.
What do you dislike?
The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components. But the sales engineering and support teams are super helpful. Review collected by and hosted on G2.com.
JoonYoung P
Data Scientist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
UM
User in Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
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