Neustar PlatformOne Reviews & Product Details

Neustar PlatformOne Overview

What is Neustar PlatformOne?

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

Neustar PlatformOne Details
Product Description

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.


Seller Details
Seller
Neustar
Ownership
NYSE: NSR
Company Website
Year Founded
1996
HQ Location
Sterling, VA
Total Revenue (USD mm)
$1,209
Twitter
@Neustar
12,015 Twitter followers
LinkedIn® Page
www.linkedin.com
2,167 employees on LinkedIn®
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Neustar PlatformOne Screenshots

Neustar PlatformOne Reviews

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EI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components (e.g., DSPs); 2) Offline analytics and on-boarding - allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building; 3) The analytics - Neustar has a proprietary framework called Element One that allows grouping customers into clusters based on desired KPIs (e.g., online ad responsiveness) and obtaining deep insights about the characteristics of each cluster. Then you can target similar prospects via look-alike modeling. Review collected by and hosted on G2.com.

What do you dislike?

The platform was built by bringing separate pieces (from separate acquisitions) together, so some manual work is required if you use all components. But the sales engineering and support teams are super helpful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you have a clear upfront understanding of what you intend to use the platform for, as there are many components. Don't buy what you don't need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

1. Better multi-channel targeting 2. Customer intelligence 3. 360 view of channel efficiency, including connecting online and offline. Review collected by and hosted on G2.com.

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Data Scientist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a pretty standard DMP with standard features. Review collected by and hosted on G2.com.

What do you dislike?

the GUI is not as intuitive as it could be. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

compare with Adobe platform if you'd like. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

we are using it for targeting and segmentation purposes and reporting. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Great to slice and dice audiences based on index and reach. Review collected by and hosted on G2.com.

What do you dislike?

There is no feature to easily load audiences into my preferred DSP other than manually selecting segments. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely build out audiences here first. Very helpful for determining targeting in all other mediums. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Great scalable targeting capabilities. Review collected by and hosted on G2.com.

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