Best Attribution Software - Page 7
Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.
The best attribution software solutions are usually a software hub that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.
Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.
To qualify for inclusion in the Attribution category, a product must:
Featured Attribution Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- User Satisfaction
- Seller Details
We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve.
- Overview
- User Satisfaction
- Seller Details
Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities.
- Overview
- User Satisfaction
- Seller Details
Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the onl
- Overview
- User Satisfaction
- Seller Details
Marketing Attribution Software that tracks consumers journeys from their first to their last click. Using AI Machine learning software we are able to better understand the journey customers take to th
- Overview
- User Satisfaction
- Seller Details
BooleanMaths is a SaaS platform designed to optimize ad performance and provide accurate marketing attribution and conversion tracking. It helps businesses debug their revenue by fixing ad targeting o
- Overview
- User Satisfaction
- Seller Details
Clario reveals insights about your customers, their purchases, and the marketing that drove them.
- Overview
- User Satisfaction
- Seller Details
Clarivoy offers full-funnel Sales Attribution and Analysis tools so marketers can see the true results of their campaign spend.
- Overview
- User Satisfaction
- Seller Details
Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Since 2008, the trusted, privacy-first dynamic QR Code Generator for connected packaging, smart labels, print & broadcast media, and DOOH advertising. Everything you need to create, manage, and tr
- 44% Mid-Market
- 28% Enterprise
- Overview
- User Satisfaction
- Seller Details
Phone call tracking and productivity software for individuals and businesses around the world.
- 100% Enterprise
8,967 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Your marketing should generate a clear, easy-to-understand ROI. Most advertising platforms claim 100% of the credit for sales generated. This makes it difficult for businesses to identify the real R
- Overview
- User Satisfaction
- Seller Details
LeadSources is a lead source tracking and marketing attribution software. With our LeadDNA feature, every lead that submits your form is attributed to a rich profile of 9 comprehensive data points
- Overview
- User Satisfaction
- Seller Details
**Madlitics** is a powerful form-first way to enrich customer leads with marketing attribution in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data,
- Overview
- User Satisfaction
- Seller Details
Arima’s self-directed MMM is designed to understand how various ads impact sales. By analyzing past data, marketing mix modeling reveals which advertising channels—such as TV, print, radio, and online
- Overview
- User Satisfaction
- Seller Details
MediaJel is a marketing platform designed specifically for businesses operating in highly regulated industries. We specialize in helping brands navigate the complexities of marketing in sectors such a
