Zapier
Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents.
Average Rating: 4.5/5.0
Total Reviews: 2,065
Who Is the Company Behind Zapier?
- Seller: Zapier
- Company Website:
- Year Founded: 2011
- HQ Location: San Francisco, CA
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Twitter: @zapier
95,859 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,473 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 70% Small, 24% Medium
What Do G2 Reviewers Say About Zapier?
AI-generated summary from verified user reviews
Pros
- Users find Zapier's ease of use remarkable, simplifying automation and app integrations without the need for technical skills.
- Users value Zapier's seamless automation, effectively connecting apps and streamlining workflows for increased efficiency.
- Users value the extensive integrations Zapier offers, streamlining tasks across their essential tools effortlessly.
- Users love the easy integrations of Zapier, allowing seamless connections between tools for efficient automation.
- Users enjoy time-saving automation with Zapier, seamlessly connecting apps and streamlining repetitive tasks efficiently.
Cons
- Users find the cost of Zapier to be high, especially for accessing advanced features and integrations.
- Users find the complexity of setup and feature navigation challenging, complicating their ability to test effectively.
- Users find pricing issues with Zapier, as premium features come at a much higher cost than expected for small projects.
- Users find the learning curve overwhelming due to the extensive integrations, making it challenging to build efficient zaps.
- Users express frustration with Zapier's limited features, making it challenging for smaller teams and specific use cases.
What Are Recent G2 Reviews of Zapier?
"Still solid for connecting apps now even better with AI-powered automation"
Rating: 5.0/5.0 stars
— Kuwar J.
"The best no-code AI powered automation platform to streamline workflows and boost productivity"
Rating: 5.0/5.0 stars
— Shelagh O.
What Are G2 Users Discussing About Zapier?
- What is Zapier used for? - 3 comments
- Is Zapier an app? - 4 comments
- What does Zapier cost? - 2 comments
- How good is Zapier? - 2 comments
- What can Zapier do? - 2 comments, 2 upvotes

