As a small business, we needed an ABM tool that would give us the best ROI. After comparing Triblio to other tools (Terminus, Demandbase, etc.), we chose them for the following reasons:
• Cookie + IP tracking: while other tools track and target accounts at the IP level, the extra layer of cookie targeting ensures that our ads follow individuals at those accounts whether they’re in the office or at home – essential now because of COVID.
• Precise Targeting: we can target campaigns by account domain and geography, and then we can select the departments and seniority levels we want to see the ads. To help ensure the right people are seeing our ads, we can upload a list of email addresses of the individuals we want to see the campaign.
• Reach: our ads appear in Google’s Display Network, LinkedIn (but not as sponsored content), and elsewhere like Pandora.
• Personalization: we can add code to our site to change images and messaging on our site to ensure a consistent experience from ads to site.
• A/B Ad Testing: we can test numerous ad variants and/or ad groups.
• Budget control: we can control the total budget of a campaign – as well as daily limits, CPM bids, and even what days and times the ads appear.
• Account Scoring: we can assign points for various activities to help us easily identify which accounts are most interested in our campaigns and content.
• Visitor Tracking: if someone self-identifies on any page we place Triblio’s code onto, that individual and their visited pages show up in the account view.
• Integration with Dynamics CRM: our sales team can get up to 90 days of Triblio’s data on an account in the account view in our CRM.
• Integration with Google Analytics: we can get more granular into how accounts are engaging with our site.
• Reports: our sales team can receive detailed email updates on their accounts daily, weekly, etc.
• Weekly support: I have a scheduled check-in every week with an account rep. In the first several months of using Triblio, our meetings often ran the full 30 minutes. Now, they’re usually 5-10 minutes long because I’m more comfortable with the platform.
Plus, Triblio was the easiest to work with of the vendors I researched. Since this was our first dip into ABM, I wanted to make sure I chose a vendor that saw me more of a partner than a customer. From day one, Triblio has been very flexible to help me make the most of the tool. I also appreciated how they quickly connected me with a customer of theirs that I could talk to about the tool. Terminus never connected me with a customer, despite my requests, and that didn’t sit well with me. Review collected by and hosted on G2.com.
The tool isn't as user-friendly as competing tools, but the main thing I dislike (and the reason for not giving it a full 10/10) is the lack of clear and actionable analytics. Other tools have cleaner analytics, and that'd be nice to have in Triblio. But I've made up for it with a homebrewed solution. Review collected by and hosted on G2.com.
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