Foundry ABM Reviews & Product Details

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Seller

Foundry

Discussions

Foundry ABM Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Grace Howard

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

View More Pricing Information

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User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.

Company size — Mid-market: The most prominent size segment.
Company size — Small business: Also represented among positive reviewers.
Company size — Enterprise: Also represented among positive reviewers.
Industry — Computer software: A prominent industry group.
Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also common
3–6 months	Less common
6–12 months	Occasional
Less than 1 day	Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.

CRM: Salesforce, HubSpot, and Microsoft Dynamics.
Marketing automation: Marketo, Pardot, and Eloqua.
Analytics: Google Analytics.
Intent data: Bombora.

These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.

Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
Improve integrations: Make data syncing and integration configuration more reliable and flexible.

G2 reviews are authentic and verified.

Here's how.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/9/2021

"AI Marketing is the new goal!"

5/5

What do you like best about Foundry ABM?

- Account identification, purchase intent, and orchestration using AI.

- Multichannel Marketing and sales or Orchasteron.

- You can interact with 3rd party websites and web solutions and API calls.

- Provides a sales pipeline based on Purchase.

- Marketing Funnel based on sales.

- Evaluate Sales and leads.

- Provide Analytics on sales and Marketing. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

- The website does not assure consistency on how the application works.

- Provide more detailed information rather than technical abbreviation and inconsistent knowledge cases.

- Need to provide use cases and share data flow.

- Requires data corruption protection and data redundancy checks. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

This is a well-mapped user-friendly application. I would look forward to more users. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

- Sales, leads, and Marketing Funnel.

- Share accurate data and analysis in the company network.

- Find out grey areas in Sales and Marketing.

- Integrate with 3rd party products and Market the product. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

7/30/2021

"Beautiful Idea, A Little Fuzzy On The Details"

3.5/5

What do you like best about Foundry ABM?

I love the holistic timeline view of the account; the integration between Salesforce and Triblio is clear for our sales team. The display ads, audiences, and personalizations are easy to set up, and the feel of the smart pages make a great impression. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

It feels as though the platform is in a state of flux; there are a few features that dont seem very important. For example, a map on the front home screen doesn't tell you anything, and you can't change it. Some training staff do not understand the platform, and the knowledge base is not always up to date. The system tends to run slowly. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Need to build out a learning academy or up-to-date knowledge base. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are trying to solve some account tracking issues and provide our sales team with additional information to close pipeline deals. Our sales team responds well to the smart pages, and intent data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/9/2021

"Triblio - A Marketing Giant"

4.5/5

What do you like best about Foundry ABM?

The best thing when comes to Triblio is the customer support that they provide is awesome. And coming to the platform, it has advanced marketing technology so that we can improve our sales by 70%. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

As of my experience I haven't faced difficult circumstances, because their customer support is instant. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

Originally submitted 8/29/2018

"Triblio helped our B2B division"

4/5

What do you like best about Foundry ABM?

The ramp-up with our success manager was very easy and they brainstorm ideas with you without feeling like you're on the clock. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There is a lot Triblio can do so the concern is that we aren't using its full benefits. Review collected by and hosted on G2.com.

Victoria H.

Manager, Field Marketing

Mid-Market (51-1000 emp.)

7/30/2021

"Good product Wonderful customer success team"

4/5

What do you like best about Foundry ABM?

Triblio helps our SDRs focus on strategic intent surging accounts Our customer success rep, Ashley goes above and beyond to make sure we are getting the most out of the platform Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Sometimes not user friendly inside the platform Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/26/2021

"Great for ABM"

4.5/5

What do you like best about Foundry ABM?

I like that campaigns can be managed to such a specific level. Very great for ABM and making sure your campaigns are as effective and specific as possible. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I think if you have a small team, this tool will be a bit harder to use. But it should work nicely for larger teams with more marketing resources. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

Originally submitted 1/12/2022

"Triblio helps me identify potential customers and grow my pipeline"

4/5

What do you like best about Foundry ABM?

Easy IU, easily customizable, and their targeted ads are helpful. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

There needs to be more support documentation to aid me in using their product to its full potential. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

Originally submitted 12/22/2021

"Ease of use"

4/5

What do you like best about Foundry ABM?

The best part is the usability and user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Inability to integrate with social media accounts. Review collected by and hosted on G2.com.

Pooja H.

Process Improvement Specialist

Enterprise (> 1000 emp.)

4/14/2021

"Triblio is a good to have account management & lead management product"

4/5

What do you like best about Foundry ABM?

Best features of Triblio are

1.Account based marketing solutions

2. Agile Pipeline acceleration

3. Supporting Sales conversion via end channel visibility Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Nothing specific we can term as a dislike, but yes, it can improve to a certain extent by bringing some level of Automation & Cognitive features in its products which are presently missing to some extent. Overall its a nice & comprehensive product Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

GO for its a nice tool to start the Campaign, but please do keep Enterprise roll out Strategy and associated Scaling issues to make the better judgemental call for the usage & license renewal Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

Basic issues resolved via Triblio are mentioned below

1. B2B Ad generation and lead tagging within the specific channel/campaign

2. Clear visibility on the Campaign Management & associated Costing

3. Better Insights from the digital data created by the product Review collected by and hosted on G2.com.

Verified User in Information Services

Enterprise (> 1000 emp.)

Originally submitted 8/23/2021

"Most Complete SaaS for Account Based Marketing!"

5/5

What do you like best about Foundry ABM?

I like the seamless integration they have to support marketing channels tools such as Marketo/LinkedIn and orchestration together with sales channels such as Salesforce CRM or Microsoft Dynamics. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

In terms of their support via webpage, I would like to have a chatbot available for quick answers. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

I recommend every sales/marketing driven enterprise to use Triblio. Nowadays information about customers is our most valuable asset. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

As an Account Manager I am getting benefits with my customers accounts analytics and insights. Easily I know who is interested in my products/campaigns. Also, included AI solution provides valuable information about hot accounts. Review collected by and hosted on G2.com.