Foundry ABM Reviews & Product Details

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Seller

Foundry

Discussions

Foundry ABM Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Grace Howard

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

View More Pricing Information

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User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.

Company size — Mid-market: The most prominent size segment.
Company size — Small business: Also represented among positive reviewers.
Company size — Enterprise: Also represented among positive reviewers.
Industry — Computer software: A prominent industry group.
Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also common
3–6 months	Less common
6–12 months	Occasional
Less than 1 day	Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.

CRM: Salesforce, HubSpot, and Microsoft Dynamics.
Marketing automation: Marketo, Pardot, and Eloqua.
Analytics: Google Analytics.
Intent data: Bombora.

These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.

Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
Improve integrations: Make data syncing and integration configuration more reliable and flexible.

G2 reviews are authentic and verified.

Here's how.

Saila N.

International Marketing Manager

Mid-Market (51-1000 emp.)

8/11/2022

"Let the Leads Flow"

5/5

What do you like best about Foundry ABM?

The Triblio platform is easy to use and the intent data allows us to display ads to the right people at the right time. We have seen a concrete impact on our pipeline after 6 months on the platform. We love watching the leads flow in and mapping the impact our ads have had on their journey. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Due to EU regulations, the platform works best in markets outside of the European Union (but this would be the case with any ABM ad platform). Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education

Mid-Market (51-1000 emp.)

8/9/2022

"Great capabilities"

4/5

What do you like best about Foundry ABM?

Good insights into accounts that are interacting with both our landing pages and our ads. I love the tie to Salesforce and the ability to create users based on existing lead data and specific parameters Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The analytics and user interface could be better. I wish it was easier to look at campaign and ad group performance separately. Also, the smart pages and lists are great, but I run into weird limitations that I wish wasn't there. It limits the number of pages and lists I can set up and target Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/16/2022

"Easy to use and great customer support!"

4.5/5

What do you like best about Foundry ABM?

The administration and very easy to setup and the integration with HubSpot has been extremely helpful for evaluation. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The ad spend was hard to find, but their update looks to have fixed this. Review collected by and hosted on G2.com.

Jennifer T.

Marketing Programs Manager

Mid-Market (51-1000 emp.)

2/24/2022

"The Application More Than Meets Our Needs"

4.5/5

What do you like best about Foundry ABM?

We are new the to ABM mindset and looking for an easy-to-use application to help our growing team. Triblio met our needs and has exceeded our expectations. It's given us the data and confidence to get our ABM strategy off the ground. The Triblio support team and our CSM is a rock star - helping to make getting started a breeze and helping to support our changing business needs. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

For a small 3 person marketing team, resources (budget and time) are our biggest challenge. Although the Triblio application is easy to use, we struggle with how to manage and react to changing intent signals. If I had to add an item to a wishlist, I would say more robust reporting capabilities is an area of growth for the product. I know the Triblio product team is working on adding new functionality so I'm confident this needs with be addressed soon. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We were looking to Triblio to help get our ABM strategy off the ground. A big part of this was understanding first and third-party intent signals - understanding who is showing intent and providing that data to our sales team for follow-up. The google plugin with salesforce is very helpful. Allows our BDR and sales team real-time access to intent data so they can react to intent signals faster and with greater accuracy. We've also shifted some of our ad budgets in-house, which allows us to launch more personalized advertising more quickly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/17/2022

"Great ABM platform which is absolutely pivotal for my marketing strategy"

4/5

What do you like best about Foundry ABM?

Without question, it's Triblio's seamless alignment and native integration with HubSpot. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The old UI/UX, but you can now use the new TUX version, which is in beta mode but works perfectly well. Review collected by and hosted on G2.com.

Tyler W.

Web Producer

Mid-Market (51-1000 emp.)

11/3/2022

"Mighty tool on a mouse-sized budget"

5/5

What do you like best about Foundry ABM?

The reporting suite and ease of managing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The only downside is we didn't have the bandwidth to utilize everything at first. Thankfully, our rep was always helping us make the most of the platform Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/19/2022

"Great for ABM!"

4.5/5

What do you like best about Foundry ABM?

We find the Triblio platform really intuitive and easy to use. The granularity of information provided has been really helpful to get our ABM projects up and running. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The pages can load quite slowly sometimes which can be a bit of a pain when trying to work quickly. The UI is good but could do with a bit of a refresh visually. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Reviews of the platform are really comprehensive and useful to get a really good feel for how the platform can be used! Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We've been able to take the intent data, share it with our BD team, and successfully progress deals based on this data. It has provided us with more accounts to consider in our marketing and sales strategy. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/9/2022

"Triblio has been super helpful to kick off our ABM campaigns!"

4/5

What do you like best about Foundry ABM?

The platform is very user-friendly and it doesn't take a lot of time to get a new campaign up and running. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

We have not had as great of results in the DACH region as we have for NAM. Review collected by and hosted on G2.com.

Alex H.

Field Marketing Manager

Mid-Market (51-1000 emp.)

12/17/2021

"Triblio is a solid ABM platform and a key tool to our success!"

4.5/5

What do you like best about Foundry ABM?

The ease of use with Triblio is a standout feature of why we selected this ABM tool. We have multiple Marketing members utilizing this tool for both our existing customers and new prospect base. We are able to integrate the platform with our existing CRM and Marketo instance. This allows us to coordinate with demand gen managers, sales team, and social media personnel to have a unified strategy and message to our market. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Currently, Triblio is working on a new user interface that will have many more capabilities. The current instance only allows for 1 level of messaging per campaign. The new layout (rolling out early 2022) will allow for a multi-level approach to each contact/account where you will be able to tailor the message more and more with each interaction the prospect makes. Triblio has also allowed us to be a Beta test customer and provide feedback on the new proposed interface. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

The Triblio ABM platform allows us to reach out to a market of prospects that we did not have access to before. It integrates intent data through Bombora and pulls all of the data together automatically to help us identify the best target market. We have increased our webinar attendance and engagement drastically through this new marketing method. Not to mention the weekly support from Triblio to make sure we are getting the most out of the platform Review collected by and hosted on G2.com.