--- title: Foundry ABM Reviews meta_title: 'Foundry ABM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 206 reviews by the users' company size, role or industry to find out how Foundry ABM works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 206 scale: '5' date_modified: '2026-07-17' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Foundry ABM Reviews **Vendor:** Foundry **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 206 ## About Foundry ABM Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ## Foundry ABM Pros & Cons **What users like:** - Users highlight the **ease of use** of Foundry ABM, facilitating seamless integration and efficient campaign management. (3 reviews) - Users highlight the **seamless integrations** of Foundry ABM, enhancing alignment and improving marketing and sales collaboration. (3 reviews) - Users find that Foundry ABM greatly enhances **sales efficiency** by targeting high-value accounts with personalized strategies. (3 reviews) - Users value the **robust analytics** of Foundry ABM, enabling effective targeting and strategy refinement through real-time insights. (2 reviews) - Users appreciate the **precision in audience targeting** of Foundry ABM, enhancing personalized campaigns and improving engagement. (2 reviews) - Automation (2 reviews) - CRM Integration (2 reviews) - Customer Engagement (2 reviews) - Deployment Speed (2 reviews) - Users value the **easy integrations** of Foundry ABM, enhancing efficiency with seamless connectivity to various platforms. (2 reviews) **What users dislike:** - Users find the **complex features** of Foundry ABM lead to a steep learning curve that complicates onboarding. (2 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making onboarding and navigation initially overwhelming. (2 reviews) - Users find **difficult learning** due to the steep learning curve and complex navigation of Foundry ABM. (2 reviews) - Users find the **inadequate reporting** of Foundry ABM limits insights, necessitating extra effort for meaningful data extraction. (2 reviews) - Users feel the **insufficient insights** from Foundry ABM hinder effective analysis and complicate data extraction processes. (2 reviews) - Users find the **steep learning curve** of Foundry ABM to be challenging, requiring time and training for effective use. (2 reviews) - Missing Features (2 reviews) - Users find the interface of Foundry ABM to be **not intuitive** , making onboarding and efficient use more challenging. (2 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. (2 reviews) - Bug Issues (1 reviews) ## Foundry ABM Reviews ### 1. Good software with some bug issues **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Foundry ABM?** Leveraging exit intent and onsite popups **What do you dislike about Foundry ABM?** One person making one mistake can turn everything off - lots of random bugs happened that turned off our instance multiple times. Instances where things weren't set globally but were appearing globally. **What problems is Foundry ABM solving and how is that benefiting you?** Customer journey - driving leads. Realized that Triblio cannot scale the way we want it to with ease. **Official Response from Andrew Mahr:** > Hello Nicholas, Thank you for taking time to post your feedback. Supporting your strategic initiatives and making a difference in your business is of utmost importance to us. We are working diligently to make adjustments to enhance the user interface and better align with customer needs. We value your feedback during this process and hope to have a more detailed conversation with you regarding how we can streamline Triblio's user experience for you and your team. I will reach out to your CSM so we can schedule a call to better understand your strategic business initiatives and discuss how we can better align with your team's objectives and goals as well as ensure a seamless user experience. Andrew Mahr Chief Customer Officer ### 2. ABM Simplified **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** Being able to segment out several different concurrently running campaigns. **What do you dislike about Foundry ABM?** The interface navigation could be improved. Being able to click into specific campaign metrics, instead of using the sidebar would be nice. **What problems is Foundry ABM solving and how is that benefiting you?** Insights into our various campaigns have been on the weaker side. With Triblio, we were able to gain deeper and richer insights into our campaigns, allowing for us to better measure ROI. ### 3. One of the Top ABM Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** Tribilo is almost a complete ABM platform. The web personalization tool is great to tailor content to your target accounts. **What do you dislike about Foundry ABM?** The orchestration and product features for account analytics and purchase intent aren't as strong as other systems we've used. **Recommendations to others considering Foundry ABM:** Definitely consider Tribilo with the rest of your ABM tech stack. **What problems is Foundry ABM solving and how is that benefiting you?** We needed an ABM platform to do everything from account scoring/selection to digital promotion, to sales enablement to reporting and analytics to see the impact of ABM programs. Tribilo has provided some ABM features but we had to rely on other vendors for account scoring and intent data. ### 4. Good Software But Could Be Better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Foundry ABM?** I think the wide array of capabilities they have. Also the customer support is amazing. I love working with Cory and he makes using the software easier. **What do you dislike about Foundry ABM?** The software can be buggy and sometimes it can be hard to use because it isn't that intuitive. **What problems is Foundry ABM solving and how is that benefiting you?** We are successfully segmenting and targeting specific personas within our target demographic. **Official Response from Andrew Mahr:** > Hello, Thank you for taking time to post your feedback. The Triblio platform is evolving incredibly quickly in order to align with customer needs and the market. Specifically, we are working on new features and a more streamlined user interface. As we make these updates, your feedback and critique is incredibly important. In the meantime, please email me directly at andrew@triblio.com and I would be happy to troubleshoot any current issues you may be facing as well as discuss the items roadmapped through the end of the year and early 2020. Andrew Mahr Chief Customer Officer ### 5. Digital Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel T. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Foundry ABM?** I love that Triblio has some really advanced functionalities and that you can personalize and segment really specific audiences. **What do you dislike about Foundry ABM?** Sometimes the user logic for certain functions like the Regex logic code is not very intuitive. **What problems is Foundry ABM solving and how is that benefiting you?** Increasing website conversions. ### 6. Extremely powerful tool to streamline ABM efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Foundry ABM?** The web personalization capabilities with Triblio are some of the most powerful in the industry and enable you to expand footprint into new market segments seamlessly **What do you dislike about Foundry ABM?** Integration can be a little daunting at first but Triblio provides the perfect level of support that it ended up not being an issue **What problems is Foundry ABM solving and how is that benefiting you?** Triblio makes it much easier to access government markets that are traditionally harder to penetrate due to firewalls / security (such as DoD) ### 7. Triblio is a well performing, robust ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jack M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Foundry ABM?** Audience management, content CTA's, sales activity reports. **What do you dislike about Foundry ABM?** Analytics UI could be updated, but it works great. **Recommendations to others considering Foundry ABM:** CS team is amazing! **What problems is Foundry ABM solving and how is that benefiting you?** ABM automation, target account ads, blog cta's, web personalization. Our accounts have been much more engaged with our content and sales has a much warmer entry point. ### 8. Great Segmentation and Personalization Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Scott A. | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2018 **What do you like best about Foundry ABM?** Intuitive platform, and amazing staff; our Success Manager is invested in us using the platform correctly and to its full capability. Triblio provides a range of solutions: ABM functionality, paid ads (for retargeting, etc.), and personalization. We mainly use it to personalize webproperties per industry and vertical, and specifically target lists we've uploaded via Triblio's integration with our marketing ops and CRM platforms. We've tested return on using different CTAs, etc. as well. The metrics Triblio collects proves there's significant ROI for personalizing the buyer's web experience, using certain CTAs, etc. and we've continued to leverage and build on our past successes with Triblio. **What do you dislike about Foundry ABM?** Setting up metrics for attribution and general data comparison required a bit of handholding by the Triblio staff; competent w/coding and HTML, etc. but needed assistance to ensure I was tracking and collecting relevant metrics correctly. Themetrics section could benefit from ability to customize based on need and relevance, as well as option to easily export fields and underlying data into Excel from any page. **Recommendations to others considering Foundry ABM:** Haven't used a competitor to Triblio, but impressed with the platform and the capability it offers. **What problems is Foundry ABM solving and how is that benefiting you?** Divided buyers (organic search traffic and specifically targeted lists) into numerous segments (based on industry/vertical), and have personalized their UX on our website accordingly; it's paying dividends. Next step, targeted ABM campaigns w/sales. ### 9. Senior Content Marketing Coordinator **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Foundry ABM?** Choice of ad size and placement gives plenty of options **What do you dislike about Foundry ABM?** Sometimes hard to find ad once published **Recommendations to others considering Foundry ABM:** NA **What problems is Foundry ABM solving and how is that benefiting you?** Lead generation/brand awareness ### 10. Great experience with Triblio's ABM! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Foundry ABM?** I love the ability to get insights into the company I am prospecting. Allows me to better target emails and phone calls. **What do you dislike about Foundry ABM?** Don't really dislike anything. Overall it is serving its purpose. **Recommendations to others considering Foundry ABM:** Make sure you have a foundation/basic understanding of the companies you are looking to target. **What problems is Foundry ABM solving and how is that benefiting you?** Company insights, website tracking, related topics tracking. Ultimately, Triblio is helping me take my sales efforts to the next level. ### 11. Triblio took our ABM efforts to the next level! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** I like the ability to have a centralized place to manage all of our web visitor segments, and drive a smarter dynamic experience. **What do you dislike about Foundry ABM?** Reporting capabilities within Triblio are lacking, but the data can be easily exported to do reporting/analysis outside of the application. **What problems is Foundry ABM solving and how is that benefiting you?** We are able to target our web visitors with a dynamic experience based on where they are in the customer lifecycle. ### 12. Insights critical to my prospecting! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Foundry ABM?** As far as targeting, revenue counts are as accurate as any tool i've used prospecting my accounts. **What do you dislike about Foundry ABM?** The functionality within SFDC could be less buggy, but overall a non-issue **Recommendations to others considering Foundry ABM:** If you're looking to attain accurate numbers in your cold efforts, Triblio is as accurate a tool I've used to this point in my sales career **What problems is Foundry ABM solving and how is that benefiting you?** Accurate revenue counts allow me to more accurately target. ### 13. Outstanding service to help implement ABM successfully **Rating:** 5.0/5.0 stars **Reviewed by:** Linda W. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2018 **What do you like best about Foundry ABM?** Triblio provides fantastic customer service at every step of the way to implement their ABM platform to ensure success. The web personalization to our key targets is one of the biggest benefits as well as account scoring for sales activation. Knowing who is visiting the site and what content is being consumed before they reach out gives us the perfect insights to create customized campaigns to our target clients. **What do you dislike about Foundry ABM?** The platform has lot of features, some of which are not as intuitive as others. It definitely takes some time to commit to learning but once campaigns are up and running, it provides fantastic insights and metrics to create customized campaigns. **Recommendations to others considering Foundry ABM:** Definitely sign on for a year and see what this does for your lead funnel **What problems is Foundry ABM solving and how is that benefiting you?** We are able to provide our agency clients a more robust solution than just using Google Analytics to understand their web traffic and what's converting, and at a lower cost than Google AdWords. We are creating conversion opportunities faster with the personalization to target accounts. It's a game changer for us to go after larger clients for our agency. ### 14. Missed opportunity **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Foundry ABM?** It tells me which companies are clicking on site. Gives me some sort of direction as to who to continuously prospect. **What do you dislike about Foundry ABM?** Doesn't give any insight whatsoever to who in the company is clicking info **What problems is Foundry ABM solving and how is that benefiting you?** Shows me which companies are going to our site and helps me see what is resonating with people as far as messaging goes **Official Response from Andrew Mahr:** > Hello, Thank you for taking time to provide your feedback. In order to be compliant with US privacy regulations we are unable to share personal information for individuals who have not provided their consent. We are able to report on anonymous visitor activity at a high level. We are able to report on website activity from known visitors. I would like to speak with you directly in order to ensure you're properly utilizing the insights our platform provides. Please feel free to email me directly at andrew@triblio.com so we can arrange a mutually convenient time to discuss. Andrew Mahr Chief Customer Officer ### 15. Promising ABM software with room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Brad Z. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Foundry ABM?** We love the ability to target specific people, departments within a company and deliver custom message via personalized ads, website, and content board for sales cycle. Not really anything on the market today that does this. **What do you dislike about Foundry ABM?** We believe the UI needs work, very clunky and confusing at times. Integration capabilities with Salesforce and Engagio have a lot of room for improvement. Content boards are a great tool for salespeople but too confusing for them to use without marketing support. If you are Engagio user, there is no direct integration and data becomes redundant in Salesforce. One thing we are concerned about is that they are adding new feature sets before perfecting core experience. **Recommendations to others considering Foundry ABM:** As with any software, make sure to evaluate in the context of the rest of your software stack. If you are using other technology, do a thorough review of interoperability. Also make sure you have your target persona and accounts selected before signing on as it will delay implementation. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio at its core provides customization of marketing and sales cycle which builds trust and credibility and can accelerate deal cycles. Customer support is fantastic. ### 16. Real Account Insights with Triblio **Rating:** 5.0/5.0 stars **Reviewed by:** Todd Q. | Director Demand Generation and Growth, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** The team is great to work with and have always been extremely helpful. I like the account scoring features and overlays. It is easy to create personalized campaigns for industries or personas. Setup is very simple and you can be up in running in a short period of time. I like that I can do ad targeting to different segments. **What do you dislike about Foundry ABM?** I would love to have instant notifications via my Chrome browser. As with all solutions any additional capabilities in reporting would be helpful. A customized weekly dashboard sent via email to sales leaders would make my life easier. We know the sales team can access these dashboards via Salesforce.com but feel they would consume a weekly report via email. **What problems is Foundry ABM solving and how is that benefiting you?** We are targeting new markets with new products. Our target universe is large and this really helps us prioritize our efforts. Knowing an account is interested helps us come up with strategies to help similar accounts convert. There has also been a lot of validation that has helped us with our go-to-market strategy. ### 17. Great platform, awful customer service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Foundry ABM?** Ability to reach the prospect on multiple levels and through multiple channels utilizing sophisticated targeted tools. **What do you dislike about Foundry ABM?** On-boarding and continued customer service is subpar. Our rep was new to the company and continues to get lost while trying to "lead" us through training. A recipe for failure. **Recommendations to others considering Foundry ABM:** We asked for a specific CSM and got a different one. Her inability to help us along the process has been a barrier to our success. **What problems is Foundry ABM solving and how is that benefiting you?** Reaching prospects who are not aware of our brand in a native and authentic way. ### 18. Insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Foundry ABM?** This technology gives insight on what contacts don't respond your email or call but are looking up key words and what research contacts are doing before they engage with the BDR **What do you dislike about Foundry ABM?** sometimes industry lingo is same as other key words and gives false data due to key term **What problems is Foundry ABM solving and how is that benefiting you?** how to prioritize prospects for outreach and building campaigns ### 19. Triblio Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Foundry ABM?** The analytics are solid for providing insight and guiding strategy moving forward, allowing our company to keep on the cutting edge of our industry. **What do you dislike about Foundry ABM?** There are a few additional features I'd like to see, but I've been in contact with Triblio and have been assured they're in the process of working on those. **What problems is Foundry ABM solving and how is that benefiting you?** We were having trouble managing our data and performance to guide business decisions moving forward. Working with Triblio trainers has allowed us to take fuller advantage of offerings on the platform. ### 20. Triblio Review from a software company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Foundry ABM?** Triblio is very feature-packed compared to the competition and their anonymous lookup database is the best I've used. The company also has a great culture with smart executives. **What do you dislike about Foundry ABM?** Need to build more self-help content - there are a lot of features to remember how to use! **Recommendations to others considering Foundry ABM:** Make sure you are planning for the people resources needed to create the content and run the Triblio programs. **What problems is Foundry ABM solving and how is that benefiting you?** New customer acquisition. We've seen significant improvement in engagement metrics from accounts in our ABM program. ### 21. Comprehensive ABM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Foundry ABM?** Very simple and easy to use without sacrificing functionality. **What do you dislike about Foundry ABM?** The reporting function is a little rudimentary **What problems is Foundry ABM solving and how is that benefiting you?** We were able to quickly get our account-based marketing campaigns up and running with minimal training. ### 22. Everything You Need for ABM and More **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Foundry ABM?** Actionable data is pulled out so the sales team can take action. With the anonymous visitor activity reports mixed with IP targeting for customization we have seen a great ROI. **What do you dislike about Foundry ABM?** Better account based ad reporting on the account level. **What problems is Foundry ABM solving and how is that benefiting you?** Anonymous traffic id, personalization, account based ads, sdr team coordination. We have seen a large increase in marketing source revenue. ### 23. Great user experience and customer support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** The Triblio platform is easy to learn and intuitive to use. We initially bought the tool to implement real time web personalization, but have been able to reap additional value from Triblio's other features including the exit intent popup and content board capabilities. **What do you dislike about Foundry ABM?** It was a struggle to think of something for this section - and this is a bit of a stretch, but a nice-to-have would be if Triblio could sync directly to Marketo smart lists for audience segmentation. Currently there is a limitation in that Triblio only syncs to static lists. This may be a technical limitation there isn't really a workaround for, however. **Recommendations to others considering Foundry ABM:** Have a plan for how you would like to implement personalization across your site going in. We spent a lot of time after we signed our contract strategizing with our CSM on where and how we would launch web campaigns. Although I do feel that both the Triblio team and our in-house stakeholders did a fantastic job getting campaigns off the ground, I think we maybe could have gotten there more quickly if we had done more pre-work. If possible, I would also recommend thinking about how to utilize Triblio's additional features, to get the most value. We went in with an eye almost exclusively on web personalization, but over time have found value in other areas such as Triblio's content board. **What problems is Foundry ABM solving and how is that benefiting you?** Our primary use of Triblio is the web personalization functionality. We leverage that heavily, with an eye towards increasing conversions and decreasing bounce rate on our website ### 24. Excellent Focus on Customer Success **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** Working with the team members at Triblio has been effortless. They have thoroughly walked us through everything, explaining every detail in a simple way that we could understand. **What do you dislike about Foundry ABM?** On our end, we needed to align our segments in order to effectively utilize Triblio, which was a big effort, but once we were aligned, we were able to execute effective ABM campaigns. **What problems is Foundry ABM solving and how is that benefiting you?** Personalization is crucial in today's marketing. Triblio has helped us effectively personalize our engagement to various verticals. We've been able to nurture our leads in a more automated way which has helped us close more deals. ### 25. Triblio **Rating:** 3.5/5.0 stars **Reviewed by:** Berk O. | Account Based Marketing Operations and Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Foundry ABM?** The number of functionalities is definitely one of the best things about Triblio, if you have a small marketing team with limited resources and budget it is your tool to help execute number of account-based marketing execution. Also, my experience with their customer success side has been very positive, they are helpful and always responsive. **What do you dislike about Foundry ABM?** As in many full stack products, trying to handle too many aspects of ABM made them overlook on UI/UX as well as ease of use on some of their functionalities. **What problems is Foundry ABM solving and how is that benefiting you?** It helped us create awareness through our target accounts with its account based advertisement functionality. Our website visit metrics on our target accounts increased significantly, which helped us create pipeline for our sales team. ### 26. Worth the Investment! **Rating:** 4.0/5.0 stars **Reviewed by:** Autumn B. | B2B Marketing Senior Analyst, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** This ABM software allows us to focus our marketing efforts in a more focused method. With a more targeted approach, it increases our confidence that our spend is being used wisely. **What do you dislike about Foundry ABM?** With this investment also comes a time commitment. **What problems is Foundry ABM solving and how is that benefiting you?** I've realized that we were behind the times. Many companies are already using this technology and it was time to catch-up! We were unable to target specific accounts. Triblio does just that-- driving revenue generation through focused marketing efforts. ### 27. Looking for ABM and Personalization? Look no more. **Rating:** 4.0/5.0 stars **Reviewed by:** David S. | Marketing Technologist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Foundry ABM?** Triblio is a great ABM/marketing platform with an even better leadership team and strategic direction. They are definitely trending in a great direction. **What do you dislike about Foundry ABM?** We lost our account manager recently, but the leadership team stepped up and helped us through the transition. Because they are based in a hot market turnover - especially of mid-level staff members could be an issue. **Recommendations to others considering Foundry ABM:** Keep on improving like you always have. **What problems is Foundry ABM solving and how is that benefiting you?** ABM Website Personalization Data Augmentation ### 28. World-class for ABM! **Rating:** 5.0/5.0 stars **Reviewed by:** Julie B. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Foundry ABM?** Triblio is truly "integrated" - no BS. From display to custom home pages ... we have made Triblio a key piece of our integrated marketing campaigns. The integrations are a bonus! **What do you dislike about Foundry ABM?** The pressure - ha - I feel like I should always be doing more with the tool! **What problems is Foundry ABM solving and how is that benefiting you?** We are using Triblio to better target our many industries/segments with unique messaging. We have seen higher engagement as a result. ### 29. Great for scaling ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Foundry ABM?** Most all of the tactical approaches to ABM lives in one platform - personalziation, account scoring, account re targeting, 'content boards' and measurement. Second to this, their services and account management team is excellent, very responsive, helps you build out campaigns and get started using the platform. This is mission critical to drive utilization and adoption of their platform. Creating campaigns and audiences is easy once you get the hang of it. Their content boards and overlay technology is also very effective for content marketing. **What do you dislike about Foundry ABM?** The platform needs some UX improvements. An example of this is not being able to easily scale up content boards - you can't clone their content board cards to use across other content boards. Time to value is challenging - the platform is a lot and not every ABM program needs the entire platform - just all depends on where you are in your ABM maturity model. **Recommendations to others considering Foundry ABM:** You need a dedicated person on the team to manage, optimize and scale up the use of Triblio to maximize the investment. **What problems is Foundry ABM solving and how is that benefiting you?** Net new pipeline through ABM efforts, which includes driving engagement and awareness. ### 30. User-friendly platform and awesome customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Foundry ABM?** Triblio is an integral part of our MarTech architecture. We use its website personalization module which is super easy to implement for any non-technical user. Triblio helped us to advertise to our targeted accounts through its outreach capabilities. I also like its content board feature that helps you to customize user experience and show them most relevant content that increases engagement on the site. **What do you dislike about Foundry ABM?** Triblio is very robust so there isn't anything i dislike but I would love if they can add real-time website visitor tracking as well. It will be an awesome addition to its capabilities. **What problems is Foundry ABM solving and how is that benefiting you?** Account based marketing, retargeting, account activity tracking, and website personalization. We have seen increased engagement on our site, increase in activity and conversion from our targeted accounts at much less CPL. ### 31. CEO **Rating:** 5.0/5.0 stars **Reviewed by:** Paul F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2018 **What do you like best about Foundry ABM?** great application that has help powerize our marketing efforts - quick implementation - people easy to deal with - very user friendly **What do you dislike about Foundry ABM?** some small design limitations that will be addressed in the long term **Recommendations to others considering Foundry ABM:** its worth the investment **What problems is Foundry ABM solving and how is that benefiting you?** identifying more people at our target companies, delivering a more personalized message for conversion ### 32. Great functionality - Need better reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Sam S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Foundry ABM?** We love the fact that you can customize customer experiences and it links with Salesforce! **What do you dislike about Foundry ABM?** It's tough to report in-depth on what happens across systems. **What problems is Foundry ABM solving and how is that benefiting you?** We are having trouble getting it to run automatically through Marketo ### 33. Insight one layer beyond Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** The ability to see exactly which companies our web visitors work at. Having a list of the companies who visit our site is invaluable. **What do you dislike about Foundry ABM?** UX isn't always intuitive, however we've always had the support of Triblio's customer service to help us navigate. **What problems is Foundry ABM solving and how is that benefiting you?** We have the added benefit of knowing exactly what companies are checking out our website. This lets us know exactly which markets we're reaching or appealing to. ### 34. Easy-to-use platform with lots of potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** Triblio allows us to reach our target prospects and serve up personalized messaging. This is something we would be unable to do without their platform. **What do you dislike about Foundry ABM?** The platform has been pretty glitchy since we've signed the contract in March, specifically in the metrics reporting. If something looks off, every time I've brought it up to my account manager it was due to a technical issue. This makes it hard to trust the reporting. **What problems is Foundry ABM solving and how is that benefiting you?** Brand awareness and personalization. There are an unlimited number of ways that we can use Triblio to reach target accounts and specific segments of our customers. ### 35. A Lot More Bugs Than They Let On- Have a Developer On Hand **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Foundry ABM?** I like the flexibility of being able to change the website without code and an easy resource center build. **What do you dislike about Foundry ABM?** From IP address identification, issues with audience setup, personalization, reporting and A TON of issues with basic functionality of the platform. I'm 50/50 on this tool. A lot of decisions are based on domains but it's not available in Triblio's reporting. Ad visibility and function is questionable. **Recommendations to others considering Foundry ABM:** Have someone on your team to cross check all of Triblio's code. Do not rely on them at all for this or risk QA across your digital channels. I'd also be wary of their ability to identify accounts by ip addresses consistenly. If you have personalization setup and your prospect is cookied at an airport, the site will think you are an airport instead of who you really are. There's no intelligence behind the ip addresses matching. **What problems is Foundry ABM solving and how is that benefiting you?** Easily create unique experiences for target audiences based on industry, interest and persona. ### 36. There's some potential but these guys are amateurs **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2018 **What do you like best about Foundry ABM?** I like the concept of ABM and a platform that's simple and fully functional **What do you dislike about Foundry ABM?** I dislike the bait and switch....during the sales process we were promised several things: - Subscription included advertising - professional services would be included at no charge - the integration with our CRM and features that it would unlock - targeting via their access to some mysterious database None of these have come to light. **Recommendations to others considering Foundry ABM:** Look at other platforms that are more functional and not as buggy **What problems is Foundry ABM solving and how is that benefiting you?** We are trying to solve the problem of personalizing the online experience for our named accounts and customers. ### 37. Great ABM Software and Services **Rating:** 5.0/5.0 stars **Reviewed by:** Brendon O. | Director of Product Marketing, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Foundry ABM?** Triblio gives Aquicore the flexibility to deliver fully custom experiences for each of our segments, target markets - or even individual customers. With Triblio we know who's visiting our page, what they are doing and how they are engaging with us. We can target ads, custom web experiences and offers to drive better conversion through customized experiences. **What do you dislike about Foundry ABM?** You do need basic web editing and coding experience to take full advantage of the features - but that's the case for most any advanced marketing today. **Recommendations to others considering Foundry ABM:** When evaluating, we were looking for more than just targeted ads and wanted a the ability to fully develop a marketing campaign - from ads, to outreach to landing pages to website and offers. Tribilo delivered on all of these fronts giving us the tools we needed to develop quality marketing that almost immediately impacted our sales. **What problems is Foundry ABM solving and how is that benefiting you?** Aquicore has been able to better target our individual markets and customers and provide them with more customized experiences. This has helped us move key target accounts through our sales process 30-50% faster than we otherwise could have by aligning the marketing experience with the specific needs of our target customers. ### 38. Fully integration with my website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Foundry ABM?** Evoid customs popups for each campaigns on your website **What do you dislike about Foundry ABM?** Incrusting the form from pardot could be harder **Recommendations to others considering Foundry ABM:** Simplify the ads configuration task, improve your campaings results with triblio **What problems is Foundry ABM solving and how is that benefiting you?** Getting more engaged with my content and events ### 39. Great product with a great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa M. | Senior Director Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Foundry ABM?** The product has great insightful information on who's visiting our website and their activity. It's platform for building out custom experiences based on a myriad of segments is so valuable. We have been able to successfully and easily provide relevant messaging to customers and prospects. **What do you dislike about Foundry ABM?** Nothing I can currently think of. The company is still growing so some features are being minorly tweaked but nothing to say I dislike. **What problems is Foundry ABM solving and how is that benefiting you?** The ability to see what are target accounts are reading on our site and gaging their interests. Also providing custom messaging to different accounts or market segments. We can also quickly build micro-sites specific to target accounts or sales reps to drive faster conversions. ### 40. Triblio Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Investment Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Foundry ABM?** The campaign management user interface was simple and easy to use **What do you dislike about Foundry ABM?** Not everything is intuitive to a new user. Takes a good bit of time to get oriented with everything **Recommendations to others considering Foundry ABM:** Take the time to learn how to use all of the features it is worth it in the long run. **What problems is Foundry ABM solving and how is that benefiting you?** Bringing in more conversions through marketing. The campaign data tracking was very useful ### 41. It has been interesting. Wish we had more experience in deeper data **Rating:** 4.0/5.0 stars **Reviewed by:** maria l. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** Account rep and personalized content boards **What do you dislike about Foundry ABM?** How this isnt clear reporting on accounts to show lift **What problems is Foundry ABM solving and how is that benefiting you?** Features coming - not seeing the lift ### 42. Great addition to our marketing tech stack **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** We really appreciate how Triblio enables us to personalize messages at scale and by segment. **What do you dislike about Foundry ABM?** Wish the integration with Eloqua and our CRM had been simpler. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio enhanced our ABM efforts and helped get our strategic sales team to realize the benefits of working with marketing. ### 43. Never knew how much I valued hand-holding! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about Foundry ABM?** The support from the Triblio reps! Their best practices, monthly calls, etc. SO HELPFUL. **What do you dislike about Foundry ABM?** Some wonky things with the integration with HubSpot. **Recommendations to others considering Foundry ABM:** Better HubSpot integrations. **What problems is Foundry ABM solving and how is that benefiting you?** More website visits, more engagement, more leads. ### 44. User guidance that is provided is key! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2018 **What do you like best about Foundry ABM?** Great ABM platform. We have been pleased with the guidance provided to us, the check-in calls, and help understanding how we could achieve even more success through the platform. **What do you dislike about Foundry ABM?** There are still some kinks and bugs that need to be worked out. Some things a bit more cumbersome than they seem. **What problems is Foundry ABM solving and how is that benefiting you?** More site visits - more brand awareness - increased conversions - increased visibility into which markets to target and how to implement a plan. ### 45. Customer success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** Their focus on understanding our needs and helping us get there. **What do you dislike about Foundry ABM?** No complaints to date. **What problems is Foundry ABM solving and how is that benefiting you?** Improved success within target accounts ### 46. Triblio is a great ABM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Foundry ABM?** I really like that there are so many different types of elements that you can use for campaigns and that it's easy to use. Also our CSM is really knowledgeable and helpful! **What do you dislike about Foundry ABM?** There's not much to dislike. There's always small technical improvements that can be made but they are receptive to feedback so looking forward to see where the product goes. **What problems is Foundry ABM solving and how is that benefiting you?** Being able to do web personalizations, custom content hubs, display ads, pop-up ads, sticky footers, etc., in a short period of time is so great! It has really brought our ABM strategy to a different level and being able to see results from these actions helps a lot. ### 47. Amazing ABM software for campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Foundry ABM?** -There are endless amount of elements to cater to any type of ABM campaign. Essentially it's customizable for any use to target different accounts. -So easy to use and also very intuitive. -Amazing customer support. We've even reached out with ideas they've implemented! **What do you dislike about Foundry ABM?** Honestly, we haven't run into any issues thus far. Support is always very responsive with anything that comes up (usually user error). **Recommendations to others considering Foundry ABM:** Get set up with a demo and you'll be set! They have everything a successful ABM campaign needs! **What problems is Foundry ABM solving and how is that benefiting you?** Being able to target key accounts with a catered message for them. We have customized landing pages for all our major accounts giving them that second layer of personalization that has noticed by many of our customers. ### 48. So many cool features! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Foundry ABM?** The user experience of this application is excellent. There are so many simple, but effective ways to display call to actions, edit specific pages and track traffic which makes Triblio my go to for account based strategy. **What do you dislike about Foundry ABM?** I did need some hand holding in the beginning, but had a wonderful CSM who got me up and running quickly. **What problems is Foundry ABM solving and how is that benefiting you?** Target by customer segmentations for better personalization and effective messaging with specific audience. ### 49. Triblio- Great for ABM and Campaign Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Foundry ABM?** The ABM capabilities. We were able to customize our messaging for certain audiences and recommend our own thought leadership based on industry. **What do you dislike about Foundry ABM?** I wish content metrics were clearer. Triblio started out with very clear metrics on how content performed on how content contributed to leads. But I felt as other parts of the platform improved, content metrics became an afterthought. **What problems is Foundry ABM solving and how is that benefiting you?** We were able to customize ads on our website for our most strategic prospect accounts. And we were able to use adds to better promote our thought leadership on our website. We were able to gain additional downloads and MQLs from this customization. ### 50. Awesome tool for ABM and retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2017 **What do you like best about Foundry ABM?** It's an easy-to-use tool. You can get campaigns up and running quickly **What do you dislike about Foundry ABM?** Nothing really to complain about. We haven't tested out all of the features yet though. **What problems is Foundry ABM solving and how is that benefiting you?** Targeting specific accounts and retarget them. ## Foundry ABM Discussions - [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) - 1 comment, 1 upvote - [View Foundry ABM pricing details and edition comparison](https://www.g2.com/products/foundry-abm/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+17%3A04%3A42+-0500&secure%5Bsession_id%5D=7eb74447-4ff1-4daa-8657-74135d630567&secure%5Btoken%5D=67a025247ed0f81a99e9670815f55d66afd54c30ec5dcaa1ef6f7b54668f174a&format=llm_user) ## Foundry ABM Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting ## Top Foundry ABM Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,437 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (653 reviews)