Foundry ABM Features

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

Does this product offer industry research data that you require?

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

Provides detailed contact-level buyer intent data

Provides aggregated intent data for individual contacts to supply an account-level view of intent

Ability to connect offline databases to collect information that can be matched to online devices

Receive data and information in real time

Data results that indicate future customer interest in products

How accurate and up to date is the contact data?

How accurate and up to date is the company data?

How accurate and up to date is the technographic data?

Ability to create targeted contact lists.

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.

Ability to clean/enrich existing data that is maintained in other systems

Functionality to filter or segment data from within sales intelligence software

Offers search tools that allow users to find the data they need quickly

Alerts you to changes happening to industries, companies and people you follow

Find the people you know that can introduce you to contacts at prospects

Provides ability to create the reports that meet your business requirements

Receive data and information in real time

Data results that indicate future customer interest in products

Automate processes to manage leads, contacts, opportunities and sales activities

Create and send email blasts/campaigns

Active reporting of data and metrics

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Access pre-built and custom reports and dashboards.

Enables integration to external systems

Defines specific deal parameters to negotiate and secure deals

Pipeline view and tracking lead status

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, organize, and store contact information

Create, design and manage workflows for repetitive tasks

Organize customer data and accounts by user or geography

Define, track, and/or automate sales activities and sales processes

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Review data from past periods to reveal recurring tendencies and predict future performance

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company.

Provides tools to analyze every stage of the customer journey to customize an account-based funnel.

View and track pertinent metrics to find patterns and gain insights from data

Track and interpret campaign performance metrics

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company.

Provides tools that dynamically serve content, messaging, and calls-to-action.

Helps determine which accounts have the highest/lowest opportunity to convert.

Helps determine the direction of each individual account and how to engage through specific content.

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

Set up connections to third-party platforms to improve business processes

Provides the ability to customize the relevant topics that are tracked

Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)

Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)

Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)

Ability to test and optimize ad creative and content.

Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.

Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.

Builds, defines, and segments targeted account audiences.

Matches leads to accounts for account-based marketing efforts.

Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.

Customizes tailored content and offerings that address specific interests or pain points for target accounts.

Ability to deliver unique content for each account that visits a company's website.

Allows companies to create and distribute personalized content within an account-based marketing strategy.

Ability to retarget the correct buyer personas within targeted accounts from your website.

Measure the influence and performance of ABM programs for each targeted audience.

Provides a complete view of how all ABM programs drive revenue.

Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.

Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.

Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.

Ability to monitor page views and conversions per account as they engage with a personalized website and content.

Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.

Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.

Ability to measure the revenue influence and ROI of every piece of content.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Set up connections to third-party platforms to improve business processes

Notifications/alerts for upcoming events or tasks

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.

Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.

Use AI to generate content in the form of text, images, videos, etc.

Predefined actions automatically performed on the occurance of specific events

Manage the process of attracting and converting business prospects into leads

Real-time alerts or notifications that inform teams about new leads or prospects

Use AI to generate content in the form of text, images, videos, etc.

Automatically identify and save contact information of potential customers

View and track pertinent metrics to find patterns and gain insights from data

Application programming interface that allows for integration with other systems/databases

Visualize and analyze customer experience across all touchpoints and channels

Active reporting of data and metrics

Score a lead on their quality or likelihood to buy based on certain behaviors

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Process of dividing customers into groups based on common characteristics

Supports common databases such as MySQL and Oracle

Arrange tasks based on the level of priority or urgency

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Alter the layout and content of reports

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

A collection of customer information such as contact details, demographics, previous interactions, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track and document all activities across devices, networks, and other systems

Review data from past periods to reveal recurring tendencies and predict future performance

Store information about leads or contacts and track, manage and nurture them throughout the sales process

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Publish and distribute content to targeted audiences

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Manage the process of attracting and converting business prospects into leads

Receive system updates as soon as any changes are made

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collect and analyze traffic data about website visitors

Import and export data to and from software applications

A report showing what actions customers perform

Track visitors'/audience's responses across web pages and other optimized content

Evaluating strengths and weaknesses of companies with the same target audience

Predict future data based on historical data sets

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A system that allows access to a database structure without relying on an external program

Notifications that are delivered to users as soon as an event occurs

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Manage, organize, and store contact information

Analyze and gain insights into data in real-time

Graphical representation of data

Engage with a lead throughout the sales process by actively providing information

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Record customer information, purchase history, and other notes

Distributing content through various platforms or channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Engage with a lead throughout the sales process by actively providing information

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Arrange tasks based on the level of priority or urgency

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

Search and filter data across systems to locate required information by entering keywords or certain criteria

The ability to create unique content

Distributing content through various platforms or channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Engage with a lead throughout the sales process by actively providing information

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Arrange tasks based on the level of priority or urgency

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

Search and filter data across systems to locate required information by entering keywords or certain criteria

The ability to create unique content

Distributing content through various platforms or channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Engage with a lead throughout the sales process by actively providing information

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Arrange tasks based on the level of priority or urgency

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

Search and filter data across systems to locate required information by entering keywords or certain criteria

The ability to create unique content

Synchronize with other calendars to view mutual availability and schedules

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Score a lead on their quality or likelihood to buy based on certain behaviors

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Alter the layout and content of reports

Interact with data visualization elements, such as charts and graphs, to drill down into data

Record customer information, purchase history, and other notes

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Import and export data to and from software applications

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Tools designed to streamline the process of lead generation and management for sales teams

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Collect information from multiple sources

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Creation and customization of dashboards

Tracks metrics that provide insight into how a user interacts with any interface or product

Use AI to generate content in the form of text, images, videos, etc.

Manage the process of attracting and converting business prospects into leads

Track interaction history by documenting conversations for contacts

Predict future data based on historical data sets

Pre-designed layouts that can be customized to match preferences and requirements

Provides a channel for team members to share media files, communicate, and work together

Caters to sales teams

Distributing content through various platforms or channels

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Engage with a lead throughout the sales process by actively providing information

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Arrange tasks based on the level of priority or urgency

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

Search and filter data across systems to locate required information by entering keywords or certain criteria

The ability to create unique content