Foundry ABM Features
Data Availability (7)
Contact Data Availability
This feature was mentioned in 18 Foundry ABM reviews.
Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
This feature was mentioned in 19 Foundry ABM reviews.
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.
Industry Research Availability
As reported in 19 Foundry ABM reviews.
Does this product offer industry research data that you require?
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Contact Data Availability
19 reviewers of Foundry ABM have provided feedback on this feature.
Provides detailed contact-level buyer intent data
Account Data Availability
20 reviewers of Foundry ABM have provided feedback on this feature.
Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices
Data Accuracy (3)
Contact Data Accuracy
17 reviewers of Foundry ABM have provided feedback on this feature.
How accurate and up to date is the contact data?
Company Data Accuracy
Based on 17 Foundry ABM reviews.
How accurate and up to date is the company data?
Technographic Data Accuracy
How accurate and up to date is the technographic data?
Features (8)
Lead Builder
13 reviewers of Foundry ABM have provided feedback on this feature.
Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Based on 20 Foundry ABM reviews.
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.
Data Cleaning/Enrichment
As reported in 10 Foundry ABM reviews.
Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
14 reviewers of Foundry ABM have provided feedback on this feature.
Functionality to filter or segment data from within sales intelligence software
Search
This feature was mentioned in 12 Foundry ABM reviews.
Offers search tools that allow users to find the data they need quickly
News/People Alerts
This feature was mentioned in 12 Foundry ABM reviews.
Alerts you to changes happening to industries, companies and people you follow
Connections
This feature was mentioned in 10 Foundry ABM reviews.
Find the people you know that can introduce you to contacts at prospects
Reporting
This feature was mentioned in 21 Foundry ABM reviews.
Provides ability to create the reports that meet your business requirements
Platform (4)
Internationalization
11 reviewers of Foundry ABM have provided feedback on this feature.
Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
Performance and Reliability
This feature was mentioned in 20 Foundry ABM reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
As reported in 21 Foundry ABM reviews.
Access pre-built and custom reports and dashboards.
APIs
Based on 15 Foundry ABM reviews.
Enables integration to external systems
Lead Intelligence (6)
Market Insights
As reported in 43 Foundry ABM reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 52 Foundry ABM reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
48 reviewers of Foundry ABM have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 43 Foundry ABM reviews and verified by the G2 Product R&D team.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 46 Foundry ABM reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
43 reviewers of Foundry ABM have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (6)
Segmentation
46 reviewers of Foundry ABM have provided feedback on this feature.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
43 reviewers of Foundry ABM have provided feedback on this feature.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
This feature was mentioned in 52 Foundry ABM reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 44 Foundry ABM reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 38 Foundry ABM reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 47 Foundry ABM reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (11)
Omni-Channel Tracking
As reported in 36 Foundry ABM reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
This feature was mentioned in 33 Foundry ABM reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
This feature was mentioned in 38 Foundry ABM reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
38 reviewers of Foundry ABM have provided feedback on this feature.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
43 reviewers of Foundry ABM have provided feedback on this feature.
Allows for custom report types to match the goals of a company.
Journey Analytics
As reported in 30 Foundry ABM reviews.
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
This feature was mentioned in 14 Foundry ABM reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 14 Foundry ABM reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
14 reviewers of Foundry ABM have provided feedback on this feature.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
This feature was mentioned in 13 Foundry ABM reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
45 reviewers of Foundry ABM have provided feedback on this feature.
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
Based on 45 Foundry ABM reviews.
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
Based on 47 Foundry ABM reviews.
Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
42 reviewers of Foundry ABM have provided feedback on this feature.
Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
As reported in 16 Foundry ABM reviews.
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Platform Additional Functionality (7)
Integrations
20 reviewers of Foundry ABM have provided feedback on this feature.
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
Based on 17 Foundry ABM reviews.
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
As reported in 17 Foundry ABM reviews.
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
As reported in 21 Foundry ABM reviews.
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Multivariate Testing
This feature was mentioned in 33 Foundry ABM reviews.
Ability to test and optimize ad creative and content.
Integrations
As reported in 49 Foundry ABM reviews.
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Basics (8)
Centralization
26 reviewers of Foundry ABM have provided feedback on this feature.
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Based on 29 Foundry ABM reviews.
Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Based on 20 Foundry ABM reviews.
Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Website Personalization
22 reviewers of Foundry ABM have provided feedback on this feature.
Ability to deliver unique content for each account that visits a company's website.
Content Creation and Distribution
18 reviewers of Foundry ABM have provided feedback on this feature.
Allows companies to create and distribute personalized content within an account-based marketing strategy.
Retargeting
As reported in 34 Foundry ABM reviews.
Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
This feature was mentioned in 26 Foundry ABM reviews.
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
As reported in 23 Foundry ABM reviews.
Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
As reported in 49 Foundry ABM reviews.
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
This feature was mentioned in 48 Foundry ABM reviews.
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
Integrations
This feature was mentioned in 30 Foundry ABM reviews.
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Platform Reporting (2)
Measurement
Based on 21 Foundry ABM reviews.
Ability to monitor page views and conversions per account as they engage with a personalized website and content.
Dashboards
Based on 23 Foundry ABM reviews.
Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.
Content Creation (1)
Content Management
Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.
Optimization (1)
ROI Reporting
Based on 10 Foundry ABM reviews and verified by the G2 Product R&D team.
Ability to measure the revenue influence and ROI of every piece of content.
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Experience Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
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