[ Foundry... Reviews ](https://www.g2.com/products/foundry-abm/reviews) [ Foundry... Reviews ](https://www.g2.com/products/foundry-abm/reviews) # Foundry ABM Features ##### ## Data Availability (7) Contact Data Availability Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. Company Data Availability Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. Industry Research Availability Does this product offer industry research data that you require? Technographic Data Availability Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used Contact Data Availability Provides detailed contact-level buyer intent data Account Data Availability Provides aggregated intent data for individual contacts to supply an account-level view of intent Offline Data Ability to connect offline databases to collect information that can be matched to online devices Show More ##### ## Data Accuracy (3) Contact Data Accuracy How accurate and up to date is the contact data? Company Data Accuracy How accurate and up to date is the company data? Technographic Data Accuracy How accurate and up to date is the technographic data? Show More ##### ## Features (8) Lead Builder Ability to create targeted contact lists. Integration to CRM/Marketing Automation Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. Data Cleaning/Enrichment Ability to clean/enrich existing data that is maintained in other systems Data Segmentation/Filtering Functionality to filter or segment data from within sales intelligence software Search Offers search tools that allow users to find the data they need quickly News/People Alerts Alerts you to changes happening to industries, companies and people you follow Connections Find the people you know that can introduce you to contacts at prospects Reporting Provides ability to create the reports that meet your business requirements Show More ##### ## Platform (4) Internationalization Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Reporting/Dashboards Access pre-built and custom reports and dashboards. APIs Enables integration to external systems Show More ##### ## Lead Intelligence (6) Market Insights Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Market Insights Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Show More ##### ## Lead Management (6) Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Predictive Scoring Automatically scores prospects based on behavior and engagement levels. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Predictive Scoring Automatically scores prospects based on behavior and engagement levels. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Show More ##### ## Marketing Campaigns (11) Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Revenue Planning Helps allocate marketing budget based predicted amount of incoming revenue. Media Attribution Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. Opportunity Timeline Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. Customization Allows for custom report types to match the goals of a company. Journey Analytics Provides tools to analyze every stage of the customer journey to customize an account-based funnel. Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Revenue Planning Helps allocate marketing budget based predicted amount of incoming revenue. Media Attribution Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. Opportunity Timeline Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. Customization Allows for custom report types to match the goals of a company. Show More ##### ## Campaign Execution (4) Website Personalization Provides tools that dynamically serve content, messaging, and calls-to-action. Prioritized Accounts Helps determine which accounts have the highest/lowest opportunity to convert. Trending Accounts Helps determine the direction of each individual account and how to engage through specific content. Email Campaigns Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. Show More ##### ## Platform Additional Functionality (7) Integrations Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) Topic Customization Provides the ability to customize the relevant topics that are tracked Natural Language Processing (NLP) Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) Alerts Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) Real-time Intent Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) Multivariate Testing Ability to test and optimize ad creative and content. Integrations Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. Show More ##### ## Platform Basics (8) Centralization Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. Account Identification and Segmentation Builds, defines, and segments targeted account audiences. Lead-to-Account Matching Matches leads to accounts for account-based marketing efforts. Multichannel Engagement Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail. Personalized Content and Messaging Customizes tailored content and offerings that address specific interests or pain points for target accounts. Website Personalization Ability to deliver unique content for each account that visits a company's website. Content Creation and Distribution Allows companies to create and distribute personalized content within an account-based marketing strategy. Retargeting Ability to retarget the correct buyer personas within targeted accounts from your website. Show More ##### ## Platform Data (4) Measurement Measure the influence and performance of ABM programs for each targeted audience. Revenue Analytics Provides a complete view of how all ABM programs drive revenue. Campaign Measurement Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. Attribution Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. Show More ##### ## Platform Additional Functionality (1) Integrations Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. Show More ##### ## Platform Reporting (2) Measurement Ability to monitor page views and conversions per account as they engage with a personalized website and content. Dashboards Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. Show More ##### ## Content Creation (1) Content Management Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey. Show More ##### ## Optimization (1) ROI Reporting Ability to measure the revenue influence and ROI of every piece of content. Show More ##### ## Agentic AI - Sales Intelligence (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Account Data Management (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Account-Based Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Account-Based Orchestration Platforms (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Account-Based Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Experience Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Artificial Intelligence (2) AI-Powered Data Analysis Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads. AI Personalization Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals. Show More [ ![Influ2](https://images.g2crowd.com/uploads/product/hd_favicon/8bb6ba5bc64bef7deeab72d4dfb2535e/influ2.svg "Influ2") Sponsored Influ2 4.6/5 (158) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5 (1,941) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.3/5 (1,419) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") AdRoll ABM (Formerly RollWorks) 4.3/5 (646) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ View All Alternatives ](https://www.g2.com/products/foundry-abm/competitors/alternatives) Foundry ABM Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") Demandbase One 4.4/5 (1,989) [ Compare Now ](https://www.g2.com/compare/demandbase-one-vs-foundry-abm) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.3/5 (1,439) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-foundry-abm) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") AdRoll ABM (Formerly... 4.3/5 (649) [ Compare Now ](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-foundry-abm) ##### Categories on G2 [ Sales Intelligence ](https://www.g2.com/categories/sales-intelligence)[ Account Data Management ](https://www.g2.com/categories/account-data-management)[ Buyer Intent Data Providers ](https://www.g2.com/categories/buyer-intent-data-providers) [ Account-Based Analytics ](https://www.g2.com/categories/account-based-analytics)[ Account-Based Orchestration Platforms ](https://www.g2.com/categories/account-based-orchestration-platforms)[ Account-Based Web and Content Experiences ](https://www.g2.com/categories/account-based-web-and-content-experiences)[ Content Experience Platforms ](https://www.g2.com/categories/content-experience-platforms)[ Account-Based Advertising ](https://www.g2.com/categories/account-based-advertising) Show More ##### Explore More [ data observability software ](https://www.g2.com/discussions/looking-for-the-best-data-observability-software-in-2025)[ Which AP software offers the fastest invoice processing? ](https://www.g2.com/discussions/which-ap-software-offers-the-fastest-invoice-processing)[ Which field sales software hiring tools have responsive customer support that actively works with teams on feature improvements? ](https://www.g2.com/discussions/which-field-sales-software-hiring-tools-have-responsive-customer-support-that-actively-works-with-teams-on-feature-improvements) [ Which vendor offers the fastest location data updates? ](https://www.g2.com/discussions/which-vendor-offers-the-fastest-location-data-updates)[ What platform provides detailed website performance analytics? ](https://www.g2.com/discussions/what-platform-provides-detailed-website-performance-analytics)[ Pros and Cons Details ](https://www.g2.com/products/foundry-abm/reviews?qs=pros-and-cons) Show More [ data observability software ](https://www.g2.com/discussions/looking-for-the-best-data-observability-software-in-2025)[ Which AP software offers the fastest invoice processing? ](https://www.g2.com/discussions/which-ap-software-offers-the-fastest-invoice-processing)[ Which field sales software hiring tools have responsive customer support that actively works with teams on feature improvements? ](https://www.g2.com/discussions/which-field-sales-software-hiring-tools-have-responsive-customer-support-that-actively-works-with-teams-on-feature-improvements) [ Which vendor offers the fastest location data updates? ](https://www.g2.com/discussions/which-vendor-offers-the-fastest-location-data-updates)[ What platform provides detailed website performance analytics? ](https://www.g2.com/discussions/what-platform-provides-detailed-website-performance-analytics)[ Pros and Cons Details ](https://www.g2.com/products/foundry-abm/reviews?qs=pros-and-cons)