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Compare AdRoll ABM (Formerly RollWorks) and Foundry ABM 
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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Mid-Market (65.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(565)4.3 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Foundry ABM
Star Rating
(202)4.2 out of 5
Market Segments
Mid-Market (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry ABMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Foundry ABM excels in Data Enrichment with a score of 9.2, which reviewers mention significantly enhances their marketing strategies by providing comprehensive insights into target accounts.
- Reviewers mention that RollWorks Account-Based Platform shines in Account-level Insights, scoring 8.9, allowing users to gain deeper understanding of their target accounts, which is crucial for effective account-based marketing.
- G2 users highlight that Foundry ABM's Email Marketing features, particularly in Building and Personalizing Emails, received a lower score of 6.3, indicating that users find it less effective compared to RollWorks, which offers more robust email capabilities.
- Users on G2 report that RollWorks provides superior Campaign Management tools, particularly in Campaign Optimization with a score of 8.0, which reviewers say helps them achieve better results from their marketing efforts.
- Reviewers mention that Foundry ABM's Lead Management capabilities, especially in Segmentation, scored 8.8, which users say allows for effective targeting and nurturing of leads, although RollWorks is close behind with a score of 8.7.
- Users say that RollWorks' Reporting & Analytics features, particularly in ROI Reporting, scored 8.8, which reviewers mention provides them with valuable insights into their marketing performance, making it a strong choice for data-driven marketers.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableFoundry ABM
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableFoundry ABM
No trial information availableRatings
Meets Requirements
8.4
468
8.3
166
Ease of Use
8.5
473
8.0
165
Ease of Setup
8.4
300
7.8
94
Ease of Admin
8.6
249
8.1
89
Quality of Support
9.0
450
8.8
159
Has the product been a good partner in doing business?
8.9
253
8.9
90
Product Direction (% positive)
8.7
436
8.5
154
Features by Category
Data Availability
8.0
64
7.5
18
8.4
67
7.7
19
7.1
50
|
Verified
7.0
19
6.2
20
6.9
6
Data Accuracy
8.1
59
6.6
17
8.3
62
7.6
17
6.8
18
6.9
6
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
8.2
11
8.4
48
|
Verified
Feature Not Available
8.7
45
7.8
20
8.0
50
|
Verified
7.9
21
5.9
32
|
Verified
Feature Not Available
7.4
35
7.9
15
Features
8.2
54
7.1
13
8.7
60
8.1
19
7.1
32
7.3
10
8.0
48
7.1
14
8.0
57
|
Verified
7.1
12
7.2
31
7.1
12
Feature Not Available
6.5
10
8.0
56
|
Verified
7.1
20
7.4
46
|
Verified
Feature Not Available
Channel Functionality
8.6
178
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
170
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
175
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
84
|
Verified
8.3
43
|
Verified
8.6
86
8.6
46
7.8
71
8.4
43
Lead Management
8.4
92
8.6
44
7.6
75
7.9
38
8.0
86
8.8
47
Marketing Campaigns
7.9
81
8.3
14
7.6
73
8.0
14
7.7
76
8.2
14
7.8
72
|
Verified
7.9
13
7.9
78
8.6
45
Campaign Execution
7.2
61
9.0
45
8.2
83
8.6
47
8.4
80
8.6
42
7.4
62
8.6
16
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
6.8
19
8.1
95
7.7
20
6.9
60
6.5
8
Platform Additional Functionality
8.4
93
7.4
20
7.9
71
7.2
17
7.3
51
7.5
8
8.0
76
7.2
17
8.2
88
7.9
21
Platform Basics
8.6
33
8.5
25
8.2
37
8.7
28
8.0
34
8.8
20
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
8.4
26
8.2
32
8.3
23
Platform Additional Functionality
8.7
38
8.7
28
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
Not enough data
9.2
22
Not enough data
9.1
18
Platform Reporting
Not enough data
8.5
21
Not enough data
8.2
23
Platform Basics
8.6
215
8.4
34
Platform Data
8.3
211
7.9
49
7.6
195
7.4
48
Platform Additional Functionality
Feature Not Available
7.7
33
8.1
204
8.0
49
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
170
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
175
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
170
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
175
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Content Creation
Not enough data
9.1
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
8.8
10
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
170
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
175
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
8.0
43
8.3
128
8.7
52
7.4
107
8.2
48
Lead Management
8.3
121
8.2
46
7.8
102
7.9
43
8.4
120
8.1
52
Marketing Campaigns
7.8
107
7.7
36
7.4
94
7.9
33
7.6
108
8.1
38
7.5
101
8.1
38
7.5
111
7.9
43
8.3
117
7.8
30
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Foundry ABM are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Account Data Management, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Marketing Account Intelligence, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Foundry ABM is categorized as Account-Based Web and Content Experiences and Content Experience Platforms
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry ABM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.9%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.2%
Hospital & Health Care
2.9%
Other
37.0%
Computer Software
31.5%
Information Technology and Services
21.3%
Marketing and Advertising
8.1%
Hospital & Health Care
2.5%
Health, Wellness and Fitness
2.5%
Other
34.0%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How often do you release new features?
1 Comment
Official Response from Foundry ABM
Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature...Read more
Foundry ABM has no more discussions with answers
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