Compare AdRoll ABM (Formerly RollWorks) and Foundry ABM 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (64.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Foundry ABM
Star Rating
(204)4.2 out of 5
Market Segments
Mid-Market (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry ABMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Foundry ABM excels in targeting high-value accounts through its use of real-time intent data, allowing teams to focus on engaging the right prospects rather than low-priority leads. This capability is highlighted by users who appreciate the platform's robust data analytics that refine strategies effectively.
- Users say that AdRoll ABM (Formerly RollWorks) offers a seamless setup experience, particularly for display advertising. Reviewers commend the intuitive nature of the platform, which simplifies the creation of playbooks and campaigns, making it easier to adjust strategies based on performance insights.
- According to verified reviews, both platforms provide strong support, but AdRoll ABM stands out for its dedicated account managers who assist with onboarding and integration. Users have noted that this support significantly contributes to achieving immediate ROI, especially during the initial setup phase.
- Reviewers mention that Foundry ABM's integration capabilities with multiple sales channels are a significant advantage, enabling users to create efficient funnels quickly. This flexibility is appreciated by teams looking to streamline their account orchestration processes alongside analytics.
- G2 reviewers highlight that while both platforms have strong analytics features, Foundry ABM's focus on real-time insights is particularly beneficial for refining marketing strategies. Users have praised its ability to provide actionable data that enhances campaign effectiveness.
- Users report that AdRoll ABM's dashboarding capabilities in Salesforce are particularly impressive, offering great visibility into campaign performance. This feature allows users to easily track what’s working and make necessary adjustments, which is crucial for optimizing marketing efforts over time.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableFoundry ABM
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableFoundry ABM
No trial information availableRatings
Meets Requirements
8.4
505
8.3
168
Ease of Use
8.4
510
8.0
167
Ease of Setup
8.3
335
7.8
96
Ease of Admin
8.6
259
8.1
89
Quality of Support
8.9
485
8.9
161
Has the product been a good partner in doing business?
8.9
264
8.9
90
Product Direction (% positive)
8.6
470
8.5
156
Features by Category
Data Availability
8.0
67
7.5
18
8.3
70
7.7
19
7.0
53
|
Verified
7.0
19
6.2
21
6.9
6
Data Accuracy
8.0
61
6.6
17
8.3
64
7.6
17
6.8
19
6.9
6
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
8.2
11
8.4
50
|
Verified
Feature Not Available
8.8
47
7.8
20
8.0
52
|
Verified
7.9
21
5.9
33
|
Verified
Feature Not Available
7.5
37
7.9
15
Features
8.1
57
7.1
13
8.6
64
8.2
20
7.0
33
7.3
10
8.0
49
7.1
14
7.9
59
|
Verified
7.1
12
7.2
32
7.1
12
Feature Not Available
6.5
10
8.0
59
|
Verified
7.0
21
7.3
48
|
Verified
Feature Not Available
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
87
|
Verified
8.3
43
|
Verified
8.6
93
8.6
46
7.8
75
8.4
43
Lead Management
8.3
101
8.6
44
7.5
79
7.9
38
8.2
99
8.8
47
Marketing Campaigns
8.0
90
8.3
14
7.5
76
8.0
14
7.7
82
8.2
14
7.8
74
|
Verified
7.9
13
7.9
85
8.6
45
Campaign Execution
7.3
62
9.0
45
8.3
89
8.6
47
8.4
82
8.6
42
7.4
64
8.6
16
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
6.8
19
8.1
97
7.7
20
6.9
60
6.5
8
Platform Additional Functionality
8.4
96
7.4
20
7.9
71
7.2
17
7.3
51
7.5
8
8.0
76
7.2
17
8.2
88
7.9
21
Platform Basics
8.7
35
8.5
26
8.2
37
8.7
29
8.0
34
8.8
20
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
8.4
26
8.2
33
8.3
23
Platform Additional Functionality
8.7
39
8.7
30
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
Not enough data
9.2
22
Not enough data
9.1
18
Platform Reporting
Not enough data
8.5
21
Not enough data
8.2
23
Platform Basics
8.6
217
8.4
34
Platform Data
8.3
214
7.9
49
7.6
197
7.4
48
Platform Additional Functionality
Feature Not Available
7.7
33
8.1
206
8.0
49
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Content Creation
Not enough data
9.1
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
8.8
10
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
8.0
43
8.3
129
8.7
52
7.4
109
8.2
48
Lead Management
8.3
123
8.2
46
7.8
102
7.9
43
8.4
124
8.1
52
Marketing Campaigns
7.8
107
7.7
36
7.4
94
7.9
33
7.6
110
8.1
38
7.5
101
8.1
38
7.5
111
7.9
43
8.3
119
7.8
30
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Foundry ABM are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Account Data Management, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Marketing Account Intelligence, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Foundry ABM is categorized as Account-Based Web and Content Experiences and Content Experience Platforms
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry ABM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
31.2%
Information Technology and Services
21.1%
Marketing and Advertising
8.0%
Hospital & Health Care
2.5%
Health, Wellness and Fitness
2.5%
Other
34.7%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How often do you release new features?
1 Comment
Official Response from Foundry ABM
Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature...Read more
Foundry ABM has no more discussions with answers
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