Link copied to clipboard # AdRoll ABM (Formerly RollWorks) vs Foundry ABM Comparison - What are their main differences? Share [ Export ](/compare/adroll-abm-formerly-rollworks/foundry-abm/export.csv) AdRoll ABM (Formerly...Foundry ABM[+ Add Product](#) Reviews **AdRoll ABM (Formerly RollWorks)**[ 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews#reviews) **Foundry ABM** [ 4.2/5(206) ](https://www.g2.com/products/foundry-abm/reviews#reviews) Pricing **AdRoll ABM (Formerly RollWorks)** No pricing available **Foundry ABM** No pricing available **Pricing Insights** from reviews Time to Implement **AdRoll ABM (Formerly RollWorks)** 1 month Based on 12 responses **Foundry ABM** 1 month Based on 18 responses Return on Investment **AdRoll ABM (Formerly RollWorks)** 13 months6 months sooner Based on 9 responses **Foundry ABM** 19 months Based on 12 responses Perceived Cost **AdRoll ABM (Formerly RollWorks)** $$$$$ **Foundry ABM** $$$$$ Average Discount **AdRoll ABM (Formerly RollWorks)** 9% **Foundry ABM** 19%10% more ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") ![Foundry ABM](https://images.g2crowd.com/uploads/product/hd_favicon/d29c76b6cb735313596901da4f445d5a/foundry-abm.svg "Foundry ABM") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **AdRoll ABM (Formerly RollWorks)** [ Ease of Use (168) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews)[ Audience Targeting (104) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews)[ Learning Curve (66) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews)[ Missing Features (60) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) **Foundry ABM** [ Ease of Use (3) ](https://www.g2.com/products/foundry-abm/reviews?filters%5Bsentiment_snippet%5D=1680132&qs=pros-and-cons#reviews)[ Integrations (3) ](https://www.g2.com/products/foundry-abm/reviews?filters%5Bsentiment_snippet%5D=1681730&qs=pros-and-cons#reviews)[ Complex Features (2) ](https://www.g2.com/products/foundry-abm/reviews?filters%5Bsentiment_snippet%5D=2291936&qs=pros-and-cons#reviews)[ Complexity (2) ](https://www.g2.com/products/foundry-abm/reviews?filters%5Bsentiment_snippet%5D=1679996&qs=pros-and-cons#reviews) Integrations **AdRoll ABM (Formerly RollWorks)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab71d033eb99cb49d1bf7e23adc18cb6/bombora-company-surge.png "Product Avatar Image") Bombora ](https://www.g2.com/products/bombora-company-surge/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image") Dreamdata ](https://www.g2.com/products/dreamdata/reviews)[ View all ](https://www.g2.com/products/adroll-abm-formerly-rollworks/integrations) **Foundry ABM** Not enough data Screenshots **AdRoll ABM (Formerly RollWorks)** No screenshot available **Foundry ABM** ![Foundry ABM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1339149/2023-09-14-11-11-43.png) Ratings Meets Requirements **AdRoll ABM (Formerly RollWorks)** 8.4 8.4536 **Foundry ABM** 8.3 8.3170 Ease of Use **AdRoll ABM (Formerly RollWorks)** 8.4 8.4541 **Foundry ABM** 8.0 8.0169 Ease of Setup **AdRoll ABM (Formerly RollWorks)** 8.3 8.3365 **Foundry ABM** 7.8 7.898 Ease of Admin **AdRoll ABM (Formerly RollWorks)** 8.5 8.5266 **Foundry ABM** 8.1 8.189 Quality of Support **AdRoll ABM (Formerly RollWorks)** 8.9 8.9515 **Foundry ABM** 8.9 8.9163 Has the product been a good partner in doing business? **AdRoll ABM (Formerly RollWorks)** 8.9 8.9271 **Foundry ABM** 8.9 8.990 Product Direction (% positive) **AdRoll ABM (Formerly RollWorks)** 8.6 8.6495 **Foundry ABM** 8.5 8.5158 Features Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);) 7.3 84 7.3 29 Additional Functionality Calendar Sync Not enough data Not enough data CRM Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Lead Qualification Not enough data Not enough data Strategic Planning Not enough data Not enough data Customizable Reports Not enough data Not enough data Visual Analytics Not enough data Not enough data Customer Profiles Not enough data Not enough data Activity Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Contact Database Not enough data Not enough data Lead Scoring Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Cleansing Not enough data Not enough data Prospecting Tools Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data AI Copilot Not enough data Not enough data Dashboard Creation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Interaction Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Customizable Templates Not enough data Not enough data Collaboration Tools Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Data Availability Contact Data Availability 7.9(won by 0.4) 68 7.5 18 Company Data Availability 8.4(won by 0.7) 71 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 19 Industry Research Availability 7.0(tied score) 54 | Verified 7.0(tied score) 19 Technographic Data Availability 6.2 21 6.9(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Data Accuracy Contact Data Accuracy 8.1(won by 1.5) 62 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.6 17 Company Data Accuracy 8.3(won by 0.7) 65 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 17 Technographic Data Accuracy 6.8 19 6.9(won by 0.1) 6 Agentic AI - Sales Intelligence Autonomous Task Execution 6.7(won by default) 5 Not enough data Cross-system Integration 6.7(won by default) 5 Not enough data Adaptive Learning 6.7(won by default) 5 Not enough data Natural Language Interaction 6.3(won by default) 5 Not enough data Proactive Assistance 6.3(won by default) 5 Not enough data Decision Making 6.7(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Calendar/Reminder System Not enough data Not enough data Platform Performance and Reliability 8.8(won by 1.0) 47 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 20 Reporting/Dashboards 8.1(won by 0.2) 53 | Verified 7.9 21 APIs 7.5 38 7.9(won by 0.4) 15 Internationalization Feature Not Available 8.2(won by default) 11 User, Role, and Access Management 8.5(won by default) 52 | Verified Feature Not Available Mobile User Support 5.9(won by default) 33 | Verified Feature Not Available Deal Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Lead Management Not enough data Not enough data Contact Management Not enough data Not enough data Workflow Management Not enough data Not enough data Territory Management Not enough data Not enough data Sales Activity Management Not enough data Not enough data Features Lead Builder 8.2(won by 1.1) 58 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 13 Integration to CRM/Marketing Automation 8.7(won by 0.5) 65 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 20 Data Cleaning/Enrichment 7.0 33 7.3(won by 0.3) 10 Data Segmentation/Filtering 8.0(won by 0.9) 50 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 14 Search 7.9(won by 0.8) 59 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 12 News/People Alerts 7.2(won by 0.1) 32 7.1 12 Reporting 8.1(won by 1.1) 61 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 21 Connections Feature Not Available 6.5(won by default) 10 Messaging 7.3(won by default) 48 | Verified Feature Not Available Real-Time Data Not enough data Not enough data Intent Data Not enough data Not enough data Sales Automation Not enough data Not enough data Email Marketing Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);) 7.7 150 8.4 54 Lead Intelligence Market Insights 8.2 87 | Verified 8.3(won by 0.1) 43 | Verified Account-level Insights 8.6(tied score) 98 8.6(tied score) 46 Lead Analysis 7.9 79 8.4(won by 0.5) 43 (There is a greater than 0.5 difference between this product's rating and its competitors) Lead Management Segmentation 8.2 111 8.6(won by 0.4) 44 Predictive Scoring 7.6 82 7.9(won by 0.3) 38 Account Identification 8.3 111 8.8(won by 0.5) 47 (There is a greater than 0.5 difference between this product's rating and its competitors) Marketing Campaigns Omni-Channel Tracking 8.1 96 8.3(won by 0.2) 14 Revenue Planning 7.5 76 8.0(won by 0.5) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Media Attribution 7.6 87 8.2(won by 0.6) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Opportunity Timeline 7.8 76 | Verified 7.9(won by 0.1) 13 Customization 7.8 91 8.6(won by 0.8) 45 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Execution Website Personalization 7.3 62 9.0(won by 1.7) 45 (There is a greater than 0.5 difference between this product's rating and its competitors) Prioritized Accounts 8.4 94 8.6(won by 0.2) 47 Trending Accounts 8.4 85 8.6(won by 0.2) 42 Email Campaigns 7.4 64 8.6(won by 1.2) 16 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Account Data Management Autonomous Task Execution 6.7(won by default) 30 Not enough data Cross-system Integration 7.3(won by default) 38 Not enough data Adaptive Learning 6.9(won by default) 29 Not enough data Proactive Assistance 6.7(won by default) 29 Not enough data Decision Making 7.0(won by default) 30 Not enough data Buyer Intent Data Providers[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.8 109 7.1 22 Data Availability Contact Data Availability 7.4(won by 0.6) 90 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 19 Account Data Availability 8.1(won by 0.4) 97 7.7 20 Offline Data 6.9(won by 0.4) 60 6.5 8 Real-Time Data Not enough data Not enough data Intent Data Not enough data Not enough data Platform Additional Functionality Third-Party Integrations 8.4(won by 1.0) 96 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 20 Topic Customization 7.9(won by 0.7) 71 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 17 Natural Language Processing (NLP) 7.3 51 7.5(won by 0.2) 8 Alerts 8.0(won by 0.8) 76 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 17 Real-time Intent 8.2(won by 0.3) 88 7.9 21 Additional Functionality Event Triggered Actions Not enough data Not enough data Lead Generation Not enough data Not enough data Lead Notifications Not enough data Not enough data Generative AI Not enough data Not enough data Lead Capture Not enough data Not enough data Reporting/Analytics Not enough data Not enough data API Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Lead Qualification Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Segmentation Not enough data Not enough data Database Support Not enough data Not enough data Summary Reports Not enough data Not enough data Prioritization Not enough data Not enough data Pipeline Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Customer Database Not enough data Not enough data Search/Filter Not enough data Not enough data Activity Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Lead Management Not enough data Not enough data Performance Metrics Not enough data Not enough data Content Marketing Not enough data Not enough data Reporting & Statistics Not enough data Not enough data B2B Lead Generation Not enough data Not enough data Real-Time Updates Not enough data Not enough data AI Copilot Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Data Import/Export Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Competitive Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Contact Database Not enough data Not enough data Sales Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Built-In Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data CRM Not enough data Not enough data Contact Management Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Lead Nurturing Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Pipeline Reports Not enough data Not enough data Customer Profiles Not enough data Not enough data Account-Based Orchestration Platforms[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.1 45 8.6 33 Platform Basics Centralization 8.7(won by 0.1) 35 8.6 27 Account Identification and Segmentation 8.2 38 8.8(won by 0.6) 30 (There is a greater than 0.5 difference between this product's rating and its competitors) Lead-to-Account Matching 8.0 34 8.8(won by 0.8) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Multichannel Engagement 9.3(won by default) 9 Not enough data Personalized Content and Messaging 8.6(won by default) 6 Not enough data Platform Data Measurement 8.5(tied score) 41 8.5(tied score) 27 Revenue Analytics 8.2 33 8.3(won by 0.1) 23 Platform Additional Functionality Integrations 8.7(tied score) 39 8.7(tied score) 31 Agentic AI - Account-Based Orchestration Platforms Autonomous Task Execution 7.8(won by default) 6 Not enough data Cross-system Integration 7.8(won by default) 6 Not enough data Adaptive Learning 7.2(won by default) 6 Not enough data Natural Language Interaction 7.2(won by default) 6 Not enough data Proactive Assistance 7.8(won by default) 6 Not enough data Artificial Intelligence AI-Powered Data Analysis 8.6(won by default) 7 Not enough data AI Personalization 6.7(won by default) 5 Not enough data Generative AI Not enough data Not enough data Campaign Personalization Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Account-Based Advertising[Hide 26 FeaturesShow 26 Features](javascript:void(0);) 7.2 231 7.9 52 Platform Basics Retargeting 8.6(won by 0.2) 217 8.4 34 Platform Data Campaign Measurement 8.3(won by 0.4) 216 7.9 49 Attribution 7.6(won by 0.2) 198 7.4 48 Platform Additional Functionality Integrations 8.1(won by 0.1) 207 8.0 49 Multivariate Testing Feature Not Available 7.7(won by default) 33 Agentic AI - Account-Based Advertising Autonomous Task Execution 6.4(won by default) 22 Not enough data Multi-step Planning 6.4(won by default) 22 Not enough data Cross-system Integration 6.7(won by default) 22 Not enough data Adaptive Learning 6.9(won by default) 21 Not enough data Natural Language Interaction 6.1(won by default) 22 Not enough data Decision Making 6.6(won by default) 24 Not enough data AI/Machine Learning Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) 7.6 147 8.0 59 Agentic AI - Account-Based Analytics Autonomous Task Execution 6.9(won by default) 18 Not enough data Cross-system Integration 7.1(won by default) 18 Not enough data Adaptive Learning 6.8(won by default) 18 Not enough data Natural Language Interaction 6.7(won by default) 17 Not enough data Proactive Assistance 6.6(won by default) 18 Not enough data Lead Intelligence Market Insights 8.0(tied score) 111 8.0(tied score) 43 Account-level Insights 8.4 131 8.7(won by 0.3) 52 Lead Analysis 7.4 109 8.2(won by 0.8) 48 (There is a greater than 0.5 difference between this product's rating and its competitors) Trend Analysis Not enough data Not enough data Lead Management Segmentation 8.3(won by 0.1) 125 8.2 46 Predictive Scoring 7.8 102 7.9(won by 0.1) 43 Account Identification 8.4(won by 0.3) 124 8.1 52 Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking 7.8(won by 0.1) 107 7.7 36 Revenue Planning 7.4 94 7.9(won by 0.5) 33 (There is a greater than 0.5 difference between this product's rating and its competitors) Media Attribution 7.6 110 8.1(won by 0.5) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) Opportunity Timeline 7.5 102 8.1(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.5 112 7.9(won by 0.4) 43 Journey Analytics 8.3(won by 0.5) 121 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 30 Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.9 220 Not enough data Channel Functionality Display Functionality 8.7(won by default) 190 Not enough data Platform Interoperability Close Ecosystem API 7.4(won by default) 75 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.6(won by default) 19 Not enough data Multi-step Planning 6.8(won by default) 19 Not enough data Cross-system Integration 6.7(won by default) 19 Not enough data Adaptive Learning 6.8(won by default) 19 Not enough data Proactive Assistance 7.0(won by default) 19 Not enough data Decision Making 6.9(won by default) 19 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.6(won by default) 141 Not enough data Batch Uploading 8.3(won by default) 153 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data In-App Ads Feature Not Available Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 189 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Notifications 7.9(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.5 154 Not enough data Retargeting A/B Testing 7.4(won by default) 65 Not enough data Audience Segmentation 8.6(won by default) 142 Not enough data Behavioral Targeting 8.2(won by default) 131 Not enough data Reporting & Analytics 8.1(won by default) 148 Not enough data Geo Targeting 8.3(won by default) 114 Not enough data Cross-channel Retargeting 8.0(won by default) 117 Not enough data Personalization 7.8(won by default) 113 Not enough data Agentic AI - Retargeting Autonomous Task Execution 6.7(won by default) 18 Not enough data Multi-step Planning 6.6(won by default) 18 Not enough data Cross-system Integration 6.8(won by default) 18 Not enough data Adaptive Learning 6.8(won by default) 19 Not enough data Proactive Assistance 6.7(won by default) 18 Not enough data Decision Making 7.2(won by default) 19 Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.3 11 Not enough data Data Sourcing Data Enrichment 9.1(won by default) 9 Not enough data Expandability 8.1(won by default) 7 Not enough data Content Marketing 8.1(won by default) 6 Not enough data Multiple Devices 7.8(won by default) 6 Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics 8.1(won by default) 8 Not enough data Predictive Modeling 8.9(won by default) 6 Not enough data Recommendation Engine 7.7(won by default) 5 Not enough data Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Account-Based Web and Content Experiences[Hide 18 FeaturesShow 18 Features](javascript:void(0);) Not enough data 8.8 26 Platform Basics Website Personalization Not enough data 9.2(won by default) 22 Content Creation and Distribution Not enough data 9.1(won by default) 18 Platform Reporting Measurement Not enough data 8.5(won by default) 21 Dashboards Not enough data 8.2(won by default) 23 Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.1 208 Not enough data Platform Interoperability Close Ecosystem API Not enough data Not enough data Video Functionality Video Functionality 9.0(won by default) 8 Not enough data Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.6(won by default) 141 Not enough data Batch Uploading 8.3(won by default) 153 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data In-App Ads Feature Not Available Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 189 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Notifications 7.9(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.8 208 Not enough data Platform Interoperability Close Ecosystem API 7.3(won by default) 25 Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality 7.3(won by default) 48 Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.6(won by default) 141 Not enough data Batch Uploading 8.3(won by default) 153 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data In-App Ads Feature Not Available Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 189 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Notifications 7.9(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Lead Intelligence[Hide 11 FeaturesShow 11 Features](javascript:void(0);) 7.2 11 Not enough data Lead Intelligence Lead Validation 7.8(won by default) 10 Not enough data Lead Enrichment 7.2(won by default) 10 Not enough data Lead Quality 7.0(won by default) 11 Not enough data Lead Analysis 7.1(won by default) 11 Not enough data Browser Extension 7.0(won by default) 10 Not enough data Lead Verification Not enough data Not enough data External Data Sourcing Not enough data Not enough data Agentic AI - Lead Intelligence Cross-system Integration 6.9(won by default) 6 Not enough data Artificial Intelligence - Lead Intelligence Lead Scoring & Prioritization Not enough data Not enough data Intent Signal Analysis Not enough data Not enough data Data Enrichment Not enough data Not enough data Content Experience Platforms[Hide 8 FeaturesShow 8 Features](javascript:void(0);) Not enough data 9.0 11 Content Creation Content Management Not enough data 9.1(won by default) 9 | Verified Agentic AI - Content Experience Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Optimization ROI Reporting Not enough data 8.8(won by default) 10 | Verified Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.4 209 Not enough data Demand Side Platforms Cross Channel Capabilities Not enough data Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.6(won by default) 141 Not enough data Batch Uploading 8.3(won by default) 153 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data In-App Ads Feature Not Available Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 189 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 9.0(won by default) 7 Not enough data Estimate and Projections 8.3(won by default) 7 Not enough data Cross-Device Capabilities 8.3(won by default) 7 Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Notifications 7.9(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 9.1 6 Not enough data Platform - Connected TV (CTV) Advertising Platforms Ad Serving 9.0(won by default) 5 Not enough data Personalized Segmentation Not enough data Not enough data Streaming Capabilites Not enough data Not enough data Performance Analytics Not enough data Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 9.0(won by default) 5 Not enough data Campaign Dashboard 9.3(won by default) 5 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.2 82 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution 5.3(won by default) 5 Not enough data Cross-system Integration 4.7(won by default) 5 Not enough data Adaptive Learning 5.3(won by default) 5 Not enough data Natural Language Interaction 5.3(won by default) 5 Not enough data Lead Intelligence Market Insights 8.3(won by default) 62 Not enough data Account-level Insights 8.4(won by default) 77 Not enough data Lead Analysis 7.6(won by default) 60 Not enough data Lead Management Segmentation 8.6(won by default) 71 Not enough data Predictive Scoring 7.8(won by default) 49 Not enough data Account Identification 8.4(won by default) 57 Not enough data Marketing Campaigns Omni-Channel Tracking 7.8(won by default) 48 Not enough data Revenue Planning 7.3(won by default) 40 Not enough data Media Attribution 7.8(won by default) 42 Not enough data Opportunity Timeline 8.1(won by default) 42 Not enough data Customization 8.1(won by default) 47 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability 7.1(won by default) 11 Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy 7.0(won by default) 11 Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 6.2 7 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 6.7(won by default) 7 Not enough data Multi-step Planning 6.2(won by default) 7 Not enough data Cross-system Integration 6.4(won by default) 7 Not enough data Adaptive Learning 6.4(won by default) 7 Not enough data Proactive Assistance 6.4(won by default) 7 Not enough data Decision Making 6.2(won by default) 7 Not enough data Show 5 feature categories with incomplete data Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Content Creation Content Creation Tools Not enough data Not enough data Content Curation Not enough data Not enough data Buyer Personas Not enough data Not enough data Content Management Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Optimization SEO Not enough data Not enough data A/B Testing Not enough data Not enough data Dashboards & Reporting Not enough data Not enough data Audience Targeting Not enough data Not enough data ROI Reporting Not enough data Not enough data Logistics Customizable Templated Workflows Not enough data Not enough data Internal Communication Not enough data Not enough data Version Control Not enough data Not enough data Editing and Approval Tools Not enough data Not enough data Distribution Features Not enough data Not enough data Social Media Integration Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Additional Functionality Alerts/Notifications Not enough data Not enough data Publish Scheduling Not enough data Not enough data Email Marketing Not enough data Not enough data Content Library Not enough data Not enough data Conversion Tracking Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data Data Visualization Not enough data Not enough data Editorial Calendar Not enough data Not enough data Drag & Drop Not enough data Not enough data Campaign Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Branding Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Data Import/Export Not enough data Not enough data Filtering Not enough data Not enough data Activity Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data User Insights Reviewers' Company Size [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Small-Business(50 or fewer emp.) 27.5% Mid-Market(51-1000 emp.) 57.7% Enterprise(\> 1000 emp.) 14.9% [![Foundry ABM](https://images.g2crowd.com/uploads/product/hd_favicon/d29c76b6cb735313596901da4f445d5a/foundry-abm.svg "Foundry ABM")](https://www.g2.com/products/foundry-abm/reviews) Foundry ABM Small-Business(50 or fewer emp.) 17.4% Mid-Market(51-1000 emp.) 65.2% Enterprise(\> 1000 emp.) 17.4% Small-Business (50 or fewer emp.) 27.5% 17.4% Mid-Market (51-1000 emp.) 57.7% 65.2% Enterprise (\> 1000 emp.) 14.9% 17.4% Reviewers' Industry [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Computer Software 27.4% Information Technology and Services 15.4% Marketing and Advertising 11.6% Financial Services 5.1% Hospital & Health Care 2.7% Other 37.7% [![Foundry ABM](https://images.g2crowd.com/uploads/product/hd_favicon/d29c76b6cb735313596901da4f445d5a/foundry-abm.svg "Foundry ABM")](https://www.g2.com/products/foundry-abm/reviews) Foundry ABM Computer Software 30.8% Information Technology and Services 20.9% Marketing and Advertising 8.0% Accounting 2.5% Hospital & Health Care 2.5% Other 35.3% FAQs ## AdRoll ABM (Formerly... vs Foundry ABM FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Foundry ABM vs AdRoll ABM (Formerly...? AdRoll ABM (Formerly RollWorks) stands out for its higher ease of use and setup scores, while Foundry ABM is noted for its robust integrations and analytics capabilities. | [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | | --- | --- | | 4.2/5 (206 reviews) | 4.3/5 (656 reviews) | | Mid-Market | Mid-Market | | 7.8 | 8.3 | | 8.9 | 8.9 | | Integrations | Ease of Use | ### How do the pricing models of Foundry ABM and AdRoll ABM (Formerly... compare? AdRoll ABM (Formerly RollWorks) is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Foundry ABM:** Reviewers note that the platform can be costly, especially for smaller businesses, and mention that the cost may be a barrier compared to simpler ABM tools. - **AdRoll ABM (Formerly RollWorks):** In recent reviews, many buyers highlight the platform as providing strong value for the features offered, with easy setup and efficient targeting reducing manual overhead. ### What are the best alternatives to Foundry ABM and AdRoll ABM (Formerly...? The top three alternatives to Foundry ABM and AdRoll ABM (Formerly RollWorks) are Demandbase One, 6sense Revenue Marketing, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) | 4.2/5 (206 reviews) | Mid-Market | Reviewers note cost may be a barrier for smaller teams | Integrations | | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5 (656 reviews) | Mid-Market | Reviewers highlight strong value and efficient targeting | Ease of Use | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | — | Comprehensive ABM capabilities | | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.2/5 (1482 reviews) | Mid-Market | — | Predictive analytics and intent data | ### Which Account-Based Orchestration Platforms features should I prioritize when comparing Foundry ABM and AdRoll ABM (Formerly...? Buyers should prioritize ease of use, integrations, analytics and reporting, audience targeting, and campaign automation when comparing Foundry ABM and AdRoll ABM (Formerly RollWorks). - **Ease of Use:** Foundry ABM (8.0), AdRoll ABM (Formerly RollWorks) (8.4); 168 all-time mentions for AdRoll ABM (Formerly RollWorks), 3 for Foundry ABM. - **Integrations:** Foundry ABM (3 all-time mentions), AdRoll ABM (Formerly RollWorks) (integration requests noted in recent reviews). - **Analytics and Reporting:** Foundry ABM (2 all-time mentions for analytics), AdRoll ABM (Formerly RollWorks) (reporting frequently cited as a strength and area for improvement). - **Audience Targeting:** Foundry ABM (2 all-time mentions), AdRoll ABM (Formerly RollWorks) (105 all-time mentions). - **Campaign Automation:** Foundry ABM (2 all-time mentions), AdRoll ABM (Formerly RollWorks) (automation and campaign management cited in recent reviews). ### What are the pros and cons of Foundry ABM vs AdRoll ABM (Formerly...? AdRoll ABM (Formerly RollWorks) is strongest in ease of use and audience targeting, while Foundry ABM is noted for integrations and analytics. - **Foundry ABM strengths:** Integrations (3 all-time mentions), analytics (2), sales efficiency (3), automation (2), CRM integration (2), audience targeting (2). - **Foundry ABM trade-offs:** Complexity (2), steep learning curve (2), reporting flexibility (2), interface can feel cluttered, cost may be a barrier for smaller teams. - **AdRoll ABM (Formerly RollWorks) strengths:** Ease of use (168), audience targeting (105), customer support (91), targeting efficiency (80), insights (71), easy setup (62), intuitive UI (57), ad management (50). - **AdRoll ABM (Formerly RollWorks) trade-offs:** Learning curve (66), missing features (60), campaign issues (42), reporting customization could be improved, attribution can be challenging for advanced needs. ### Is Foundry ABM or AdRoll ABM (Formerly... better for small businesses? AdRoll ABM (Formerly RollWorks) is better suited for small businesses, with reviewers highlighting its ease of use and quick setup for smaller teams. - **Foundry ABM:** Largest segment is Mid-Market; reviewers note the platform can be complex and costly for smaller businesses, with a steeper learning curve. - **AdRoll ABM (Formerly RollWorks):** Largest segment is Mid-Market; recent reviews from small business users praise its user-friendly interface, fast onboarding, and suitability for teams without dedicated ops support. ### Which Account-Based Orchestration Platforms platform has better integrations? Foundry ABM is favored for integrations, with reviewers citing its ability to connect with multiple platforms and CRM systems. - **Foundry ABM:** Integrations with CRM and sales tools are highlighted in recent reviews, with 3 all-time mentions for integrations. - **AdRoll ABM (Formerly RollWorks):** Reviewers mention integrations with Salesforce and HubSpot, but also note requests for deeper integrations and some challenges with CRM connections. ### How do Foundry ABM and AdRoll ABM (Formerly... compare on customer support? Foundry ABM and AdRoll ABM (Formerly RollWorks) are rated equally on Quality of Support, both scoring 8.9, indicating parity in reviewer satisfaction. - **Foundry ABM:** Reviewers describe the support team as proactive and responsive, with several noting helpful onboarding and ongoing assistance, though some mention slower response times at peak periods. - **AdRoll ABM (Formerly RollWorks):** Many reviewers praise the customer support and onboarding experience, highlighting helpful account managers and quick responses, with 91 all-time mentions for customer support. ### Which is easier to implement, Foundry ABM or AdRoll ABM (Formerly...? AdRoll ABM (Formerly RollWorks) has a higher Ease of Setup score (8.3 vs 7.8), making it easier to implement than Foundry ABM. - **Foundry ABM:** Reviewers note that setup can be complex and may require extra training, with a steeper learning curve for new users. - **AdRoll ABM (Formerly RollWorks):** Reviewers consistently highlight quick onboarding, straightforward implementation, and minimal need for dedicated ops support, especially for small teams. ### Which product has better Reporting? AdRoll ABM (Formerly RollWorks) is more frequently cited for its reporting capabilities, with reviewers noting both strengths and areas for improvement. - **Foundry ABM:** Reporting is mentioned as a strength in analytics, but reviewers also note a desire for more detailed and flexible reporting options; 2 all-time mentions for analytics. - **AdRoll ABM (Formerly RollWorks):** Reporting is a frequently cited feature, with reviewers praising its clarity and segmentation options, though some request more customization; reporting and insights have 71 all-time mentions. Alternatives **AdRoll ABM (Formerly RollWorks) Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io") [ Metadata.io ](/products/metadata-io/reviews) ![GTM Studio - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/8ada573c8501ec5365b452cfec53ba0d/gtm-studio-powered-by-zoominfo.svg "GTM Studio - Powered by ZoomInfo") [ GTM Studio - Powered by ZoomInfo ](/products/gtm-studio-powered-by-zoominfo/reviews) **Foundry ABM Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io") [ Metadata.io ](/products/metadata-io/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews)