--- title: Foundry ABM Reviews meta_title: 'Foundry ABM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 206 reviews by the users' company size, role or industry to find out how Foundry ABM works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 206 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Foundry ABM Reviews **Vendor:** Foundry **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 206 ## About Foundry ABM Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ## Foundry ABM Pros & Cons **What users like:** - Users highlight the **ease of use** of Foundry ABM, facilitating seamless integration and efficient campaign management. (3 reviews) - Users highlight the **seamless integrations** of Foundry ABM, enhancing alignment and improving marketing and sales collaboration. (3 reviews) - Users find that Foundry ABM greatly enhances **sales efficiency** by targeting high-value accounts with personalized strategies. (3 reviews) - Users value the **robust analytics** of Foundry ABM, enabling effective targeting and strategy refinement through real-time insights. (2 reviews) - Users appreciate the **precision in audience targeting** of Foundry ABM, enhancing personalized campaigns and improving engagement. (2 reviews) - Automation (2 reviews) - CRM Integration (2 reviews) - Customer Engagement (2 reviews) - Deployment Speed (2 reviews) - Users value the **easy integrations** of Foundry ABM, enhancing efficiency with seamless connectivity to various platforms. (2 reviews) **What users dislike:** - Users find the **complex features** of Foundry ABM lead to a steep learning curve that complicates onboarding. (2 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making onboarding and navigation initially overwhelming. (2 reviews) - Users find **difficult learning** due to the steep learning curve and complex navigation of Foundry ABM. (2 reviews) - Users find the **inadequate reporting** of Foundry ABM limits insights, necessitating extra effort for meaningful data extraction. (2 reviews) - Users feel the **insufficient insights** from Foundry ABM hinder effective analysis and complicate data extraction processes. (2 reviews) - Users find the **steep learning curve** of Foundry ABM to be challenging, requiring time and training for effective use. (2 reviews) - Missing Features (2 reviews) - Users find the interface of Foundry ABM to be **not intuitive** , making onboarding and efficient use more challenging. (2 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. (2 reviews) - Bug Issues (1 reviews) ## Foundry ABM Reviews ### 1. Foundry ABM: A Strong Hub with Strong Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Foundry ABM?** What I like most about Foundry ABM is how it pulls everything into one intuitive hub: campaign building, native CRM integrations, and a surprisingly useful intent-driven AI scoring model that actually highlights in-market accounts rather than vanity signals. Performance has been strong overall. Once it’s configured, programs run reliably at scale and keep sales and marketing aligned without constant manual intervention, which makes the ROI on both media spend and team time straightforward to justify. **What do you dislike about Foundry ABM?** Great product overall, but I’ve noticed a few downsides. The interface can feel cluttered, which makes the learning curve steeper than you’d expect for day to day campaign work. Advanced features and reporting also tend to take extra clicks, training, and sometimes technical support to get the most out of them, so the time-to-value ends up being slower than ideal. **What problems is Foundry ABM solving and how is that benefiting you?** The biggest thing it helps with is taking out a lot of our guessing in strategy. We have strong data to back up our choices, and this also really helps with monthly reporting. Lots we can pull to prove things are working, or knowing when to pivot. ### 2. Seamless Integration and Proactive Support Elevate ABM Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Vinit J. | Global Shaper, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Foundry ABM?** The way Foundry's ABM software integrates with multiple sales channel in a short span helps create a repetitive funnel easier and faster. It is very easy to integrate and use with multiple account orchestration platforms along side analytics that help refine output. The support team is also quite proactive in understanding the use case of the customer and suggest methods to implement the best use case scenario. **What do you dislike about Foundry ABM?** In terms of the analytics provided by the Foundry ABM tool, I think it can be a bit more detailed and include a broader set of information than the existing data set. And a UI upgrade and regular bug fixes can make the usage smoother. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM helps resolve a massive gap in the tools that help campaigns and mamabger it in a much stronger manner. The way the entire tool is designed helps launch multi prong campaign along side analytics that support the intent of delivering the best results possible. ### 3. Identifying high-value accounts early **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2026 **What do you like best about Foundry ABM?** What stands out most about Foundry ABM is its ability to pinpoint high-value accounts using real-time intent data. This means our team spends less time chasing low-priority leads and more time engaging the right prospects with personalized messaging. The platform’s multi-channel campaign capabilities — spanning display ads, email, web personalization, and social — help us create truly coordinated account-based marketing strategies from one place. Finally, its seamless integration with our CRM and sales tools ensures alignment between marketing and sales, which has improved pipeline visibility and accelerated deal progression **What do you dislike about Foundry ABM?** While Foundry ABM is powerful, it has a relatively steep learning curve — especially for teams new to account-based marketing. Some features and workflows can feel complex at first, and onboarding takes time before you can use the platform efficiently. The interface could be more intuitive, as certain dashboards and settings are not immediately obvious, requiring extra training or support. Additionally, the cost may be a barrier for smaller teams or companies with limited budgets, making it less accessible compared to simpler ABM tools. **What problems is Foundry ABM solving and how is that benefiting you?** Aligning marketing and sales teams The integration with our CRM and shared dashboards ensures marketing and sales are operating from the same account priorities and activity data. This has strengthened collaboration, improved follow-up timing, and accelerated deal movement through the pipeline. ### 4. G2 is a pretty well-known platform when it comes to finding reliable software reviews. **Rating:** 4.0/5.0 stars **Reviewed by:** GURSIMRAN SINGH A. | Bench Sales Specialist , Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Foundry ABM?** The best thing about G2 is that the reviews come from actual users, so you're getting insights from people who have already used the software in real-world situations. This makes it really helpful for businesses that can't always do hands-on trials of the software before making a decision **What do you dislike about Foundry ABM?** One of the main issues people have with G2 is that some reviews feel incentivized, meaning users are given rewards or perks for leaving feedback. This makes it hard to trust whether the reviews are entirely genuine. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM solves the problem of targeting the right high-value accounts with personalized content. It helps businesses focus on key accounts rather than a broad audience, improving engagement and shortening sales cycles. The benefit is better alignment between marketing and sales, more efficient use of resources, and increased ROI by concentrating efforts on accounts that are most likely to convert. ### 5. Very helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Foundry ABM?** I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagement, and provides powerful analytics to refine strategies in real time. **What do you dislike about Foundry ABM?** Foundry ABM can be complex and costly, especially for smaller businesses, and may have a steep learning curve for new users. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM solves inefficient marketing by targeting key accounts, aligning sales and marketing, and boosting engagement, leading to better ROI and stronger relationships. ### 6. Friendly and easy! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Foundry ABM?** The platform is easy to use, with only a few hours you can understand the tools. Userfriendly 10/10. The integrations with several platforms are a plus and safer for managing your pipeline and lead generation. **What do you dislike about Foundry ABM?** The report generation at the beginning was slow and difficult, but the service desk helped me. **What problems is Foundry ABM solving and how is that benefiting you?** It is an all-in-one platform designed to optimize campaign management, handle generated leads, and manage the sales pipeline. It offers advanced tools for marketing automation, lead tracking, and data analysis, making it easier to effectively manage the entire sales process from lead generation to final conversion. ### 7. So much space for creativity **Rating:** 4.0/5.0 stars **Reviewed by:** Tania Janneth D. | International Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Foundry ABM?** I think it is very user friendly and enjoy that it cna be merged with several other apps. **What do you dislike about Foundry ABM?** the interface colors can be kind of tiring to my eyes. **What problems is Foundry ABM solving and how is that benefiting you?** Keeping everything in one place, I continue to discover everything that can be merged with it. ### 8. Good training experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Foundry ABM?** Required to do sompany training and compared to others this was more engaging. **What do you dislike about Foundry ABM?** It took a little while to get things going and figure out the platform. **What problems is Foundry ABM solving and how is that benefiting you?** Meeting a training requirement for my professon. ### 9. ABM ads platform + Intent tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Demand Generation Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Foundry ABM?** I like Triblio's ability to do omnichannel (Social, ads, email, website personalization, live chat, etc.) engagement experience orchestration all from one platform. **What do you dislike about Foundry ABM?** Some of the integrations are a little janky, but our CSM team made them all go away, so having a good Triblio team on your side is important to make sure you are taken care of at all times. **Recommendations to others considering Foundry ABM:** Talk to other companies and your friends who use/have used Triblio; ask them for their opinions, comparisons to other ABM platforms, and talk to Triblio directly to see if your needs are a good fit for the tool. **What problems is Foundry ABM solving and how is that benefiting you?** I am using Triblio to serve my audience the right message at the right time. Also allowing our sales team have the insight to know which accounts are the best to go after based on intent and engagement activities. ### 10. Great ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Whitney R. | Director of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Foundry ABM?** I love how easy it was to set up the integrations to our other platforms. Many companies say the setup process is easy, but this truly was. We also like the many options of integrations available. The power of the orchestrations and the level of intent data are what sold us on the platform; both have proved to be great tools. **What do you dislike about Foundry ABM?** While you can integrate with many platforms, the customization of those integrations could be better, but this is actively changing since we became customers. I would love to see a customer advisory board as they develop new features/capabilities. **What problems is Foundry ABM solving and how is that benefiting you?** We needed a platform to show us a full picture of our target accounts; by complete picture, we mean reading CRM and MAP data. We needed a system to help us take action on the accounts in both platforms. This would allow us to focus better on the accounts sales and marketing are working on and help us identify new accounts that weren't in our pipeline. We also needed a solution to help us look at the pipeline attribution to our ABM efforts. ### 11. Really cool orchestration capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Krisztián F. | Senior ABM/Demand Generation Campaign Manager - EMEA & ANZ, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Foundry ABM?** It is pretty comrehensive with its ABM capabilities, including audience building, display ad campaign management and last but not least, orchestration. Orchestrations may be the coolest of the capabilities as it really allows you to build cross-platform journeys that span across different tactics, channels and tools (if you have the integrations set up right of course). We start using it last year and is still so much more to offer than what we leverage today. Highly recommended for any ABM/demand gen team. **What do you dislike about Foundry ABM?** We had some bumps with customer success support in the very beginning but since then that has been smoothed out and our current CSM is simply awesome to work with. **What problems is Foundry ABM solving and how is that benefiting you?** It helps us build more meaningful audiences through intent data and through display ads and orchestrations it allows us to directly engage and activate those audiences, let it be a known or anonymous. We are a revenue marketing team so we're constantly looking to expand our known audience and Triblio helps a ton with our reach into anonymous audiences and converting them into known. That is the foundation for us to properly activate accounts and generate opportunities for our Sales organization. ### 12. UX Updates + Amazing Customer Support = Highly Effective ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Foundry ABM?** Recent changes to their UX and the added capabilities of building out orchestrations are absolute game changers. These features and Triblio's price point make it a very competitive platform. We have an outstanding CSM; they do a great job communicating platform changes and relaying any tech issues we encounter. **What do you dislike about Foundry ABM?** Previously, their UI was relatively cumbersome and transitioning to the new UX has been tedious as it relates to some of their other features -- display ads notwithstanding. Transitioning custom overlay CTAs could be made a little more accessible. **What problems is Foundry ABM solving and how is that benefiting you?** Initially, we predominantly used the website personalization feature and display ad campaigns. Having Salesforce and Pardot integrations for our display campaigns has been incredibly beneficial. We've recently deployed their sales activation module and are excited about communicating those capabilities with our sales team. ### 13. Great ABM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Foundry ABM?** Easy to use, great account manager, highly valuable insights, cheaper than many of their large competitors, integrations with existing tech stack **What do you dislike about Foundry ABM?** They're in the middle of transitioning to a new UX, so customers have access to both the old and new platforms, which can get a bit confusing/frustrating, especially with some features that are only available in one or the other. **What problems is Foundry ABM solving and how is that benefiting you?** Reaching target accounts efficiently, personalizing web content for the many industries we serve, maintaining brand positioning with existing customers and key prospects ### 14. Useful data for indentifying potential buyers **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren H. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Foundry ABM?** It's a great source of focus for our Business Development Team - seeing buying intent is really useful to us. We use it as a way to focus our outreach for the week ahead, and we've seen success from doing so. **What do you dislike about Foundry ABM?** The tool can still be relatively slow & clunky. Once you get to the page you wanted, it's great & the data is very useful. I also think navigating it could be a bit more user-friendly. **Recommendations to others considering Foundry ABM:** Really useful tool for BD activity **What problems is Foundry ABM solving and how is that benefiting you?** We have a small target market, and it's key for us to know when our prospects are looking for a new tool. Having that data weekly is brilliant, and gives us suitable areas/targets to focus on. ### 15. Better targeting and client support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about Foundry ABM?** We used a very basic display advertising platform before. Triblio allows us to have unlimited orchestrations, provides great client support (regular check-ins, prompt replies for questions, great ideas for optimizing), and is driving more traffic to our site than the previous platform we used. **What do you dislike about Foundry ABM?** The platform, as they are transitioning it to a new ux, is glitchy and not always intuitive. It throws an error message whenever there aren't enough impressions to move on to the next stage, which is just stupid. **What problems is Foundry ABM solving and how is that benefiting you?** We are looking to get visibility in front of targeted accounts, stalled-no decision opportunities. The ads using Triblio's display platform is getting us great traction. I love the metrics. I love that I can load html ads myself (previous platform we used made me have to contact client success to do, which was dumb. ### 16. ABM Strategy launched with Triblio **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Foundry ABM?** New features are being added constantly. Triblio listens to the customers on what they need from the platform. **What do you dislike about Foundry ABM?** Revenue impact reporting will not always work if you do not have a specific setup. **What problems is Foundry ABM solving and how is that benefiting you?** We had no way to target specific accounts without Triblio. ### 17. Great team to build program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Foundry ABM?** The team is extremely helpful and will do what it takes to get questions answered or find a solution. Able to do custom work so it's not a generic/out of the box ABM program, but one that is ours and fits our strategy and objectives. Personalization capabilities **What do you dislike about Foundry ABM?** Lack of sync (at the moment) between a few data sources that are on the roadmap. Creates multiple sources of information that are hard to reconcile and aggregate. Would like more support on the BDR strategy and execution **What problems is Foundry ABM solving and how is that benefiting you?** 1) Additional insight into account 2) Providing an incremental pipeline of accounts in our "blindspot" by surfacing up accounts showing intent, but not on our radar. 3) Orchestration of multiple activities to create an ecosystem of engagement for ABM accounts ### 18. Top of the line ABM platform - lost of options to collect intent data but not the best ad targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** Triblio offers a great overall solution to tackle a specifically targeted audience offering many solutions in their platform like gathering intent data from multiple networks. Specific networks in which they work give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows for the input of key accounts and contacts to deliver very targeted ads, although I have not been able to fully see positive results on this angle. Additionally, there are other sales enablement tools like Web Personalization and Personalized landing pages but we are not using those modules in our version of Triblio. **What do you dislike about Foundry ABM?** The ad results are somewhat disappointing. I have been running multiple ads on a couple of thousands of dollars of spend and have not been able to see positive results until this day, we will continue to perfect our strategy but I feel that it was over hyped during the sales process. **What problems is Foundry ABM solving and how is that benefiting you?** We have a very specific niche within a niche and Triblio enables us to better target this audience of roughly (400 organizations) on a b2b basis. It is helping us understand the market better and craft our marketing strategy for the long-run ### 19. Great capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** Good insights into accounts that are interacting with both our landing pages and our ads. I love the tie to Salesforce and the ability to create users based on existing lead data and specific parameters **What do you dislike about Foundry ABM?** The analytics and user interface could be better. I wish it was easier to look at campaign and ad group performance separately. Also, the smart pages and lists are great, but I run into weird limitations that I wish wasn't there. It limits the number of pages and lists I can set up and target **What problems is Foundry ABM solving and how is that benefiting you?** Identifying companies and individuals in our target market and how they are interacting with our brand. then using those insights to inform sales and direct our marketing efforts ### 20. Great ABM platform which is absolutely pivotal for my marketing strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Foundry ABM?** Without question, it's Triblio's seamless alignment and native integration with HubSpot. **What do you dislike about Foundry ABM?** The old UI/UX, but you can now use the new TUX version, which is in beta mode but works perfectly well. **What problems is Foundry ABM solving and how is that benefiting you?** It's helping me, increase the amount fo touch points we're doing in marketing. Allowing me to be top of mind with my cotnacts. ### 21. Triblio has been super helpful to kick off our ABM campaigns! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** The platform is very user-friendly and it doesn't take a lot of time to get a new campaign up and running. **What do you dislike about Foundry ABM?** We have not had as great of results in the DACH region as we have for NAM. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is helping us get in front of our High-Value Opp companies. Prior to Triblio we have not been able to do that at this rate. We have been able to see engagement/interaction with our ads. ### 22. Great Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Foundry ABM?** The managed service program makes things turnkey! **What do you dislike about Foundry ABM?** It can be a little overwhelming if you dont have a dedicated resource **What problems is Foundry ABM solving and how is that benefiting you?** Getting ahead of buyer intent. ### 23. Triblio ABM an excellent platform **Rating:** 4.0/5.0 stars **Reviewed by:** Wilson D. | Diretor financeiro, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2022 **What do you like best about Foundry ABM?** It's an excellent platform, your account manager is always available to review our questions, being a range of changes in real time, every platform when your support is strong, it means it's 90% complete, and ABM has one of the best supports, your email reports are excellent, being a simple site and it is visible by your personalization of the web pages whenever you make campaigns, the detail that you have in your campaigns being that I can manage the campaign in detail, it has an easy optimization, being that has an efficient and trackable timeline. **What do you dislike about Foundry ABM?** The interfaces need to be a little simpler so I don't feel like I'm a little lost inside the platform, I think they should improve this aspect of the campaigns and make it simpler when editing a campaign or creating a certain campaign, Other than that, I didn't find anything capable of discrediting this excellent platform. **What problems is Foundry ABM solving and how is that benefiting you?** Account-Based Advertising, We had a small growth when using this platform, Profits grew positively, we are a little more productive, We had a performance boost. ### 24. A powerful ABM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Foundry ABM?** Web personalisation - the opportunities are endless here. Intent data - lets us know which target accounts are looking for our software. **What do you dislike about Foundry ABM?** The UX I have been using has its quirks - but luckily Triblio have just overhauled their platform and the new UX looks great! **What problems is Foundry ABM solving and how is that benefiting you?** Identifying accounts that are researching solutions like ours allows us to target ads directly to those most likely to engage. ### 25. Great platform for getting started with ABM. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Foundry ABM?** I like the dashboard which gives a great overview of how campaigns are performing. It's great that you can also deep dive into this data to find out more. **What do you dislike about Foundry ABM?** I have not found anything I dislike yet! **Recommendations to others considering Foundry ABM:** As I said, a great introduction to the world of ABM marketing which can feel quite daunting to begin with but Triblio has made it much more accessible. **What problems is Foundry ABM solving and how is that benefiting you?** We are solving the problem of reaching the right target accounts with Triblio. We have seen some benefits so far but are keen to continue to see what more we can achive. ### 26. ABM and so much more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Foundry ABM?** The dashboard reporting and intent data is extremely easy to navigate and make actionable **What do you dislike about Foundry ABM?** Limited training makes it more of an effort than I thought to get the full value out of the platform **What problems is Foundry ABM solving and how is that benefiting you?** Identifying target accounts who are in active buying cycles. We are able to get in a deal much sooner than we were without these insights ### 27. A lot of capabilities within one platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Foundry ABM?** I like that you can do a lot with one platform. Intent data is available, and you can alert sales of their accounts showing intent. You can show display ads to your target accounts. You can also use website personalization. **What do you dislike about Foundry ABM?** The user interface is clunky. Some things seem a bit disconnected. The live reporting and getting the history of reporting is complicated or not available. **Recommendations to others considering Foundry ABM:** Triblio is a good all-in-one ABM platform. **What problems is Foundry ABM solving and how is that benefiting you?** Targeting our top accounts with display ads. Sending intent alerts to sales dev. Seeing account activity on our website. ### 28. Great complete ABM platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny S. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Foundry ABM?** The onboarding process and ongoing customer support are excellent. The data and level of granularity that we can get to is extremely valuable and running campaigns is really easy and simple to set up and continuously optimize. **What do you dislike about Foundry ABM?** I wish there was more documentation so I could troubleshoot and solve problems without involving customer support. The UI could be improved but does not take away from how great the platform is. **What problems is Foundry ABM solving and how is that benefiting you?** We are able to incorporate intent data with our named account list and target them with specific ad campaigns. It helps us enable our sales team with actionable insights to prospect into their accounts. ### 29. Marketing made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Foundry ABM?** The visual editor makes my life way easier, I feel like a ton of platforms don't utilize this and make it easy to understand what I'm trying to change. Their platform is pretty diverse with how many features they offer for marketing **What do you dislike about Foundry ABM?** I think at a first glance, I feel like a general user could be overwhelmed? Maybe adding filters for me to personalize what I want to see everyday would help make it less cluttered **What problems is Foundry ABM solving and how is that benefiting you?** The problems that I'm solving with Triblio ABM platform are marketing related, being able to get and alter my pipeline easier,personalize website from every aspect, easily target sales. ### 30. Great ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Foundry ABM?** Trilbio is very easy to use. I'm able to set up audience groups for ads with filters that either come from Trilbio, Hubspot or Salesforce, allowing me to get super targeted...something that I couldn't do with other platforms. We also love the web personalization and the WYSIWYG editor is so easy to use. Finally, the metrics are really helpful, and we love how we can set up MQAs and easily see what accounts are engaging with our website. **What do you dislike about Foundry ABM?** Sometimes lists don't sync as quickly as I'd like them to, but that is a small inconvenience. Great platform overall. **What problems is Foundry ABM solving and how is that benefiting you?** We have a relatively niche target market, and Triblio allows us to get ads and personalization to the right people without wasting ad spend on non-qualified folks. ### 31. Ahh. Loving this! TRIBLIO REVIEW!!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Ruhi S. | Design Engineer - Production, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2021 **What do you like best about Foundry ABM?** I really enjoy the freedom and control that comes with handling a large number of campaigns. I can have the ability to handle anything on a campaign basis. All of the different creatives, landing sites, audience lists, budget, when and where the campaign runs, and so on. I love the features that it has to offer **What do you dislike about Foundry ABM?** So far, I haven't discovered any drawbacks. The site is simple to use and navigate. **What problems is Foundry ABM solving and how is that benefiting you?** We may offer customized and bespoke advertising to our target accounts utilizing Triblio. To further customize the trip, we can monitor which adverts and content our target accounts connect with. ### 32. Go above and beyond to make the solution work for you **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Foundry ABM?** Triblio's custom orchestration capabilities provide a lot of automation that takes lots of manual work out of BDR's and the Marketing team's hands. **What do you dislike about Foundry ABM?** You are stuck using only Bombora intent data, which you need to stack the topics to make them relevant or meaningful to your business. **Recommendations to others considering Foundry ABM:** If you decide to do a custom orchestration, be patient with the time it takes to get it up and running and the kinks worked out. Once it is working it is worth it but it does take some time. **What problems is Foundry ABM solving and how is that benefiting you?** We have replaced our BDR's team's manual upload of random contacts to contacts automatically added via a custom orchestration which is selected based on account intent and buying signals. ### 33. Beautiful Idea, A Little Fuzzy On The Details **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Foundry ABM?** I love the holistic timeline view of the account; the integration between Salesforce and Triblio is clear for our sales team. The display ads, audiences, and personalizations are easy to set up, and the feel of the smart pages make a great impression. **What do you dislike about Foundry ABM?** It feels as though the platform is in a state of flux; there are a few features that dont seem very important. For example, a map on the front home screen doesn't tell you anything, and you can't change it. Some training staff do not understand the platform, and the knowledge base is not always up to date. The system tends to run slowly. **Recommendations to others considering Foundry ABM:** Need to build out a learning academy or up-to-date knowledge base. **What problems is Foundry ABM solving and how is that benefiting you?** We are trying to solve some account tracking issues and provide our sales team with additional information to close pipeline deals. Our sales team responds well to the smart pages, and intent data. ### 34. Triblio helped our B2B division **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Foundry ABM?** The ramp-up with our success manager was very easy and they brainstorm ideas with you without feeling like you're on the clock. **What do you dislike about Foundry ABM?** There is a lot Triblio can do so the concern is that we aren't using its full benefits. **Recommendations to others considering Foundry ABM:** Be sure to understand how this solution fits into your overall martech stack. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is great at ABM advertising. It also does web personalization. ### 35. Good product Wonderful customer success team **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria H. | Manager, Field Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Foundry ABM?** Triblio helps our SDRs focus on strategic intent surging accounts Our customer success rep, Ashley goes above and beyond to make sure we are getting the most out of the platform **What do you dislike about Foundry ABM?** Sometimes not user friendly inside the platform **What problems is Foundry ABM solving and how is that benefiting you?** Orchestration of surging accounts handed to SDRs with data and insights to back up accounts activity ### 36. Triblio helps me identify potential customers and grow my pipeline **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Foundry ABM?** Easy IU, easily customizable, and their targetted ads are helpful. **What do you dislike about Foundry ABM?** There needs to be more support documentation to aid me in using their product to its full potential. **What problems is Foundry ABM solving and how is that benefiting you?** The end goal is using it to help the customer pipeline; customer tracking is helpful. ### 37. Ease of use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Foundry ABM?** The best part is the usability and user-friendly interface. **What do you dislike about Foundry ABM?** Inability to integrate with social media accounts. **What problems is Foundry ABM solving and how is that benefiting you?** Generating leads, ability to create personalized web pages ### 38. Triblio is a good to have account management & lead management product **Rating:** 4.0/5.0 stars **Reviewed by:** Pooja H. | Process Improvement Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Foundry ABM?** Best features of Triblio are 1.Account based marketing solutions 2. Agile Pipeline acceleration 3. Supporting Sales conversion via end channel visibility **What do you dislike about Foundry ABM?** Nothing specific we can term as a dislike, but yes, it can improve to a certain extent by bringing some level of Automation & Cognitive features in its products which are presently missing to some extent. Overall its a nice & comprehensive product **Recommendations to others considering Foundry ABM:** GO for its a nice tool to start the Campaign, but please do keep Enterprise roll out Strategy and associated Scaling issues to make the better judgemental call for the usage & license renewal **What problems is Foundry ABM solving and how is that benefiting you?** Basic issues resolved via Triblio are mentioned below 1. B2B Ad generation and lead tagging within the specific channel/campaign 2. Clear visibility on the Campaign Management & associated Costing 3. Better Insights from the digital data created by the product ### 39. Amazing insights for B2B campaigns with a full-featured tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2021 **What do you like best about Foundry ABM?** Undoubtedly I fancied their HuSpot bi-directional integration including the visualisation in the module ABM analytics. Thanks to that I was able to convert my visitors into real contacts. We are blissfully happy and looking forward to more great things to come! I also admire their product roadmap always in action with brilliant ideas come true with new features as they have the admirable ambition to evolve to a powerhouse. **What do you dislike about Foundry ABM?** The tool project is so fast paced that I saw unexpected features. I recommend some of the these new functionality needed to be in beta for longer. **Recommendations to others considering Foundry ABM:** Just give a chance to Triblio as it is a very good tool that suits most of the businesses and trust support who does a great job. **What problems is Foundry ABM solving and how is that benefiting you?** We were desperate to have a tool as simple as possible to use in order to display ads and web personalisation and of course Triblio did not disappoint us. We took one of the best decisions ever choosing Triblio ### 40. Solve deepest business challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Foundry ABM?** Analytics, graphical and its easy to understand. It helps to see full picture. Predictive orchestration. Provides website metrics that we can't get through other platforms. **What do you dislike about Foundry ABM?** Would love to integrate more data into Salesforce. We can see stuff on an Account level via their Chrome extension, but being able to import all that data directly into Salesforce would be great. I haven't seen a lot product updates from them in our time with them. **Recommendations to others considering Foundry ABM:** Just go for it. **What problems is Foundry ABM solving and how is that benefiting you?** Programmatic advertising Integration with other apps Identify active market participants Targeting Accounts with Purchase Intent Accelerate Sales Pipeline ### 41. Triblio has been great in helping us our Sales and Marketing strategy. **Rating:** 4.0/5.0 stars **Reviewed by:** Praful G. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Foundry ABM?** The support is really great, our Triblio CSM is jusy awesome to help us answer our questions. ABM is very new to us and would have been really hard to implement it properly and utilize it to its best possible way but our CSM helped us get there. **What do you dislike about Foundry ABM?** Adding more elements to the campaigns for marketing **Recommendations to others considering Foundry ABM:** Triblio is easy to use, just need to be familiar with what is Account-Based Marketing and what strategy to be implemented. The CSM support is really helpful, where the CSM has a weekly meeting with our team and help us answer some questions and help us learn and implement strategies giving recommendations on best practices which I found really helpful. **What problems is Foundry ABM solving and how is that benefiting you?** We are trying more targeting with Ads to our targeted audience. ### 42. Solid platform, excited to see how it evolves. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Foundry ABM?** Triblio helps us with account based everything! Product is loved by sales and marketing teams, which is rare! **What do you dislike about Foundry ABM?** Haven't found anything yet. It's early, but everything is going fine. **What problems is Foundry ABM solving and how is that benefiting you?** Helping us transition our marketing and demand gen model from lead based to account based. Early, promising results already. ### 43. Great product with fantastic on- boarding **Rating:** 4.0/5.0 stars **Reviewed by:** Tshaka C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Foundry ABM?** There are many things but the ones that stick out are its ease of use and the ability to plot the impressions and activity on the accounts that have or have had opportunities opened (SFDC Integration) **What do you dislike about Foundry ABM?** Some of the newer feature need to be in beta longer as there are bugs when launched **What problems is Foundry ABM solving and how is that benefiting you?** It is helping with attribution, campaign ROI, ABM engagement,Brand awareness ### 44. Powerful Tool If you know how to use it **Rating:** 3.5/5.0 stars **Reviewed by:** Jennie F. | Senior Marketing Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** I like being able to get my ads in front of my target audience and furthermore display my promotions on my website to target audiences. Analytics are helpful. **What do you dislike about Foundry ABM?** When using this to support a campaign, it's not enough to set it and forget it, you have to continually review performance and make adjustments but when aligned with a shorter campaign there is not enough time to see the desired results. My campaign was for three months. Maybe this is possible but it would be nice to have dedicated Triblio staff as an opportunity for ad management and optimization. There are just so many things that can go wrong and really break things. **What problems is Foundry ABM solving and how is that benefiting you?** The problem being solved is reaching an audience that I couldn't originally using existing database contacts- it expands my reach. Benefits have not been realized yet after one campaign. We used it a learning initiative and are realigning and getting ready to launch another campaign. ### 45. Promising platform **Rating:** 3.5/5.0 stars **Reviewed by:** Gareth W. | Digital Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Foundry ABM?** Customer service has been great from day 1 and the team are continually on hand to help assist. The platform is constantly being enhanced helping us to deliver targeted adverts in an efficient way. **What do you dislike about Foundry ABM?** Like most software platforms it can take a time to understand the layout and nuances of the system. **Recommendations to others considering Foundry ABM:** If you're looking for a display advert platform which will help drive ABM campaigns with great customer service then talk to Tribilio. **What problems is Foundry ABM solving and how is that benefiting you?** The platform helps us to deliver targeted adverts in an efficient way. ### 46. Great platform for ABM marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Foundry ABM?** Triblio really helps us drill down into the target we are trying to hit. Combined with Bombora surge data, we get a lot of value compared to using a more general ads platform. The platform is easy to use and the CSM team offers great support. **What do you dislike about Foundry ABM?** There are some little UI/UX issues here and there. Getting historical data has been a bit of a struggle, but the team is working closely with us to see that these issues are resolved. They do take the time to listen to user feedback to make sure you have the best experience possible. **Recommendations to others considering Foundry ABM:** Be sure to double check any data you may have in the beginning stages. It may be helpful to go back and review your target audience. We often found ours was too big for our budget using surge data through Bombora and needed to narrow it down. The CSMs are great and are available whenever you have a question, make sure to reach out to them! **What problems is Foundry ABM solving and how is that benefiting you?** The ability to target specific companies and titles/roles is extremely beneficial. I love the ability to customize landing pages for each ad group. This really helps us focus our messaging to a select group of users. ### 47. Easy To Use Platform, Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn H. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Foundry ABM?** the overall set up and website personalization functions are very easy to use **What do you dislike about Foundry ABM?** there was some initial confusion/lack of clarity around the exact best way to set up SFDC and Google Analytics tracking but the support team was very responsive and eventually got us where we needed to be. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio didn't so much solve a problem as it enhanced our existing marketing efforts. The website personalization has lead to increased conversion rates for our website visitors and the website tracking was able to replace an existing tool which condensed our total number of tools and help justify overall costs. ### 48. A great tool with room to improve **Rating:** 4.0/5.0 stars **Reviewed by:** Roland S. | Marketing Operations Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Foundry ABM?** Global reach for account-based retargeting campaigns. While there are many great features that set Triblio apart from other options, their ability to provide us a global reach on our Retargeting campaigns is perhaps their biggest value-add in our eyes. **What do you dislike about Foundry ABM?** Reporting capabilities are limited and not always available. However, a quick email to our Account manager and they are fast at delivering the data and analysis we are looking for via email. We understand that they are actively trying to improve this area of the product. **Recommendations to others considering Foundry ABM:** Triblio's tech is probably the furthest along when you factor in the reach of their ad network and other features like web personalization. Reporting, unfortunately, is not a strong suit at the moment - though your account manager should be able to ensure your satisfaction in that area until they work out a better self-service UI for reports. **What problems is Foundry ABM solving and how is that benefiting you?** We are using Triblio to extend our reach and air cover to all of our target accounts across the globe. Coming from another tool that could only deliver retargeting ads to the North Am region, Triblio has enabled our Marketing group to better support our Sales efforts in the EMEA and APAC regions with a variety of account-specific ad campaigns. ### 49. One of the Top ABM Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** Tribilo is almost a complete ABM platform. The web personalization tool is great to tailor content to your target accounts. **What do you dislike about Foundry ABM?** The orchestration and product features for account analytics and purchase intent aren't as strong as other systems we've used. **Recommendations to others considering Foundry ABM:** Definitely consider Tribilo with the rest of your ABM tech stack. **What problems is Foundry ABM solving and how is that benefiting you?** We needed an ABM platform to do everything from account scoring/selection to digital promotion, to sales enablement to reporting and analytics to see the impact of ABM programs. Tribilo has provided some ABM features but we had to rely on other vendors for account scoring and intent data. ### 50. Triblio took our ABM efforts to the next level! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Foundry ABM?** I like the ability to have a centralized place to manage all of our web visitor segments, and drive a smarter dynamic experience. **What do you dislike about Foundry ABM?** Reporting capabilities within Triblio are lacking, but the data can be easily exported to do reporting/analysis outside of the application. **What problems is Foundry ABM solving and how is that benefiting you?** We are able to target our web visitors with a dynamic experience based on where they are in the customer lifecycle. ## Foundry ABM Discussions - [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) - 1 comment, 1 upvote - [View Foundry ABM pricing details and edition comparison](https://www.g2.com/products/foundry-abm/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A59%3A16+-0500&secure%5Bsession_id%5D=78e6be65-48f7-4077-8228-04eff54a81dc&secure%5Btoken%5D=91f43f7bd942fed55db69711f3ef8dd6de20fbcb75d819e0f9c5fe719f65e136&format=llm_user) ## Foundry ABM Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Optimization** - ROI Reporting **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Logistics** - Customizable Templated Workflows - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Foundry ABM Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews)